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Tariff Impacts Are Real: These 13 Companies Have Confirmed Price Hikes

More and more companies are confirming price hikes as President Trump’s tariffs are poised to take effect — most recently, a popular smart lighting brand.

In many cases and for many products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans haven’t hit yet — but they could soon, unless the 90-day pause on some rates is extended. Still, numerous companies have already hiked prices or said that they’ll increase in the near-future — including, most recently, a popular and CNET-approved brand of smart lights.

The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.

This truth has begun to sink in for a lot of Americans. About 38% of consumers feel pressured to make certain purchases before tariffs cause their price to go up, according to a recent survey conducted by CNET. About 10% of respondents said they’d already made certain purchases in hopes of avoiding future price hikes, while 27% said they’d delayed purchases of products costing more than $500. Overall, these concerns about prices were felt the most around popular tech pieces such as smartphones, laptops and home appliances.

To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.

Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.

One item you won’t find on this list yet? The original Nintendo Switch, which will see a currently unspecified price hike on Aug. 1, but only in Canada for the time being. If that increase makes its way south of the border, we’ll let you know.

Best Buy

Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.

e.l.f.

Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.

«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»

Macy’s

Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.

Mattel

Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.

Nikon

Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.

«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»

Philips Hue

Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»

«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained

Ralph Lauren

Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.

Shein and Temu

Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.

The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.

Subaru

Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.

As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.

«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.

Stanley Black & Decker

In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.

Volvo

The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.

Walmart

The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.

For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.

Technologies

SXSW 2026 Updates: What We Expect on Tech and Culture From Austin

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Technologies

Uber May Soon Let You Book a Zoox Robotaxi in Las Vegas and LA

Amazon-owned Zoox hopes to start offering paid robotaxi rides to regular riders sometime this year. Right now, the rides are free.

No steering wheel, no pedals, no problem. Zoox announced Wednesday that it’s partnering with Uber to make its robotaxis available on the ride-hailing company’s app in Las Vegas and Los Angeles, pending US government approval.

The multiyear partnership, announced by Zoox and Uber on Wednesday, would enable Uber customers to get rides on Zoox robotaxis in Vegas this summer and in LA in 2027. After the partnership launches, the app will match riders with robotaxis on eligible trips, Uber said in a statement. Zoox will also offer rides on its robotaxis through its own app, so customers can use either the Uber or Zoox app to ride in the vehicles.

Uber CEO Dara Khosrowshahi called Zoox an «ideal partner» in a statement.

«The Zoox robotaxi is unlike any othervehicle on the planet — it was purpose-built from the ground up to deliveran extraordinary experience,» Khosrowshahi said. «Zoox’scommitment to safety and their advanced autonomous driving technology makethem an ideal partner. We’re thrilled to work together to introduce moreriders to the future of mobility.»

Zoox, founded in 2014 and acquired by Amazon in 2020, currently offers free rides in Las Vegas and San Francisco during its demonstration phase of service. The company said its robotaxis have logged more than 1 million miles for more than 300,000 riders.

Zoox is also conducting tests in six other cities — Seattle, Miami, Los Angeles, Atlanta, Washington, DC, and Austin, Texas — and announced earlier this week that Dallas and Phoenix are next. Only people in San Francisco and Las Vegas can currently get test rides through the Zoox app.

«We’re taking a measured, step-by-step approach by starting small, learning quickly, and scaling responsibly,» Zoox said in its announcement Wednesday. «This partnership with Uber will mirror that approach, beginning with a controlled deployment with the potential to expand as we refine our operations, technology, and customer experience.»

No steering wheel

The Zoox is a fully autonomous vehicle that can carry up to four passengers (PDF). It has no steering wheel, no accelerator or brake pedals, and is bidirectional, meaning it can go forward and reverse by simply switching which end of the car is considered the front. There are touchscreens and emergency call buttons. Zoox had early issues with erratic braking that caused injuries and a crash, but addressed the issue through software updates during the ensuing investigation by the National Highway Traffic Safety Administration.

CNET’s Abrar Al-Heeti caught a ride in a Zoox in Las Vegas. She said she felt «oddly at ease as I watch a stream of cars, chain restaurants and desert landscape flash past the windows.»

Before it can start making money on its robotaxi rides, Zoox must get an exemption from the Federal Motor Vehicle Safety Standards. NHTSA is now accepting public comments on Zoox’s application for the exemption — you can post a comment here until April 10.

Zoox is seeking eight federal vehicle safety exemptions, including from rules requiring windshield wipers and windshield defrosting systems, TechCrunch reported.

Waymo is currently the main player in the US robotaxi market, with fully autonomous service in 10 US cities. But several other companies are looking to ramp up their self-driving presence this year, including Zoox, Tesla and Uber. That market expansion aligns with a Goldman Sachs forecast that more than 35,000 robotaxis will operate in the US in 2030, up from 1,500 currently. That would represent 8% of the rideshare market, with traditional human-driven rideshare comprising the other 92%.

Uber has partnerships with 25 other robotaxi services around the world, primarily Waymo — you can use the Uber app to get Waymo rides in Atlanta and Austin — and China’s Baidu, which will be testing self-driving rides in London this year.

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Technologies

Today’s NYT Connections Hints, Answers and Help for March 12, #1005

Here are some hints and the answers for the NYT Connections puzzle for March 12 No.1,005.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.


I spotted a couple of the categories in today’s NYT Connections puzzle, but the fact that I don’t take a lot of gym classes hurt my knowledge. You avid exercisers will have an advantage today. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Beach time.

Green group hint: This way, then that way.

Blue group hint: Workout time.

Purple group hint: Chirp!

Answers for today’s Connections groups

Yellow group: Places to find sand.

Green group: Things that move back and forth.

Blue group: Apparatus-based exercise classes.

Purple group: Featuring birds.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is places to find sand. The four answers are bunker, desert, hourglass and sandbox.

The green words in today’s Connections

The theme is things that move back and forth. The four answers are metronome, pendulum, swing and windshield wiper.

The blue words in today’s Connections

The theme is apparatus-based exercise classes. The four answers are barre, reformer, spin and step.

The purple words in today’s Connections

The theme is featuring birds. The four answers are cuckoo clock, Froot Loops, Mexican flag and weather vane.

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