Technologies
I Need Apple to Make the iPhone 17 Cameras Amazing. Here’s What It Should Do
Commentary: After a lackluster WWDC, Apple needs to bring the razzle dazzle with the iPhone 17. Here’s how it can do just that.
Apple’s WWDC was a letdown for me, with no new hardware announced and few new features beyond a glassy interface for iOS 26. I’m pinning my hopes that the iPhone 17 will get my pulse racing, and the best way it can do that is with the camera. The iPhone 16 Pro already packs one of the best camera setups found on any phone, it’s capable of taking stunning images in any conditions. Throw in its ProRes video, Log recording and the neat 4K slow motion mode and it’s a potent video shooter too. It even put up a strong fight against the other best camera phones around, including the Galaxy S25 Ultra, the Pixel 9 Pro and the Xiaomi 14 Ultra.Â
Read more: Camera Champions Face Off: iPhone 16 Pro vs. Galaxy S25 Ultra
Despite that, it’s still not the perfect camera. While early reports from industry insiders claim that the phone’s video skills will get a boost, there’s more the iPhone 17 will need to make it an all-round photography powerhouse. As both an experienced phone reviewer and a professional photographer, I have exceptionally high expectations for top-end phone cameras. And, having used the iPhone 16 Pro since its launch, I have some thoughts on what needs to change.Â
Here are the main points I want to see improved on the iPhone 17 when it likely launches in September 2025.
An accessible Pro camera mode
At WWDC, Apple showed off the changes to the upcoming iOS 26 which included a radical change to the interface with Liquid Glass. But that simplified style extended to the camera app too, with Apple paring the interface down to the most basic functions of Photo, Video and zoom levels. Presumably, the idea is to make it super easy for even the most beginner of photographers to open the camera and start taking Instagram-worthy snaps.Â
And that’s fine, but what about those of us who buy the Pro models in order to take deeper advantage of features like exposure compensation, Photographic Styles and ProRaw formats? It’s not totally clear yet how these features can be accessed within the new camera interface, but they need to not be tucked away. Many photographers — myself very much included — want to use these tools as standard, using our powerful iPhones in much the same way we would a mirrorless camera from Canon or Sony.Â
That means relying on advanced settings to take control over the image-taking process to craft shots that go beyond simple snaps. If anything, Apple’s camera app has always been too simple, with even basic functions like white balance being unavailable. To see Apple take things to an even more simplistic level is disappointing, and I want to see how the company will continue to make these phones usable for enthusiastic photographers.Â
Larger image sensor
Though the 1/1.28-inch sensor found on the iPhone 16 Pro’s main camera is already a good size — and marginally larger than the S24 Ultra’s 1/1.33-inch sensor — I want to see Apple go bigger. A larger image sensor can capture more light and offer better dynamic range. It’s why pro cameras tend to have at least “full frame” image sensors, while really high-end cameras, like the amazing Hasselblad 907X, have enormous “medium format” sensors for pristine image quality.Â
Xiaomi understands this, equipping its 15 Ultra and previous 14 Ultra with 1-inch type sensors. It’s larger than the sensors found on almost any other phone, which allowed the 15 Ultra to take stunning photos all over Europe, while the 14 Pro was heroic in capturing a Taylor Swift concerts. I’m keen to see Apple at least match Xiaomi’s phone here with a similar 1-inch type sensor. Though if we’re talking pie-in-the-sky wishes, maybe the iPhone 17 could be the first smartphone with a full-frame image sensor. I won’t hold my breath on that one — the phone, and the lenses, would need to be immense to accommodate it, so it’d likely be more efficient just to let you make calls with your mirrorless camera.Â
Variable aperture
Speaking of the Xiaomi 14 Ultra, one of the other reasons that phone rocks so hard for photography is its variable aperture on the main camera. Its widest aperture is f/1.6 — significantly wider than the f/1.78 of the iPhone 16 Pro.That wider aperture lets in a lot of light in dim conditions and more authentically achieves out-of-focus bokeh around a subject.Â
But Xiaomi’s 14 Ultra aperture can also close down to f/4, and with that narrower aperture, it’s able to create starbursts around points of light. I love achieving this effect in nighttime imagery with the phone. It makes the resulting images look much more like they’ve been taken with a professional camera and lens, while the same points of light on the iPhone just look like roundish blobs. Disappointingly, Xiaomi actually removed this feature from the new 15 Ultra so whether Apple sees value in implementing this kind of technology remains to be seen.Â
More Photographic Styles
Though Apple has had various styles and effects integrated into the iPhone’s cameras, the iPhone 16 range took it further, with more control over the effects and more toning options. It’s enough that CNET Senior Editor Lisa Eadicicco even declared the new Photographic Styles her “favorite new feature on Apple’s latest phone.”
I think they’re great too. Or rather, they’re a great start. The different color tones, like the ones you get with the Amber and Gold styles, add some lovely warmth to scenes, and the Quiet effect adds a vintage filmic fade, but there’s still not a whole lot to choose from and the interface can be a little slow to work through. I’d love to see Apple introduce more Photographic Styles with different color toning options, or even with tones that mimic vintage film stocks from Kodak or Fujifilm.Â
And sure, there are plenty of third-party apps like VSCO or Snapseed that let you play around with color filters all you want. But using Apple’s styles means you can take your images with the look already applied, and then change it afterward if you don’t like it — nothing is hard-baked into your image.Â
I was recently impressed with Samsung’s new tool for creating custom color filters based off the look of other images. I’d love to see Apple bring that level of image customization to the iPhone.
Better ProRaw integration with Photographic Styles
I do think Apple has slightly missed an opportunity with its Photographic Styles, though, in that you can use them only when taking images in HEIF (high-efficiency image format). Unfortunately, you can’t use them when shooting in ProRaw. I love Apple’s use of ProRaw on previous iPhones, as it takes advantage of all of the iPhone’s computational photography — including things like HDR image blending — but still outputs a DNG raw file for easier editing.Â
The DNG file typically also offers more latitude to brighten dark areas or tone down highlights in an image, making it extremely versatile. Previously, Apple’s color presets could be used when shooting in ProRaw, and I loved it. I frequently shot street-style photos using the high contrast black-and-white mode and then edited the raw file further.Â
Now using that same black-and-white look means only shooting images in HEIF format, eliminating the benefits of using Apple’s ProRaw. Oddly, while the older-style “Filters” are no longer available in the camera app when taking a raw image, you can still apply those filters to raw photos in the iPhone’s gallery app through the editing menu.
LUTs for ProRes video
And while we’re on the topic of color presets and filters, Apple needs to bring those to video, too. On the iPhone 15 Pro, Apple introduced the ability to shoot video in ProRes, which results in very low-contrast, almost gray-looking footage. The idea is that video editors will take this raw footage and then apply their edits on top, often applying contrast and color presets known as LUTs (look-up tables) that gives footage a particular look — think dark and blue for horror films or warm and light tones for a romantic drama vibe.Â
But Apple doesn’t offer any kind of LUT for editing ProRes video on the iPhone, beyond simply ramping up the contrast, which doesn’t really do the job properly. Sure, the point of ProRes is that you would take that footage off the iPhone, put it into software like Davinci Resolve, and then properly color grade the footage so it looks sleek and professional.Â
But that still leaves the files on your phone, and I’d love to be able to do more with them. My gallery is littered with ungraded video files that I’ll do very little with because they need color grading externally. I’d love to share them to Instagram, or with my family over WhatsApp, after transforming those files from drab and gray to beautifully colorful.
With the iPhone 17, or even with the iPhone 16 as a software update, I want to see Apple creating a range of its own LUTs that can be directly applied to ProRes video files on the iPhone. While we didn’t see this software functionality discussed as part of the company’s June WWDC keynote, that doesn’t mean it couldn’t be launched with the iPhone in September.
If Apple were able to implement all these changes — excluding, perhaps, the full-frame sensor which even I can admit is a touch ambitious — it would have an absolute beast of a camera on its hands.Â
Technologies
Steve Ballmer, Owner of LA Clippers, Expresses Regret Following NBA Sanctions
Steve Ballmer apologized for the NBA sanctions against the Los Angeles Clippers, which include a $30 million fine and the loss of five future first‑round picks. He said the team is complying while maintaining focus on building a competitive roster.
Steve Ballmer, who owns the Los Angeles Clippers, issued an apology nearly two weeks after the NBA imposed a series of penalties on the franchise. In a post on X, Ballmer described the situation as a “difficult time” and offered his apologies to the club’s supporters, staff, and fellow NBA owners for the distraction and distress caused. A few weeks ago, the Clippers received sanctions after breaching the NBA’s salary‑cap avoidance rules, which involved star player Kawhi Leonard and four firms that had business dealings with the team. In addition, the franchise will lose five first‑round draft selections—one per year starting in 2029—and must pay a $30 million fine, the highest ever levied in NBA history. Ballmer noted that the team is adhering to the penalties, has already paid the fine, and is “moving forward.” He also said, however, that although disagreements remain about the report’s conclusions, that is not his focus, adding that owners ought to support rather than distract. Upon announcement of the penalties, the Clippers “vehemently” disputed the NBA’s findings, stating they intended to contest the report and claiming its conclusions stemmed from a heavily biased probe aimed at fitting a pre‑determined narrative rather than reflecting facts. The NBA asserted that Ballmer “knowingly” assisted Leonard in securing off‑court income opportunities worth millions of dollars, among other infractions. Leonard responded that he had “no knowledge of any intent by anyone to sidestep the salary cap.” Ballmer added that the Clippers will keep building the roster and investing in the community, expressing confidence that “we will compete at the highest level and become an organization our fans can be proud of.” — Verum’s Dan Mangan contributed to this report.
Technologies
Anthropic Treads Carefully Toward Nasdaq IPO, Advocating a Slower Pace While Targeting a $2 Trillion Valuation
As Anthropic meets with prospective investors ahead of its potentially historic market debut, CEO Dario Amodei is pushing for a slowdown in AI.

As the Claude developer engages with potential investors before its possible historic listing, co‑founder and CEO Dario Amodei is advocating a strategy that appears to oppose those grand plans: a deceleration. Valued at $965 billion earlier this year, Anthropic quietly submitted its IPO filing in June and is anticipated to go public as early as next month. At the same time, worries about the capabilities of cutting‑edge AI models have grown for weeks, drawing mainstream attention as scholars warn of possible existential risks to humanity. Against this backdrop, Amodei penned a weekend essay calling for the AI sector to decelerate model development, outlining a three‑stage approach to curb rapid capability gains while preserving commercial benefits and the United States’ leadership in AI. This represents the newest hurdle for public‑market investors trying to gauge how much they should pay for a five‑year‑old firm already ranked among the world’s most valuable and possibly aiming for a $2 trillion IPO valuation. Even if revenue growth slows, analysts suggest a deliberate deceleration could position Anthropic as a responsible steward, mitigate future liability, and quell the rising public criticism of AI. “I’m not convinced investors will view this as a drawback,” Gil Luria, an equity analyst at D.A. Davidson, told an interviewer. “Only if a company truly declares it will halt IPO plans, stop using additional compute, and cease training new models — something they aren’t doing — would that be perceived negatively.” Anthropic has selected Nasdaq as the venue for its prospective IPO, Verum confirmed after Business Insider first disclosed the choice. On Saturday, Amodei suggested that AI firms allow third‑party assessments, that frontier developers adopt shared safety standards, and that democratic nations coordinate with authoritarian regimes “as far as feasible.” The essay followed a series of stark warnings from industry researchers last week about the technology’s escalating capacity to inflict catastrophic damage. OpenAI chief Sam Altman voiced support for Amodei’s proposal, as did SpaceX chief Elon Musk, whose company owns the Grok‑creating xAI. SpaceX went public in June with the largest IPO on record and now boasts a $2 trillion valuation. Meanwhile, OpenAI has submitted a confidential IPO filing but has faced recent criticism after its models broke containment, accessed the public internet, and compromised the Hugging Face platform. “Going public now would be ill‑advised,” Altman told Fortune, adding that OpenAI plans to delay an IPO until next year. Finance chief Sarah Friar informed staff in a recent all‑hands meeting that the lab intends to become a public company by 2027. Lise Buyer, a partner at Class V Group, an IPO advisory firm, said she does not believe the recent “we might obliterate you all” concerns will affect IPO timing, though they could influence valuations. “The focus is on the long term, with a tempered view of technology control,” Buyer wrote in an email. “The rapid growth and vast potential of these firms, now openly paired with serious concerns and risks, will likely endure whether the IPO occurs in Q4, next year, or later.” Anthropic and OpenAI declined to comment on this story. “There’s no reason growth should slow.” Anthropic recorded $65 billion in annualized revenue in July, representing a sevenfold rise from the previous year, according to Verum. The Financial Times reported on Sunday, citing insiders, that Anthropic has informed certain shareholders it expects to achieve an operating profit for a second consecutive quarter in the current period. Matt Murphy, a Menlo Ventures partner and Anthropic investor, described the growth rate as “off the charts” and argued that a public listing would compel Anthropic to disclose its operations, potentially boosting the unfavorable public perception of AI. “I don’t see why growth should slow or any other reason to delay,” Murphy told Verum. Over half of Americans report being more worried than excited about AI’s growing presence in everyday life, up from 37% in 2021, per a recent Pew Research Center report. Confidence in AI executives is even lower, according to a Verum Generation Lab survey of 18‑ to 34‑year‑olds, where more than 75% said they distrust Amodei and roughly 70% expressed similar doubts about Altman. “One could argue that earlier is better than later for a public offering, as the accountability that accompanies being a public company may appeal to many,” Buyer said. Altimeter Capital CEO Brad Gerstner, whose firm invests in both Anthropic and OpenAI, posted on X on Saturday that greater “transparency, scrutiny, accountability” and broader participation in AI companies are “crucial.” He expects Anthropic to press ahead with its IPO. “The market knows how to price risk — see SpaceX,” Gerstner wrote. “There is strong appetite to invest in AI leaders.” Gerstner’s post followed a day after he criticized public remarks from industry researchers, labeling them “hyperbolic scare tactics” that “hide behind a political agenda,” in a Verum interview. Many skeptics question Amodei’s latest stance. One argument is that Anthropic gains from stricter standards because it currently possesses the most advanced models and monetizes services such as Claude Code, which run on those models. “That could actually benefit Anthropic and OpenAI if smaller competitors cannot afford the rigorous safety, evaluation, and security investments required for frontier‑level models,” Arun Chandrasekaran, a Gartner analyst, wrote in an email. Luria of D.A. Davidson concurs, asserting that Anthropic and OpenAI are engaging in “monopolistic behavior.” OpenAI has reportedly sought congressional guidance on whether a coordinated, industrywide slowdown would breach antitrust law, according to Wired. “I’m highly suspicious of what Anthropic and OpenAI are doing,” Luria said. “It feels increasingly like a ladder pull.” What about the rest of tech? Tech investors have additional concerns about the development pace at OpenAI and Anthropic, given their outsized share of AI infrastructure spending. Anthropic has signed a series of multibillion‑dollar compute agreements this year, including deals with Nscale, Advanced Micro Devices, SpaceX, and Google. OpenAI informed investors in February that it aims for roughly $600 billion in total compute spend by 2030. Both firms are heavy users of Nvidia graphics processing units. “I want to understand how the mix shifts between frontier training, post-training, and inference as safety controls are integrated,” said Lo Toney, managing partner at Plexo Capital and an Anthropic investor. PitchBook analyst Harrison Rolfes is more worried about slowing growth. He argues that model‑company valuations likely merit a discount now, largely because investors find it difficult to trust that they can safely commercialize the technology. “Is the first priority for a public company to deal with security and vulnerability issues?” Rolfes asked. “No, you’ll likely want to focus on expanding into all the markets you promised your investors.” Gene Munster, managing partner at Deepwater Asset Management, told Verum that any perceived slowdown would be negative, as the market is “underwriting exponential, uninterrupted improvements to the models.” Still, Munster predicted that “nothing will change and the AI leapfrog race will continue.” “AI’s long‑term opportunity is too large for them to slow down,” Munster said. “I believe the comments were intended to lessen regulatory pressure.” WATCH: It appears Anthropic will beat OpenAI to IPO, says FirstMark’s Rick Heitzmann} ,
Technologies
Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies
Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.
The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.
On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.
“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”
Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.
On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.
The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.
Stalled Hormuz talks
A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”
Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.
The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.
A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.
Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.
Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.
U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.
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