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Tariff Impacts Are Real: These 13 Companies Have Confirmed Price Hikes

More and more companies are confirming price hikes as President Trump’s tariffs are poised to take effect — most recently, a popular smart lighting brand.

In many cases and for many products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans haven’t hit yet — but they could soon, unless the 90-day pause on some rates is extended. Still, numerous companies have already hiked prices or said that they’ll increase in the near-future — including, most recently, a popular and CNET-approved brand of smart lights.

The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.

This truth has begun to sink in for a lot of Americans. About 38% of consumers feel pressured to make certain purchases before tariffs cause their price to go up, according to a recent survey conducted by CNET. About 10% of respondents said they’d already made certain purchases in hopes of avoiding future price hikes, while 27% said they’d delayed purchases of products costing more than $500. Overall, these concerns about prices were felt the most around popular tech pieces such as smartphones, laptops and home appliances.

To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.

Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.

One item you won’t find on this list yet? The original Nintendo Switch, which will see a currently unspecified price hike on Aug. 1, but only in Canada for the time being. If that increase makes its way south of the border, we’ll let you know.

Best Buy

Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.

e.l.f.

Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.

«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»

Macy’s

Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.

Mattel

Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.

Nikon

Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.

«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»

Philips Hue

Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»

«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained. 

Ralph Lauren

Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.

Shein and Temu

Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.

The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.

Subaru

Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.

As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.

«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.

Stanley Black & Decker

In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.

Volvo

The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.

Walmart

The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.

For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.

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Technologies

The Witcher 3, Kingdom Come Deliverance 2 Bring the Heat to Xbox Game Pass

Two amazing games will be available soon for Xbox Game Pass subscribers.

The second half of February and early March could be considered one of the best stretches in recent memory for Xbox Game Pass subscribers. The Witcher 3: Wild Hunt, widely regarded as one of the best games of the past decade, and Kingdom Come: Deliverance 2 headline a lineup that leans heavily into sprawling, choice-driven adventures but does throw in some football to mix things up a bit. 

Xbox Game Pass offers hundreds of games you can play on your Xbox Series X, Xbox Series S, Xbox One, Amazon Fire TV, smart TV, PC or mobile device, with prices starting at $10 a month. While all Game Pass tiers offer you a library of games, Game Pass Ultimate ($30 a month) gives you access to the most games, as well as Day 1 games, meaning they hit Game Pass the day they go on sale.

Here are all the latest games subscribers can play on Game Pass. You can also check out other games the company added to the service in early February, including Madden NFL 26.

The Witcher 3: Wild Hunt – Complete Edition 

Available on Feb. 19 for Game Pass Ultimate and Premium Game Pass subscribers.

The Witcher 3 came out 10 years ago, and it’s still being praised as one of the best games ever made. To celebrate, developer CD Projekt Red is bringing over The Witcher 3: Wild Hunt Complete Edition to Xbox Game Pass. Subscribers will be able to play The Witcher 3 and its expansions, Hearts of Stone and Blood and Wine. Players once more take on the role of monster-slayer Geralt, who goes on an epic search for his daughter, Ciri. As he pieces together what happened to her, he comes across vicious monsters, devious spirits, and the most evil of humans who seek to end his quest. 

Death Howl

Available on Feb. 19 for Game Pass Ultimate, Game Pass Premium and PC Game Pass subscribers.

Death Howl is a dark fantasy tactical roguelike that blends turn-based grid combat with deck-building mechanics. Players move across compact battlefield maps, weighing positioning and card synergies to survive increasingly difficult encounters. Progression comes through incremental upgrades that reshape each run. Battles reward careful planning, as overextending or mismanaging your hand can quickly end a run.

EA Sports College Football 26

Available on Feb. 19 for Game Pass Ultimate subscribers.

EA Sports College Football 26 delivers a new take on college football gameplay with enhanced offensive and defensive mechanics, smarter AI and dynamic play-calling that reflects real strategic football systems. Featuring over 2,800 plays and more than 300 real-world coaches with distinct schemes, it offers expanded Dynasty and Road to Glory modes where team building and personnel decisions matter. On the field, dynamic substitutions, improved blocking and coverage logic make matches feel more fluid and tactical.  

Dice A Million

Available on Feb. 25 for Game Pass Ultimate and PC Game Pass subscribers.

Dice A Million centers on rolling and managing dice to build toward increasingly higher scores. Each round asks players to weigh risk against reward, deciding when to bank points and when to push for bigger combinations. Progression introduces modifiers and new rules that subtly shift probabilities, making runs feel distinct while keeping the core loop focused on calculated gambling.

Towerborne

Available on Feb. 26 for Game Pass Ultimate, PC, and Premium Game Pass subscribers.

After months in preview, Towerborne will get its full release on Xbox Game Pass. The fast-paced action game blends procedural dungeons and light RPG progression, with players fighting through waves of enemies. You’ll unlock permanent upgrades between runs and equip weapons, spells and talents that change how combat feels each time. The core loop pushes risk versus reward as you dive deeper into tougher floors, adapting builds on the fly, and mastering movement and timing to survive increasingly chaotic battles.

Final Fantasy 3

Available on March 3 for Game Pass Ultimate, Premium and PC Game Pass subscribers.

Another Final Fantasy game is coming to Xbox Game Pass. This time, it’s Final Fantasy 3, originally released on the Famicom (the Japanese version of the NES) back in 1990. Since then, Final Fantasy 3 has been ported to a slew of devices and operating systems, including the Nintendo Wii, iOS and Android. Now, you’ll be able to play on your Xbox or PC with a Game Pass subscription. A new group of heroes is once again tasked with saving the world before it’s covered in darkness. Four orphans from the village of Ur find a Crystal of Light in a secret cave, which tasks them as the new Warriors of Light. They’ll have to stop Xande, an evil wizard looking to use the power of darkness to become immortal. 

Kingdom Come: Deliverance 2

Available on March 3 for Game Pass Ultimate, Premium and PC Game Pass subscribers.

Last year was stacked with amazing games, and Kingdom Come: Deliverance 2 was one of the best. Developer Warhorse Studios’ RPG series takes place in the real medieval kingdom of Bohemia, which is now the Czech Republic, and tasks players with a somewhat realistic gaming experience where you have to use the weapons, armor and items from those times. The sequel picks up right after the first game (also on Xbox Game Pass) as Henry of Skalitz is attacked by bandits, which starts a series of events that disrupts the entire country. 

Games leaving Game Pass in February

For February, Microsoft is removing four games. If you’re still playing them, now’s a good time to finish up what you can before they’re gone for good on Feb. 28.

For more on Xbox, discover other games available on Game Pass now, and check out our hands-on review of the gaming service. You can also learn about recent changes to Game Pass.

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Technologies

Tom Cruise and Brad Pitt Trade Blows in Latest AI Slop Video, and Hollywood Won’t Stand for It

While some Hollywood icons are feeling doom and gloom over the AI-generated clip, labor unions are fighting back with legal threats.

Brad Pitt and Tom Cruise are trading blows in a viral AI-generated clip on social media, sparking backlash from the film industry. Chinese company ByteDance’s new video generation model, Seedance 2.0, allowed people to create fictional videos of real likenesses with short prompts. Irish filmmaker Ruairi Robinson used two lines to generate the clip of Pitt and Cruise fighting.

If ByteDance sounds familiar to you, it’s because the company also owns TikTok internationally, though it recently sold its US ownership of the social media and video-sharing platform to US companies. Oracle, MGX and Silver Lake each hold a 15% stake. 

The actors in this latest viral AI slop video still don’t look like perfect re-creations — close-up shots of the fake Brad Pitt’s face, especially, have an «uncanny valley,» dreamlike AI look where the cuts blend into his flesh a little too smoothly. However, a CNET survey from earlier Tuesday showed that while 94% of US adults believe they encounter AI slop on social media, just 44% say they’re confident they can tell real videos from AI-generated ones.

One of the most inflammatory parts of the Pitt-Cruise video is the dialogue, as the computerized facsimiles of the actors fight over a supposed assassination plot regarding Jeffrey Epstein, the convicted sex offender who maintained ties to rich and powerful people worldwide. The two actors’ likenesses became a vehicle to push conspiracy theories that have been picking up steam as the millions of pages of redacted emails, receipts and other documents that make up the Epstein files continue to trickle out of the US Department of Justice.

Hollywood is fighting back as AI-generated content consumes and spits out actor likenesses and copyrighted content alike. Major studios and their labor forces alike have united to push back against the precedent set by the viral AI video.

According to The Hollywood Reporter, the Motion Picture Association demanded that ByteDance «immediately cease its infringing activity» through Seedance. SAG-AFTRA, the labor union that represents Hollywood performers, released a statement on Friday saying it «stands with the studios» in condemning the Seedance video generation model.

The Screen Actors Guild specifically pointed to Seedance’s unauthorized use of members’ faces, likenesses and voices as a threat that could put actors out of work. 

«Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent,» the actors’ guild said in its statement.

Representatives for the MPA and SAG-AFTRA didn’t immediately respond to a request for comment.

Similar videos generated by Seedance have depicted Star Wars characters dueling with lightsabers as well as Marvel superheroes Spider-Man and Captain America brawling. Disney issued a cease-and-desist order to ByteDance on Friday in response to these videos, which it alleges constitute copyright infringement, according to the BBC.

A representative for ByteDance didn’t immediately respond to CNET’s request for comment, but issued a statement to the BBC saying it is «taking steps to strengthen current safeguards as we work to prevent the unauthorized use of intellectual property and likeness by users.»

Following the viral incident, ByteDance updated its tool to prevent people from uploading images of real people for AI-generated content, but it remains to be seen how effective that policy will be. Certainly, it won’t curb the output of videos depicting fictional masked or anthropomorphic characters like Spider-Man or Mickey Mouse. 

As AI models continue to create mediocre copies of cultural icons, this won’t be the first — or last — legal battleground for AI video generation.

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Technologies

Today’s NYT Connections Hints, Answers and Help for Feb. 18, #983

Here are some hints and the answers for the NYT Connections puzzle for Feb. 18 #983.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle was great fun for me, as I’m the co-author of two pop-culture encyclopedias, one about the 1970s, and 1980s and the other about the 1990s. Two of the categories are retro-themed! Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Farrah hair.

Green group hint: Totally tubular!

Blue group hint: Bock-bock!

Purple group hint: Can refer to a dairy product or a cosmetic.

Answers for today’s Connections groups

Yellow group: Retro hair directives.

Green group: Retro slang for cool.

Blue group: Chicken descriptors.

Purple group: ____ cream.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is retro hair directives. The four answers are crimp, curl, feather and tease.

The green words in today’s Connections

The theme is  retro slang for cool. The four answers are bad, fly, rad and wicked.

The blue words in today’s Connections

The theme is chicken descriptors. The four answers are bantam, crested, free-range and leghorn.

The purple words in today’s Connections

The theme is ____ cream.  The four answers are heavy, shaving, sour and topical.

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