Technologies
If These 8 Rumored iPhone 17 Pro Max Features Turn Out to Be True, I Just Might Switch
I’d pretty much convinced myself to stick with my current iPhone this year, but the latest rumors of the next large-sized iPhone Pro are making me rethink my decision.
Now that we have a confirmed Sept. 9 date for when Apple will introduce the next fleet of iPhone models, it’s time to get serious about about preparing for a phone switch. Do I hold onto my current iPhone Pro or jump to the latest iPhone 17 Pro based on what I’m hearing from the rumor mill? And just as important: If I do get a new iPhone, do I go for the larger iPhone 17 Pro Max model?
Here’s a rundown of some of the features rumored for the iPhone 17 Pro Max that I’m most curious about.
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Making the case to go larger
The iPhone Pro Max models are tanks compared with the rest of the line — well, they’re not on the toughness level of the Samsung Galaxy XCover 7 Pro, so maybe they’re more like solid midsize SUVs. But they’re notable for their larger screens, bigger bodies and especially for having room for more of everything in an iPhone.
And that includes a larger battery. The Max models already have more battery space than other models, but the iPhone 17 Pro Max could end up being almost half a millimeter thicker, at 8.725mm, according to a May post by 9to5Mac. Has anyone ever asked for a more bulky iPhone? Actually, yes, yes and yes.
Add the new Adaptive Power feature in iOS 26, which uses AI to distribute power more efficiently when demand is high, and we could see a boost in daily use before reaching for a charger. (Then again, Adaptive Power could be a software workaround that could mean longer life using the same physical battery size.)
If you’re already committed to carrying a larger iPhone, a tad more thickness and heft isn’t too much more to shoulder.
The back of the iPhone 17 Pro case is also rumored to shift the Apple logo down from its current perch. That doesn’t seem like a big functional change, but it should help soothe folks who choose to add a clear MagSafe case, since the logo will be centered within the MagSafe area. You can’t say Apple doesn’t sweat the design details.
A leak on X from Majin Bu purports to show an iPhone 17 Pro case, though it’s not clear whether that’s something assembled by hand to match rumored specs or is some iPhone knockoff.
iPhone 17 Pro looks so good pic.twitter.com/P7aFwR5FML
— Majin Bu (@MajinBuOfficial) July 10, 2025
Top up accessories with reverse wireless charging
This rumor could solve a problem I run into far too often: If I forget to charge my Apple Watch at home or my AirPods Pro are running low, there isn’t much I can do unless I’ve packed a portable charger. Even though power banks are affordable and often compact, it’s still one more thing to bring along.
But consider the iPhone that is always with me. When you look at its innards, most of what takes up space is battery. What if I could use the iPhone’s battery as a power source for recharging my accessories, without the hassle of a cable? 9to5Mac surfaced a rumor that the iPhone 17 Pro and iPhone 17 Pro Max models might incorporate reverse wireless charging. In addition to being able to charge the iPhone’s battery using MagSafe on the back, I could put my watch or AirPods case, which both charge wirelessly already, on the iPhone to share some of the juice from its larger battery.
The Samsung S-series phones already implement this feature, so it’s certainly doable. The Apple Watch still uses a proprietary charger shape, so perhaps it wouldn’t work flush with the iPhone’s back, but I could see case makers offer designs with a subtle indentation that would fit the watch.
Bring on all the camera upgrades
We can’t talk about the case without mentioning the camera bump, which could become a more expansive camera island (or maybe on the larger iPhone 17 Pro Max, it will be more like a camera continent) that stretches across the width of the iPhone back, according to CAD renders by Majin Bu. We even got a glimpse of a possible test iPhone 17 Pro in the wild when someone snapped a picture of what looks to be an Apple employee using a phone with a design that matches many rumors (via Foxy Pupy on X).
That expanse may include an upgraded 48-megapixel telephoto camera, which feels overdue for a top-tier camera system. Granted, it will probably take extra steps to capture photos in the full 48-megapixel resolution, as is the case with the current main Fusion camera in the iPhone 16 Pro models, where images are «pixel-binned» with multiple pixels grouped together to enhance light gathering ability. But given the great results we’ve seen from the 48-megapixel camera in the current models — the iPhone 16E leans heavily on that resolution using its sole rear-facing camera — extending it to the telephoto camera would definitely be a win for photographers.
Speaking of resolution, a 24-megapixel front-facing camera is expected, up from 12 megapixels, so perhaps my selfies will look better. More likely, it’s to boost the next rumored feature.
A movable camera lens
I’m breaking out this camera rumor separately because it would mark a huge change in the iPhone camera system. According to a post at MacRumors, the iPhone 17 Pro could have an 8x optical zoom. Not only that, it’s said to be able to move, so perhaps there could be a range of zoom between 5x and 8x that is all optical (versus relying on digital zoom to crop and enlarge the image to fit the same field of view). The 5x zoom in the current iPhone 15 Pro Max, iPhone 16 and iPhone 16 Pro Max uses a «tetraprism» design to achieve its telephoto range while still keeping the camera bump modest.
Video recording makes a leap
Cameras on both sides will reportedly work together with dual video recording using the built-in Camera app, a boon for conducting interviews or making reaction videos where you want to see both sides of a conversation. Third-party apps have been able to tap into this capability for some time, but haven’t been available as a default option.
Not as important for everyday use, but interesting in terms of advancing the state of the art, the iPhone 17 Pro Max could support 8K video recording, as speculated by MacRumors after reports that 8K was tested for the iPhone 16 Pro. The iPhone is swiftly turning into a production video camera, from features such as 28 Years Later to custom cameras built from iPhone tech in the F1 movie.
An improved cooling system
Recording video in 4K resolution, much less 8K, is a demanding, power-hungry task that leads to heat build up. In already warm environments, it can even overheat the iPhone and temporarily shut it down. So the prospect of a new internal cooling architecture, while being invisible to iPhone owners, has me nerding out just a little.
According to Majin Bu and others, the iPhone 17 Pro models will feature a «vapor chamber» cooling system. As the processor heats up, a small amount of liquid in the chamber evaporates and condenses in cooler areas and is then passed back to the hot areas.
Wi-Fi 7 and fast cellular via a new Apple modem
This is more geeky and less obvious to everyday phone owners, but that’s also kind of the point. The iPhone 16E shipped with Apple’s C1 cellular modem, Apple’s first homebrew cellular hardware it has been trying to build in order to wean its dependence on Qualcomm, which has provided the modem hardware in previous iPhone models.
However, the C1 lacks a faster millimeter wave cellular network and doesn’t support Wi-Fi 7, even though it’s more conservative about power usage (and still performs well), an acceptable trade-off for the budget phone in Apple’s lineup.
But for the iPhone 17 Pro Max, we’re talking about the next professional models, and an iPhone Pro in 2025 can’t ship without the latest, fastest wireless technology. It would be more realistic to see Apple stick with Qualcomm for the Pro line than include the C1 — but I suspect a C2 is coming.
According to MacRumors, the Wi-Fi 7 compatibility could be provided by a separate dedicated chip designed by Apple.
An orange iPhone 17 Pro Max
You don’t have to be an ardent fan of the Netherlands national football team to appreciate the color orange. Leaker Majin Bu posted renders of the new color lineup for iPhone 17 Pro models, and one of them is gloriously ginger. Not only is this interesting because orange is orange, but because it would be a departure from Apple’s recent line of cool, muted colors for the pro lineup. (There are also rumors that the iPhone lineup will include a new sky blue color, about which I have opinions.) I don’t hide my iPhone in a case, so being able to show off a bold color sounds like a fun idea.
These aren’t the only iPhone 17 Pro rumors we’re tracking, but right now they’re the ones that have me looking at my calendar and wishing September could arrive just a little faster.
Technologies
Google’s New AI Features Are Trying to Make Data Entry a Thing of the Past
More Gemini AI features will come to Google Docs, Sheets and Slides.
The latest batch of Google updates to its workspace tools highlights AI’s promise to automate mundanity in the workplace. Google Docs, Slides, Sheets and Drive all have new AI-powered features, the company announced Tuesday. The one thing all these updates have in common? Gemini is using your files, emails and chats to give you relevant information, not random answers gleaned from the web.
These updates come as AI is playing a bigger role in our work lives, for better or worse. Agentic tools like Claude Cowork and coding assistants like Anthropic’s Claude Code and OpenAI’s Codex are more capable than chatbots and able to handle tasks announced independently. AI tools are also becoming more customized, with Google’s personalized intelligence rolling out across its platforms to help refine AI outputs to things that are relevant and useful for you. Google continues that trend with this new batch of Workspace updates.
New Gemini AI features in Google Workspace apps will cite their sources after each query. For example, if you ask Gemini in Google Docs to fill out an itinerary template, it will pull the information from your email, chats and files. The «sources» tab in the Gemini side panel will show you where it found the information it used, like your flight confirmation email and chats discussing dinner plans. Seeing where Gemini pulled its answers from is also how you’ll double-check Gemini’s work.
The most impressive new features are in Sheets, where AI can fill in the holes in your spreadsheets. You can describe what you want the AI to do with a simple prompt and avoid writing an exact formula. You can click on an empty cell, select the pop-up that says «Drag to fill with Gemini,» then highlight the cells you want Gemini to fill in. That deploys an AI agent to search the web to fill each cell with the necessary information.
For example, if you have a spreadsheet of the contact info for local companies, you can have Gemini search the web to fill in a the location, CEO and other publicly available information of each company. The tool aims to dramatically reduce the time needed for manual data entry. Gemini can also summarize, categorize and create charts with prompts alone.
You can also chat with Gemini in Sheets and have it scour your raw data to make custom reports and charts. No need for pivot tables if they confound you as much as they baffle me. One of the biggest uses of AI at work is helping create presentations.
In Google Slides, you can now tell Gemini in natural language what you want to appear on a slide, and it will create it, matching the style of your existing slides. You can also ask Gemini to edit your slides if you don’t want to waste time painstakingly moving design elements around the slide. The AI should fill the slides with relevant information based on your instructions and the work files it has access to, so you shouldn’t need to replace a bunch of filler text.
If you use Docs, Sheets and Slides through the Workspace account of your company, then you won’t be able to turn off AI features individually. The managing company is in control of AI access for users. Personal users can tweak their settings to limit Gemini. The new features are rolling out in beta now, in English only, to Google AI Ultra and Pro subscribers in the US, as well as some Google Workspace customers who are part of the Gemini Alpha testing program.
For more, check out the new cowork feature in Copilot and how to use Perplexity AI for deep research.
Tariffs implemented by President Donald Trump were struck down by the Supreme Court last month. Companies that were subjected to those fees, such as FedEx and Dollar General, have since sued the federal government, and Nintendo wants a piece of the action.
Nintendo filed a lawsuit against the federal government in the US Court of International Trade on Friday, as first spotted by Aftermath. The complaint seeks refunds of tariffs Nintendo paid, plus interest, and asks the court to declare the tariffs unlawful and stop the government from collecting them going forward.
«Since February 1, 2025, President Trump has executed the unlawful Executive Orders, imposing tariffs on imports from a vast swath of countries,» Nintendo said in the complaint.
When reached for comment, Nintendo of America confirmed the lawsuit.
«We can confirm that we filed a request. We have nothing else to share on this topic,» Nintendo of America said in an emailed statement on Friday, March 6.
It’s unclear how much Nintendo paid in tariffs, and it did not state an amount in the lawsuit. While the Switch 2 was priced at $450 when it launched last year, and has stayed at that amount, Nintendo did increase the price of the original Switch and accessories for both consoles. Microsoft and Sony also increased the prices of their hardware and accessories last year due to tariffs.
The White House didn’t immediately respond to a request for comment.
On Feb. 20, the Supreme Court ruled by a vote of 6 to 3 that the sweeping tariffs Trump instituted last year exceeded his executive powers. Following the ruling, on the same day, Trump announced a new set of tariffs of 10% on imported goods that would last for 150 days, starting Feb. 24.
The decision on what to do with the collected tariffs — a reported $166 billion — has been left to the US Court of International Trade. Judge Richard Eaton told the US Customs and Border Protection on Wednesday, March 4, to refund the importers that were forced to pay tariffs, which is more than 330,000. On Friday, the CBP said it couldn’t easily issue tariff refunds because its system requires duties to be recalculated and refunds processed entry by entry. This process would involve tens of millions of transactions. The agency said it’s updating its systems and could start providing refunds by late April.
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