Technologies
Tariff Impacts Are Real: These 13 Companies Have Confirmed Price Hikes
More and more companies are confirming price hikes as President Trump’s tariffs are poised to take effect — most recently, a popular smart lighting brand.
In many cases and for many products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans haven’t hit yet — but they could soon, unless the 90-day pause on some rates is extended. Still, numerous companies have already hiked prices or said that they’ll increase in the near-future — including, most recently, a popular and CNET-approved brand of smart lights.
The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.
This truth has begun to sink in for a lot of Americans. About 38% of consumers feel pressured to make certain purchases before tariffs cause their price to go up, according to a recent survey conducted by CNET. About 10% of respondents said they’d already made certain purchases in hopes of avoiding future price hikes, while 27% said they’d delayed purchases of products costing more than $500. Overall, these concerns about prices were felt the most around popular tech pieces such as smartphones, laptops and home appliances.
To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.
Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.
One item you won’t find on this list yet? The original Nintendo Switch, which will see a currently unspecified price hike on Aug. 1, but only in Canada for the time being. If that increase makes its way south of the border, we’ll let you know.
Best Buy
Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.
e.l.f.
Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.
«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»
Macy’s
Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.
Mattel
Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.
Nikon
Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.
«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»
Philips Hue
Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»
«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained.
Ralph Lauren
Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.
Shein and Temu
Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.
The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.
Subaru
Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.
As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.
«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.
Stanley Black & Decker
In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.
Volvo
The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.
Walmart
The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.
For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.
Technologies
Judge Blocks Texas App Store Age-Check Law
A preliminary injunction found the Texas law, set to begin Jan. 1, is «more likely than not unconstitutional.»
A new Texas state law set to take effect on Jan. 1 would have required app stores to implement age verification processes. But the law has been put on hold, at least temporarily, by a federal court judge.
As reported by the Texas Tribune, Senate Bill 2420, also known as the Texas App Store Accountability Act, is the subject of a temporary injunction issued by US District Judge Robert Pitman.
Pitman said in his decision that the law as written is broad, vague and «more likely than not unconstitutional.» However, he also wrote the court «recognizes the importance of ongoing efforts to better safeguard children when they are on their devices.»
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The Texas law, signed into law by Governor Greg Abbott in May, requires app store operators — including Apple, Google, Nintendo, Steam and more — to build age verification processes for the storefronts and to only allow downloads to minors who obtain parental consent. The injunction is a ruling in an October lawsuit filed by the Computer & Communication Industry Association.
CCIA senior vice president Stephanie Joyce said in a statement, «This Order stops the Texas App Store Accountability Act from taking effect in order to preserve the First Amendment rights of app stores, app developers, parents, and younger internet users. It also protects parents’ inviolate right to use their own judgment in safeguarding their children online using the myriad tools our members provide.»
Other individuals and the advocacy group Students Engaged in Advancing Texas also filed suits over the law, the Texas Tribune reported.
App Store Accountability Act
The bill author, State Senator Angela Paxton, said the bill was meant to give parents «common sense tools to protect their kids and to survive court challenges by those who may have lesser priorities.»
The language of Texas Senate Bill 2420 does not only include mobile app stores from Apple or Google, but any «website, software application, or other electronic service that distributes software applications from the owner or developer of a software application to the user of a mobile device.»
By that definition, websites with links to browser games or mobile game consoles with download options would fall under the Texas law as written. The law also defines mobile devices as including phones and tablets, as well as any other handheld device capable of transmitting or storing information wirelessly.
The parental consent aspect of the law requires those under 18 to have an app store account affiliated with a parent or guardian to purchase or download applications.
Age verification elsewhere
In an effort to keep adult materials out of reach of minors and to protect children from potentially harmful content and interactions, tech companies have been compelled by law or through legal action to verify the age of users.
Roblox, which has a huge audience of minors, began rolling out stricter age verification after investigations and lawsuits hurt its reputation as a safe gaming space. Australia is perhaps the most large-scale example of a government restricting access to online content. In December, Australia began restricting social media access to those 16 and older. Reddit recently challenged that law.
In the US, age verification laws have primarily targeted adult sites. Texas already has a law on the books that requires adult sites to age-block their content. The Supreme Court upheld that law in a June ruling. The UK has also enacted age restriction rules for adult sites as have other US states.
Technologies
Today’s NYT Mini Crossword Answers for Thursday, Dec. 25
Here are the answers for The New York Times Mini Crossword for Dec. 25.
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Need some help with today’s Mini Crossword? Of course, there’s a very Christmassy clue involved. And once you solve the entire puzzle, look at the letters used in all the answers and see what they have in common. (5-Across will tell you!) Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: ___ King Cole, singer with the album «The Magic of Christmas»
Answer: NAT
4A clue: Body drawings, informally
Answer: TATS
5A clue: Letters to ___ (what this Mini was made with)
Answer: SANTA
6A clue: Huge fan, in slang
Answer: STAN
7A clue: «Illmatic» rapper
Answer: NAS
Mini down clues and answers
1D clue: Grandmothers, by another name
Answer: NANAS
2D clue: Abbr. before a name on a memo
Answer: ATTN
3D clue: Org. with long lines around the holidays
Answer: TSA
4D clue: «See ya later!»
Answer: TATA
5D clue: Govt.-issued ID
Answer: SSN
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Technologies
Don’t Let a Border Agent Ruin Your Holiday Trip. Travel With a Burner Phone
Yes, you should leave your main phone at home and take a cheap burner this winter.
Prepare for a whole new level of border-crossing anxiety this holiday season: the high-probability of a phone search. New figures from US Customs and Border Protection say agents aren’t just glancing at your lock screen anymore — they are aggressively ramping up device inspections, even for citizens coming home. We aren’t just talking about a quick scroll through your photos, either. Agents are increasingly using forensic tools to clone and analyze everything on your device.
The stats are genuinely alarming. In just a three-month window this year, nearly 15,000 devices were flagged for searches, with over a thousand subjected to deep-dive data copying. If you’re traveling with your primary phone, you are essentially carrying your entire digital existence into a legal gray zone where privacy is optional.
The smartest defensive play is remarkably low-tech: the burner phone. By traveling with a secondary, stripped-down device, you ensure your private data stays safe at home while you stay connected abroad. But privacy isn’t the only perk. Moving to a «dumb» phone is the ultimate digital detox, helping you escape the notification trap that usually ruins a vacation.
Even figures like Conan O’Brien have ditched the smartphone to cut through the noise. Whether you’re dodging invasive border searches or just trying to enjoy your trip without being glued to a screen, a burner might be the best travel investment you make this year.
Read more: Best Prepaid Phone of 2025
Although carriers have offered prepaid phones since the ’90s, «burner phones» or «burners» became popular in the 2000s following the celebrated HBO series The Wire, where they helped characters avoid getting caught by the police. Although often portrayed in that light, burners aren’t only used by criminals; they’re also used anyone concerned with surveillance or privacy infringement.
What is a burner phone, and how does it work? Here’s everything you need to know about burners and how to get one.
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What is a burner phone?
A burner phone is a cheap prepaid phone with no commitments. It comes with a set number of prepaid call minutes, text messages or data, and it’s designed to be disposed of after use.
Burner phones are typically used when you need a phone quickly, without intentions of long-term use. They’re contract-free, and you can grab them off the counter. They’re called burner phones because you can «burn» them (trash them) after use, and the phone can’t be traced back to you, which makes them appealing to criminals. Of course, those committed to illicit activities often do more than just throw these phones in the trash, and often completely obliterate the SIM cards and other materials by smashing them with a hammer or melting them away.
Burners are different from getting a regular, contract-bound cellphone plan that requires your information to be on file.
Why should you use a burner phone?
Burner phones are an easy way to avoid cellphone contracts or spam that you get on your primary phone number. Burners aren’t linked to your identity, so you can avoid being tracked down or contacted.
You don’t have to dispose of a burner phone after use. You can add more minutes and continue using it. Burner phones can still function as regular phones, minus the hassle of a contract.
You can also get a burner phone as a secondary phone for a specific purpose, like having a spare phone number for two-factor authentication texts, for business or to avoid roaming charges while traveling. Burner phones are often used by anyone concerned with privacy.
Read more: The Data Privacy Tips Digital Security Experts Wish You Knew
Burner phones, prepaid phones, smartphones and burner SIMs: What’s the difference?
Burner phones are cheap phones with simple designs that lack the bells and whistles of a smartphone. Because they’re designed to be disposable, you only get the essentials, as seen by the most common version, the flip phone.
All burner phones are prepaid phones, but not all prepaid phones are burners. What sets a burner apart is that you won’t have to give away any personal information to get one, and it won’t be traceable back to you. Again, a burner phone is cheap enough to be destroyed after use.
Prepaid smartphones are generally low-end models. You can use any unlocked smartphone with prepaid SIM cards, essentially making it a prepaid phone.
If you want a burner, you don’t necessarily have to buy a new phone. You can get a burner SIM and use it with an existing phone. Burner SIMs are prepaid SIMs you can get without a contract or giving away personal information.
Where can you buy a burner phone?
Burner phones are available at all major retail outlets, including Best Buy, Target and Walmart. They’re also often available at convenience stores like 7-Eleven, local supermarkets, gas stations and retail phone outlets like Cricket and Metro.
You can get a burner phone with cash, and it should cost between $10 and $50, although it may cost more if you get more minutes and data. If you’re getting a burner phone specifically to avoid having the phone traced back to you, it makes sense to pay with cash instead of a credit card.
If you just want a prepaid secondary phone, you can use a credit card. Just keep in mind that credit cards leave a trail that leads back to you.
There are also many apps that let you get secondary phone numbers, including Google Fi and the Burner app. However, these aren’t burners necessarily because the providers typically have at least some of your personal information. Additionally, apps like Google Talk require a phone number that’s already in use for you to choose a number with the service.
If you’re just looking to get a solid prepaid phone without anonymity, check out our full guide for the best prepaid phone plans available. We also have a guide for the best cheap phone plans.
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