Every time I use an iPhone, I lament that it doesn’t have one of the most practical mobile AI tools: Google’s Circle to Search. Until that feature comes to the iPhone — and I really hope it does soon — I don’t think most people will realize just how useful it can be. 

Circle to Search is a way to quickly pull up information about anything on your Android phone’s screen. Just long-press the home button and then circle, scribble or tap whatever you want to look up. If you’re scrolling through Instagram and see a vacation spot you’d like to identify, a pair of shoes you want to buy or a word you want to look up, just draw around it and Google will pull up a list of relevant Search results.

You can even use your phone’s camera to point at something, then use Circle to Search to find out more. And a new capability that debuted on Thursday continuously translates text as you scroll through social media posts or switch between apps. 

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Apple’s Visual Intelligence feature has some similarities to Circle to Search; it uses Apple Intelligence to identify what’s around you and whatever you snap a picture of. A new functionality arriving with iOS 26 will allow the tool to work with screenshots, so you can ask ChatGPT about what’s on your screen, add an event to your calendar or search for a product. But those capabilities are still relatively limited compared with Circle to Search. Plus, Visual Intelligence is available only on iPhone 15 Pro models or later, while Circle to Search is on a much broader range of Android phones.

I’ve used Circle to Search for a variety of tasks, from figuring out where to buy tea sets to identifying a song to looking up the breed of cute cats. (Clearly, the use cases are diverse.) It’s a seamless way of finding relevant links and information about anything that piques your curiosity, without struggling to describe it in a traditional Google search — especially when you don’t know the name of what you’re searching.

But if you do prefer to add words to your query, you can still do that with Circle to Search. Once the results pop up at the bottom of your screen, you can type in the Search bar to get more specific answers and information. 

Circle to Search debuted in January 2024 on the Samsung Galaxy S24 series and the Pixel 8 lineup, and it’s now available on the latest Pixel devices as well as on Galaxy S, Z and A phones — meaning it’s not just confined to the priciest devices.

When will Circle to Search come to iPhones?

I’m glad more phones are getting Circle to Search and that it’s become somewhat standard on a handful of premium and more affordable Android phones (and I hope it lands on more). But I’m eagerly awaiting the day this feature arrives on the iPhone. I’m not holding my breath for Apple to announce the arrival of this capability at its iPhone 17 event on Tuesday, but I suppose anything’s possible. 

Google hasn’t said anything about bringing Circle to Search to Apple devices, though you can carry out a similar function on iPhones using Google Lens in the Google app and on Chrome. But that’s simply not good enough for me. Circle to Search has been out for nearly two years, and it’s about time it made its iPhone debut in full force. 

It’s a contentious time for tech companies like Google, Samsung and Apple, which are racing to crank out the most advanced AI-powered features. So while other Google apps and features like Lens, Drive and Calendar have made their way onto the iPhone, this is a whole different ball game. 

But if reports about Apple potentially supercharging Siri with Google’s Gemini are any indication, there’s a high chance the two companies can agree that Circle to Search is a feature that also belongs on iPhones. And once it arrives, you’ll likely wonder how you ever lived without it.

Until then, I’ll just keep wishing I had an Android phone in my hand each time I scroll past a particularly tantalizing teapot on Instagram.