Google’s new Pixel 10 phones are here, and they boast a handful of spec upgrades over their predecessors, as well as more AI features.

The three models look very similar to last year’s Pixel 9 phones. There’s a standard Pixel 10, a higher-spec Pixel 10 Pro and a large Pixel 10 Pro XL. 

There are still some differentiators between the baseline and Pro models, but that lead is shrinking with more top-level features trickling down. All in all, they’re powerful handsets that rank among the year’s best phones.

Pixel 10 price comparison

• Pixel 10: $799. The Pixel 10 didn’t get a price increase from last year’s standard model despite getting more features.
• Pixel 10 Pro: $999. The Pixel 10 Pro also kept its predecessor’s price, though it hasn’t changed much from the Pixel 9 Pro.
• Pixel 10 Pro XL: $1,199. The top-end Pixel 10 Pro XL got a $100 price hike this year, with a handful of spec upgrades.

Both the Pixel 10 ($799) and Pixel 10 Pro ($999) retain the prices of their predecessors, keeping them in line with their equivalents from other brands, like the Samsung Galaxy S25 ($799) and Galaxy S25 Plus ($999). 

But the Pixel 10 Pro XL got slightly more expensive this year, getting a $100 price bump to $1,199 (up from the $1,099 Pixel 9 Pro XL with 128GB of storage), likely to account for the higher 256GB starting storage option. 

Pixel 10 lineups’ design and display changes, compared

• Pixel 10: Unchanged, but additional camera. The baseline model got an extra camera, widening the lens part of its camera bump, and the display is slightly brighter.
• Pixel 10 Pro: Unchanged. The smaller Pro model looks almost exactly like its predecessor, and the display is slightly brighter.
• Pixel 10 Pro XL: Unchanged. The larger Pro XL looks just like its predecessor, and the display is slightly brighter. 

The Pixel 10 lineup looks virtually the same as last year’s Pixel 9 phones, leaving most of the upgrades under the hood. 

All three phones retain the general design of last year’s phones: a metal back with a pill-shaped camera bump. The only major difference is that the glass on the Pixel 10’s camera bump is slightly wider, owing to the third, telephoto camera fit into it. All three models are ever-so-slightly heavier than their predecessors (from 6 grams on the Pixel 10 to 11 grams on the Pixel 10 Pro XL), possibly due to their nominal battery capacity increases. 

The standard Pixel 10 retains its predecessor’s 6.3-inch OLED display, though its maximum brightness has been increased to 3,000 nits (up from 2,700). Likewise, the Pixel 10 Pro and Pixel 10 Pro XL inherit their 6.3-inch OLED and 6.8-inch OLED displays from their predecessors, but they also get maximum screen brightness increases to 3,300 nits (up from 3,000). 

Comparing Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL cameras

• Pixel 10: Added rear camera, for a total of three. A 48-megapixel main, 13-megapixel ultrawide and new 10.8-megapixel telephoto make up the rear cameras, plus a 10.5-megapixel selfie camera.
• Pixel 10 Pro: Same trio of rear cameras. A 50-megapixel main, 48-megapixel ultrawide and 48-megapixel telephoto make up the rear cameras, plus a 42-megapixel selfie camera.
• Pixel 10 Pro XL: Same trio of rear cameras. A 50-megapixel main, 48-megapixel ultrawide and 48-megapixel telephoto make up the rear cameras, plus a 42-megapixel selfie camera.

As with other brands, Google has previously differentiated its standard and Pro models by reserving an extra zoom camera for its top-end phones. That changes this year, as the standard Pixel 10 gets a telephoto lens, shrinking the feature gap between the phone tiers.

The Pixel 10 packs a 48-megapixel main camera, though its 13-megapixel ultrawide is a slight downgrade from the 50-megapixel ultrawide shooter in the Pixel 9, which means the new phone may not take as sharp of photos when set to its widest capture settings. The trade-off is the addition of a 10.8-megapixel telephoto with 5x zoom that still adds a lot of functionality, even if it may not take as high-resolution photos as the zoom cameras on its Pro siblings.

The Pixel 10 Pro and 10 Pro XL retain their predecessors’ trio of rear cameras: a 50-megapixel main, a 48-megapixel ultrawide and a 48-megapixel telephoto with 5x zoom. Ostensibly, not much has changed here, though they still take up to 8K video (better than the 4K video maximum on the Pixel 10).

The selfie cameras on all three phones are unchanged from last year, but represent a boost when going from the 10.5-megapixel front-facing camera on the Pixel 10 to the 42-megapixel selfie shooters on the Pixel 10 Pro and 10 Pro XL.

All Pixel 10 model specs, compared

• Pixel 10: Better CPU, slightly bigger battery. The Pixel 10 gets the Google Tensor G5 chip, as well as a 4,970-mAh battery.
• Pixel 10 Pro: Better CPU, slightly bigger battery. The Pixel 10 Pro gets similar spec upgrades, including the Google Tensor G5 chip, as well as a 4,870-mAh battery.
• Pixel 10 Pro XL: Better CPU, slightly bigger battery. The Pixel 10 gets the Google Tensor G5 chip, as well as a 5,200-mAh battery.

This year’s Pixel 10 lineup got the usual set of incremental upgrades along with slight boosts to battery capacity, which could have an impact, however small, on increasing battery life.

Like the other models, the Pixel 10 gets the new Google Tensor G5 chip, which Google promises will perform better than its predecessor, last year’s Tensor G4. The new handset inherits the Pixel 9’s 12GB of RAM and baseline storage options of 128GB or 256GB. If you want more, you’ll have to use cloud options or pay more for a Pro or Pro XL model.

The Pixel 10 Pro and 10 Pro XL also have the Tensor G5 chip, which helps power new AI features. Similar to the base model, the Pro versions inherit the same specs as their predecessors: 16GB of RAM and the options of 128GB (Pixel 10 Pro only), 256GB, 512GB or 1TB of storage.

Across the board, all models got slight battery capacity increases, though curiously, the Pixel 10 Pro has the least with 4,870-mAh (up from 4,700-mAh in the Pixel 9 Pro). The next largest is the standard Pixel 10, which got an increase to 4,970-mAh (up from 4,700-mAh in the Pixel 9). The Pixel 10 Pro XL has the largest battery with a 5,200-mAh capacity (up from 5,060mAh).

The Pixel 10 Pro XL also has the edge in juicing up its battery, with a maximum 45-watt wired charging, compared to 30 watts on the Pixel 10 and 10 Pro. All three support Qi2 wireless charging.

All three Pixel 10 phones receive Android 16 out of the box. It was released in June, a month after Google I/O 2025, far earlier than when it typically comes out (usually alongside that year’s Pixel phones). They also get a slew of new AI features like Magic Cue, which scrapes data from Gmail, Google Messages, Google Calendar and other information sources to surface timely details and events.