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We Know When the iPhone 17 Will Be Announced, but When Can You Get It? Our Best Estimates

Apple’s fairly consistent release schedule points to the most likely date when you can get an iPhone 17 in your hands.

After months of tracking leaks and speculation, we now have a solid date for when the iPhone 17 will be announced. Apple sent out invitations — once again with an enigmatic design that raises even more questions — for its fall event, which is happening Sept. 9. Although it’s entirely possible that the secretive company could pull a head-fake and not announce a new flagship iPhone lineup, that’s about as likely as catching Taylor Swift riding a giraffe.

But we don’t know everything yet. Once the rumored iPhone 17, iPhone 17 Air, Pro and Pro Max are actually revealed, we’ll be able to confirm speculation about colors, display, cameras and more. We’ll also learn how much the new iPhone will cost, which is also still up in the air, thanks in part to constantly changing tariffs.

Read more: Should You Buy an iPhone 16 or Wait for the iPhone 17?

Exact dates for the preorder and release of the iPhone 17 are still the subject of speculation.

Apple did not respond to a request for comment.


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When will the iPhone 17 be released?

For nearly a decade, Apple has announced its new iPhone lineup in early September. The only exception was in 2020 during the COVID-19 pandemic when the release was pushed back to Oct. 23 for the iPhone 12 and 12 Pro, and Nov. 13 for the iPhone 12 Mini and 12 Pro Max.

A supposed leak reported on by German site iPhone-Ticker lines up with expert opinion, and we cannot verify these dates because we don’t have access to the internal documents iPhone-Ticker is sourcing. But if these leaks are true, they suggest that preorders for the iPhone 17 will begin on Sept. 12, with a Sept. 19 release. 

Here’s a chart for the release dates of previous iPhone models:

Previous iPhone release dates

iPhone series Announcement Preorder Release
iPhone 16E Feb. 19, 2025 Feb. 21, 2025 Feb. 28, 2025
iPhone 16 series Sept. 9, 2024 Sept. 13, 2024 Sept. 20, 2024
iPhone 15 series Sept. 12, 2023 Sept. 15, 2023 Sept. 22, 2023
iPhone 14 series Sept. 7, 2022 Sept. 9, 2022 Sept. 16, 2022
iPhone 14 Plus Sept. 7, 2022 Sept. 9, 2022 Oct. 7, 2022
iPhone SE March 8, 2022 March 11, 2022 March 18, 2022
iPhone 13 series Sept. 14, 2021 Sept. 17, 2021 Sept. 24, 2021

To see this year’s dates in the same chart format (because some of us prefer an easy-to-read chart), the schedule looks like this. The preorder and release are not official dates from Apple: 

Potential iPhone 17 schedule

Announcement Preorder Release
Tuesday, Sept. 9, 10 a.m. PT Friday, Sept. 12 Friday, Sept. 19

Will all of the new iPhones be released in the fall?

Based on last year’s release, Apple may release everything in the fall except its least expensive option — this year, the iPhone 17E. The iPhone 16E was released in February, and Apple is widely expected to follow the same format for the rumored iPhone 17E.

That would mean the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air and the iPhone 17 base model — if that’s the lineup — would be released in September. The iPhone 17E — if it exists — would be released in February.

Apple’s future iPhone release dates

Apple is expected to change its release format with the rumored iPhone 18. Reports suggest that Apple will only release higher-end models in fall 2026 — iPhone 18 Pro, Pro Max, Air and a rumored new foldable iPhone — and release the rest of the line in winter 2027.

Why does Apple split iPhone release dates?

By pushing its top-of-the-line Pro and Pro Max models in September, Apple can capture much of the holiday shopping season. Releasing the more basic models in the winter allows a second crest of excitement, but diehard fans and holiday shoppers will have already spent their money on the pricier models in the fall.

Technologies

The Galaxy Z TriFold Is Back. You Can Buy It From Samsung Soon

The $2,899 phone paused its sales in March after selling through its inventory, but Samsung is bringing it back to its online store.

Samsung’s $2,899 Galaxy Z TriFold is going back on sale on Friday, following a halt to its sales in March after the foldable phone sold through its inventory. Samsung has announced the TriFold’s return with a countdown clock on the phone’s online store page along with a Wednesday newsletter email sent to customers.

The initial pause, which Samsung said at the time was related to the TriFold being a «super-premium device in limited quantities,» happened after just three months of availability. The TriFold first went on sale in South Korea on Dec. 12 and then arrived in Samsung’s US store on Jan. 30. The TriFold sold out in the US within minutes of going on sale — which I know personally after joining my colleagues that morning in an attempt to buy it. Thankfully Senior Reporter Abrar Al-Heeti succeeded, and then reviewed the TriFold.

It’s unclear whether the Galaxy Z TriFold is now permanently returning to Samsung’s online store or if it is again on sale until its stock sells through. Given that the phone is very expensive, and unfolds to reveal a large, 10-inch display, it wouldn’t be surprising if its stock will be in limited quantities. We’ve asked a Samsung representative to clarify and will update if we hear more.

The Galaxy Z TriFold’s return also comes ahead of the summer season when we expect a slew of other foldable phones: Samsung typically refreshes its Galaxy Z Fold and Z Flip line in July or August, and Motorola has announced its first book-style Razr Fold phone will also debut during the season. And Apple’s rumored iPhone Fold (or perhaps iPhone Ultra based on latest rumors) could also be teased later this year.

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Technologies

Help Us Crown the Most Loved Headphones and Earbuds of 2026

Got a pair you swear by? Take our People’s Picks survey to help us find a winner.

CNET just launched People’s Picks, a series of surveys where actual humans like you vote for the products and services you use. Starting in April, we want you to weigh in on your favorite headphones and earbuds. We’ll pick a winner based on which ones you love the most. 

Why we want to hear from you

Our writers and editors test hundreds of products each year, but your real-world experience with these devices is something we can’t replicate in our labs. You’ve used these headphones at the gym, on your commute to work and on long flights, and that perspective is invaluable. Your voice helps others know about the headphones or earbuds you love, too.

«I review a lot of headphones and earbuds for CNET, and there are plenty of great models from the top brands in this survey that I rate highly. I’m always curious about what models people ultimately choose and why, so I’m excited to get your feedback and learn the results of this survey,» says David Carnoy, CNET’s executive editor and headphones expert.

With our survey, we’ll collect answers from real-world users like you. The headphones and earbuds chosen through our 3-minute survey will be featured in our People’s Picks roundup of the top picks based on your recommendation.

Make your voice heard

Whether you swear by a pair of $25 earbuds or love a pair of high-end headphones, your pick counts. The survey takes just a few minutes to complete, and after we gather enough information, we’ll tally the results and publish the winners.

Not sure what to pick? Check out our Best Headphones to revisit your favorites before voting.

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Technologies

Google’s Pixel 10A Is Coming to Japan With an Exclusive Blue Edition and Special Wallpaper

This model comes with creatively designed stickers and a special look for Pixel’s 10th anniversary.

Don’t be blue: Google is releasing an Isai blue edition of the Pixel 10A to celebrate the Android phone line’s 10th anniversary, setting it apart with its own sticker set, specialized wallpaper and custom icons. But it’ll only be available in Japan.

Announced Tuesday on the Google Japan blog, the Isai blue Pixel 10A has a dark blue look and includes bonus decorations designed in collaboration with Japan’s Heralbony art company. These include an exclusive bumper case and stickers for customization.

This edition of the Pixel 10A will arrive in Japan on May 20, following the April 14 release of the Pixel 10A in its original colors of lavender, berry, fog and obsidian. The Isai blue model costs 94,900 yen, which roughly translates to $595, and includes 256GB of storage. 

This makes it slightly less expensive than the US model’s 256GB edition, but it comes with a number of fun extras at no additional cost.

Google’s creation of a country-specific model for Japan may also reflect strong sales in that market. In 2023, the IDC analytics firm (via 9to5Google) reported that the Pixel 7 series accounted for 10.7% of the country’s market share, a 527% increase from 2022.

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