Technologies

Tariff Impacts Are Real: These 13 Companies Have Confirmed Price Hikes

More and more companies are confirming price hikes as President Trump’s tariffs are poised to take effect — most recently, a popular smart lighting brand.

In many cases and for many products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans haven’t hit yet — but they could soon, unless the 90-day pause on some rates is extended. Still, numerous companies have already hiked prices or said that they’ll increase in the near-future — including, most recently, a popular and CNET-approved brand of smart lights.

The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.

This truth has begun to sink in for a lot of Americans. About 38% of consumers feel pressured to make certain purchases before tariffs cause their price to go up, according to a recent survey conducted by CNET. About 10% of respondents said they’d already made certain purchases in hopes of avoiding future price hikes, while 27% said they’d delayed purchases of products costing more than $500. Overall, these concerns about prices were felt the most around popular tech pieces such as smartphones, laptops and home appliances.

To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.

Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.

One item you won’t find on this list yet? The original Nintendo Switch, which will see a currently unspecified price hike on Aug. 1, but only in Canada for the time being. If that increase makes its way south of the border, we’ll let you know.

Best Buy

Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.

e.l.f.

Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.

«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»

Macy’s

Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.

Mattel

Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.

Nikon

Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.

«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»

Philips Hue

Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»

«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained.

Ralph Lauren

Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.

Shein and Temu

Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.

The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.

Subaru

Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.

As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.

«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.

Stanley Black & Decker

In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.

Volvo

The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.

Walmart

The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.

For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.

Technologies

Nintendo’s Pokemon Legends: Z-A Is a Hit. Just Ask My Kid

Pokemon Legends: Z-A has sucked my family in, and I can’t get my Switch controller back from my son.

I’d love to tell you all about Pokemon Legends: Z-A, arriving this week, and what it’s been like to play on the Nintendo Switch 2. I can mostly do that — but for most of the past five days, it hasn’t really been me playing. What started as co-playing together quickly turned into my kid taking over completely as he got hooked. And honestly, I’d say that’s a good sign.

Nintendo makes a lot of Pokemon games, too many for me to keep track of. But Legends Z-A is the first that’s Switch 2-optimized, although you can play on original Switches, too. I can’t tell you what that’s like, though — my early review access limited me to playing Pokemon Legends: Z-A on the Switch 2 only at home. I was doubtful about how much a city-based game would truly feel like a must-have experience, but so far it’s already become one of my favorite Pokemon games ever.

I’ll let my son tell you. He’s gotten deep into the trading card game and has played most of the recent Pokemon titles over the past year, and he says this is his favorite so far. When I asked him why, he said it’s because the game completely rethinks how battles work. The quick, real-time system feels more immediate and far less sluggish than in past Pokemon games. Plus, he’s loving the story… and honestly, so am I.

A city full of surprises

My son loves the «peculiar» storyline, the fast-paced battles (which he now wants in every Pokemon game) and the constant sense of surprise while exploring Lumiose City.

All of Pokemon Legends: Z-A (at least from what I’ve seen in my 10-plus hours so far) takes place entirely within Lumiose City — a Paris-like metropolis where the CEO of a company called Quasartico Inc. is planning to rebuild everything into a new world where Pokemon and humans can better coexist. The setup reminded me of the Detective Pikachu movie during my demo a few weeks ago, and it turns out my instincts were right.

Pokemon roam in wild zones within the city, occasionally spilling into urban areas, while mysterious rogue «Mega Evolution» Pokemon have begun appearing and threatening the city’s calm. There’s clearly a deeper mystery at play, and while I’m still uncovering it, I won’t spoil anything here.

The game seems to mostly involve a journey to level up in rank from Z to A by battling various Pokemon trainers, but that’s not the whole story. There’s a group of friends you hang out with at a local hotel, along with research missions you have to carry out. Side quests are everywhere. The city, though it can feel a bit sparse at times, stretches all the way up to its rooftops, where all sorts of hidden spots are waiting to be discovered. It feels like a living maze, and one I’m still navigating.

And the city’s always changing, too. Wild zones keep multiplying, and from day to night the city’s dynamics shift. Battles take place at night, with trainers gathering in new pop-up spots each time. It’s not as lively as I’d hoped — this isn’t Grand Theft Pokemon — but the cozy, vibrant world still makes me daydream about what a real-life Universal Pokemon theme park could someday look like.

The Pokemon shine

I keep reminding myself to take extra time to discover and level up my Pokemon. At least that’s what my son’s telling me to do. He loves how many Pokemon can become Mega Evolved in this game, and how much fun the battle moves are to pull off. I’m happy he’s happy. I thought I’d get lost in the RPG aspects of the game, but I think the real-time Pokemon battles put me in a looser state of mind, more able to explore and not feel locked down into systems and rulesets. Swapping Pokemon battle moves and reassigning them to buttons is easy, too.

The stronger focus on trainer battles — and the sheer variety of Pokemon capable of mega evolving — gives the game more of that classic, Pokemon-centered energy than Pokemon Legends: Arceus ever did. I found myself more excited to see how different Pokemon looked and behaved than to uncover new realms to explore. After all, for all of Lumiose City’s secrets, you’re spending a lot more time roaming one massive location than in any other Pokemon game I can remember. Thankfully, the visual upgrades on the Switch 2 make those Pokemon look fantastic in battle.

I do want to spend more time in Lumiose City, though, and can’t help but wonder if this is a glimpse of how all Pokemon games will keep evolving. It’s hard to say, since Legends games like Z-A and Arceus have been more experimental than the rest of the series. But, like Arceus, Z-A is now one of my favorite Pokemon games on Switch. And on Switch 2, it plays smoother and feels better than any Pokemon game ever has before.

Technologies

iPhone 17 Preorders Spike and Overall Phone Sales Aren’t Slowing Down Despite Tariffs

Global smartphone shipments saw a notable increase in the third quarter of 2025. Plus, preorders for Apple’s new iPhone 17 beat out the iPhone 16.

Despite tariffs and market uncertainty, global smartphone shipments increased 2.6% in the third quarter of 2025, compared to the same time last year, according to the International Data Corporation. Additionally, preorders for the iPhone 17, which launched last month, outpaced last year’s iPhone 16.

These increased sales include premium phones like the latest iPhones and Samsung foldables, suggesting yet again that pricier phones still sell in periods of economic strain. It’s a remarkable achievement, says IDC senior research director Nabila Popal, citing shrewd financing options as the reason people keep buying these high-end phones, which cost anywhere from $800 to nearly $2,000.

«[Phone makers] have mastered the art of innovation not only in hardware and software to entice upgrades but also in removing purchase friction. They have flawlessly combined cutting-edge devices with innovative financing models and aggressive trade-in programs that make the upgrading decision a ‘no-brainer’ for consumers,» Popal said in an IDC press release.

Apple sold 58.6 million iPhones this quarter, an increase of 2.9% over the same period in 2024, with more preorders for the iPhone 17 series than its predecessor. But Samsung wasn’t far behind, with its Galaxy Z Fold 7 and Galaxy Z Flip 7 selling better than all of the company’s prior foldables. The company still reigns atop the phone market with 61.4 million phones sold, representing 19% of the market in the third quarter of this year — an increase of 6.3% from the same period last year. Meanwhile, Apple lands slightly behind Samsung with 18.2% market share this quarter.

The other phone makers trailing Apple and Samsung are, in order: Xiaomi, with 13.5% of the market; Transsion, with 9%; and Vivo with 8.9%. The remaining companies in the phones industry, from Chinese stalwarts like Oppo and Honor to Motorola and Google, make up the remaining 31.4% of the market for the quarter. All told, 322.7 million phones were sold, up from 314.6 million in the third quarter of 2024, according to IDC.

IDC’s findings for the third quarter continue the small but steady growth of phone sales over the year, including a modest 1% increase in the preceding three months — which includes the April deadline when President Donald Trump unveiled sweeping tariffs. In the second quarter, IDC cited midrange devices like Samsung’s Galaxy A36 and other phones that started incorporating AI. But even persistent tariffs haven’t slowed down people’s appetites for pricier phones in the third quarter.

Technologies

Today’s NYT Mini Crossword Answers for Tuesday, Oct. 14

Here are the answers for The New York Times Mini Crossword for Oct. 14.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Today’s Mini Crossword has an odd vertical shape, with an extra Across clue, and only four Down clues. The clues are not terribly difficult, but one or two could be tricky. Read on if you need the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.