Technologies
5 iPhone 17 Pro Max Rumors Are Making Me Rethink My Next Upgrade
I’ve usually preferred the regular iPhone Pro size, but these features might push me to the next iPhone Pro Max model.
The reveal of the next iPhone 17 models is still two months away, but rumors of their features, looks and specs are in full bloom right now. Normally I’d wait to see what Apple actually announces, but several leaks about the iPhone 17 Pro Max in particular have caught my attention. And because now is when people start thinking about fall budgets and whether their current iPhone can make it until new ones are here, it seems like a good time to dive in. After all, two months is going to zip by faster than we think. (And this also reinforces that now is not the time to buy a new iPhone.)
What I’m seeing so far has me very interested indeed. Now I’m looking forward to September for more than simply cooler weather and hot beverages. Here’s a rundown of some of the features rumored for the iPhone 17 Pro Max that I’m most curious about.
Making the case to go larger
The iPhone Pro Max models are tanks compared to the rest of the line — well, they’re not on the toughness level of the Samsung Galaxy XCover 7 Pro, so maybe they’re more like solid midsize SUVs. But they’re notable for their larger screens, bigger bodies and especially for having room for more of everything in an iPhone.
And that includes a larger battery. The Max models already have more battery space than other models, but the iPhone 17 Pro Max could end up being almost half a millimeter thicker, at 8.725 mm, according to a May post by 9to5Mac. Has anyone ever asked for a more bulky iPhone? Actually, yes, yes and yes.
Add the new Adaptive Power feature in iOS 26, which uses AI to distribute power more efficiently when demand is high, and we could see a boost in daily use before reaching for a charger. (Then again, Adaptive Power could be a software workaround that could mean longer life using the same physical battery size.)
If you’re already committed to carrying a larger iPhone, a tad more thickness and heft isn’t too much more to shoulder.
The back of the iPhone 17 Pro case is also rumored to shift the Apple logo down from its current perch. That doesn’t seem like a big functional change but it should help soothe folks who choose to add a clear MagSafe case, since the logo will be centered within the MagSafe area. You can’t say Apple doesn’t sweat the design details.
A new leak on X from Majin Bu purports to show an iPhone 17 Pro case, though it’s not clear whether that’s something assembled by hand to match rumored specs or is some iPhone knockoff.
iPhone 17 Pro looks so good pic.twitter.com/P7aFwR5FML
— Majin Bu (@MajinBuOfficial) July 10, 2025
There are also rumors that the iPhone lineup will include a new sky blue color, about which I have opinions.
Bring on all the camera upgrades
We can’t talk about the case without mentioning the camera bump, which could become a more expansive camera island (or maybe on the larger iPhone 17 Pro Max, it will be more like a camera continent) that stretches across the width of the iPhone back, according to CAD renders by Majin Bu.
That expanse may include an upgraded 48-megapixel telephoto camera, which feels overdue for a top-tier camera system. Granted, it will probably take extra steps to capture photos in the full 48-megapixel resolution, as is the case with the current main Fusion camera in the iPhone 16 Pro models, where images are «pixel-binned» with multiple pixels grouped together to enhance light gathering ability. But given the great results we’ve seen from the 48-megapixel camera in the current models — the iPhone 16E leans heavily on that resolution using its sole rear-facing camera — extending it to the telephoto camera would definitely be a win for photographers.
Speaking of resolution, a 24-megapixel front-facing camera is expected, up from 12 megapixels, so perhaps my selfies will look better. More likely, it’s to boost the next rumored feature.
Video recording makes a leap
Cameras on both sides will reportedly work together with dual video recording using the built-in Camera app, a boon for conducting interviews or making reaction videos where you want to see both sides of a conversation. Third-party apps have been able to tap into this capability for some time, but haven’t been available as a default option.
Not as important for everyday use, but interesting in terms of advancing the state of the art, the iPhone 17 Pro Max could support 8K video recording, as speculated by MacRumors after reports that 8K was tested for the iPhone 16 Pro. The iPhone is swiftly turning into a production video camera, from features such as 28 Years Later to custom cameras built from iPhone tech in the F1 movie.
An improved cooling system
Recording video in 4K resolution, much less 8K, is a demanding, power-hungry task that leads to heat build up. In already warm environments, it can even overheat the iPhone and temporarily shut it down. So the prospect of a new internal cooling architecture, while being invisible to iPhone owners, has me nerding out just a little.
According to Majin Bu and others, the iPhone 17 Pro models will feature a «vapor chamber» cooling system. As the processor heats up, a small amount of liquid in the chamber evaporates and condenses in cooler areas, then gets passed back to the hot areas.
Wi-Fi 7 and fast cellular via a new Apple modem
This is more geeky and less obvious to everyday phone owners, but that’s also kind of the point. The iPhone 16E shipped with Apple’s C1 cellular modem, Apple’s first homebrew cellular hardware it has been trying to build in order to wean its dependence on Qualcomm, which has provided the modem hardware in previous iPhone models.
However, the C1 lacks a faster millimeter wave cellular network and does not support Wi-Fi 7, even though it’s more conservative about power usage (and still performs well), an acceptable tradeoff for the budget phone in Apple’s lineup.
But for the iPhone 17 Pro Max, we’re talking about the next professional models, and an iPhone Pro in 2025 can’t ship without the latest, fastest wireless technology. It would be more realistic to see Apple stick with Qualcomm for the Pro line than include the C1 — but I suspect a C2 is coming.
According to MacRumors, the Wi-Fi 7 compatibility could be provided by a separate dedicated chip designed by Apple.
These aren’t the only iPhone 17 Pro rumors we’re tracking, but right now they’re the ones that have me looking at my calendar and wishing September could arrive just a little faster.
Technologies
Investors Favor Alphabet’s AI Spending Over Meta’s Despite Both Beating Earnings Expectations
Despite both Meta and Alphabet surpassing earnings expectations and raising AI spending forecasts, investors reacted differently, with Alphabet’s stock rising 7% while Meta’s fell 7%, highlighting the market’s preference for companies with cloud infrastructure that can monetize AI investments.
On Wednesday, both Meta and Alphabet surpassed analyst expectations in their quarterly earnings, marking their most robust growth in several years. The companies also raised their annual capital expenditure projections, signaling a continued commitment to investing heavily in artificial intelligence infrastructure.
However, Wall Street responded differently to the two tech giants. Alphabet’s stock surged 7% in after-hours trading, whereas Meta’s shares dropped by 7%.
This divergence continues a pattern that has weighed on Meta during much of the generative AI expansion. Unlike Alphabet, Microsoft, and Amazon, which operate vast cloud infrastructure businesses that convert AI investments into revenue, Meta lacks such a division.
Consequently, convincing investors of the return on AI spending is more challenging for Meta CEO Mark Zuckerberg, as the benefits must primarily manifest through higher ad revenue and improved profitability.
All four major tech firms released their quarterly results on Wednesday. While Alphabet, Microsoft, and Amazon reported cloud divisions that outperformed expectations, Meta was the only one among them to see its stock decline.
Leading up to the earnings releases, Alphabet’s stock had climbed 118% over the past year, significantly outpacing Meta’s 21% gain. Amazon rose 40%, and Microsoft increased by approximately 8%.
«Google is outperforming its peers which is well reflected in the current valuation,» analysts at D.A. Davidson wrote in a report after the results, maintaining their neutral rating.
The capital expenditure figures across the board are staggering and continue to grow, partly because companies are spending more on memory due to a global shortage driven by surging AI demand.
Alphabet updated its 2026 capex guidance range to $180 billion to $190 billion, up from its previous estimate of $175 billion to $185 billion. CFO Anat Ashkenazi said the company’s 2027 capex is expected to «significantly increase» from this year’s figure.
The spending forecast was coupled with revenue growth of 20%, the fastest for any quarter since 2022. Cloud revenue soared 63%, and Alphabet said it has a backlog of $460 billion, nearly double where it was last quarter, because of demand for AI infrastructure.
Defending the Spending
Meta upped its capex guidance for the year to between $125 billion and $145 billion, from a prior range of $115 billion to $135 billion, a move the company said, «reflects our expectations for higher component pricing this year and, to a lesser extent, additional data center costs to support future year capacity.»
Similar to when Meta raised its capex forecast in October, Zuckerberg spent time on the earnings call defending the company’s hefty AI spending, pitching it as necessary for future growth while bolstering the core online ad business.
«The trend over the last few years seems clear, that we are seeing an increasing return on the amount that we can improve engagement for people and value for advertisers,» Zuckerberg said. «This encourages us to continue investing heavily in what we expect will provide increasing value over the coming years as well.»
On the revenue side, growth is more impressive than at Google. Sales jumped 33% from a year earlier, marking the strongest period for expansion since 2021.
Zuckerberg said the company is «very focused on increasing the efficiency of our investments,» and is developing custom silicon with Broadcom while investing in a «significant amount of AMD chips to complement the new Nvidia systems that we’re rolling out as well.»
Meta CFO Susan Li told analysts that the company needs to spend big on AI in order to «meet our infrastructure needs and ensure we maximize our strategic flexibility over the coming years.» The company also has to ensure it has enough computing resources to train more AI models, build more products and help its AI agent push for consumers and businesses worldwide, Li said.
She added that Meta’s recent «multi-year cloud deals and our infrastructure purchase agreements» contributed to a $107 billion jump in contractual commitments during the quarter.
Still, investors are waiting to see new revenue streams come to fruition after Zuckerberg spent the past 10 months overhauling his company’s AI strategy and bringing in high-priced talent. Earlier this month, Meta debuted Muse Spark as its first proprietary foundation model.
Alphabet, meanwhile, has been cashing in on its bets, including on homegrown chips called tensor processing units (TPUs), which are increasingly competing with Nvidia’s graphics processing units (GPUs).
CEO Sundar Pichai addressed the momentum in the chip side of the business several times on Wednesday’s call.
«There’s tremendous demand for both AI solutions as well as AI infrastructure, including massive interest in our GPU offerings, as well as TPUs,» he said.
WATCH: Meta shares sliding
Technologies
Alphabet’s Q1 Earnings Expected to Reflect Sustained Expansion, Driven by Cloud Division
Alphabet’s Q1 earnings are expected to show strong growth driven by cloud and AI advancements, with revenue projected to rise 18.7% year-over-year. The company’s stock has surged 118% over the past year, supported by Gemini AI integration and expanding cloud infrastructure investments.
Alphabet is scheduled to release its first-quarter financial results after market close on Wednesday. Below are the key metrics Wall Street anticipates, based on analyst estimates from LSEG: — Earnings per share: $2.63 — Revenue: $107.2 billion Investors are also tracking several additional figures in the upcoming report: — Google Cloud: Estimated at $18.05 billion, per StreetAccount — YouTube advertising: Estimated at $9.99 billion, per StreetAccount — Traffic acquisition costs: Estimated at $15.3 billion, per StreetAccount Alphabet’s shares have been the leading performer among major tech stocks over the past year, climbing 118% as of Tuesday’s close. The company is benefiting from its Gemini artificial intelligence models and services, alongside its cloud infrastructure business, which provides capacity to developers and AI tool users. Analysts forecast an 18.7% increase in revenue from $90.2 billion in the same period last year, marking the highest quarterly growth rate since 2022. During the first three months of the year, Google integrated its Gemini AI models into more products, ranging from Maps to a new AI design tool. Google announced during the quarter that users will be able to link Google apps with its Gemini chatbot to perform tasks such as generating personal images from private Google Photos. Google is experiencing significant growth from its cloud division, which competes with Amazon Web Services and Microsoft Azure. Revenue is projected to surge 47% from $12.26 billion in the same quarter a year ago. Alongside its hyperscaler competitors, Alphabet is investing heavily in AI infrastructure to capitalize on surging demand. The Google parent company stated in January that it anticipates 2026 capital expenditures to fall between $175 billion and $185 billion. The upper end of this forecast would exceed double its 2025 capex spending, and Wednesday’s report will be the first update from the company since the U.S.-Iran conflict began in February, causing oil prices to spike. Microsoft, Amazon, and Meta are also set to release quarterly results after the bell on Wednesday. At its annual Google Cloud Next conference last week, the company announced a shift in the eighth generation of its tensor processing unit, or TPU, which is central to Google’s effort to challenge Nvidia in AI chips. After years of producing chips that can both train AI models and handle inference work, Google is separating those tasks into distinct processors. Alphabet’s investments may also be a focus for investors. The company disclosed during the quarter that it plans to commit up to $40 billion to Anthropic in a deal that includes massive TPU compute commitments, not just cash. Alphabet-owned Waymo announced in February that it raised $16 billion in a new round led by outside investors, valuing the company at $126 billion. Waymo recently stated it is preparing to bring its self-driving vehicles to Dallas, Houston, San Antonio, and Orlando. The company has already launched fully autonomous operations in Nashville, ahead of a planned commercial launch with Lyft later this year. The company also reduced some equity stakes. Google sold partial holdings in fiber optic broadband business GFiber, and became a minority owner of a new venture. Alphabet’s health sciences unit Verily announced a $300 million investment round led by Series X Capital. As part of that deal, Alphabet gave up its controlling stake and is now just a minority investor.
Technologies
Amazon to Release First-Quarter Financials Following Market Close
Amazon is set to release its first-quarter financial results after the market closes on Wednesday, with Wall Street anticipating a 14% revenue increase to $177.3 billion.
Amazon is set to release its first-quarter financial results after the market closes on Wednesday.
Here’s what Wall Street is anticipating, based on estimates compiled by LSEG:
— Earnings per share: $1.64
— Revenue: $177.3 billion
Wall Street is also tracking other key revenue figures:
— Amazon Web Services: $36.92 billion expected, according to StreetAccount
— Advertising: $16.87 billion expected, according to StreetAccount
Revenue is projected to increase 14% in the first quarter, an acceleration from a year earlier, when sales grew 8.6% to $155.7 billion, and roughly in line with last quarter’s 13.6% growth.
Investors will be closely watching Amazon’s cloud business, where revenue is expected to jump roughly 26% from a year ago. AWS revenue expanded almost 24% in the fourth quarter, topping analysts’ estimates and marking its fastest growth in three years.
Amazon and other big tech companies have been trying to justify their hefty artificial intelligence spending, which could approach $700 billion in 2026. Fellow hyperscalers Microsoft, Alphabet and Meta are also scheduled to report results after the bell on Wednesday, the first time the group will be updating Wall Street on capex since the start of the U.S.-Iran war in February.
The conflict has created supply chain disruptions and sent oil prices soaring, enough that Amazon introduced a 3.5% fuel surcharge for some of its third-party sellers.
Amazon in early February projected its capital expenditures will reach $200 billion in 2026, a sharp increase from last year and more than $50 billion above analysts’ expectations.
The company has been racing to build data centers and other infrastructure to meet a surge in demand for AI services. Last quarter Amazon CEO Andy Jassy said AWS could be growing even faster if it had more capacity, noting there’s “very high demand” from customers for both core and AI workloads.
Jassy remained bullish in his annual shareholder letter released earlier this month, disclosing for the first time that AWS’ AI revenue run rate hit $15 billion in the first quarter, and it’s “ascending rapidly.”
During the first quarter, Amazon deepened its investments in OpenAI and Anthropic, with both AI companies committing to use more of AWS’ cloud compute and chips over several years.
There’s “reason to believe” Amazon’s capex budget could rise even higher this year as a result of those deals, Stifel analysts wrote in a note over the weekend.
“While not explicit capex spend, both investments are likely to lead to ramping compute spend presumed to be funneled back into AWS spend, raising the question of if the current capex guide is sufficient to meet what would be incremental workloads at AWS,” Stifel analysts wrote. The firm has a buy rating on Amazon’s shares.
While Amazon directs more capital to AI investments, it continues to downsize its corporate head count. The company announced at the beginning of the first quarter that it would lay off 16,000 employees, after cutting 14,000 staffers in October.
Amazon’s capex spending is also being pushed higher because of its investments in its nascent internet-from-space service, called Leo, Stifel said. The company is aiming to begin commercial service in mid-2026.
Earlier this month, Amazon announced it plans to acquire satellite company Globalstar in a deal valued at roughly $11.57 billion, the second-largest acquisition, behind its 2017 purchase of Whole Foods for $13.7 billion.
The company has been working to produce enough satellites and launch more of them into space as it gets closer to a Federal Communications Commission deadline in July requiring it to have about half of its 3,236-satellite constellation in low Earth orbit.
Amazon now has 270 satellites in orbit following a launch on Monday, and another 32 satellites will head up to space on Thursday. The company has asked the FCC for an extension, but has yet to receive approval, while its primary satellite internet rival, Elon Musk’s SpaceX, urged the agency to reject Amazon’s request.
WATCH: Amazon needs to spend more to keep AWS as premier AI play
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