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Circle to Search Is One of My Favorite AI Tools. Shame It’s Not on the iPhone Yet

Commentary: While a lot of mobile AI tools feel frivolous, this Google Search capability is intuitive. I just wish it weren’t restricted to Android phones.

Every time I use an iPhone, I lament that it doesn’t have one of the most practical mobile AI tools: Google’s Circle to Search. Until that feature comes to the iPhone — and I really hope it does soon — I don’t think most people will realize just how useful it can be. 

Circle to Search is a way to quickly pull up information about anything on your Android phone’s screen. Just long-press the home button and then circle, scribble or tap whatever you want to look up. If you’re scrolling through Instagram and see a vacation spot you’d like to identify, a pair of shoes you want to buy or a word you want to look up, just draw around it and Google will pull up a list of relevant Search results.

You can even use your phone’s camera to point at something, then use Circle to Search to find out more. And a new capability that debuted on Thursday continuously translates text as you scroll through social media posts or switch between apps. 


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Apple’s Visual Intelligence feature has some similarities to Circle to Search; it uses Apple Intelligence to identify what’s around you and whatever you snap a picture of. A new functionality arriving with iOS 26 will allow the tool to work with screenshots, so you can ask ChatGPT about what’s on your screen, add an event to your calendar or search for a product. But those capabilities are still relatively limited compared with Circle to Search. Plus, Visual Intelligence is available only on iPhone 15 Pro models or later, while Circle to Search is on a much broader range of Android phones.

I’ve used Circle to Search for a variety of tasks, from figuring out where to buy tea sets to identifying a song to looking up the breed of cute cats. (Clearly, the use cases are diverse.) It’s a seamless way of finding relevant links and information about anything that piques your curiosity, without struggling to describe it in a traditional Google search — especially when you don’t know the name of what you’re searching.

But if you do prefer to add words to your query, you can still do that with Circle to Search. Once the results pop up at the bottom of your screen, you can type in the Search bar to get more specific answers and information. 

Circle to Search debuted in January 2024 on the Samsung Galaxy S24 series and the Pixel 8 lineup, and it’s now available on the latest Pixel devices as well as on Galaxy S, Z and A phones — meaning it’s not just confined to the priciest devices.

When will Circle to Search come to iPhones?

I’m glad more phones are getting Circle to Search and that it’s become somewhat standard on a handful of premium and more affordable Android phones (and I hope it lands on more). But I’m eagerly awaiting the day this feature arrives on the iPhone. I’m not holding my breath for Apple to announce the arrival of this capability at its iPhone 17 event on Tuesday, but I suppose anything’s possible. 

Google hasn’t said anything about bringing Circle to Search to Apple devices, though you can carry out a similar function on iPhones using Google Lens in the Google app and on Chrome. But that’s simply not good enough for me. Circle to Search has been out for nearly two years, and it’s about time it made its iPhone debut in full force. 

It’s a contentious time for tech companies like Google, Samsung and Apple, which are racing to crank out the most advanced AI-powered features. So while other Google apps and features like Lens, Drive and Calendar have made their way onto the iPhone, this is a whole different ball game. 

But if reports about Apple potentially supercharging Siri with Google’s Gemini are any indication, there’s a high chance the two companies can agree that Circle to Search is a feature that also belongs on iPhones. And once it arrives, you’ll likely wonder how you ever lived without it.

Until then, I’ll just keep wishing I had an Android phone in my hand each time I scroll past a particularly tantalizing teapot on Instagram.

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

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Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

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Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know

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