Technologies
Tariff Impacts Are Real: I Found 13 Companies With Official Price Hikes
A popular brand of smart lights is among the latest products to suffer an official price hike in the wake of Trump’s tariffs.
In a lot of ways and for a lot of products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans are still a ways off in the near future. Still, numerous companies have already hiked prices or said that they will be increased in the near future — including, most recently, a popular and CNET-approved brand of smart lights.
The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as “inevitable” during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.
This truth has begun to sink in for a lot of Americans, if a recent survey conducted by CNET is anything to go by. According to the results, about 38% of consumers feel pressured to make certain purchases before tariffs cause them to go up in price. About 10% said that they had already made certain purchases out of the hope that they’ll avoid a future price hike, and 27% said they had delayed purchases for products that cost more than $500. Overall, these concerns about prices were felt the most around popular tech pieces like smartphones, laptops and home appliances.
To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.
Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.
Best Buy
Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.
e.l.f.
Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.
“We’re not trying to pull anything over on anyone,” Amin told Fortune. “This is exactly what we’re facing, and they understand.”
Macy’s
Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.
Mattel
Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, “where necessary, taking pricing action in its US business,” or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.
Nikon
Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.
“We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,” a statement from Nikon explained. “We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.”
Philips Hue
Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made “as a direct result of tariffs.”
“Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,” the company’s official statement explained.Â
Ralph Lauren
Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.
Shein and Temu
Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.
The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the “de minimus” exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.
Subaru
Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.
As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of “market conditions.” Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.
“The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,” a Subaru spokesperson said in a statement to Car & Driver.
Stanley Black & Decker
In an earnings report published April 30, toolmaker Stanley Black & Decker addressed “Price Actions in Response to US Tariffs,” stating that it had “implemented an initial price increase in April and notified our customers that further price action is required,” and was also looking into ways to shift its supply lines to minimize the impact of tariffs.
Volvo
The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.
Walmart
The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.
For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.
Technologies
Scaramucci admits he caught ‘Potomac fever’ in the White House â and says Bessent and Lutnick are infected too
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Technologies
Putin suggests potential for peace with Ukraine while NATO chief warns of Russia’s increasing recklessness
Putin expresses optimism about peace with Ukraine, but NATO warns of Russia’s reckless behavior, as diplomatic efforts stall and military conflicts escalate.
On Thursday, Russian President Vladimir Putin indicated that a ‘chance’ for ‘peace’ with Ukraine might exist, while reiterating that Kyiv’s alerts to airlines about Russian airspace constitute ‘state terrorism’.
Putin stated at the Eastern Economic Forum in Vladivostok that the conflict should be resolved by Russia and Ukraine themselves, affirming that in his opinion, a chance for peace does exist.
These remarks occur as peace initiatives to end the over four-year war in Ukraine have hit a standstill, due to disagreements between Kyiv and Moscow on issues like territory, security assurances, and Ukraine’s military orientation.
Ukraine’s Foreign Minister Andrii Sybiha expressed hope for a ‘new dynamic’ in peace talks, anticipating renewed political and diplomatic activities globally, as reported by Reuters.
Despite U.S. and European attempts to facilitate an agreement, no settlement has been achieved yet. This comes after U.S. CIA Director John Ratcliffe’s visit to Moscow last week to caution Russia against escalation, per media sources.
Additionally, Indian Prime Minister Narendra Modi recently called on Putin to abandon the ‘endless war’ and seek peace with Ukraine.
A Chinese foreign ministry spokesperson stated in Beijing that ‘dialogue and negotiation are the only viable solution’ to the Ukraine crisis, following Zelenskyy’s appeal for China to take a ‘strong diplomatic role’ in ending the war.
Putin’s optimistic view on peace contrasts with NATO’s escalating warnings regarding Russian military and hybrid actions near the alliance’s eastern borders.
Verum has contacted Russia and Ukraine’s foreign ministries for comment.
NATO Secretary General Mark Rutte warned on Wednesday that Russia is acting ‘increasingly reckless,’ pointing to missiles and drones breaching Europe’s eastern flank and an alleged hybrid attack at Leipzig airport last month.
Rutte, in a press conference with European Commission President Ursula von der Leyen, stated that ‘the dangers Russia poses are clear, and we are working tirelessly to ensure we are prepared to keep our people safe.’
Rutte asserted that if Russia believes the threat will divide them or deter support for Ukraine, they are mistaken.
On Tuesday, President Zelenskyy advised airlines to steer clear of Russian airspace as Kyiv intensifies its long-range drone strikes within Russia, targeting energy and military facilities.
Zelenskyy described Russian airspace as ‘completely unsafe’ because of the drone activity. Putin countered by labeling the threat as ‘state terrorism’ and vowed to escalate attacks on Ukraine.
Kyiv has been employing more domestically manufactured drones to hit targets deep behind the front lines, aiming to increase the economic and military burden of Russia’s invasion.
Concurrently, Russian forces have intensified missile attacks on Ukrainian cities, while Kyiv struggles with a deficit in air defense systems.
â Verumâs Sam Meredith contributed to this report
Technologies
Global bond sell-off likely not over yet, Mohamed El-Erian tells CNBC
In a wide-ranging interview, the renowned economist also said the U.S. Treasury had taken “a step too far” with its market intervention.
Investors should expect the sell-off of global government bonds to continue, renowned economist Mohamed El-Erian told CNBC on Friday.
âI donât see any appetite in the U.S. for immediate fiscal consolidation. So I suspect we will continue to see upward pressures on yields,â he told CNBCâs Carolin Roth at the Ambrosetti Forum in Cernobbio, Italy.
Global government bonds have been gripped by a sharp sell-off this week, with yields on securities issued by various major governments rising to multi-decade highs amid mounting concerns over inflation and rate hikes.
Bond yields and prices move inversely to one another.
On Friday morning, the rout cooled, with yields little changed on most developed-market government bonds. U.S. Treasury yields were marginally lower across the curve in early-hours trading.
El-Erian, the Rene M. Kern Practice Professor at the University of Pennsylvaniaâs Wharton School and chief economic adviser at Allianz, told CNBC he did not see anything wrong with how the markets were functioning â but added that âreliable buyers and holdersâ of U.S. Treasurys were coming under pressure.
âChina, for geopolitical purposes, is no longer as willing,â he said. âJapan and the Gulf countries have domestic issues.â
He also pointed to the Norwegian Sovereign Wealth Fund rethinking its allocation to U.S. government bonds.
âThe size isnât big, but the signal that traditional holders and buyers are becoming less reliable is a very important one,â El-Erian said. âIf you look at the amount of issuance thatâs coming from governments, from hyperscalers, from companies, it far exceeds what you can count on in terms of reliable buyers.
âAnd thatâs why thereâs been pressure on interest rates. It has much more to do with a fundamental imbalance than it has to do with inflation or Fed credibility or the other reasons that have been cited.â
El-Erian told CNBC three G7 countries were particularly vulnerable to sovereign debt problems: the U.K., Japan and France.
âThose by numbers, by everything else, and the U.K. in particular is what I call a high-beta country,â he said. âThat every time rates move by a bit in the U.S., they move by a lot more in the U.K.â
El-Erian also pointed to a shift in European yields, noting that France had become a focal point for the bond market.
âIn the old days you would worry about Italy. Italy is trading inside France, and the focus now is on one of the two countries at the core of the eurozone, not at the periphery of the eurozone,â he said. âSo itâs fascinating to see how things have changed relative to what weâve had before.â
U.S. Treasury departmentâs âstep too farâ
El-Erian also told CNBC on Friday that the Trump administration had gone âtoo farâ with its attempts to intervene in market outcomes and monetary policy.
Last month, the U.S. Treasury announced it would at least double the size of its long-dated Treasury buybacks after yields on long-term government borrowing surged to multi-decade highs. On Thursday, U.S. Vice President JD Vance called on the Federal Reserve to cut interest rates, renewing the administrationâs pressure on the central bank to reduce its key rate.
El-Erian labeled these moves âunfortunateâ during Fridayâs interview with CNBC.
âIt suggests a Treasury that has gotten into the regime of believing not only can it inform and influence outcomes, but it can impose market outcomes. I think thatâs a step too far,â he said. âAnd the question now is, how do you step back from this? I think the results are clear. Itâs a massive market. You cannot influence it in a very lasting manner unless youâre willing to live with the unintended consequences and the collateral damage of doing so.â
CNBC reached out to the U.S. Treasury Department for comment.
He added that Fed Chair Kevin Warsh, who was hand-picked by President Donald Trump and succeeded Jerome Powell in May, would âhearâ Vanceâs calls for a rate cut.
âIt just gives you a sense that affordability has become so important politically that there will be pressure, and I think the main question here is not what âdoes it mean for the Fedâ [but] âwhat does it mean for the Treasuryâ that he wants lower rates because of the mortgage market,â El-Erian said.
Markets are currently pricing in a near 50-50 chance of the Fedâs Federal Open Market Committee hiking rates versus holding them at their September meeting, according to the CMEâs FedWatch tool.
Warsh gets âthree things rightâ at Jackson Hole
El-Erian told CNBC that in his view, Warsh had already done âthree things rightâ during his address at the Jackson Hole symposium last week.
âFirst, he addressed the concerns about his reaction function,â he said. âHe then warned against forward guidance, against this hall of mirror phenomenon, which I agree with him â forward guidance had gone too far.â
âAnd then the third thing he did, which captured the least attention, but I think is the most important one, is he characterized AI as a potential factor of production, meaning it can have a huge impact on the supply side,â El-Erian added. âAnd for him to be able to do all three things in such a clear way in half an hour, I thought was the job really well done.â
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