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I Use Apple AirTags to Track Everything From My Luggage to My Keys, and a 4-Pack Is Down to Just $68 for Prime Day

This is the lowest I’ve seen this year, so if you’re planning a vacation anytime soon, now is a good time to stock up on these trackers.

Amazon Prime Day sale: Apple’s AirTags are available right now on Amazon for $68 for a four-pack during Amazon’s July Prime Day sale event. That brings them down to $17 each, which is close to the lowest price we’ve seen, but we don’t expect this deal to stick around.


Not long ago, as I waited at baggage claim after a trip to Paris, I became increasingly nervous as bag after bag dropped onto the carousel, none of them mine. I knew there was no need to panic, though. Back at Charles de Gaulle airport, I had dropped a sophisticated little tracking device into my trusty rolling suitcase before handing it over and heading to my gate. So, I pulled out my iPhone and, with just a few taps, I could see that my bag had never left the City of Light. (Merde!)

Over the years, I’ve come to depend on Apple’s AirTags to keep track of many types of easy-to-lose valuables. They’re not just good for luggage. I also use them to track wallets, bikes, keys and even my car. I tell everyone who will listen that you can never have too many of these handy devices. 

Here’s how the Apple AirTag (like the one that was in my suitcase on that fateful trip) works. It uses an ingenious method of tracking itself, detecting its location from nearby iPhones and using them to anonymously piggyback the coordinates to a secure server where I could look it up on my iPhone. Until just a few years ago, this would have seemed like a scene straight out of a spy movie.

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Instead of wondering if my belongings were stuck on an abandoned luggage cart or strewn across the tarmac, I could see in almost real time that my suitcase was still chilling at Charles de Gaulle airport in Paris. I was able to calmly tell the airline my bag didn’t make the flight, and it made arrangements to have it delivered to me a few days later.

Apple AirTags are all about peace of mind

By itself, an AirTag isn’t much. A smooth, round, 1.26-inch puck that looks like a glossy white breath mint, it sinks to the bottom of a bag or dangles from a key chain (with a compatible key ring, sold separately). It’s meant to disappear.

Activating the AirTag was a simple process of pairing with my iPhone. And then, because it obviously doesn’t really do anything out of the box, I forgot about it.

But the next time I couldn’t find my keys? Sorcery. My iPhone didn’t just tell me they were somewhere nearby — it walked me directly to them, thanks to the AirTag’s built-in Ultra Wideband chip. Suddenly, all that time I’d spent retracing my steps and overturning couch cushions in the past felt like ancient history.

Now I have AirTags in or attached to every significant item I’d want to keep track of: My everyday laptop bag, my camera backpack, the suitcase I use most when traveling, my key chain, my car and a smaller sling bag I take on walks. I can pull up the Find My app on any of my Apple devices (or sign in to iCloud on any web browser) and see where my items are and the last time the AirTags registered their locations.

AirTags aren’t just for my everyday items. People I know in the movie business tell me that AirTags are tossed into nearly every bag and Pelican crate, not solely to ensure that the valuable equipment inside doesn’t walk away but also to quickly differentiate equipment amid similar-looking containers. Some of my friends also attach AirTags to their pets’ collars (though experts say there are better ways to track your pets).

AirTags are also useful for things that you want to keep close by

Being able to detect my luggage a continent away provided a sense of relief, to be sure. But at the local level, my AirTags will also trigger an alert when I get too far away from them. For example, if I accidentally forget my camera bag in the car when I stop somewhere for lunch, a Find My notification appears telling me I’ve left it behind. It works the same for newer AirPods models as well.

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Sharing is now a big part of AirTag tracking

My family has two cars, and I wanted to be able to track them both. But it used to be inconvenient to pair the AirTag in the car my wife drives to her iPhone (and the one in my car to my iPhone).

To guard against unwanted tracking, an AirTag will notify nearby iPhones of its existence, so whenever I drove my wife’s car without her in it, I got a notification that an AirTag was traveling with me. (If the owner is near the AirTag, the alert does not appear.)

However, ever since the release of iOS 17, AirTags are shareable, which solves this problem. I shared my AirTag with my wife, and she with me, so regardless of which car I’m driving, I can find it more easily in a crowded parking lot without getting constant, unnecessary alerts. 

A more recent feature is the ability to temporarily share an AirTag’s location with someone I trust. In my luggage example above, if the suitcase was in the airport with me, but the airport’s staff hadn’t yet been able to locate it (not uncommon during peak travel times), I could share its location with an attendant who could quickly retrieve it from areas inaccessible to the public.

Apple AirTag specs

  • Diameter: 1.26 inches (31.9 mm)
  • Height: 0.31 inches (8 mm)
  • Weight: 0.39 ounces (11 g)
  • Splash, water and dust resistance: Rated IP67 (maximum depth of 1 meter up to 30 minutes)
  • Connectivity: Bluetooth 5.0
  • Battery: Replaceable CR2032 coin cell battery

The only minor annoyance about AirTags

An AirTag includes Bluetooth, the U1 Ultra Wideband chip and an NFC chip to share basic details when it’s in Lost Mode. That’s all powered by a CR2032 coin cell battery, which in my experience lasts roughly a year before I need to replace it.

I get notified when a battery is starting to get low, although there’s no gauge to see how much is left until it goes into the red. And it’s easy to change batteries. But my small fleet of AirTags means I need to swap multiple ones each year. I buy them in packs of 20 that I slowly work through.

AirTags also make great gifts

Apple AirTags consistently appear in our gift guides throughout the year because you can always find another use for one. They’re often reduced in price when sold in packs of four. And there’s an ever-growing ecosystem of ways to mount them, from sturdy vaults that adhere to a car to discrete fabric holders that will keep your favorite classic bomber jacket from flying away. Whenever I show someone how I use AirTags on a bag or keychain, I kind of wish I had a pocket full of AirTags to hand out because once someone sees how it works, they’re sold.

When will this deal expire?

We don’t know how long this deal will last. We saw four-packs available at this discounted price earlier this year, but it could expire at any time without notice. I recommend placing your order while you can be sure to get this price, because I’m confident you’ll find new uses for them once you have a few.

Technologies

25 years after 9/11, the U.S. starts rolling back travel restrictions, from liquids to gate access

Years after 9/11, the U.S. government is walking back some security screenings as threats and technology evolve.

The Sept. 11, 2001, terror attacks reshaped how we travel, from how we pack our toiletries to what we wear when we fly. Airport checkpoints for almost a quarter century for most travelers have meant shoes off. Limitations on liquids. And no tearful, cinematic gateside farewells or joyful welcomes.

But 25 years later, the U.S. government is starting to ease some of the restrictions, which include measures that were tied to other attacks attempted in the months after 9/11.

Last year, the Department of Homeland Security, which was formed after the attacks, said flyers can leave their shoes on at airports, a major change for travelers going through regular security.

That rule was introduced after Richard Reid, who became known as the “shoe bomber,” tried and failed to ignite explosive material in his shoe on a Paris-to-Miami flight in December 2001.

Rules for liquids are officially unchanged. Those regulations for liquids in carry-ons stem from 2006, when British officials foiled a plot to bring liquid explosives on flights.

New scanners installed at some airport checkpoints allow travelers to leave liquids in their bags before going through screening, though availability varies by airport and checkpoint. Limits on liquid container size remain in effect.

“The technologies today are better than they were a long time ago and some of the technology that’s been deployed is better than it was five years ago,” said Jeff Price, a professor at the Metropolitan State University of Denver’s Department of Aviation and Aerospace Science and an airport management consultant.

Another change since that era is the number of options customers have for airport screening. The Transportation Security Administration, for $76.75 covering five years, offers PreCheck, in which travelers undergo prescreening services and can use expedited screening lanes.

“If you’ve got a few bucks, yeah, you can reduce the amount of screening and jump the line,” Price said. “The other side of that is when you do become a member of PreCheck, you give up a lot more of your personal data to the government, and that’s the trade-off.”

There’s also a private option with Clear, with a shorter identification check line, in exchange for prescreened biometric data.

Gate greetings return

The new changes are going beyond security.

TSA this week launched a free program allowing eligible trusted travelers, including TSA PreCheck members, to apply for access to secure gate areas without a boarding pass.

The program is called “Gateside,” and the agency has rolled it out at 13 U.S. airports, including Dallas Fort Worth International Airport, Los Angeles International Airport, Detroit Metropolitan Wayne County Airport and Salt Lake City International Airport.

The area beyond TSA screening has been heavily restricted since 9/11. In launching the program, the agency said PreCheck members who use the program can “meet family members at their gate, join a friend on a long layover for lunch or dinner, visit airport dining and shopping locations, or greet service members returning from deployment.”

Participants must apply online one to three days in advance and receive approval before entering through security.

Privatization attempt

Some of the tweaks to security have been more rocky.

The TSA late last month scrapped a program it called TSA Gold+ that would provide privatized security at certain airports.

The new head of TSA, David Cummins, who took the top role in early August, said that a new screening partnership program will “replace TSA Gold+ to better harness the role of the private sector in delivering a safer, more secure, and more efficient aviation system.”

TSA didn’t respond to requests for further comment.

Tampa International Airport in Florida had reviewed the program starting in May, in part because it could shield the airport from the impact of government shutdowns, airport Chief Operating Officer John Tiliacos told reporters last month. Those shutdowns left TSA officers without regular paychecks for months, and staffing shortages led to long lines at airports around the country. The chance to add new technology was also a draw.

Tampa decided not to move forward with the program, and TSA announced its replacement shortly after. Tampa’s Tiliacos told reporters last month “we weren’t quite satisfied that we were getting all of the answers to our questions regarding the technology” and that drove the airport’s decision to opt out.

Evolving threats

While some rules travelers have lived with for decades might be fading, the aviation sector is still dealing with changing threats.

“You have AI. You’ve got cybersecurity issues that continue to pop up. Drones are a major issue,” said Keith Jeffries, vice president of aviation security company K2 Security Screening Group, who is retired from the TSA and was the agency’s security director at Los Angeles International Airport. “It’s the role of security and protecting, especially the transportation sector, it’s getting broader, and other technologies are trying to keep up.”

As security technology evolves, so does the energy of potential attackers to overcome whatever obstacle they have and send their message.

Deterrents are important, but Jeffries said: “There is no such thing as the perfect security mousetrap. It doesn’t exist.”

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Technologies

Houthis reportedly advance to key Red Sea island, further threatening crucial oil choke point

The advance raises the threat to shipping near the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden to global markets.

The Iran-backed Houthis reportedly advanced to Yemen’s strategic Perim Island on Friday, delivering a major boost to the militant group’s push to take control of one of the world’s most important shipping choke points.

The capture of Perim Island, which was reported by several news agencies, citing multiple Yemeni government sources, comes just one day after the Houthis seized Yemen’s port city of Mokha on the Red Sea coast. CNBC could not independently confirm the report.

The rapid ground offensive is seen as a severe setback to Saudi Arabia and the Yemeni forces it backs and puts Iran and its proxies on course to exercise control over two critically important oil choke points on either side of the Arabian Peninsula: the Bab el-Mandeb Strait and the Strait of Hormuz.

Perim Island is a small and rocky area of land that divides the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden and to global markets.

There are concerns that the Houthis’ advance toward the Bab el-Mandeb Strait could have significant ramifications for global trade, particularly if the militant group ratchets up threats or attacks on Red Sea shipping.

The Houthi advance prompted Saudi Crown Prince Mohammed bin Salman to personally press President Donald Trump for U.S. military intervention, MS NOW reported later Friday, according to a person familiar with the conversations.

The crown prince spoke with Trump twice Thursday and urged him to strike the Iranian-backed group as it closed in on the Bab el-Mandeb. Trump declined, saying the U.S. does not plan to widen its regional military campaign to include the Houthis, according to the person, who was granted anonymity because of the sensitive nature of the conversations. Axios first reported the calls.

A senior administration official told CNBC the U.S. remains focused on protecting core national security interests, including freedom of navigation in the Red Sea, “while empowering our regional partners to take the lead in managing and resolving regional security challenges.”

The official added that the U.S. is “in continuous dialogue with Saudi Arabia.”

The capture of Mokha marked a “major blow” to Saudi Arabia as it raises the possibility of the group exerting a tighter grip on the Bab el-Mandeb Strait, according to Hamish Kinnear, principal Middle East and North Africa analyst at risk intelligence company Verisk Maplecroft.

Mokha is situated about 75 kilometers (46 miles) north of the Bab el-Mandeb Strait.

“The Houthis were already threatening Saudi shipping from previous positions, but their capture of Mocha opens up the possibility of further advances towards the Bab el-Mandeb coastline and a tighter grip on the chokepoint,” Kinnear said in a research note.

As the war continues, Kinnear said both Tehran and Washington believe time is on their side, making a new truce unlikely for now.

“Oil and gas prices, and more specifically refined products such as diesel, will continue to tick upwards while that remains the case – even if US convoys and Strait of Hormuz export alternatives cushion the price impact,” Kinnear said.

The strategic importance of the Bab el-Mandeb Strait has grown significantly since the start of the U.S. and Israel’s war against Iran in late February, with the waterway emerging as an alternative route for crude moving toward Asia.

What next for oil prices?

Oil prices traded sharply lower on Friday, but both major benchmarks could still end the week above $100 per barrel for the first time since mid-May.

International benchmark Brent crude

The resilience of the oil market is being tested by a clearer recognition of the mounting threat to regional supply, strategists at ING said, with energy market participants seen repricing both the duration and severity of the conflict.

Even as flows continue through the Strait of Hormuz, ING’s strategists said flows remain well below prewar levels, underlining how fragile the situation has become.

“Saudi energy infrastructure and crude oil exports from the Red Sea are increasingly at risk, with the Houthis in Yemen targeting Saudi Arabia,” ING’s Warren Patterson and Ewa Manthey said in a research note published Friday.

“As the Houthis have taken control of the Red Sea port of Mokha in Yemen, recent events increase the threat to shipping around the Bab al-Mandeb Strait,” they added.

— Luke Fountain contributed to this report.

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Technologies

Wall Street firm believes the AI stock market boom is ‘nearing an end.’ Here’s why

Stretched earnings expectations, extreme concentration and surging equity issuance point to growing bubble risks.

A range of equity market bubble indicators show that while the S & P 500 ‘s rally has further to run this year, its medium-term prospects look poor given how frothy the market has become, according to Capital Economics. “Most indicators suggest the AI equity boom is nearing an end,” Capital Economics’ senior market economist James Reilly said Thursday in a note. Capital has been more bullish than most on the stock market since mid-2023, reflecting a view that AI will be a transformative technology. Its year end-2026 S & P 500 forecast has consistently been above consensus. But the firm has also maintained that the AI-driven rally is a bubble that will eventually burst. To assess and spot a late-stage market bubble, Reilly looks at eight indicators including valuations, earnings, index concentration, equity issuance and foreign interest in U.S. equities. Some of those measures are already at or near levels that preceded previous stock market peaks. The analysis shows that while market variables such as earnings expectations look consistent with a market top, others such as volatility and leverage look slightly less alarming. Earnings stand out as the biggest warning sign. Expectations for S & P 500 earnings growth are around levels seen only at the peak of the dot-com bubble, while long-term EPS growth forecasts have surged to a record high. According to Reilly, the heavy concentration of this expected growth in the tech sector means that any signs of weakness in the tech firms’ earnings will weigh heavily on the index. Other indicators are also flashing warning signs. Index concentration is around dot-com-era extremes, net equity issuance has turned positive and foreign ownership of U.S. stocks is at a record high. Reilly said another wave of IPOs and share sales could be particularly significant, since similar issuance booms have historically coincided with market peaks. “On past form, this suggests that the end of the bubble is just months away, rather than years,” he said. Measures of leverage are not yet alarming compared to other factors, though the analyst warns that they are heading in a “concerning direction.” While volatility metrics look consistent with a mid -stage bubble, Reilly notes that constituent -level volatility isn’t as extreme as it was near the end of the dotcom boom. “While we continue to think that the S & P 500 will rally from around 7,650 now to 8,250 by end-2026 , we ultimately forecast it to fall back to 6,500 by end -2027,” he wrote. Those assumptions would equate to 8% upside this year and a 21% slide in 2027.

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