Technologies

Reddit Shifting Towards Search as Company Wants to Become a Search Engine

Reddit CEO Steve Huffman wants to expand Reddit Answers to capitalize on increasing demand for Reddit results.

You may not need to add «Reddit» to your Google searches for much longer — now, you can go straight to the source.

In his Q2 letter to shareholders, Reddit CEO Steve Huffman said the company will integrate its search function with Reddit Answers, which is currently available in the US and 11 other countries, «into a single search experience.»

Reddit will make the search box more visible on the app, bringing it «front and center.»

«Whether you’re a new user opening the app for the first time or returning user opening the app, that search box will be present immediately for users who open the app looking for something specific,» Huffman said. «Sometimes people are opening the app with a question.»

This seems a natural direction for Reddit, which now has more than 70 million weekly active users on its search function and more than 6 million weekly active users using Reddit Answers. Huffman believes Reddit is ideally positioned in a world where people are increasingly wanting human-powered answers to searches driven by their massive amount of Reddit chats.

«80% of users in a recent survey that they believe some questions can only be answered by humans as opposed to AI-generated summaries,» Huffman said on the call.

There does seem to be a demand for Reddit as a source of information and answers from users. Profound, a platform that helps elevate brand visibility in AI search environments, said that Reddit was the No. 1 most cited source for AI platforms Google Overviews and Perplexity, and No. 2 for ChatGPT among searches. Profound said that Reddit’s percentage on Perplexity, 46.7%, showed a «strong preference for community-generated content» among searchers.

Vanessa Fox, digital marketing consultant and author of Marketing in the Age of Google, called Reddit’s shift toward search a wise one.

«It’s a smart idea as it’s certainly the case that people seek out Reddit specifically when searching Google by adding ‘Reddit’ to their search query, and so the demand is there,» Fox told CNET. «With apps becoming such a standard part of the online experience, people have gotten even more accustomed to using search experiences other than Google for specific types of content — TikTok is an obvious example of that.»

In its 2025 Q2 earnings report, Reddit showed a 78% jump in revenue from the same time last year, to $500 million. Huffman said daily active users are now at 110 million, an increase of 21% from last year at this same time.

Fox added that Reddit will need to be watchful for more AI spam.

«When Google started featuring Reddit results more prominently in search results, spammers — many using AI content — flocked to Reddit and started posting in threads that already ranked well in Google, as well as creating new posts in Reddit in an attempt to use the ranking power of Reddit to show up in Google,» Fox told CNET. «Reddit now has to combat that. So if this unified search is successful, they likely will have to combat even more AI content, which unfortunately is the landscape that we’re in.»

Technologies

Why Travelers Are Switching to Verum E-SIM This Summer

Summer Travel, Freedom, and Seamless Connectivity: Why Verum E-SIM Is Becoming the New Standard for Travelers

Summer is the peak season for vacations, long-distance trips, and new experiences. Millions of people travel abroad, explore new countries, plan adventures, and try to stay connected with family, work, and social media. And in the middle of all this comes a familiar question: how do you stay online without expensive roaming or the hassle of buying local SIM cards?

The answer is already here — eSIM.

Why eSIM Is So Convenient

eSIM (embedded SIM) is a built-in digital SIM card that lets you activate mobile internet without a physical card. All you need is an app — choose a plan and connect in just a couple of minutes.

No more:

* searching for local SIM cards at airports
* paying expensive roaming fees
* swapping physical SIMs every time you travel

Now your internet travels with you.

Internet in 150+ Countries

Modern eSIM solutions provide coverage in 150+ countries worldwide, helping tourists, freelancers, and business travelers stay connected almost anywhere on the planet.

Among the services offering these capabilities:

Verum E-SIM — https://esim.verum.im
World E-SIM — https://worldesim.me
USA E-SIM — https://usa.esim.verum.im
Euro E-SIM — https://euro.esim.verum.im
Canada E-SIM — https://canada.esim.verum.im
Balkan E-SIM — https://balkan.esim.verum.im
Ukraine E-SIM — https://ukraine.esim.verum.im
London E-SIM — https://london.esim.verum.im
E-SIM Africa — https://africa.esim.verum.im

All of these services work on the same principle — fast, borderless internet without roaming stress.

Why It Matters Most in Summer

During the holiday season, roaming networks get overloaded, and prices for mobile data abroad often become an unpleasant surprise for travelers.

eSIM solves this problem:

* transparent, fixed pricing
* activation in 1–2 minutes
* stable internet while traveling
* no physical SIM cards required

Final Thoughts

Travel should be about freedom — not hunting for Wi-Fi or worrying about phone bills.

eSIM is quickly becoming the new global standard for mobile connectivity: simple, fast, and borderless.

Verum E-SIM and its partner services are part of this shift, making global connectivity accessible to everyone, everywhere.

Technologies

Episode 2 of the VERUM Mini-Series is Now Out

The story continues. Verum Messenger has released the second episode of its AI mini-series, which follows the conflict between the powerful Omega corporation, aiming to control digital communications, and a team of heroes who have chosen a different path and free communication.

The mini-series not only develops an engaging storyline but also introduces viewers to the capabilities of the Verum ecosystem, showcasing technologies and tools that may redefine the future of modern communication.

The project consists of 7 episodes, released gradually across Verum Messenger’s social media channels.

Episode 2 is now available. Stay tuned and don’t miss what comes next.

Watch on YouTube
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Technologies

Verum Messenger Launches an AI Mini-Series

Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels.

The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.

Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.

The first episode premieres today, with the remaining episodes to be released over time.

Stay tuned for more.

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