Technologies
Get Ready for the Holiday Tech Splurge: US Adults Expected to Spend $931 on Devices, CNET Survey Finds
Half of US adults plan to shop for holidays early, mainly during Black Friday sales.
The holidays are still months away, but if you want the best deals on a new laptop or smartphone, you should probably start shopping now. According to a new CNET survey, nearly half of shoppers aren’t waiting until Black Friday and Cyber Monday to shop. Instead, they’re shopping for tech for the holidays months early to beat potential rising prices and shortages.
But is shopping early the best strategy? I spoke with CNET’s resident tech and shopping experts to find out.
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Here’s what they say you need to know about navigating early sales, finding the best deals and avoiding common pitfalls, like product shortages and hidden price hikes.
Shoppers plan to spend an average of $931 on tech this holiday season
CNET found that US shoppers plan to spend an average of $931.18 on tech this holiday season, and a few devices top their shopping lists. The millennial generation expects to spend more, with an average of $1,070.57 on tech this holiday season. Gen X plans to spend the least, with $747.02.
Smartphones and laptops are at the top of holiday tech wish lists
Smartphones (26%) and laptops (23%) are the top two tech gadgets most US adults are buying this holiday season. Between new features and popular releases, CNET experts shared why smartphones and laptops are sought after this year and what to know before you buy.
Smartphones
New smartphone models, including the Google Pixel 10 and Apple’s iPhone 17, are released months before the holidays. Some features, like Apple Intelligence and Gemini Nano, are limited to newer models. David Lumb, CNET’s mobile expert and reporter, says that may persuade you to buy a new phone for the holidays.
«It’s probably the time of year when consumers’ old phones start to feel long in the tooth — and with new iPhones typically released in September, they may be tempted by their extra features and capabilities.»
But don’t expect to see steep discounts on these newly released models in time for the holidays. Lumb says most brand-new phones released within the past few months won’t have great holiday deals. Sometimes Samsung doesn’t follow this trend, but Apple rarely discounts its phones. You may see a $100 discount on last year’s iPhone when the new one is released.
When’s the best time to buy? If you’re still planning to buy a new phone this year, November is the best time to look for one, especially during Black Friday and Cyber Monday week. Retailers will have the best deals then, but don’t expect big discounts. Some phone carriers may offer trade-in offers, but comparing deals is still best.
«The best way to save money on brand-new premium phones is to look for bundles and deals from carriers and third-party retailers like Best Buy or Amazon,» Lumb says. «And make sure you’re taking care of your old phone to get the most trade-in value, which can save you hundreds of dollars off a new one when you turn in your old one.»
There are still a few popular budget-friendly smartphones if you’re looking for a good deal but don’t need the latest and greatest.
«While this year’s new iPhone 16E stretches the idea of ‘budget’ at $600, the $429 iPhone SE released in 2022 remains the most affordable iOS phone,» Lumb says. «Android fans have far more options around the same price range, like the $499 Google Pixel 9A or $400 Samsung Galaxy A36, and into true budget territory with the $300 Moto G Power 5G, $250 TCL 60 XE NxtPaper 5G and $200 Samsung Galaxy A16.»
Laptops
Deals are available on several types of laptops, including budget-friendly options and high-performance gaming models. Depending on your needs, you can choose from plenty of laptops, but CNET recommends the M4 MacBook Air or the Microsoft Surface Laptop 7.
Before you buy a laptop this holiday season, Josh Goldman, CNET’s laptop expert and managing editor, recommends setting a budget and expectations first.
«The best move is to set a budget, try to stick to it and look at deals from retailers and direct from the manufacturers,» Goldman says. Most importantly, make sure you’re getting a laptop with the features and specifications you need now and in the foreseeable future.
When’s the best time to buy? Goldman says if Amazon follows its usual fall Prime Day sale, you should start to see good deals on computers then. Deals are expected to continue through Black Friday and the week of Cyber Monday. You can find the lowest laptop prices during Black Friday, but there are sales throughout the year.
«Unless you’re buying one as a gift or have an urgent need, another sale is always just around the corner,» Goldman says.
TVs are also on holiday shopping lists
One in five (20%) shoppers is considering buying TVs this holiday season. While CNET tracks weekly TV deals and lists the best TVs of this year, it’s still a prime time to buy now.
When’s the best time to buy? David Katzmaier, CNET’s resident TV expert and senior editorial director, says the best time to start shopping for one is usually around Black Friday. Deals will continue through the holiday season, leading up to the Super Bowl in February. You may still find deals during the fall Prime Day or other early sales.
Katzmaier recommends using a price tracker, like Keepa, for historical pricing and to spot a good deal. Keepa is one of several websites with a browser extension to track Amazon product prices. Experts also recommend CamelCamelCamel.
«That way, when it goes on sale, you know how deep the discount really is and you can pounce if it’s a good deal. Waiting is usually the best strategy and when the TV hits an all-time low, go for it,» Katzmaier says.
However, the more substantial discounts are usually on the more expensive TV options because they cost more, but you can still find good offers on other models.
«The best deals we find are often midpriced models — neither super budget nor really high-end — that go on sale during Black Friday,» Katzmaier says. «Those are also the kinds of TVs that do the best in our reviews.»
Shoppers are concerned about buying tech for the holidays
Nearly nine in 10 (87%) of shoppers are worried about purchasing tech this holiday season.
By the numbers, over half (52%) are worried about tariffs and rising prices on tech they plan to buy, while 48% worry about finding quality tech at an affordable price. Other concerns include shoppers being able to afford new tech (38%), going into debt or straining their finances to purchase devices (26%) and availability and shortages (23%).
The concerns are valid. Holiday tech shopping may not be smooth sailing for some popular tech devices, like video gaming consoles and smartphones. Here’s a closer look and what CNET experts are seeing.
Over half of shoppers are worried about rising prices and tariffs
With over half of shoppers worried about rising prices and tariffs, Russell Holly, CNET’s shopping expert and director of commerce, has seen plenty of evidence that suggests tariffs on personal electronics and home tech will affect prices during sales this year. However, you can get ahead of some price hikes on personal and home tech essentials.
«Things like AA batteries, replacement batteries for AirTags and even kitchen necessities like dishwasher tabs will reduce possible price gouging later,» Holly says.
Goldman says that it’s less about tariffs for many retailers. There are other economic factors impacting prices.
«We’ve seen some small price increases, but several manufacturers we’ve asked about the impact of tariffs have said the increases are more about general inflation and that sometimes newer tech just costs more, which is true,» Goldman says. «Sometimes you have to wait a couple of years for the latest and greatest to become more affordable.»
Nearly half are worried about finding tech at an affordable price
Bridget Carey, CNET’s consumer tech expert and editor, advised shopping with caution and not buying the first device you see, especially if you’re concerned about finding quality devices at a good price. More paid social media influencers and AI-generated search results are skewing top recommendations, which may not be the best or accurate, she says. That’s why she recommends taking an extra few minutes to do your research to save money and frustration from a device you’re unhappy with.
«Before making a large purchase, it’s more important this year to find reviews written by independent, trusted sources to weed out the junk — or just to help you find the right brand for your needs,» Carey adds.
Expect shortages on popular tech items
Some popular newly released items may face shortages this holiday shopping season, especially if there’s a good deal. That’s a concern that nearly 1 in 4 (23%) have. If there’s a must-have item on your list, like the highly anticipated iPhone 17 or the Nintendo Switch 2, don’t wait to buy it if it’s in stock and you can afford it. That’s because waiting for lower prices may mean missing out on the item altogether.
For example, Carey predicts that the Nintendo Switch 2 may be tighter on supply as December approaches.
«Nintendo of America president Doug Bowser told CBS there would be a steady supply of Switch 2 units coming throughout the year. But our CNET Switch 2 restock tracker has found stores regularly going out of stock, so I would shop sooner rather than later to avoid disappointment,» Carey says.
Half of US adults are shopping for tech ahead of the holiday season
Thinking about holiday shopping before Halloween may sound odd, but Carey recommends planning your shopping list now.
«With the cost of tech increasing, you’ll want to be prepared to jump on any sale you see in October and early November. Black Friday isn’t just one weekend anymore — it starts in October.» But you’ll still want to keep an eye out for sales after October and pay attention to return policies just in case you find a better deal.
CNET found that half of tech shoppers plan to shop early — September and October — to ease some of their shopping concerns. Still, most shoppers (25%) plan to wait until November, and 6% will wait until December.
How US adults are trimming costs on consumer tech and services
Close to nine in 10 (89%) shoppers plan to use various strategies. Shopping on Black Friday is the most popular money-saving method (59%). Other popular methods include comparison shopping (37%), shopping during Fall Prime Day and competing retailer sales (34%), shopping refurbished or pre-owned tech (23%) and shopping earlier (22%).
If you’re comparing prices, especially during sales, Holly advises making sure you’re getting a deal.
«Tools like CamelCamelCamel.com will show you the price history of a product, so you know whether the sale is genuine and how tariffs have affected the price over the course of this year,» Holly says. «You can also verify discounts through CNET’s Deals page, where we actively track discounts to make sure you’re getting the lowest price.»
So when’s the best time to buy tech and appliances?
Holly adds that Black Friday sales focus on entertainment and popular gifts. It’s also a good time to shop for TVs, eBikes and gaming accessories. Fall sales before Black Friday typically focus on home appliances, laptops and emergency preparedness.
«The best strategy for making sure you’re getting the best deals is to prioritize more practical life improvements first and be ready for entertainment purchases closer to the end of the year,» said Holly.
Methodology
CNET commissioned YouGov Plc to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,395 US adults, of whom 1,369 were interested in purchasing consumer tech products or services this winter holiday season. Fieldwork was undertaken Aug. 20-22, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
Technologies
Today Only You Can Get the Super Mario Galaxy 2-Pack at $14 Off
Enjoy two of Nintendo’s best Mario games in one package with a decent amount off.
Best Buy has a deal on at the moment that knocks the price of Super Mario Galaxy and Mario Galaxy 2 on Nintendo Switch down to $56. That’s a $14 discount, which is a lot on a first-party Nintendo game.
Nintendo Switch games are notorious for never really going down in price, which makes every deal that happens worth at least considering. Last time this was on sale, it was for $59; this is $3 cheaper than that, making the value even better. That’s two all-time-classic games for $28 each, basically, which is fantastic.
The only problem with this is that it’s a Best Buy daily deal, which means that it runs out tonight. So, if you do want to pick this up at this price, you’re going to need to be quick.
In his review, CNET’s Scott Stein was a big fan of both revamped Mario titles included in this bundle, but less so the $70 asking price. This deal goes a long way to helping fix that problem and gives you the chance to add two classic Mario titles to your collection at a discount.
Originally released on the Wii, both Super Mario Galaxy and Galaxy 2 have been updated with higher-resolution visuals, an improved interface and new content, so there’s never been a better time to play them. And unlike the originals, you can play these Switch games anywhere and at any time.
Why this deal matters
Mario games are like no other, and they’re great for adults and kids alike. This bundle includes two of the best, and right now you can pick it up at a price that makes them an even better buy than they already were. Whether you played them the first time around, you’re looking to see what all the fuss was about or want to introduce them to a new generation of Mario fans, this is the deal for you.
Technologies
I’ve Seen It With My Own Eyes: The Robots Are Here and Walking Among Us
The «physical AI» boom has created a world of opportunity for robot makers, and they’re not holding back.
It’s been 24 years since CNET first published an article with the headline The robots are coming. It’s a phrase I’ve repeated in my own writing over the years — mostly in jest. But now in 2026, for the first time, I feel confident in declaring that the robots have finally arrived.
I kicked off this year, as I often do, wandering the halls of the Las Vegas Convention Center and its hotel-based outposts on the lookout for the technology set to define the next 12 months. CES has always been a hotbed of activity for robots, but more often than not, a robot that makes a flashy Vegas debut doesn’t go on to have a rich, meaningful career in the wider world.
In fact, as cute as they often are and as fun as they can be to interact with on the show floor, most robots I’ve seen at CES over the years amount to little more than gimmicks. They either come back year after year with no notable improvements or are never seen or heard from again.
In more than a decade of covering the show, I’ve been waiting for a shift to occur. In 2026, I finally witnessed it. From Hyundai unveiling the final product version of the Boston Dynamics Atlas humanoid robot in its press conference to Nvidia CEO Jensen Huang’s focus on «physical AI» during his keynote, a sea change was evident this year in how people were talking about robots.
«We’ve had this dream of having robots everywhere for decades and decades,» Rev Lebaredian, Nvidia’s vice president of Omniverse and simulation told me on the sidelines of the chipmaker’s vast exhibition at the glamorous Fontainebleau Hotel. «It’s been in sci-fi as long as we can remember.»
Throughout the show, I felt like I was watching that sci-fi vision come to life. Everywhere I went, I was stumbling upon robot demos (some of which will be entering the market this year) drawing crowds, like the people lining up outside Hyundai’s booth to see the new Atlas in action.
So what’s changed? Until now, «we didn’t have the technology to create the brain of a robot,» Lebaredian said.
AI has unlocked our ability to apply algorithms to language, and it’s being applied to the physical world, changing everything for robots and those who make them.
The physical AI revolution
What truly makes a robot a robot? Rewind to CES 2017: I spent my time at the show asking every robotics expert that question, sparked by the proliferation of autonomous vehicles, drones and intelligent smart home devices.
This exercise predated the emergence of generative AI and models such as OpenAI’s ChatGPT, but already I could see that by integrating voice assistants into their products, companies were beginning to blur the boundaries of what could be considered robotics.
Not only has the tech evolved since that time, but so has the language we use to talk about it. At CES 2026, the main topic of conversation seemed to be «physical AI.» It’s an umbrella term that can encompass everything from self-driving cars to robots.
«If you have any physical embodiments, where AI is not only used to perceive the environment, but actually to take decisions and actions that interact with the environment around it … then it’s physical AI,» Ahmed Sadek, head of physical AI and vice president of engineering at chipmaker Qualcomm told me.
Autonomous vehicles have been the easiest expression of physical AI to build so far, according to Lebaredian, simply because their main challenge is to dodge objects rather than interact with them. «Avoiding touching things is a lot easier than manipulating things,» he said.
Still, the development of self-driving vehicles has done much of the heavy lifting on the hardware, setting the stage for robot development to accelerate at a rapid pace now that the software required to build a brain is catching up.
For Nvidia, which worked on the new Atlas robot with Boston Dynamics, and Qualcomm, which announced its latest robotics platform at CES, these developments present a huge opportunity.
But that opportunity also extends to start-ups. Featured prominently at the CES 2026 booth of German automotive company Schaeffler was the year-and-a-half-old British company Humanoid, demonstrating the capabilities of its robot HMND 01.
The wheeled robot was built in just seven months Artem Sokolov, Humanoid’s CEO, told me, as we watch it sort car parts with its pincerlike hands. «We built our bipedal one for service and household much faster — in five months,» Sokolov added.
Humanoid’s speed can be accounted for by the AI boom plus an influx of talent recruited from top robotics companies, said Sokolov. The company has already signed around 25,000 preorders for HMND 01 and completed pilots with six Fortune 500 companies, he said.
This momentum extends to the next generation of Humanoid’s robots, where Sokolov doesn’t foresee any real bottlenecks. The main factors dictating the pace will be improvements in AI models and making the hardware more reliable and cost effective.
Humanoid hype hits its peak
Humanoid the company might have the rights to the name, but the concept of humanoids is a wider domain.
By the end of last year, the commercialization of humanoid robots had entered an «explosive phase of growth,» with a 508% year-on-year increase in global market revenue to $440 million, according to a report released by IDC this month.
At CES, Qualcomm’s robot demonstration showed how its latest platform could be adapted across different forms, including a robotic arm that could assemble a sandwich. But it was the humanoids at its booth that caused everyone to pull out their phones and start filming.
«Our vision is that if you have any embodiment, any mechatronic system, our platform should be able to transform it to a continuously learning intelligent robot,» said Qualcomm’s Sadek. But, he added, the major benefit of the humanoid form is its «flexibility.»
Some in the robotics world have criticized the focus on humanoids, due to their replication of our own limitations. It’s a notion that Lebaredian disagrees with, pointing out that we’ve designed our world around us and that robots need to be able to operate within it.
«There are many tasks that are dull, dangerous and dirty — they call it the three Ds — that are being done by humans today, that we have labor shortages for and that this technology can potentially go help us with,» he said.
We already have many specialist robots working in factories around the world, Lebaredian added. With their combination of arms, legs and mobility, humanoids are «largely a superset of all of the other kinds of robots» and, as such, are perfect for the more general-purpose work we need help with.
The hype around robots — and humanoids in particular — at CES this year felt intense. Even Boston Dynamics CEO Robert Playter acknowledged this in a Q&A with reporters moments after he unveiled the new Atlas on stage.
But it’s not just hype, Playter insisted, because Boston Dynamics is already demonstrating that they can put thousands of robots in the market. «That is not an indication of a hype cycle, but actually an indication of an emerging industry,» he said.
A huge amount of money is being poured into a rapidly growing number of robotics start-ups. The rate of this investment is a signal that the tech is ready to go, according to Nvidia’s Lebaredian.
«It’s because, fundamentally, the experts, people who understand this stuff, now believe, technically, it’s all possible,» he said. «We’ve switched from a scientific problem of discovery to an engineering problem.»
Robot evolution: From industry to home
From what I observed at the show, this engineering «problem» is one that many companies have already solved. Robots such as Atlas and HMND 01 have crossed the threshold from prototype to factory ready. The question for many of us will be as to when will these robots be ready for our homes.
Playter has openly talked about Boston Dynamics’ ambitions in this regard. He sees Atlas evolving into a home robot — but not yet. Some newer entrants to the robotics market — 1X, Sunday Robotics and Humanoid among them — are keen to get their robots into people’s homes in the next couple of years. Playter cautions against this approach.
«Companies are advertising that they want to go right to the home,» he said. «We think that’s the wrong strategy.»
The reasons he listed are twofold: pricing and safety. Playter echoed a sentiment I’ve heard elsewhere: that the first real use for home humanoid robots will be to carry out care duties for disabled and elderly populations. Perhaps in 20 years, you will have a robot carry you in and out of bed, but relying on one to do so when you’re in a vulnerable state poses «critical safety issue,» he said.
Putting robots in factories first allows people to work closely with them while keeping a safe distance, allowing those safety kinks to be ironed out. The deployment of robots at scale in industrial settings will also lead to mass manufacturing of components that will, at some point, make robots affordable for the rest of us, said Playter (unlike 1X’s $20,000 Neo robot, for example).
Still, he imagines the business model will be «robots as a service,» even when they do first enter our homes. Elder care itself is a big industry with real money being spent that could present Boston Dynamics with a market opportunity as Atlas takes its first steps beyond the factory floor.
«I spent a lot of money … with my mom in specialty care the last few years,» he said. «Having robots that can preserve autonomy and dignity at home, I think people will actually spend money — maybe $20K a year.»
The first «care» robots are more likely to be companion robots. This year at the CES, Tombot announced that its robotic labrador, Jennie, who first charmed me back at the show in 2020, is finally ready to go on sale. It served as yet another signal to me that the robots are ready to lead lives beyond the convention center walls.
Unlike in previous years, I left Vegas confident that I’ll be seeing more of this year’s cohort of CES robots in the future. Maybe not in my home just yet, but it’s time to prepare for a world in which robots will increasingly walk among us.
Technologies
Today’s Wordle Hints, Answer and Help for Jan. 29, #1685
Here are hints and the answer for today’s Wordle for Jan. 29, No. 1,685.
Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.
Today’s Wordle puzzle was a tough one for me. I never seem to guess three of the letters in this word. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.
Read more: New Study Reveals Wordle’s Top 10 Toughest Words of 2025
Today’s Wordle hints
Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.
Wordle hint No. 1: Repeats
Today’s Wordle answer has no repeated letters.
Wordle hint No. 2: Vowels
Today’s Wordle answer has one vowel and one sometimes vowel.
Wordle hint No. 3: First letter
Today’s Wordle answer begins with F.
Wordle hint No. 4: Last letter
Today’s Wordle answer ends with Y.
Wordle hint No. 5: Meaning
Today’s Wordle answer can refer to a pastry that breaks apart easily.
TODAY’S WORDLE ANSWER
Today’s Wordle answer is FLAKY.
Yesterday’s Wordle answer
Yesterday’s Wordle answer, Jan. 28, No. 1684 was CRUEL.
Recent Wordle answers
Jan. 24, No. 1680: CLIFF
Jan. 25, No. 1681: STRUT
Jan. 26, No. 1682: FREAK
Jan. 27, No. 1683: DUSKY
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