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CNET Survey: 78% of US Shoppers Are Stressing Out Over Back-to-School Tech Purchases

Nearly half are worried about finding quality purchases at an affordable price — adding another strain to school shopping this year.

Back-to-school shopping is underway, and the supply list isn’t like it was when I was a kid. 

More schools and colleges are leaning on technology for educational purposes, and some of those costs could fall on US shoppers. Big-ticket purchases, like laptops and tablets, can be a strain on your finances, especially when juggling other back-to-school items and everyday expenses. 

CNET’s new back-to-school survey dives into just how much US shoppers are concerned about making tech purchases ahead of the school year starting back. One point is clear: 78% of back-to-school shoppers are worried about affording tech purchases. 

Between tight budgets, potential tariff price hikes and the possibility of shortages, buying a new laptop or tablet can be stressful, to say the least. Here are the survey findings and what CNET tech experts recommend when shopping for back-to-school supplies.

Back-to-school shopping is taking a toll on finances 

The average US shopper will spend $328.68 on back-to-school shopping. Even though that’s less than last year, it still may be a lot to cover with tighter budgets and higher prices on some supplies compared to last year. 

Nearly 1 in 3 are worried about affording tech purchases 

Affording tech purchases is one of US shoppers’ top concerns this back-to-school season. 

That could be for a few reasons, including tighter budgets and higher-than-expected prices on tech gadgets. Josh Goldman, managing editor and laptop reviewer at CNET, recommends comparison shopping by starting with the everyday price, then looking for sales at your favorite stores and manufacturers. Especially if you’re looking for a computer. 

“HP, Dell, Lenovo and others frequently have the best deals and also offer student discounts. You might want to actually give them a call, too, tell them your situation and see what’s possible,” said Goldman. 

Goldman and other CNET experts also recommend buying used, refurbished tech from reputable places. Before you buy, see if there’s a rating system to help understand the device’s condition. And check for any return policies and warranties in case you’re not satisfied. 

Lastly, Goldman recommends checking with family and friends who may have aging devices that can save you money on a new one. “While it might not meet their needs anymore, it could be just enough for a student,” said Goldman. “Also, if it’s a bit too old even for your student, there’s a chance it can be traded in for a discount on an upgrade.”

Close to 1 in 4 are concerned about unexpected tech fees, too

Beyond buying the hardware, 23% of shoppers are concerned about additional tech fees and subscription costs. 

Some learning management systems are free or included in the course, while other apps and services with upgraded features can add up. For example, some educational app subscriptions, maintenance fees and even e-book rentals are required but cost. 

To trim that cost, some schools offer special codes or discounts to lower how much you’ll pay. I also recommend checking online student forums for students in higher grades who have completed the course but still have access and for any unused offer codes.

1 in 5 are concerned about managing expenses without credit or BNPL 

CNET found that 1 in 5 (20%) are concerned about managing expenses when using credit or Buy Now, Pay Later to afford tech. Yet, juggling expenses and debt can be detrimental to your finances and can lead to interest and fees if you’re unable to pay the statement balance in full and on time. 

If you need to lean on financing to cover back-to-school costs, try setting aside any amount you can to help finance less of your school supply list. You may also look for deals to pay less than the sticker price and save money, or hold off on a few purchases for now. 

If you have to make a big tech purchase right now, try to cut or hold off on other back-to-school items for now. For example, holding off on shopping for new clothes or reusing some supplies from last year can help cut costs for now. 

Back-to-school shoppers are concerned about tech purchases 

Gone are the days of only needing pencils, pens and paper. More schools are using technology for educational purposes. Now, there’s a need for laptops, tablets and headphones. And the price tag of these big-ticket items is a concern for shoppers. Here’s a closer look at shoppers’ top concerns.

Nearly half of shoppers are worried about tariffs and rising prices

Which products will be impacted by tariffs has been a hot topic for months now. Earlier this summer, CNET found that 64% of shoppers are rushing to buy tech to dodge price spikes and shortages. It’s a fair concern considering some tech companies, including Microsoft and Acer, have stated that tariffs will push prices on tech higher. 

By the numbers, nearly half of back-to-school shoppers (46%) are concerned about rising prices and tariffs. We haven’t seen the impact yet due to the reciprocal tariff agreement pause, and tariffs don’t change prices for items in stock overnight. 

But if more tariffs go into effect, price hikes are likely at some point. Therefore, if you know you’ll need a laptop for the upcoming school year and you’re worried about costs going up, Goldman recommends buying one sooner rather than later if you can. On the other hand, if you can wait until holiday sales in the fall, you still may be able to score a good deal depending on the impact of tariffs and US product availability, Goldman added. 

Half of shoppers are worried about finding quality, affordable tech 

Besides being able to afford tech, half of shoppers are concerned about finding quality technology at an affordable price. Buying the lowest-priced laptop or tablet may not be worthwhile if you’ll pay more in repairs. That’s another reason why our experts recommend shopping for high-quality second-hand tech. 

“Woot.com is a good place to find reconditioned laptops and school tech,” said James Bricknell, CNET’s senior shopping editor. “You don’t always need brand-new tech for school, as the latest processor and graphics card aren’t really needed for the average school classroom.”

Our editors also recommend the Amazon Renewed Store, Apple Certified Refurbished and eBay Refurbished as a few trusted retailers for secondhand tech. 

Other ways to save on back-to-school tech this year 

Here are a few other ways CNET experts say you can save money on must-have tech this back-to-school season. 

Shop deals and sales 

Some states have tax-free weekends to help you save money by excluding tax on select items for a few days. Coupling this weekend with sales and deals can help you save money on your shopping list. 

Bricknell pointed out that even though big sale events, like Prime Day, are great times to get deals on tech before school starts, you may be able to score savings around Black Friday if you’re able to wait until later this year. 

Track prices 

CNET’s experts are still tracking plenty of tech deals to scout out the real savings based on their recommendations, but no matter how sweet the savings may seem, CNET senior editor and computer expert, Matt Elliott, recommends being patient and tracking prices. 

“Be patient and track the price of a product and then do what stock traders do and ‘buy the dip.’ Online retailers are constantly rotating discounts, so it pays to wait for a sale price to land on the product you are looking to buy,” said Elliott. 

Elliott added that you’ll see the price fluctuate over a few weeks, so you’ll get a sense of when to buy quickly. Some websites and browser extensions can help you track prices, too — like Keepa and CamelCamelCamel.

There may be other options if a tech must-have isn’t within your budget. Bricknell recommends checking with your school for programs to still get what you need at a fraction of the cost or for free, in some circumstances. For example, some schools may loan laptops for a school year or semester, but eligibility requirements may apply. 

Trade in old devices 

If you have old tech that you’re no longer using, it may be worth some money that you can use to buy a laptop or tablet you need now. 

“Companies like Swappa can give you cash for your old tech, but keep in mind that the more used your tech, the less cash you’re likely to get,” said Bricknell. 

Before you sell your old devices, check several retailers to make sure you’re getting the best deal before selling. How much you get back can depend on the condition of your device, how old it is and the demand for it.  

Methodology

CNET commissioned YouGov Plc to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,601 adults, of whom 689 have gone or are planning to go back-to-school shopping. Fieldwork was undertaken July 16 to 18, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18-plus).

Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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