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Apple Really Needs to Launch a Foldable iPhone Flip in September

Apple’s iPhone 17 lineup is just around the corner. If a foldable iPhone isn’t part of it, Apple risks losing ground to Samsung.

Apple’s iPhone 17 is expected to launch in a matter of weeks at its September event. From upgraded cameras to AI improvements in iOS 26, the new iPhone lineup is expected to get a host of new features. But the long-rumored foldable iPhone Flip isn’t expected to be part of this year’s launch. Most Android phone-makers, including Samsung, Google, Motorola, OnePlus, Xiaomi and Honor, have been selling folding devices for years now, and it’s beginning to feel like Apple is late to the party. That might be a problem. 

Apple dominates in the premium phone category, but foldables — which fit into the premium space in terms of price — are already nipping at its heels, with Motorola telling CNET that 20% of customers buying its Razr foldable jumped ship from Apple. Meanwhile, Samsung is in the seventh generation of its Flip and Fold series. As Lisa Eadicicco discovered during a visit to Seoul, “foldables are everywhere” in Samsung’s home country of South Korea.

With nearly every major Android phone-maker entering the foldable market, Apple risks losing potential customers. It also runs the risk of letting a rival like Samsung become the go-to name for foldables, which could make it harder for Apple to make an impact if it eventually launches its own device. Furthermore, early adopters drawn to foldable tech may be too entrenched in the Android ecosystem by the time Apple’s phone arrives to want to switch to iOS.

Apple is unlikely to be worried. It’s estimated that around 20 million foldables from all manufacturers were sold worldwide in 2023, while Apple reportedly sold 26.5 million iPhone 14 Pro Max handsets in the first half of that year alone. In 2024, foldable sales were flat — and 2025 isn’t fairing much better, according to analysts at CounterPoint Research, although Samsung did report record numbers of preorders for its latest foldable. Clearly, Apple feels it has yet to miss the boat.

Apple has always found success in biding its time, observing the industry and launching its own take on a product when it’s ready. Apple didn’t invent phones, tablets, smartwatches or computers, but it found ways to take existing products and make them more useful, more valuable in day-to-day life and — dare I say — more exciting. It’s why the iPhone, iPad, Apple Watch and Mac lines dominate the market today. 

For me, I need to see Apple’s take on the foldable phone. I’ve written before about how disappointed I am in foldables. I’ve been a mobile reporter for over 14 years and phones have become increasingly dull as they’ve converged to become slight variations on the same rectangular slab. 

Read more: Best Flip Phone for 2025

Foldables promised something new, something innovative, something that briefly sparked some excitement in me, but several years in, that excitement has dwindled to the point of being extinguished. They are fine products and while I like the novelty of a screen that bends, they’re not a revolution in how we interact with our phones. Not in the way that the arrival of the touchscreen was when we were still pushing buttons to type out texts. 

I did hope that Google’s Pixel Fold would be the phone to catapult the foldable forward, and while the recent Pixel 9 Pro Fold — the second generation of Google’s foldable — does offer some great updates, it still doesn’t offer any kind of revolution. Instead, it feels more like a “me too” move from Google. Ditto for the OnePlus Open. So I’m left instead to look toward Apple, a company with a track record for product revolutions, to create a new take on the genre that genuinely drives forward how we use our phones. 

That innovation won’t just come from the product design. Apple works closely with its third-party software developers, and it’s that input that would help a folding iPhone become genuinely useful. My biggest complaint around foldables right now is that while the hardware is decent, the devices are essentially just running standard versions of Android with a handful of UI tweaks thrown in. They’re regular phones that just happen to bend. 

Few Android developers are embracing the folding format, and it’s not difficult to see why; the users aren’t there in sufficient numbers yet to justify the time and expense to adapt their software across a variety of screen sizes. The multiple folding formats already available mean Android foldables face the same fragmentation issue that has plagued the platform since the beginning. Android-based foldables are simply a more difficult platform for developers to build for than regular phones. Apple would be able to change that, as it proved with the iPhone and iPad. 

Given Apple’s close relationships with top-tier developers — not to mention its own vast developer team — I expect an eventual Apple foldable to offer innovations that make it more than just an iPhone that folds in half. 

And I truly hope it does. I want to look forward to tech launches again. I want to feel excited to get a new gadget in my hands and feel that “wow” moment as I do something transformative for the first time.

In short, I don’t want to be bored by technology anymore. Apple, it’s over to you. 

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

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Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Technologies

Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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