Apple’s World Wide Developers Conference, WWDC 2025, rolled out on Monday with a variety of tech news, captured in our live blog of the event. But aside from news about the company’s naming changes and design overhauls, there are always moments that get just a little bit weird. How many times can company representatives say the words «Liquid Glass»? Did you expect it to end with a singer crooning app reviews to music, and also meowing? Viewers didn’t even wait until the 90-minute event was over before crafting memes and jokes about it. Here are some of the best.

Sing along with app reviews

Let’s start with the ending. Just when viewers thought WWDC was over, up popped a video of a sunglasses-clad man belting out app reviews set to music. What follows is almost like an SNL skit, but the singer is talented enough and the bit short enough to actually be entertaining. You can rewatch it at approximately the 1:32:25 mark of the WWDC video Apple posted on YouTube.

«Best app I’ve ever set my sorry eyes upon,» he begins, moving on to «I would tattoo the Headspace logo on myself,» referring to the Headspace mental-health app. The lyrics also include the singer’s literal singing of three clap hands emojis («clap hands, clap hands, clap hands emooojiiis») and the almost poetic, «being a human is hard and this is helpful.» He then stands up from the piano, takes the mic, and croons, «If this doesn’t win best app of the year, I’ll eat a shoe,» rhyming it with, «I was glued to this game, like glue.» But one of the best comments might be when he sings, «I love Hello Kitty, meoooow!» 

Memesters could’ve gone right ahead and mocked this bit for its sheer loopiness, but the singer really sold it, and social-media responses seemed positive.

«OK, this part of the Apple WWDC Keynote stream is hysterical… singing the reviews of apps was awesome,» wrote one BlueSky user.

Said another, «I think it is a questionable choice but the man has a beautiful voice and really committed to the bit.» And another person responded «Yep, 6 out of 5 stars for his dedication to the performance.»

Another said that seeing a Chess.com review sung at WWDC was «not on my bingo card.»

Liquid what?

Apple’s Liquid Glass design concept was mentioned in nearly every segment of the event. One viewer summed up the event in just a few words.

Some social-media users pointed out that Liquid Glass seemed awfully similar to the Apple user interface introduced back in 2000. Wrote one, «When I was young we called ‘Liquid Glass’ just ‘Aqua.'»

And some were left wondering why Liquid Glass was such a big deal.

Fix the second-phone-call issue

Maybe WWDC should’ve polled Apple users on the changes they’d really like. Ever get a second call while you’re talking on your iPhone and find yourself momentarily confused by the message that pops up? Some people wish Apple would just commit some time to fixing that language.

Rotation request

One person is still hoping for another useful feature, but was shut out once again.

Time for Timoji

Tim Cook, Apple CEO, is no Meryl Streep, and some viewers noticed his one-expression-fits-all look.

Unimpressed

And some viewers were just unimpressed by the entire event, with one person using the meme of Grandpa Simpson handing down wisdom to Bart and pals to explain it.