Technologies

Apple, Please Don’t Let AI Ruin the iPhone 17’s Camera

The iPhone 17 is right around the corner and I need Apple to focus on what matters.

AI has quickly made its way into all parts of our phones, and the cameras are no exception. I was taken aback by the Honor 400 Pro phone’s image-to-video AI tool when it brought my dad back to life, while the Pixel 9 Pro focused more on generative AI to add new elements to your Images or even create new scenes out of nowhere.

But the iPhones have always focused first and foremost on delivering some of the best image quality you can get in a camera phone, and as a professional photographer I want to see that same dedication to taking better photos.

It’s not that I don’t like AI. I do, when it’s applied properly. I like ChatGPT’s and Google Gemini’s ability to answer questions in a conversational way, I like Adobe’s use of AI for object removal in Photoshop and as a horror movie fan I’m genuinely excited about the terrifying visions I’ve seen created using AI.

But AI can also be a crutch for mobile companies to lean on in order to make up for shortfalls elsewhere. I liked the Pixel 9 Pro, but its camera hardware hadn’t been changed since the last model. The new generative AI tools became the new imaging-focused features for the upgrade. The Xiaomi 14 Ultra’s camera blew me away with its variable aperture that created stunning starbursts in night time images. And yet the more recent 15 Ultra ditched that in favor of software features, so the experience simply isn’t the same.

Apple’s iPhones have always impressed with their image quality. Back in 2019 I took the iPhone 11 Pro on a photography road trip instead of my usual Canon DSLR, and I frequently use my iPhone 16 Pro as my professional camera when carrying a bigger setup isn’t feasible. Apple’s image quality is top notch, with the phones typically producing natural image tones and less heavy-handed image processing, resulting in authentic looking images.

Its ProRaw image format and ProRes and Log video codecs are aimed at getting the best quality from the cameras. Apple has invested in core image quality technologies, not simply used AI to make up for any hardware shortcomings. It’s why Apple has won the hearts of creatives the world over and why the iPhone is often seen as one of, if not the best camera phones for professional or enthusiastic photo and video shooters.

And I’m not saying the iPhone occupies some AI-free utopia. Apple has been a pioneer in applying machine learning to overcome limitations of tiny smartphone cameras, such as its Deep Fusion imaging technology that captures multiple exposures and blends them into a final, evenly-exposed image. And I suppose to a lesser extent its Portrait Lighting tool from 2017’s iPhone 8 that used depth maps and algorithms to create artificial lighting effects. But these are arguably tools to enhance an existing image, and I’m worried that the next iPhone’s camera will be all about how you can generate entirely new scenes without even having to step outside your house.

The rise in popularity of dedicated compact cameras such as the Fujifilm X100 VI and the continued resurgence in the popularity of film photography has shown that the creative world still demands authentic photography. Real cameras taking real moments with your real friends. Actual sunset colors casting across golden sandy beaches, not an AI’s generic interpretation of what a beach looks like.

AI has its place and I’m braced for Apple’s September event to be AI-focused. As AI seeps deeper into our phone experience and Apple pushes on with its AI strategy, I’m concerned that the company could make rash decisions with its imaging experience in order to try and justify the existence of Apple Intelligence. But this shouldn’t come at the expense of core image quality, so I also want to hear about how I can take the iPhone 17 deep into the heart of my home country of Scotland and take the most beautiful photos of the incredible landscape in front of me.

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know