Technologies
Price of Switch 2 Might Increase Soon Because of Tariffs
Industry analysts offered their thoughts on the console’s potential new price once tariffs hit.
It’s been more than a month since Switch 2 came out. As Nintendo’s most expensive console, at $450, it has yet to see a price jump because of President Donald Trump’s new tariffs, but that can still change.
Trump first announced his plans for tariffs on April 2, the same day that the Switch 2 was revealed. The tariffs targeted two countries important to Nintendo: Japan, where the company is based, and Vietnam, where some of its products are manufactured. He did declare soon after the announcement that the tariffs are on pause for Japan and Vietnam for 90 days. Time appears to have run out as the tariffs are set to officially start on Aug. 1.
As for how much Nintendo would need to jack up prices to compensate for the tariffs, that’s a complicated answer.
How much is the Switch 2 after tariffs?
Wedbush Securities Analyst Michael Pachter believes that after the pause happens and tariffs are applied to products made in Vietnam and sold by Japan, like the Switch 2, he expects Nintendo of Japan to ship the consoles to Nintendo of America at the bare minimum cost of the console to pay the lowest tariffs possible.
«I think it will be $75 to $100 additional on price, maybe a tad more,» Pachter said. This would put the price of Switch 2 after tariffs in the $525 to $550 range.
Piers Harding-Rolls, Ampere Analysis research director, gave a similar price range in his opinion about the Switch 2.
«This is a pretty fluid situation, after all. Nintendo will not want to change the price but I think everything is on the table now and an increase of at least $50 to $100 for the base console is realistic to offset some of the additional costs,» Harding-Rolls said. «Alternatively, Nintendo might conclude that the US market is too important to the company and that it will swallow the additional cost and make up the margin on digital games sales instead.»
DFC Intelligence CEO David Cole has a similar take on the price. He told Forbes in April that he expects the price to increase but not that much, as he believes the starting price of $450 already has baked into it a percentage to cover possible tariffs.
«It is not likely Nintendo will raise the price, and if they do, we don’t expect it to be 20%,» Cole told Forbes. A 20% increase would put the price of the console after tariffs at about $540.
The Switch 2 is already expensive
When Nintendo revealed the Switch 2 on April 2, the stream for the show ended without revealing the price. Instead, everyone interested had to visit the site and see the starting price of $450 and the bundle with Mario Kart World for $500.
This price would make the Switch 2 the most expensive Nintendo console at launch when not factoring in inflation. Like Cole, some assumed the higher price tag included a premium for a possible tariff but that doesn’t appear to be the case, according to Nintendo of America President Doug Bowser.
«Put [the April 2 announcement] aside. Any previous tariffs were not factored into the price itself,» Bowser told The Verge after the reveal.
Read more: Rising Cost of Nintendo Switch 2 Games: Are Trump’s Tariffs to Blame?
In an interview with CBC in April, Bowser defended the $450 price tag, saying it was appropriate for the machine’s value.
«We recognize there are some people that may not be able to afford [the Switch 2’s] price point,» he told CBC. «That’s why we wanted to make the other Switch platforms available, so [people] still have an opportunity to come into our gaming universe, be a part of these characters in these worlds, and see the value, if you will, in whatever rung of the platform they come in.»
Nintendo cleared a major hurdle by releasing its latest console at the announced launch price, although some accessories did go up in cost. The company may still need to raise the price of the Switch 2 in the future, like Microsoft did, and what many speculate Sony will have to do soon on its PS5.
Technologies
Google races to put Gemini at the center of Android before Apple’s AI reboot
Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.
Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal
Technologies
Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’
Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.
Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle
Technologies
Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge
Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.
Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.
Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.
The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.
The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.
Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.
Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.
Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.
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