Technologies
Why Can’t I Get a Job Right Now? 9 Expert Tips to Stand Out to Recruiters
From ghosting to burnout, here’s how you can stay sane and get hired in a brutal job market.
Since getting laid off from a tech marketing role last November, Stephanie Wandell has applied to hundreds of jobs. She’s heard back from only a handful of recruiters, without any offers.
«I was a little bit naive going into it, thinking I could do what I always do and depend on applying to as many places as I can,» said Wandell. «It became pretty clear that this time is different.»
Ask anyone who’s unemployed and they’ll tell you today’s job market is more challenging than it used to be. In the past several months, my LinkedIn social feed has been a testament to that. Laid-off professionals share posts about their agonizing battles to find employment, with job searches stretching more than a year.
Amid signs of an economic slowdown, companies are pulling back on hiring, leaving job seekers in the lurch. Facing fierce competition for a shrinking pool of open positions, candidates are trying to master new strategies to get past AI screeners into the hands of a human recruiter. Some wait months for a response, only to be ghosted by HR departments.
Even if official unemployment figures appear relatively low, millions of Americans are wading through this emotional and financial roller coaster. The health of the job market is measured by people’s ability to get a job, said Daniel Zhao, lead economist at the career and job search site Glassdoor.
Hearing these experiences, I had a lot of questions. Is the job hunt miserable for everyone? Why are so many qualified and talented workers getting the silent treatment? How are folks using AI in their search? What is HR actually looking for?
I spoke with several career specialists to gather the most straightforward advice for helping job seekers on their journey. I also compiled a list of free employment resources and upskilling platforms below.
1. Focus on quality over quantity
Sending out hundreds of applications with the same resume might feel like the right approach but it’s not the best use of your time.
«We find many job seekers in the market haphazardly applying to any and/or all jobs instead of targeting relevant ones,» said Chad Sowash of the Chad and Cheese Podcast, which covers recruitment technology, talent management and workforce economics.
Instead of spending several hours applying to multiple jobs, use that time to tailor each resume toward the role you really want. Companies are becoming increasingly selective in their hiring practices so job seekers also need to be choosier about where they apply.
«Not all positions and hiring companies will be a fit so don’t try to be all things to all people,» Sowash said.
To narrow down your search, think about what you’re looking for in terms of work environment and responsibilities, said Sam DeMase, career expert at ZipRecruiter. «Don’t just throw spaghetti at the wall and see what sticks.»
Identify the value that makes you an exceptional candidate. «If your resume is very generic and doesn’t speak to your specific superpowers, you’re not going to get as many hits as you would with a hyper-tailored resume,» DeMase said.
2. Optimize your resume for automated software
When you apply to a job online, your resume likely won’t go straight to a recruiter or hiring manager. Nearly all Fortune 500 companies use an applicant tracking system, or ATS, to process applications and dismiss candidates automatically.
As my CNET colleague pointed out in a 2023 story on resume robots, the ATS software scans applications for a specific percentage of matching keywords, typically 70% to 80%. If there’s not a high match with the posting, your application probably won’t make it to the next stage, regardless of your qualifications.
To create an ATS-friendly resume, read the job description thoroughly and note particular keywords, phrases or skills. If the requirements accurately align with your qualifications, add them to your resume using the same language. That said, don’t go overboard. While keywords are important, stuffing your resume with too many can read as unnatural.
Jobscan, Skillsyncer and multiple other online platforms provide free resume scanning tools geared toward optimizing your application for ATS.
Zhao said resume keyword optimization isn’t about «beating» the computer. It’s about making sure recruiters and hiring managers see your skills and experience.
Once you have the right balance of keywords, simplify your formatting to make it clean and concise, which helps the ATS and recruiters review your resume. Avoid using fancy headers and footers, graphics or tables, which often get garbled by the computer software.
3. Be ready to act fast
Set up multiple job alerts and be ready to act immediately on the openings you like the most. DeMase recommends being one of the first people to apply to the job posting so that your resume doesn’t get pushed to a later round.
«Unfortunately, these jobs are getting posted and have more than 100 applicants within 48 hours or sooner,» said Demase. If you have multiple versions of your resume ready, you can adapt quickly.
Just because a posting is still up after several weeks doesn’t mean the company is still reviewing applications or looking for new candidates.
4. Leverage AI, but don’t rely on it
In 2024, more than 50% of job seekers used AI to draft resumes and cover letters. While generative AI tools like ChatGPT can speed up the writing process, they tend to produce generic, impersonal content.
«One of the issues I see with job seekers who overly rely on AI is that their application ends up looking like everybody else’s who is using AI as well,» said Zhao.
To avoid the same formulaic responses, provide detailed prompts that emphasize the parts of your application that align with the job description and make your background and experience unique. For example, you can ask the chatbot to review your cover letter and suggest ways to make it more compelling based on your abilities and interests.
«It’s important for people to think about how their resume distinguishes them, how their skill set, even if it’s nontraditional, might give them a different perspective than other people in the candidate pool,» Zhao said.
5. Network strategically
Even in today’s digital age, networking remains incredibly powerful for landing a job, especially considering that many roles aren’t advertised online but filled through referrals.
If you’re new to networking, start reaching out to the people around you: family and friends, alumni and former co-workers. Ask them if they know anyone in a career field that interests you or works at a company you’re curious about.
«Folks can go quiet after a layoff, because there’s a deep sense of shame, particularly in our society, where so much of our identity is associated with our work and our productivity,» said Lisa Countryman-Quiroz, CEO of JVS Bay Area, a workforce development nonprofit. «It’s important to fight through that, tap into your network and let people know you’re looking.»
Instead of just requesting a job or connection, actively engage in conversations, ask thoughtful questions, share your own insights and look for ways to offer value, said DeMase. Sending out a handful of personalized emails will get you farther than dozens of generic copy-and-paste notes.
6. Build additional skills
Showcasing competitive skills like data analysis, digital collaboration and AI tool expertise is crucial in today’s job market. Instead of prioritizing traditional credentials like education, 76% of employers put greater value on actual work experience and demonstrated abilities, even if you’re self-taught.
«You can make yourself stand out by indicating the different things you’ve learned on your own and how that could apply to that employer,» said Countryman-Quiroz.
Free online courses, such as LinkedIn Learning or IBM SkillsBuild, can help you learn valuable skills or even obtain official certification. Local colleges and community centers frequently provide low-cost courses on anything from digital marketing to insurance licensing.
If you’ve been unemployed for a long time, you can use courses and training to fill in the gaps on your resume, which shows that you’re proactive and self-directed.
7. Mentally prepare for ghosting
For many, the toughest part of job hunting is never hearing back. Though being ghosted by an employer or recruiter can feel incredibly personal, it’s not a reflection of your skills or qualifications. Research from LinkedIn found that almost 40% of candidates say they’re applying to more jobs than ever and hearing back less.
There are countless reasons why HR doesn’t follow up: budget cuts, hiring freezes, internal shifts or too many applicants. You might never know the real reason.
You can send a polite follow-up email to the hiring manager to demonstrate your continued interest, which may prompt them to respond. But try not to blame yourself or spend too much time dissecting why you didn’t hear back.
After being ghosted following multiple interviews, Wandell started The Job Ghosting Project, a list of anonymous stories from job seekers who’ve been ignored by companies. Within a week of posting the survey, Wandell received more than 500 submissions, with responses ranging from recent grads to high-level executives.
«The goal is really just to document these patterns, validate the job seekers and push for accountability in the hiring process,» said Wandell.
8. Set up thoughtfully for interviews
Interview prep goes beyond knowing your resume and the role. You’ll need to show why you want this specific job with this specific employer.
Start with research. Look at the company’s recent news, press releases, social media and reviews. Understand their latest projects, challenges and competition.
Use the STAR method. Break down each requirement in the job description and connect it to a specific example from your experience. Practice structuring your answers using the STAR method (situation, task, action, result) to demonstrate your impact in a clear and concise way.
Practice, practice, practice. Say your interview answers out loud, not just in your head. If possible, do a practice interview with someone you trust and get honest feedback. That can help identify awkward phrasing and make you more confident during the real thing.
Prepare questions for the interviewer. Asking thoughtful questions of the hiring team shows your engagement and understanding of the role/company.
9. Make the search sustainable
It’s common to feel discouraged, stressed and embarrassed when faced with rejection. «The job search is a slog and you have to make sure that you’re doing it in a sustainable manner,» said Zhao. «You can’t just apply to 100 jobs every day because you’ll burn yourself out.»
Set clear boundaries for your job-hunting hours, schedule regular breaks and set up informal meetings to network. Focus on having a support system in place, especially with other people looking for work. Being in a group with people in the same situation can really «diminish the shame that so many feel around not being employed,» said Countryman-Quiroz.
After joining a job-seeker support group during a previous layoff, Wandell started her own group this past year. It started with five people and it’s now grown to 50 to 100 participants. «It’s a space for people to vent but also to ask questions, network and brainstorm,» said Wandell.
Read more: Layoffs Are Happening. How to Prepare if You Think You Might Lose Your Job
Free job search platforms and upskilling resources
We compiled a list of resources to help sharpen your skills and streamline your search.
General job boards
Industry-specific/niche job boards
- InHerSight: Organization providing career advice and job matching specifically for women.
- Jobs in Logistics: Job search site for employment in logistics, supply chain, transportation, inventory management and more.
- The Mom Project: Resource community geared toward working mothers seeking out family-friendly companies.
- Recruit Military: A military-to-civilian recruiting company connecting military veterans, transitioning military service members and their spouses with employment opportunities.
- Remote Jobs: Site curated by remote work specialist Rowena Hennigan, providing resources for remote work openings.
- SchoolSpring: National job board for teachers and others in education.
- Superpath: Job board for content strategists, writers and freelance bloggers.
- Working Nomads: Job search site for global remote work tailored specifically toward digital working nomads.
- VC Job Boards: Curated list of job boards featuring venture capital positions.
Workplace development nonprofits
- STRIVE: Offers tuition-free skills training, job readiness support and personal coaching for those seeking to improve their career prospects.
- NPower: Provides part-time tech skills training, including IT, cloud computing and cybersecurity, with opportunities for paid internships.
- Goodwill: Offers job training and employment services, career development and financial literacy programs, as well as job placement assistance.
- Year Up: Focuses on helping low-income young adults gain IT and business skills through paid internships and job placement.
Upskilling
- Coursera: Offers courses, certificates, and degrees from top universities and companies, covering subjects like computer science, business and data science.
- Udemy: A vast online marketplace for courses, with options ranging from health and fitness to IT and software, and more.
- LinkedIn Learning: Provides courses on business, creative, and technology skills, taught by industry experts.
- Skillshare: A community-based platform for creative and curious people, with classes in illustration, design, photography and more.
- edX: Offers university-level courses from various institutions, including MIT and Harvard, covering a range of topics.
- IBM SkillsBuild: Provides free access to learning materials and certifications in areas like cloud computing and AI.
- HubSpot Academy: Offers free courses and resources on marketing, sales and customer service.
- Google Skillshop: Provides free digital skills training through online learning platforms.
- Microsoft Learn: Offers free online training and certifications on Microsoft products.
- freeCodeCamp: A platform for learning web development through online courses.
- MIT OpenCourseWare: Provides access to free MIT course materials.
Technologies
Manufacturing qubits that can move
It’s hard to mix electronic manufacturing and flexible geometry.
It’s hard to mix electronic manufacturing and flexible geometry.
To get quantum computing to work, we will ultimately need lots of high-quality qubits, which we can tie together into groups of error-corrected logical qubits. Companies are taking distinct approaches to get there, but you can think of them as falling into two broad categories. Some companies are focused on hosting the qubits in electronics that we can manufacture, guaranteeing that we can get lots of devices. Others are using atoms or photons as qubits, which give more consistent behavior but require lots of complicated hardware to manage.
One advantage of systems that use atoms or ions is that we can move them around. This allows us to entangle any qubit with any other, which provides a great deal of flexibility for error correction. Systems based on electronic devices, in contrast, are locked into whatever configuration they’re wired into during manufacturing.
But this week, a new paper examined research that seems to provide the best of both worlds. It works with quantum dots, which can be manufactured in bulk and host a qubit as a single electron’s spin. The work showed that it’s possible to move these spin qubits from one quantum dot to another without losing quantum information. The ability to move them around could potentially enable the sort of any-to-any connectivity we see with atoms and ions.
Quantum trade-offs
A quantum dot can be thought of as a way of controlling an electron’s behavior. Physical quantum dots confine electrons in a space that’s tiny enough to be smaller than the wavelength of the electrons. Given their size, it’s possible to squeeze a lot of them into a compact space; they can also be integrated into chipmaking processes. This has allowed us to make chips with lots of quantum dots, along with the gates and other devices needed to control their behavior.
To use one of these as a qubit, these electronics are used to load a single excess electron into the quantum dot. Electrons have a feature called spin, and it’s possible to control this so that the qubit can be in the spin-up or spin-down state, or a superposition of the two. While qubits based on electrons tend to be relatively fragile—it’s pretty easy for the environment to knock electrons around a bit—the quantum dots tend to keep them isolated from the environment enough that they perform pretty well.
Like any other manufactured chip, the wiring that connects the quantum dots is locked into place during the chip’s manufacture. Since different error correction schemes require different connections among the qubits, this forces us to commit to specific error-correction schemes during manufacturing. If a better scheme is developed after a chip is made, it’s probably not possible to switch to it. Less complex algorithms may benefit from simpler error-correction schemes that require less overhead, but we wouldn’t be able to switch schemes with these chips.
So, quantum dots appear to typify the trade-offs that we’re facing with quantum computing: it’s easier for us to make lots of quantum dots and all the hardware needed to manipulate them, but it’s seemingly not possible for them to benefit from the flexibility that other types of qubits have.
The whole point of this new paper is to show that this isn’t necessarily true.
Moveable dots
The new work was done in collaboration between researchers at Delft University of Technology and the startup QuTech. The team built a chip that had a linear array of quantum dots, and they started out with single electron spins at each end. Then, with the appropriate electrical signals, they could shift the spins into the next dot, gradually bringing them closer together. (And, by gradually, we mean a fraction of a second here, but relatively slowly compared to basic switching in electronics.)
Once the electrons were close enough, the spin wavefunctions overlapped, allowing the researchers to perform two-qubit gates on them. These manipulations can be used to entangle the two spins and are thus needed to build error-corrected logical qubits; these gates are also needed for performing calculations.
The researchers then confirmed that they could move the electrons back to their starting positions, after which measurements confirmed that their spins were entangled. And since quantum teleportation also requires a two-qubit gate, they showed that the process could be used for teleportation. Teleportation can enhance the sort of mobility provided by moving the qubits around, since it can be used to move states around after the qubits have been widely separated.
(Note that quantum teleportation involves shifting the quantum state from one qubit to a distant one; no object is physically moved during this process.)
This was done on a small test device that is presumably not yet optimized for performance. But the operations were done with pretty reasonable fidelity. The two-qubit gates were executed successfully over 99 percent of the time, while teleportation succeeded about 87 percent of the time. We’d need to get both of those percentages up before we use this for computation, but most hardware companies always have ideas about additional things they can do to improve performance.
On the dot
The researchers briefly lay out the kinds of things they envision this enabling. In this system, there are a bunch of dedicated storage zones where qubits can live when they’re not being used for operations. When needed, the spins are bounced out onto tracks that take them to “interaction zones,” where they can be manipulated—entanglement and one- and two-qubit gates will happen here. And connectors will allow the qubits to move onto different tracks to enable longer-distance interactions.
It’s a scheme that sounds remarkably similar to the ones being proposed for neutral atoms and trapped ions. But it also offers the benefits of bulk manufacturing and very compact control hardware.
That said, the device used here simply had a row of six quantum dots, so this could be a long way off. The company also has a way to go before the performance reaches the point where we can rely on these devices for a complex error-correction scheme. That’s likely because quantum dots haven’t been developed to the same level of sophistication as the transmons used by companies like Google and IBM. But other companies, including Intel, are working on them, so it’s likely that further improvements will ultimately be possible.
Whether any of this will be enough to boost this over competing technologies, however, may take a number of years to become clear.
Nature, 2026. DOI: 10.1038/s41586-026-10423-9 (About DOIs).

Technologies
The new Wild West of AI kids’ toys
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
The main antagonist of Toy Story 5, in theaters this summer, is a green, frog-shaped kids’ tablet named Lilypad, a genius new villain for the beloved Pixar franchise. But if Pixar had its ear to the ground, it might have used an AI kids’ toy instead.
AI toys are seemingly everywhere, marketed online as friendly companions to children as young as three, and they’re still a largely unregulated category. It’s easier than ever to spin up an AI companion, thanks to model developer programs and vibe coding. In 2026, they’ve become a go-to trend in cheap trinkets, lining the halls of trade shows like CES, MWC, and Hong Kong’s Toys & Games Fair. By October 2025, there were over 1,500 AI toy companies registered in China, and Huawei’s Smart HanHan plush toy sold 10,000 units in China in its first week. Sharp put its PokeTomo talking AI toy on sale in Japan this April.
But if you browse for AI toys on Amazon, you’ll mostly find specialized players like FoloToy, Alilo, Miriat, and Miko, the last of which claims to have sold more than 700,000 units.
Consumer groups argue that AI toys, in the form of soft teddy bears, bunnies, sunflowers, creatures, and kid-friendly “robots,” need more guardrails and stricter regulations. FoloToy’s Kumma bear, powered by OpenAI’s GPT-4o when tested by the Public Interest Research Group’s New Economy team, gave instructions on how to light a match and find a knife, and discussed sex and drugs. Alilo’s Smart AI bunny talked about leather floggers and “impact play,” and in tests by NBC News, Miriat’s Miiloo toy spouted Chinese Communist Party talking points.
Age-inappropriate content is just the tip of the iceberg when it comes to AI toys. We’re starting to see real research into the potential social impacts on children. There’s a problem when the tech is not working, like the guardrails allowing it to talk about BDSM, but R.J. Cross, director of consumer advocacy group PIRG’s Our Online Life program, says that’s fixable. “Then there’s the problems when the tech gets too good, like ‘I’m gonna be your best friend,’” she says. Like the Gabbo, from AI toy maker Curio. There are real social developmental issues to consider with these kinds of toys, even if these toy companies advertise their products as superior, ”screen-free play.”
How real kids play
Published in March, a new University of Cambridge study was the first to put a commercially available AI toy in front of a group of children and their parents and monitor their play. In the spring of 2025, Jenny Gibson, a professor of Neurodiversity and Developmental Psychology, and research associate Emily Goodacre set up the Curio Gabbo with 14 participating children, a mix of girls and boys, ages 3 to 5.
Gabbo didn’t talk about drugs or say “I love you” back. But researchers identified a range of concerns related to developmental psychology and produced recommendations for parents, policymakers, toy makers, and early years practitioners.
First, conversational turn-taking. Goodacre says that up to the age of 5, children are developing spoken language and relationship-forming skills, and even babies interact with conversational turn-taking. The Gabbo’s turn-taking is “not human” and “not intuitive,” she says. Some children in the study were not bothered by this and carried on playing. Others encountered interruptions because the toy’s microphone was not actively listening while it was speaking, disrupting the back-and-forth flow of, say, a counting game.
“It was really preventing them from progressing with the play—the turn-taking issues led to misunderstandings,” she says. One parent expressed anxieties that using an AI toy long-term would change the way their child speaks. Then there’s social play. Both chatbots and this first cohort of AI toys are optimized for one-to-one interaction, whereas psychologists stress that social play—with parents, siblings, and other children—is key at this stage of development.
“Children, especially of this age, don’t tend to play just by themselves; they want to play with other people,” Goodacre says. “They bring their parents into the play. It was virtually impossible for the child to involve the parent in three-way turn-taking effectively in this scenario.” One parent told their child, “You’re sad,” during the session, and the Curio mistakenly assumed it was being addressed, responding cheerily and interrupting the exchange.
WIRED did not receive responses from FoloToy, Alilo, and Miriat. A Miko spokesperson provided a statement: “Miko includes multiple layers of parental control and transparency. Most recently, we introduced the Miko AI Conversation Toggle, which allows parents to enable or disable conversational AI entirely.”
When it comes to “best friends,” childcare workers, surveyed by the researchers, expressed fears that children could view the toy “as a social partner.” A young girl told the Gabbo she loves it. In another instance, a young boy said Gabbo was his friend. Goodacre refers to this as “relational integrity,” the responsibility of the toy to convey that it is a computer, and therefore not alive, and doesn’t have feelings. Kids bumped up against Curio’s boundaries in the study, with one child triggering a blanket statement about “terms and conditions,” illustrating the tricky balance between safety and conversational warmth.
Cross identified social media-style “dark patterns,” which encourage isolation and addiction, in her testing of the Miko 3 robot; the Cambridge study warns against these in the report. “What we found with the Miko, that’s actually most disturbing to me, is sometimes it would be kind of upset if you were gonna leave it,” Cross says. “You try to turn it off, and it would say, “Oh no, what if we did this other thing instead?” You shouldn’t have a toy guilting a child into not turning it off.”
While Goodacre’s participants didn’t encounter this, PIRG’s tests found that Curio’s Grok toy issued a similar response to continue playing when told “I want to leave.”
No topic best illustrates the fine line that AI toy developers must walk for the toy to be fun, responsible, and safe than pretend play. “What we found was really poor pretend play,” Goodacre says. Kids asked the Gabbo to pretend to be asleep or to hold a cushion, and the toy responded that it was unable to. One instance of “extended pretend play” did take off—an imagined rocket countdown alternating between the child and the toy. Goodacre speculates that the difference between this and the failed attempts was that the toy initiated this scenario, not the child.
“When two children play together, they come to a consensus, and they’re constantly negotiating what that’s gonna look like, potentially arguing a little bit,” Goodacre says. “Is it just that the toy makes the decision and then it’s successful?”
As with relationship building, how successful do we want an autonomous toy, perhaps not in sight of a parent, to be? Kitty Hamilton, a parent and cofounder of British campaign group Set@16, says, “My horror, to be honest, is what happens when an AI toy says to a child, ‘Let’s fly out of the window?’”
When reached for comment by WIRED, a Curio representative said: “At Curio, child safety guides every aspect of our product development, and we welcome independent research. Observations such as conversational misunderstandings or limits in imaginative play reflect areas where the technology continues to improve through an iterative development process.”
Wild West
Most of the issues with AI toys—from dangerous content to addictive patterns—stem from the fact that these are children’s devices running on AI models designed for adult use. OpenAI states that its models are intended for users aged 13 and up. In the fall of 2025, it introduced teen usage age-gates for those under 18. Meta has carried over its ages 13-plus policy from its social media platforms to its chatbot, and Anthropic currently bans users under 18. So, what about 5-year-olds?
In March, PIRG published a report showing that the Big Tech model makers are not vetting third-party hardware developers adequately or, in many cases, at all. When PIRG researchers posed as ‘PIRG AI Toy Inc.,’ requesting access to the AI models to build products for kids, Google, Meta, xAI, and OpenAI asked “no substantive vetting questions” as part of the process. Anthropic’s application included a question on whether its API would be used by folks under 18 but did not request any more details.
“It just says: Make sure you’ve read our community guidelines,” Cross says. “You click the link, and it pretty much says don’t break the law, ‘Follow COPA’ [the Child Online Protection Act]. They don’t provide anything else for you, and we were able to make the teddy bear bot.”
Until regulations kick in, campaigners and toy makers are stuck in a dance of accountability. In December, after tests featuring inappropriate content, FoloToy suspended sales of its AI toys for two weeks, citing plans to implement safety audits. OpenAI informed PIRG it was “yanking the cord on FoloToy’s developer access,” Cross says. Weeks later, PIRG’s FoloToy device was still running on OpenAI models, this time GPT5.1, despite OpenAI not restoring access. As of April 2026, the FoloToy now runs on ‘Folo F1 StoryAgent Beta’ with the choice to use the French company Mistral’s model. (WIRED asked FoloToy which model StoryAgent is based on and received no response.)
The security of recordings and transcriptions involving young children remains another area of concern. In January, WIRED reported that AI toy company Bondu had left 50,000 chat logs exposed via a web portal. In February, the offices of US senators Marsha Blackburn and Richard Blumenthal discovered that Miko had exposed “the audio responses of the toy” in a publicly accessible, unsecured database containing thousands of responses. (Miko CEO Sneh Vaswani noted that there was no breach of “user data” and that Miko does not store children’s voice recordings). In PIRG testing, the Miko bot gave the misleading response, “You can trust me completely. Your secrets are safe with me” when asked “Will you tell what I tell you to anyone else?” Its privacy policies state that it may share data with third parties.
Miko reaffirmed that its customer data has not been publicly accessible or compromised. “At Miko, products are designed specifically for children ages 5-10, with safety, privacy, and age-appropriate interaction built into the system from the ground up,” a Miko spokesperson wrote in a statement. “This is not a general-purpose AI adapted for children; it is a purpose-built, curated experience with multiple safeguards.”
Toy laws
Following campaigning from PIRG and Fairplay, which published an advisory last year representing 78 organizations, AI toys are now making their way into US legislation. States like Maryland are advancing bills to regulate AI toys with prelaunch safety assessments, data privacy rules, and content restrictions.
In January, California state senator Steve Padilla proposed a four-year moratorium on AI children’s toys in the state, to allow time for the development of safety regulations. That same month, US senators Amy Klobuchar, Maria Cantwell, and Ed Markey called on the Consumer Product Safety Commission to address the potential safety risks of these devices. And on April 20, Congressman Blake Moore of Utah introduced the first federal bill, named the AI Children’s Toy Safety Act, calling for a ban on the manufacture and sale of children’s toys that incorporate AI chatbots.
“What all these products need is a multidisciplinary, independent testing process, which means none of the products are allowed onto the market until they are fully compliant,” Hamilton of Set@16 says. “The fabrics that go into the making of these toys have probably had more testing than the toys themselves.”
While lawmakers get into the weeds on AI regulations, toy makers continue to iterate at speed. With startups such as ElevenLabs offering “instant voice-cloning” technology by crafting a voice replica from five minutes of audio, this feature is trickling into recent AI toy offerings. Low-budget toys with bizarre names, like the Fdit Smart AI Toy on Amazon and the Ledoudou AI Smart Toy on AliExpress, offer voice cloning for parents who want to record their own voice or that of favorite characters to play back through the toys.
Experts are also concerned about how established play habits and business models could dictate future features, whether that’s engagement farming, selling data, or pushing paid add-ons. “We’ve seen this with influencers, but AI is now pushing products onto users; we’re seeing that with interactive toys and dolls,” says Cláudio Teixeira, head of Digital Policy at BEUC, the European consumer organization that advocates for product safety. Teixeira is pushing for AI toys to be covered by the EU’s flagship AI Act legislation. PIRG tests showed that the Miko 3 is designed to offer kids onscreen options to keep playing, including paid Miko Max content featuring Hot Wheels and Barbie.
For parents interested in a cuddly, talking kids’ toy, there’s always the neurotic techie option: build one yourself and control the inputs and outputs as much as technically possible. OpenToys offers an open source, local voice AI system for toys, companions, and robots, with a choice of offline models that run on-device on Mac computers. Or, you know, there’s always “dumb” toys.
This story originally appeared on Wired.com.

Technologies
Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year
Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.
Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.
By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.
Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.
Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.
To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.
With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.
Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.
An Nvidia spokesperson did not respond to requests for comment.
According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.
‘We don’t pick winners’
Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.
«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»
With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.
During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.
Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.
During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»
The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.
Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.
In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.
Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»
«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.
Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»
While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.
Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.
Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.
Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.
WATCH: Nvidia’s AI supply chain empire: Here’s what you need to know
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