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I Need Apple to Make the iPhone 17 Cameras Amazing. Here’s What It Should Do

Commentary: After a lackluster WWDC, Apple needs to bring the razzle dazzle with the iPhone 17. Here’s how it can do just that.

Apple’s WWDC was a letdown for me, with no new hardware announced and few new features beyond a glassy interface for iOS 26. I’m pinning my hopes that the iPhone 17 will get my pulse racing, and the best way it can do that is with the camera. The iPhone 16 Pro already packs one of the best camera setups found on any phone, it’s capable of taking stunning images in any conditions. Throw in its ProRes video, Log recording and the neat 4K slow motion mode and it’s a potent video shooter too. It even put up a strong fight against the other best camera phones around, including the Galaxy S25 Ultra, the Pixel 9 Pro and the Xiaomi 14 Ultra. 

Read more: Camera Champions Face Off: iPhone 16 Pro vs. Galaxy S25 Ultra

Despite that, it’s still not the perfect camera. While early reports from industry insiders claim that the phone’s video skills will get a boost, there’s more the iPhone 17 will need to make it an all-round photography powerhouse. As both an experienced phone reviewer and a professional photographer, I have exceptionally high expectations for top-end phone cameras. And, having used the iPhone 16 Pro since its launch, I have some thoughts on what needs to change. 

Here are the main points I want to see improved on the iPhone 17 when it likely launches in September 2025.

An accessible Pro camera mode

At WWDC, Apple showed off the changes to the upcoming iOS 26 which included a radical change to the interface with Liquid Glass. But that simplified style extended to the camera app too, with Apple paring the interface down to the most basic functions of Photo, Video and zoom levels. Presumably, the idea is to make it super easy for even the most beginner of photographers to open the camera and start taking Instagram-worthy snaps. 

And that’s fine, but what about those of us who buy the Pro models in order to take deeper advantage of features like exposure compensation, Photographic Styles and ProRaw formats? It’s not totally clear yet how these features can be accessed within the new camera interface, but they need to not be tucked away. Many photographers — myself very much included — want to use these tools as standard, using our powerful iPhones in much the same way we would a mirrorless camera from Canon or Sony. 

That means relying on advanced settings to take control over the image-taking process to craft shots that go beyond simple snaps. If anything, Apple’s camera app has always been too simple, with even basic functions like white balance being unavailable. To see Apple take things to an even more simplistic level is disappointing, and I want to see how the company will continue to make these phones usable for enthusiastic photographers. 

Larger image sensor

Though the 1/1.28-inch sensor found on  the iPhone 16 Pro’s main camera is already a good size — and marginally larger than the S24 Ultra’s 1/1.33-inch sensor — I want to see Apple go bigger. A larger image sensor can capture more light and offer better dynamic range. It’s why pro cameras tend to have at least «full frame» image sensors, while really high-end cameras, like the amazing Hasselblad 907X, have enormous «medium format» sensors for pristine image quality. 

Xiaomi understands this, equipping its 15 Ultra and previous 14 Ultra with 1-inch type sensors. It’s larger than the sensors found on almost any other phone, which allowed the 15 Ultra to take stunning photos all over Europe, while the 14 Pro was heroic in capturing a Taylor Swift concerts. I’m keen to see Apple at least match Xiaomi’s phone here with a similar 1-inch type sensor. Though if we’re talking pie-in-the-sky wishes, maybe the iPhone 17 could be the first smartphone with a full-frame image sensor. I won’t hold my breath on that one — the phone, and the lenses, would need to be immense to accommodate it, so it’d likely be more efficient just to let you make calls with your mirrorless camera. 

Variable aperture

Speaking of the Xiaomi 14 Ultra, one of the other reasons that phone rocks so hard for photography is its variable aperture on the main camera. Its widest aperture is f/1.6 — significantly wider than the f/1.78 of the iPhone 16 Pro.That wider aperture lets in a lot of light in dim conditions and more authentically achieves out-of-focus bokeh around a subject. 

But Xiaomi’s 14 Ultra aperture can also close down to f/4, and with that narrower aperture, it’s able to create starbursts around points of light. I love achieving this effect in nighttime imagery with the phone. It makes the resulting images look much more like they’ve been taken with a professional camera and lens, while the same points of light on the iPhone just look like roundish blobs. Disappointingly, Xiaomi actually removed this feature from the new 15 Ultra so whether Apple sees value in implementing this kind of technology remains to be seen. 

More Photographic Styles

Though Apple has had various styles and effects integrated into the iPhone’s cameras, the iPhone 16 range took it further, with more control over the effects and more toning options. It’s enough that CNET Senior Editor Lisa Eadicicco even declared the new Photographic Styles her «favorite new feature on Apple’s latest phone.»

I think they’re great too. Or rather, they’re a great start. The different color tones, like the ones you get with the Amber and Gold styles, add some lovely warmth to scenes, and the Quiet effect adds a vintage filmic fade, but there’s still not a whole lot to choose from and the interface can be a little slow to work through. I’d love to see Apple introduce more Photographic Styles with different color toning options, or even with tones that mimic vintage film stocks from Kodak or Fujifilm. 

And sure, there are plenty of third-party apps like VSCO or Snapseed that let you play around with color filters all you want. But using Apple’s styles means you can take your images with the look already applied, and then change it afterward if you don’t like it — nothing is hard-baked into your image. 

I was recently impressed with Samsung’s new tool for creating custom color filters based off the look of other images. I’d love to see Apple bring that level of image customization to the iPhone.

Better ProRaw integration with Photographic Styles

I do think Apple has slightly missed an opportunity with its Photographic Styles, though, in that you can use them only when taking images in HEIF (high-efficiency image format). Unfortunately, you can’t use them when shooting in ProRaw. I love Apple’s use of ProRaw on previous iPhones, as it takes advantage of all of the iPhone’s computational photography — including things like HDR image blending — but still outputs a DNG raw file for easier editing. 

The DNG file typically also offers more latitude to brighten dark areas or tone down highlights in an image, making it extremely versatile. Previously, Apple’s color presets could be used when shooting in ProRaw, and I loved it. I frequently shot street-style photos using the high contrast black-and-white mode and then edited the raw file further. 

Now using that same black-and-white look means only shooting images in HEIF format, eliminating the benefits of using Apple’s ProRaw. Oddly, while the older-style «Filters» are no longer available in the camera app when taking a raw image, you can still apply those filters to raw photos in the iPhone’s gallery app through the editing menu.

LUTs for ProRes video

And while we’re on the topic of color presets and filters, Apple needs to bring those to video, too. On the iPhone 15 Pro, Apple introduced the ability to shoot video in ProRes, which results in very low-contrast, almost gray-looking footage. The idea is that video editors will take this raw footage and then apply their edits on top, often applying contrast and color presets known as LUTs (look-up tables) that gives footage a particular look — think dark and blue for horror films or warm and light tones for a romantic drama vibe. 

But Apple doesn’t offer any kind of LUT for editing ProRes video on the iPhone, beyond simply ramping up the contrast, which doesn’t really do the job properly. Sure, the point of ProRes is that you would take that footage off the iPhone, put it into software like Davinci Resolve, and then properly color grade the footage so it looks sleek and professional. 

But that still leaves the files on your phone, and I’d love to be able to do more with them. My gallery is littered with ungraded video files that I’ll do very little with because they need color grading externally. I’d love to share them to Instagram, or with my family over WhatsApp, after transforming those files from drab and gray to beautifully colorful.

With the iPhone 17, or even with the iPhone 16 as a software update, I want to see Apple creating a range of its own LUTs that can be directly applied to ProRes video files on the iPhone. While we didn’t see this software functionality discussed as part of the company’s June WWDC keynote, that doesn’t mean it couldn’t be launched with the iPhone in September.

If Apple were able to implement all these changes — excluding, perhaps, the full-frame sensor which even I can admit is a touch ambitious — it would have an absolute beast of a camera on its hands. 

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Technologies

Football Fans Scrambling After ESPN, ABC, Disney Pulled From YouTube TV

Several channels were pulled from the service after the two sides failed to meet a deadline for a deal.

Like a desperate quarterback, millions of college football fans could be scrambling. Disney pulled ESPN and ABC from YouTube TV on Friday after both sides failed to meet a midnight deadline to strike a deal over content distribution.

Unless something changes, millions of fans won’t be able to watch the college football games that ESPN, ESPN2 and ABC will broadcast Friday and Saturday. That includes No. 5-ranked Georgia versus Florida — aka «The World’s Largest Outdoor Cocktail Party» — No. 9 Vanderbilt versus No. 20 Texas, No. 7 Ole Miss versus South Carolina and several other games.

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ESPN, ESPN2 and ABC — all Disney properties — broadcast the most college football games by far. Their schedule is listed here. ESPN and ABC air NFL games on Monday nights and also broadcast NBA games.

A representative for Disney did not immediately respond to a request for comment.

Disney says YouTube TV is not paying enough to stream its channels. YouTube TV, owned by Google, has the most subscribers of all other internet TV providers, more than 9 million. Hulu, owned by Disney, is second with 4.3 million subscribers through its Hulu + Live TV offering. Disney and Google needed to reach an updated contractual agreement by 11:59 p.m. ET on Thursday, Oct. 30, which didn’t happen.

Football fans aren’t the only viewers left sidelined. Here are all the channels that were pulled from YouTube TV:

ABC
ESPN
ESPN2
Freeform
FX
FXX
Disney Junior
SEC Network
Nat Geo
Nat Geo Wild
Disney Channel
ESPNU
FXM
ABC News Live
ACC Network
Disney XD
Localish
ESPNews
ESPN Deportes (Spanish Plan)
Baby TV Español (Spanish Plan)
Nat Geo Mundo (Spanish Plan)

YouTube TV posted on X, «Members, when we renew our contracts with network partners, we advocate for fair pricing to offer you the best TV experience.» The service also said it would offer subscribers a $20 credit «if their content is unavailable for an extended period of time.» You can find updates on the dispute on this YouTube TV page.

«Google’s YouTube TV has chosen to deny its subscribers the content they value most by refusing to pay fair rates for our channels, including ESPN and ABC,» Disney said in a statement to CNBC.

In a memo to employees on Friday that was reported by CNBC, Disney accused YouTube TV of deleting «previously recorded shows and events from their subscribers’ libraries.»

«YouTube TV and its owner, Google, are not interested in achieving a fair deal with us,» Disney Entertainment co-chairs Dana Walden and Alan Bergman and ESPN Chairman Jimmy Pitaro said in the memo. «Instead, they want to use their power and extraordinary resources to eliminate competition and devalue the very content that helped them build their service.»

Consumers have alternatives to YouTube TV to get their favorite streaming channels, including Sling TV, Hulu + Live TV, Fubo and DirecTV Stream. CNET’s top streaming picks ar here.

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Technologies

How to Redeem Every Active Borderlands 4 SHiFT Code

If you act quickly, you can use these SHiFT promo codes to snag epic loot and tons of Vault Hunter cosmetics in Borderlands 4.

The biggest looter shooter of the year, Borderlands 4, is out, and players are already taking the fight to the Timekeeper on Kairos. If you want to put the beat down on someone strong enough to control an entire planet, then you’re going to need an arsenal of powerful weapons and equipment.

Luckily, developer Gearbox Software is willing to lend a helping hand. Instead of having to farm every piece of legendary equipment in-game, you can roll the dice on some loot with Golden Keys unlocked by SHiFT promo codes.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

If you’re already swimming in more loot than you know what to do with, some SHiFT codes also unlock special cosmetic looks for your favorite vault hunters. Special in-game challenges have already unlocked promo codes for Amon, Rafa and Vex vault hunter skins, with a Harlowe skin unlocking soon. Here’s how to use the latest SHiFT codes in Borderlands 4.

All active SHiFT codes for Borderlands 4

You can hunt down SHiFT codes on social media, but we’ll keep all of the active promo codes in one place for ease of access.

Below, you’ll find a chart that contains every active SHiFT code for Borderlands 4, what it unlocks and its expiration date:

Active Borderlands 4 SHiFT codes

Reward SHiFT code Expiration date
Vex Mass Market Appeal Skin BZ6JJ-CB6CT-WXJJW-3TT3B-56FZ5 Jan. 1, 2031
Amon Cult Classic Skin JZ6BJ-SBR5J-WF3BK-BT3BB-TX9HB Dec. 31, 2030
Rafa Savings Savior Skin TZXT3-XJXCB-CXBJW-BTTJT-9SK6B Dec. 31, 2030
Harlowe Maliwannabee Skin J96JT-BCXKT-C6JJ5-JTJBB-BZTXJ Dec. 31, 2030
Break Free Cosmetics Pack JS63J-JSCWJ-CFTBW-3TJ3J-WJS5R Jan. 1, 2031
Halloween Cosmetics Pack 3S6BB-ZXT93-KRT3W-BT3T3-JW6TZ Jan. 1, 2031
Golden Key J9RTT-KWCK3-CFBB5-BTBT3-FKRB6 Nov. 1, 2025
Golden Key BHRB3-XCWCJ-WFJTK-JTJJT-FCWF9 Nov. 1, 2025
Golden Key 3SRB3-95CC3-K6TB5-BTJTB-66ZHW Nov. 1, 2025
Golden Key T9RJB-BFKRR-3RBTW-B33TB-KCZB9 No expiration

How to redeem SHiFT codes for your Borderlands 4 account

While SHiFT codes are totally free rewards for you to accumulate, you must make a SHiFT account to input any active codes in-game.

SHiFT is a service that Gearbox integrates into its biggest games, and making an account unlocks forums and exclusive beta participation. It’s also necessary to create an account to turn in any promo codes, which is what most fans care about.

Once your account is created, you can enter your SHiFT codes in two separate places. Within your SHiFT account settings, you can find a Rewards tab with a field to enter any Borderlands promo codes. Once you enter the codes, any unlocked items will be added to your account the next time you open the game.

However, an easier way to input your SHiFT codes is within Borderlands 4 itself. Within the game’s pause menu, you can access a SHiFT. Select the Rewards tab from the resulting menu, input your codes and the unlocked items will be immediately available on your save.

Where are SHiFT codes normally released?

SHiFT codes are released frequently on Gearbox and Gearbox-affiliated social media channels. For the best chance at catching every new SHiFT code that gets released, you should follow Gearbox on X and on Facebook.

Gearbox CEO Randy Pitchford also releases promos on his X account, so if you’re brave enough to follow him despite his frequent outbursts toward fans you can find SHiFT codes there as well.

What are SHiFT codes?

SHiFT codes are promo codes that Gearbox occasionally releases that reward players with loot and cosmetics in Borderlands games. The main SHiFT code reward is a Golden Key, which opens the Golden Chest in most Borderlands hub areas.

But don’t spend them immediately — it’s worth saving your Golden Keys until you reach the level cap and are playing on the hardest difficulty, as the loot rewards will scale to your character accordingly. This is a great way to begin farming some endgame legendaries quickly and easily.

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Technologies

SNAP Benefits Expire Tomorrow. Here Are 3 Easy Ways to Help the Food Insecure

States are scrambling to find ways to offer emergency food relief and aid amid the federal government shutdown.

Supplemental Nutrition Assistance Program (SNAP) benefits are expiring tomorrow amid the nearly one-month-long government shutdown. Based on 2024’s fiscal year, nearly 42 million low-income Americans relied on SNAP to afford groceries and receive crucial food assistance. 

States are scrambling to find ways to offer emergency food relief and aid after Nov. 1. Over two dozen states have sued the Trump administration for not funding SNAP. And some online companies are stepping in to help, including HelloFresh and DoorDash. 

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Why SNAP benefits are expiring and why it matters

The Department of Health and Human Services’ website notes that the federal government shutdown is impacting November SNAP benefits and the Supplemental Nutrition Program for Women, Infants, and Children (WIC). Starting next month, recipients will only be able to access funds from previous months on their EBT cards. 

Since the shutdown began on Oct. 1, federal funding for multiple agencies has come to a halt. Many federal workers, such as TSA employees and air traffic controllers, have either been furloughed or missed paychecks due to the shutdown. Now SNAP — a Depression-era government-funded program that is also commonly referred to as food stamps — is at risk.

According to data from the Center on Budget and Policy Priorities, in 2024’s fiscal year, more than 62% of people who received SNAP benefits were families with children. The average SNAP benefit for one household member was $163 per month. 

According to CNN, if the government doesn’t find a solution within the next two days to fund SNAP, the program’s benefits will be cut off for the first time in its history.

«The well has run dry. At this time, there will be no benefits issued on November 1,» a message at the top of the USDA’s website states. 

Democratic leaders from 25 states are behind the lawsuit filed Tuesday against the Trump administration for its refusal to use a $6 billion contingency fund to maintain SNAP. Point 5 of the lawsuit, which Politico shared, reads: «USDA suspended SNAP benefits even though, on information and belief, it has funds available to it that are sufficient to fund all, or at least a substantial portion, of November SNAP benefits.»

1. Go online and find a food bank near you

If you aren’t reliant on SNAP, there are ways you can help those who are. To find a food bank near you, visit Feeding America’s website and type in your Zip Code. Some state government websites provide similar information, but not all do. You can donate food or volunteer to work in food banks.

You can also look for ways to help your community. Check charity, nonprofit and service organization websites, as well as mutual aid services, including community fridges, for information on local resources. Facebook groups, online forums, local schools and hospitals and religious entities are also running programs to help families buy groceries or get meals delivered. Before donating food, double-check with the organization on what is most needed.

2. See if your state offers assistance

Some state governments are activating emergency assistance programs for people and food banks, including those in California, New York, West Virginia, New Mexico, Rhode Island, Minnesota, Connecticut, and Washington. There will also be week-to-week state emergency benefits in Delaware, rent and utility payment relief in Hawaii, funding for the Temporary Assistance for Needy Families program in Kentucky and a new Emergency Nutrition Assistance initiative to distribute funds in Virginia. 

Some other states have also declared states of emergency or ordered the National Guard to assist in distributing food.

3. Spread the word about meal delivery donations

Donations and charity alone won’t address the food needs of more than 42 million people, but temporary measures can help alleviate some hardship during the benefit suspension for some households.

Food delivery company DoorDash has launched an emergency food response to the expiration of SNAP benefits. According to a press release, the company will deliver 1 million free meals to more than 300 Project Dash food bank partners, waive delivery and service fees for SNAP recipients, and donate food to local food banks from its DashMart stores. 

«We know this is a stopgap, not a solution. But doing nothing simply isn’t an option,» said Max Rettig, vice president and global head of public policy at DoorDash.

Food delivery service Gopuff is offering SNAP recipients a $50 credit in November for all SNAP-eligible items, which will be delivered free of charge. 

HelloFresh will donate $1 for each fall-themed meal kit purchased from its seasonal menu, up to a total of $50,000, to benefit No Kid Hungry, which helps SNAP and school meal programs. (Available during the weeks of Nov. 8 and Nov. 15, the two HelloFresh meal kits include creamy sun-dried tomato stuffed chicken with mashed potatoes and garlicky green beans; and crispy chicken cutlets and rigatoni in a creamy butternut squash sauce.) 

Although it is not related to the SNAP program, another popular meal kit, Home Chef, donates $100,000 each year to Feeding America.

How to get your $50 SNAP credit from Gopuff

If you’re a SNAP recipient, here’s how to get $50 in credit this November:

  • Make sure a SNAP EBT card has been added to your Gopuff account.
  • Add SNAP-eligible items to your Gopuff shopping cart (those items will be clearly marked if eligible).
  • Use code SNAPRELIEF1 at checkout for $25 off and free delivery from Nov. 1 to 15.
  • Use code SNAPRELIEF2 at checkout for $25 off and free delivery from Nov. 16 to 30.

How to get SNAP items delivered for free on DoorDash

If you’re a SNAP recipient, here’s how to get free delivery and no service fees on one order during November:

  • Make sure a SNAP EBT card has been added to your DoorDash account.
  • Place an order at a SNAP-enabled store on DoorDash. They will be clearly marked and include Sprouts, Dollar General, Schnucks, Food Lion, Giant Foods, Hannaford, Stop & Shop, Hy-Vee, Giant Eagle and Wegmans.
  • Use promo code SNAPDD at checkout.
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