Technologies
Start Saving Now: An iPhone 17 Pro Price Hike Is Likely, Says New Report
Commentary: The iPhone 17 series will likely come with a bunch of new features and a price increase.
Apple’s annual iPhone event is likely just a few weeks away but we’re still seeing new rumors surface. One of the latest leaks is that the iPhone 17 Pro will get a $50 price increase. The rumor surfaced on the Chinese social media site Weibo from a user named Instant Digital (Setsuna Digital) and corroborates an earlier prediction from Jefferies analyst Edison Lee.Â
Lee expects that to change this fall. He says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn’t mention the regular iPhone 17 getting a price hike. If true, that would mean that the starting prices for the iPhone 17 series will be:
- iPhone 17 – $829
- iPhone 17 Air – $979
- iPhone 17 Pro – $1,049
- iPhone 17 Pro Max – $1,249
Instant Digital also thinks that the baseline iPhone 17 Pro will come with 256GB of storage instead of 128GB like the iPhone 16 Pro.
Since what President Donald Trump touted as “Liberation Day,” the possible effect of tariffs on the iPhone’s price has been widely discussed. And yet, despite tariffs and politics, iPhone prices have remained the same so far this year. News on the price hikes follows a May report by The Wall Street Journal that Apple is considering a price increase and could attribute the rise to new and updated features instead of tariffs. But the launch of the rumored iPhone 17 this fall will likely come with a higher price, no matter what Trump says or does.
Apple is the third-largest company in the US, and most of its products are manufactured in China. Clearly, the iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last price increase was five years ago.
Historically, five years is the longest stretch of time Apple has gone without an increase since the five years between the iPhone 5 and the iPhone 7, which ended with the iPhone 8 launching at a higher cost. We can learn a lot by looking at how the company has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17.Â
To figure out how likely we are for a price hike, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. And the behemoth’s designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. There are other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, that don’t factor into this analysis. Also, I use the US starting price for each iPhone before any carrier discounts are applied. Let’s dive in.
Standard iPhone prices
Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G to $599, where it would stay for four years. Then, in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher $649 price tag.
Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices, it was in $50 increments, except between the first and second iPhone models.
Then 2020 happened. It was a wild year for the iPhone and everyone because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.
If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last increase was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly increase the price over a few years like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?
The standard iPhone is Apple’s most popular, and it’s safe to expect that the iPhone 17 will cost more (and would have even if Trump hadn’t been elected). Now we just need to wonder how much tariffs and politics might drive the price up even more.
The flagship: iPhone Pro model prices
Apple hasn’t always had an iPhone Pro variant but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.
But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!
What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and I expect the iPhone 17 Pro to cost more.
The behemoths: iPhone Plus, Max and Pro Max prices
Since 2014, Apple has sold a big version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having “pro” features, like a second rear camera and portrait mode.
In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.
In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.
Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.
The iPhone 17 and 17 Pro’s prices
Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.
This year, Apple raised the price on its most affordable model. Although it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022).Â
Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.
“Assuming the current global tariff rates, policies and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,” Apple CEO Tim Cook said during a quarterly earnings call on May 1.
Obviously, that $900 million number wasn’t just for the iPhone but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow and eventually that added cost will need to be recouped. That usually means higher prices, even if Apple is pressured by Trump to attribute the increase to “new designs and features.”
If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.
Apple didn’t respond to a request for comment.
Technologies
Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded
The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”
President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.
The White House later clarified that the super PAC â MAGA Inc. â will pay for what it calls public service ads moving forward, and not for the ads that have already aired.
Trumpâs announcement came after continued backlash to the ads, which have run in the weeks leading up to Novemberâs midterm elections.
Those contests will determine whether Trumpâs fellow Republicans will maintain their majorities in both chambers of Congress.
Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying âAmerica will never be a communist country.â
âThe Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,â Trump said in a post on Truth Social on Monday.
âThis is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,â Trump said.
AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.
Trumpâs announcement came three days after The New York Times, citing people familiar with the matter, reported that âTrump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.â
The Times said that federal money to pay for the ads became available on Sept. 19, âwhen the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.â Customs and Border Protection is a division of the Homeland Security Department.
Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, âThe advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of âa general propaganda effort designed to aid a political party or candidates.ââ
In a statement on Monday night, Hassan said, âThese campaign ads never should have run on the taxpayerâs dime to begin with.â
âThey were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,â said Hassan. âThereâs a lesson here: We canât underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.â
Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.
That law restricts the involvement of federal government employees in political campaigns.
A White House spokesperson defended the ads in a statement in late September to CNBC, calling them âpublic service announcementsâ intended to remind âAmericans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.â
âThe ad is educational and unapologetically patriotic. We should be proud of our country,â the spokesperson said.
MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.
MAGA Inc. has spent at least $57 million this election cycle, according to CNBCâs analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.
â CNBCâs Luke Fountain contributed to this article
Technologies
Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from IranâBacked Houthi Fighters in Major Offensive
Yemenâs government forces said they have retaken the Red Sea port of Mokha from Iranâbacked Houthi fighters, weakening the militantsâ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.
Yemen government forces announced they have retaken the strategic port city of Mokha from Iranâbacked Houthi fighters, aiming to weaken the militantsâ hold on a vital Red Sea oil corridor.
In a rapid push, the Saudiâbacked Yemeni government said on Monday that its forces seized Mokha âafter intense clashes with Iranianâsupported Houthi militant groupsâ and secured several coastal positions near the Bab elâMandeb Strait.
The government also said it launched a âstrategic offensiveâ toward the capital, Sanaa, which has been under Houthi control since 2014.
Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.
Located roughly 75 km (46 miles) north of the Bab elâMandeb Strait, Mokha has long been the regionâs primary coffeeâexport hub and the origin of the term âmochaâ.
Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iranâbacked group could gain sway over the Bab elâMandeb Strait.
Iranâs shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.
On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact âdeterrence measuresâ and to swiftly deploy troops to bolster the oilârich kingdom and counter Houthi attacks in Yemen.
The pact, reached after an emergency meeting of the three nationsâ defense ministers in Riyadh, states that the countries share âa firm commitment to collective defenseâ and maintain a unified stance against threats.
Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdomâs aviation authority.
In a Tuesdayâmorning socialâmedia statement, Saudi Arabiaâs General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.
GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdomâs civil aviation system.
Energy market nervousness âlikely to persistâ
Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.
International benchmark Brent
“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.
“Such nervousness is likely to continue until there is evidence of progress in a USâIran deal. Meanwhile, the risk of further escalation remains very real,” they added.
Technologies
Russia plague: What we know about the suspected case reportedly linked to a lab workerâs death
According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.
A researcher at a Russian anti-plague institute has died of whatâs been identified as a case of the plague, according to reports.
Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.
The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasnât been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.
âAll of the patientâs contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,â the WHO said.
What is the plague and how does it spread?
Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. Itâs caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.
Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.
The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.
As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesnât travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.
The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.
âPotentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,â Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. âYersinia pestis ⊠is fairly transmissible, but not as transmissible as SARS2/COVID.â
Whatâs happening with the suspected case in Russia?
According to Russiaâs public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with âpneumonia of unknown aetiology.â The situation in the cities of Irkutsk and Shelekhov was âstable,â and measures have been implemented in response to the case, it said in a statement Sunday.
Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.
CNBC has not been able to independently verify the reports. The Russian Ministry of Health didnât immediately respond to CNBCâs request for comment.
According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. âBut there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,â he added.
A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that âif Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.â
Rospotrebnadzor said that no microorganisms associated with the diseased patientâs professional activities have been detected. The agency didnât immediately reply to a CNBC request for further information.
The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.
â CNBCâs Jenny Lee contributed to this report.
-
Technologies4 years agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies5 years agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies4 years agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies5 years agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies4 years agoThe number of ĐĄrypto Bank customers increased by 10% in five days
-
Technologies5 years agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies5 years agoOlivia Harlan Dekker for Verum Messenger
-
Technologies5 years agoiPhone 13 event: How to watch Apple’s big announcement tomorrow
