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Time to Save Up: iPhone 17 Pro Price Hike Appears Imminent, Says New Report

Commentary: You could end up paying more for the iPhone 17 Pro when it’s announced on Sept. 9.

Apple will announce new iPhone 17 phones at its annual fall event on Sept. 9, showing off new features of iOS 26, possible camera updates and new case designs, all leading up to a dramatic price reveal. This year, that figure could be $50 higher for the iPhone 17 Pro models, based on a rumor that surfaced on the Chinese social media site Weibo, from a user named Instant Digital (Setsuna Digital).

The rumored price jump corroborates an earlier prediction from Jefferies analyst Edison Lee, who says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn’t mention the regular iPhone 17 getting a price increase. If true, that would mean that the starting prices for the iPhone 17 series will be:

  • iPhone 17: $829
  • iPhone 17 Air: $979
  • iPhone 17 Pro: $1,049
  • iPhone 17 Pro Max: $1,249

Instant Digital also thinks that the baseline iPhone 17 Pro will come with 256GB of storage instead of 128GB like the iPhone 16 Pro.

Since what President Donald Trump touted as “Liberation Day,” the possible effect of tariffs on the iPhone’s price has been widely discussed. And yet iPhone prices have remained the same so far this year. 

This news follows a May report by The Wall Street Journal that Apple is considering a price spike and could attribute it to new and updated features instead of tariffs. In any case, the launch of the rumored iPhone 17 will likely come with a higher price, no matter what Trump says or does.

Apple is the third-largest company in the US, and most of its products are manufactured in China. The iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last one was five years ago.

Historically, that makes it the longest stretch of time Apple has gone without a price increase since the five-year period between the iPhone 5 and the iPhone 7, which ended with a costlier iPhone 8. We can learn a lot by looking at how Apple has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17. 

To figure out the likelihood of a price increase, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. The behemoth’s designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. (Other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, don’t factor into this analysis.) Also, I use the US starting price for each iPhone before any carrier discounts are applied. 

Let’s dive in.

Standard iPhone prices

Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G to $599, where it would stay for four years. Then, in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher $649 price tag.

Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices, it was in $50 increments, except between the first and second iPhone models.

Then 2020 happened. It was a wild year for the iPhone and everyone because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.

If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last increase was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly increase the price over a few years, like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?

Apple’s most popular product is the standard iPhone, and it’s safe to expect that the iPhone 17 will cost more (and would have even if Trump hadn’t been elected). Now, we just need to wonder how much tariffs and politics might drive the price up even more.

The flagship: iPhone Pro model prices

Apple hasn’t always had an iPhone Pro variant, but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.

But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!

What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and I expect the iPhone 17 Pro to cost more.

The behemoths: iPhone Plus, Max and Pro Max prices

Since 2014, Apple has sold a big version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery, as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having “pro” features, like a second rear camera and portrait mode.

In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.

In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.

Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.

The iPhone 17 and 17 Pro’s prices

Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.

This year, Apple raised the price on its most affordable model. Although it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022). 

Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.

“Assuming the current global tariff rates, policies and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,” Apple CEO Tim Cook said during a quarterly earnings call on May 1.

Obviously, that $900 million number wasn’t just for the iPhone but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow, and eventually, that added cost will need to be recouped. That usually means higher prices, even if Trump pressures Apple to attribute the increase to “new designs and features.”

If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.

Apple didn’t respond to a request for comment.

Technologies

Oil prices fall as crude exports recover at Saudi Arabia’s Red Sea ports

Saudi Arabia has restored flows through the pipeline to around 3.5 million barrels per day, according to media reports.

Oil prices fell Tuesday as Saudi Arabia’s crude exports from its Red Sea ports recover from an attack on a key pipeline earlier this month.

Brent crude

Satellite imagery has confirmed a “major operational recovery” at the Yanbu and Muajjiz terminals, according to a Kpler note published Tuesday.

A total of 12.5 million barrels were loaded onto nine tankers at Yanbu from Saturday through Monday, according to Kpler. Exports from Yanbu were disrupted by the drone attack on Saudi Arabia’s East-West pipeline earlier this month, raising fears of another major hit to global supplies.

But Riyadh has restored flows through the pipeline to around 3.5 million barrels per day, people familiar with the matter told The Wall Street Journal and Bloomberg News on Monday. Its maximum capacity is 7 million bpd.

U.S. and Iranian officials, meanwhile, spoke to mediators on Monday as they try again to negotiate a deal to end the seven-month-long conflict.

Iran offered last week to reopen the Strait of Hormuz in seven days if the U.S. commits to the conditions in the failed June memorandum of understanding. But President Donald Trump on Saturday rejected Tehran’s proposal as oil exports through Hormuz recover.

Oil flows through Hormuz have hit a seven-day average 13.2 million barrels per day, which is 77% of the 17 million bpd that transited the waterway before the U.S.-Iran war, according to Kpler data.

The U.S. military provides protection to tankers from its Gulf allies and maintains a blockade against Iran’s exports.

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Technologies

Bank of America Warns Bond Market Echoes 2022 Conditions

Bank of America warns that current bond market conditions mirror those of 2022, when rising yields and rate hikes triggered a significant equity correction. The firm advises investors to consider hedging strategies as real yields break out of trading ranges.

The bond market is giving 2022 vibes right now, and not in a positive way, according to Bank of America. Yields skyrocketed to multiyear highs this week, as oil prices stay elevated and new U.S. data suggests the Federal Reserve may need to hike rates even more to quell inflation. The benchmark 10-year Treasury note yield reached levels not seen since 2007 above 5.2%. The 30-year bond yield also spiked to its highest levels since 2004. Equities, for their part, weathered the move higher well. The S & P 500 is up around 1% week to date. The Nasdaq Composite jumped nearly 2%. But for BofA technical strategist Paul Ciana, this may be the calm before the storm. US10Y YTD bar US 10-year yield in 2026 “We see parallels with 2022, when the US 10-year real yield broke out of a trading range and rose from approximately -1% to +1.5%. Around that period, the SPX, Euro and Bitcoin formed important peaks and declined, while equity, rates and FX volatility accelerated higher,” Ciana wrote. “The comparison does not require an identical outcome, but we do think it argues for greater caution.” Stocks entered a bear market in 2022, as the Fed quickly raised rates to fend off a massive surge in inflation. The S & P 500 fell more than 19% that year, marking its worst annual performance since 2008 — when it tumbled 38%. Ciana noted investors can hedge by scooping up put options on the SPY ETF , which tracks the S & P 500. “Investors seeking protection may consider one- to three-month SPY 750 puts or 750/730 put spreads,” he said. “The lower strike corresponds to the July lows.” “However, the rise in real yields is quite stretched on weekly RSIs. If yields retrace lower and positive SPX seasonals follow through, hedges may not perform,” he said, referring the relative strength index, a popular indicator that helps assess whether an investment may be overbought or oversold.

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Technologies

Anthropic warns investors of AI’s ‘existential risk to humanity’ in IPO prospectus, reports say

Anthropic’s IPO filing dedicates 80 pages to the risks of AI, nearly double the 48 pages it spends discussing its business plans, according to Reuters.

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