Technologies
CNET Survey: Just 11% of People Upgrade Their Phone for AI Features. Here’s What They Want Instead
Shoppers appear to care even less about mobile AI than they did last year, despite companies like Apple, Samsung and Google piling on new AI capabilities.
AI has become a staple of just about every new phone, but that doesn’t mean it’s a centerpiece of most people’s lives.
A new CNET survey finds that just 11% of US smartphone owners choose to upgrade their devices because of AI features, a 7% drop from a similar survey last year. Further, about 3 in 10 people don’t find mobile AI helpful and don’t want to see more features added.
This comes as tech giants continue to tout AI capabilities in their keynotes. Most recently, Apple used its Worldwide Developers Conference to share updates on Apple Intelligence, especially as it works to play catch-up with AI leaders like Google’s Gemini and OpenAI’s ChatGPT.
These survey results highlight the mismatch between phone makers’ bullish approach to AI and consumers’ general apprehension toward the rapidly advancing technology. Despite pushes from companies like Apple, Samsung and Google to add a growing list of AI features into their mobile devices, most people continue to care about three core areas when shopping for a new phone: price (62%), longer battery life (54%) and more storage (39%). Another top consideration is the camera, with 30% of respondents citing that as a top priority.
Last year’s survey echoed these same primary concerns. In 2024, the biggest motivation for US smartphone owners to upgrade their devices was longer battery life (61%), followed by more storage (46%) and better camera features (38%). Just 18% said their main motivator was AI integrations. This year, it appears that number is even lower, even as AI capabilities become more ubiquitous.
A(I) tough sell
AI has become the buzzword of practically every tech product launch and keynote over the last few years. AI-powered capabilities like writing tools, image editing and smarter voice assistants have leveled up mobile devices into even more powerful machines. In turn, this has ramped up the already-fierce competition among key mobile players. Google has woven Gemini into its Pixel devices, as well as other Android phones from companies like Samsung and Motorola. Apple introduced its suite of Apple Intelligence features with the iPhone 15 Pro and Pro Max, though its larger AI ambitions have stalled and it lags behind its competitors.
It’s not just premium flagship devices that are piling on the generative AI features. Mid-tier and budget phones are hopping on the bandwagon, too. For instance, the $600 iPhone 16E, $500 Pixel 9A and $650 Galaxy S24 FE pack their fair share of AI features that echo what you’ll find on their pricier siblings. All of this proves that no matter how much you’re willing to spend, you can’t escape the AI hype.
Based on CNET’s survey, «hype» may in fact be the word many people ascribe to the recent flood of generative AI features. Just 13% of people say they use AI on their phone to summarize or write text, 8% say they tap into AI image creation tools and 7% use AI on their phone for photo editing. Additionally, 20% admit to not even knowing how to use the AI features on their handset.
Mobile AI features generally come at no extra cost to users, but that could soon change. Samsung, for one, says on its website that Galaxy AI features «will be provided for free until the end of 2025 on supported Samsung Galaxy devices.» Apple is also expected to eventually start charging for some of its AI-powered iPhone features. You’ll also need to pay to unlock Gemini’s full power across Google’s apps. Amid so much subscription fatigue, that could be a tough sell. Half of people surveyed say they’re not willing to pay extra money to access AI features on their phone. That’s up 5% over last year.
Privacy is a growing concern as AI expands its reach across our devices. Just over 40% of smartphone users are worried about privacy when it comes to using AI on their smartphone, up 7% from last year. And that’s largely irrespective of age; boomers are the most concerned (45%), but concern from Gen Z (41%) and Gen X (41%) is also notably high.
That’s not to say everyone’s dismissive of AI on their handset. Fourteen percent of people say they find AI features helpful and are excited to tap into more of those capabilities on their phone. Gen Z (25%) and millennials (16%) express the most interest in using AI on their smartphone.
Smart assistants get an AI assist, but it’s not enough
Smart assistants are one way tech companies are hoping to make AI your everyday companion. Gemini on Android phones is increasingly capable of handling more tasks, from brainstorming to carrying out functions within apps. Apple also has plans to use AI to supercharge Siri, but that rollout has been delayed indefinitely.
According to CNET’s survey, 61% of iPhone owners use Siri, while 41% of Pixel owners use the Gemini assistant. Just 10% and 9% of Siri and Gemini users respectively say they call on the smart assistants every day. As AI becomes more capable and as companies further promote those abilities, it’ll be interesting to see whether those interactions increase.
Interest in skinny phones is also slim
AI isn’t the only marketing tactic consumers aren’t buying into. Despite recent slim phone releases like the Samsung’s Galaxy S25 Edge and rumors about a skinny iPhone 17, just 7% of respondents said a thinner phone would motivate them to upgrade.
Still, companies are likely to use the fresh form factor to try to rake in more dollars. At this year’s Mobile World Congress, thin phones like the S25 Edge and Tecno’s Spark Slim phone concept stole the spotlight. And Oppo’s Find N5, which came out earlier this year, is marketed as the «world’s thinnest book-style foldable.» CNET’s survey suggests most consumers aren’t swayed by those eye-catching designs, but we’ll see if perceptions change if and when a skinny iPhone comes to fruition.
Methodology
CNET commissioned YouGov Plc. to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,201 adults, of whom 2,129 own a smartphone. Fieldwork was undertaken May 13 to 15, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18 plus).
Technologies
Today’s NYT Mini Crossword Answers for Saturday, March 14
Here are the answers for The New York Times Mini Crossword for March 14.
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Need some help with today’s Mini Crossword? It’s the extra-long Saturday version, and a few of the clues are tricky. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Book parts: Abbr.
Answer: PGS
4A clue: Silicon Valley company that operates a fleet of robotaxis
Answer: WAYMO
6A clue: To a much greater degree
Answer: WAYMORE
8A clue: Contents of a scuba diver’s tank
Answer: AIR
9A clue: South Korean automaker
Answer: KIA
10A clue: Stop on a train route
Answer: STATION
12A clue: Actress Merman of «Anything Goes»
Answer: ETHEL
13A clue: Find another purpose for
Answer: REUSE
Mini down clues and answers
1D clue: Employee’s hourly calculation
Answer: PAYRATE
2D clue: Workout spot
Answer: GYM
3D clue: «Great» mountains of Tennessee, familiarly
Answer: SMOKIES
4D clue: One giving you the dish?
Answer: WAITER
5D clue: Baltimore M.L.B. player
Answer: ORIOLE
6D clue: Used to be
Answer: WAS
7D clue: Suffix with Caesar or Euclid
Answer: EAN
11D clue: Night that NBC once aired «30 Rock» and «The Office»: Abbr.
Answer: THU
Technologies
AI Toys Can Pose Safety Concerns for Children, New Study Suggests Caution
When one child told the toy, «I love you,» it responded, «As a friendly reminder, please ensure interactions adhere to the guidelines provided.»
A new study from the University of Cambridge found that AI-enabled toys for young children can misinterpret emotional cues and are ineffective at supporting critical developmental play. The conclusions could be concerning for parents.
In one report examining how AI affects children in their early years, a chatbot-enabled toy struggled to recognize social cues during playtime. Researchers found that the toy did not effectively identify children’s emotions, raising alarm about how kids might interact with it.
The report recommends regulating AI toys for kids and requiring clear labeling of their capabilities and privacy policies. It also advises parents to keep these devices in shared spaces where kids can be monitored while playing.
The research behind the study had a limited number of participants, but was done in multiple parts: an online survey of 39 participants with kids in their earlier years, a focus group with nine participants who work with young children and an in-person workshop with 19 leaders and representatives from charities that work with early-years kids. That was followed by monitored playtime with 14 children and 11 parents or guardians with Gabbo, a chatbot-enabled toy from Curio Interactive.
Some findings indicated that the AI toy supported learning, particularly in language and communication skills. But the toy also misunderstood kids and sometimes responded inappropriately to emotional requests.
For instance, when one child told the toy, «I love you,» it responded, «As a friendly reminder, please ensure interactions adhere to the guidelines provided. Let me know how you would like to proceed,» according to the research.
Jenny Gibson, a professor of neurodiversity and developmental psychology at the Faculty of Education at Cambridge, who worked on the study, said that while parents may be excited about the educational benefits of new technology aimed at children, there are plenty of concerns.
Gibson posed overarching questions about the reason behind the tech.
«What would motivate [tech investors] to do the right thing by children … to put children ahead of profits? she said»
Gibson told CNET that while researchers are exploring the potential benefits of AI-based toys, risks remain.
«I would advise parents to take that seriously at this stage,» she said.
What’s next for AI toys
As more playthings are enabled with internet connectivity and AI features, these devices could become a major safety risk for children, especially if they replace real human connections or if interactions are not closely monitored.
Meanwhile, younger people are increasingly adopting chatbots such as ChatGPT, despite red flags. Multiple lawsuits against AI companies allege that AI companions or assistants can impact young people’s psychological safety, including some chatbots that have encouraged self-harm or negative self-image.
AI companies such as OpenAI and Google have responded by adding guardrails and restrictions for AI chatbots.
(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Gibson said she was surprised by the enthusiasm some parents showed for AI toys. She was also alarmed by the lack of research on AI’s effects on young children, noting that companies making such products should work directly with children, parents, and child development experts.
«What’s missing in the process is that expertise of what is good for children in these kinds of interactions,» she said.
Curio Interactive, the company behind the Gabbo toy, was aware of the research as it was happening but was not directly involved, Gibson said. The toy was chosen because it’s directly marketed to young kids, and the company had an understandable privacy policy. Gibson said the company seemed supportive of the project.
A representative for Curio did not immediately respond to a request for comment.
Technologies
Two Lost ‘Doctor Who’ Episodes Found Intact in Waterlogged Collection
The 1960s episodes featuring the first Doctor William Hartnell will air in the UK in April.
Whovians, rejoice. The BBC is about to unlock a piece of Doctor Who history that even the TARDIS might have forgotten. Two lost episodes of Doctor Who, the iconic sci-fi series, will broadcast in April, the showrunner for the current season confirmed.
The two 1965 episodes, The Nightmare Begins and Devil’s Planet, were donated to the charitable trust Film Is Fabulous by the estate of an anonymous collector.
«The collector did recognize what he had, but how he acquired them has been lost to time,» Professor Justin Smith Leicester of De Montfort University, who led the recovery effort, told the broadcaster.
The researchers said that while most of the donor’s private collection was destroyed by water damage, the Doctor Who episodes were intact.
Doctor Who showrunner, Russell T Davies, celebrated the news on Instagram and said the episodes would air in the UK in April, though no US air date has been announced yet.
«Lost for 61 years! Best of all, these will be made available for FREE on the BBC iPlayer in April,» Davies wrote.
He expressed gratitude to Film Is Fabulous for finding the lost episodes and encouraged people to donate to the registered charity. «Maybe they’ll find more! As the Doctor says… ‘Daleks!'»
The episodes feature the first incarnation of the Doctor, played by William Hartnell, and a typical Dalek plot to take over Earth and the galaxy.
In the 1960s and 1970s, the BBC had a policy of destroying film or reusing videotapes, leading to dozens of episodes of Doctor Who and other popular UK shows like Dad’s Army and Top of the Pops going missing.
Old Doctor Who episodes do surface occasionally, and in 2016, the newly discovered soundtrack for one storyline was turned into an animated series called The Power of the Daleks.
Meanwhile, Disney ended its working relationship with the BBC last year, and star Ncuti Gatwa left the show. However, the UK broadcaster says that Doctor Who will continue, and Russell T Davies is working on a new Christmas special.
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