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Apple Goes Retro for Its Logos on New WWDC Merch and I’m Here for It

Apple wants you to look good and retro for WWDC 2025 and has limited-edition hoodies, T-shirts and baby onesies with the company’s original rainbow logo on it.

Apple has dropped limited-edition merchandise for WWDC 2025, its annual developer conference. The opening keynote address starts in just a matter of hours, at 10 a.m. PT (1 p.m. ET) on Monday, but one of the yearly rituals for WWDC is the release of Apple-branded clothing and souvenirs at the Apple Park Visitor Center Store.

This year’s offerings, which include hoodies, T-shirts and baby onesies, feature riffs on Apple’s original rainbow logo on a black or white background that truly makes the logo pop. There’s another version of the logo with the word Apple written in the Apple Garamond font, which you don’t need to be a font nerd to appreciate. I am all for this retro-ness!

Of course all of this is to help get developers and Apple enthusiasts excited before Apple CEO Tim Cook takes his first step onstage. The new limited-edition merchandise has even popped up on social media.

Seeing the company embrace its past for Apple fans is exciting, especially ahead of one of the more significant WWDC keynotes. There is a lot at stake for the iPhone maker. Analysts question Apple’s progress with Apple Intelligence. The US Department of Justice and 16 state attorneys general have a suit against Apple alleging that the company locked iPhone owners into its ecosystem through monopolistic practices. And President Donald Trump has threatened a 25% tariff on the iPhone if Apple doesn’t move iPhone manufacturing to the US. 

Aside from WWDC 2025 merch, we expect to see previews of the next generation of iPhone, Mac and Apple Watch software (and more). Rumors point to Apple changing how it names the software. Instead of iOS 19 and WatchOS 12, we’ll likely get year-centric names like iOS 26 and WatchOS 26. Also, the company is expected to bring an unifying visual overhaul to all of its OSes that is inspired in part by VisionOS, as reported by Bloomberg’s Mark Gurman.

CNET has editors and writers attending WWDC 2025 in person to report on developments as they break.

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How to Tell if Someone Else’s Apple AirTag Is Tracking You

These settings can help make sure your iPhone alerts you to unwanted location trackers.

The biggest benefit of Apple’s AirTags is that they help you find your belongings, whether you’re looking for lost keys or keeping track of your luggage while traveling. But AirTags can also be used to track you without your knowledge. 

AirTags work by combining built-in sensors, wireless signals and Apple’s wide Find My network to let you keep tabs on your valuables. If you ever lose your wallet with an AirTag inside, for example, you can use the Find My app to locate it on a map, have it play a sound to help you find it nearby, or mark it as «lost,» which allows other Find My users to help you find it. 

One of the biggest complaints about AirTags, however, is that someone with malicious intent could easily slip one of the tiny tags into your bag and then track your movements without your consent. Multiple people have reported AirTag-related stalking incidents where the victims didn’t know the trackers were placed on them until much later.  

Apple and Google (Android users have their own choice of Bluetooth trackers, such as the Moto Tag, which works with Google’s Find Hub) have since collaborated on an industry standard that alerts the user if a device is being used to track them without their knowledge. Thanks to this collaboration, Android users will be able to know if an AirTag is being used to track them, too. 

Apple, for its part, has also made some changes in the past few years that improve the ability to detect an unwanted AirTag. In the initial rollout, an AirTag would make a sound three days after it’s separated from its paired device. Now, that duration is 8 to 24 hours. If you have unwanted tracking notifications enabled (which we’ll get to below), you’ll receive an audible alert.

We should note here that the new AirTag is 50% louder than the first-generation model, and would therefore be theoretically better at alerting you to the unwanted AirTag. Apple has also said that the speaker on the second-gen AirTag is harder to remove than on the first-gen model, in case bad actors try to remove it. 

Detecting unwanted trackers

To be able to detect unwanted trackers, first enable unwanted-tracking notifications. For AirTags or other Find My accessories, these pop-up notifications (e.g., «AirTag found moving with you») are available on devices with iOS 14.5 or later. For other Bluetooth tracking devices, these notifications are enabled on iOS 17.5 or later. 

You should enable Location Services, Find My iPhone, Bluetooth and Allow Notifications. Here’s how:

  • Head to Settings, then Privacy & Security, then Location Services and toggle it on. 
  • After that, head to Settings, then Apple Account, select Find My and turn Find My iPhone on. 
  • To enable Bluetooth, go to Settings, then Bluetooth and turn that on. 
  • Then go to Settings, then Notifications, scroll down to Tracking Notifications and toggle on Allow Notifications. Make sure airplane mode is off, or you won’t receive tracking notifications. 

What to do when you get the tracking notification

If you do get a notification like «Unknown tracker alert» or «Item detected near you,» you can try to find the unwanted AirTag by tapping it. Tap continue and then tap Play Sound or tap Find Nearby to locate the AirTag in question. 

If it doesn’t play a sound or you’re unable to find it, the item may no longer be on your person. Apple suggests checking your other belongings or the area around you, just in case. If you want to review the notification at a later time, you can open the Find My app, tap Items and then tap Items Detected With You.

Be aware that there are often «false positives,» when notifications are triggered when someone nearby has a tracker on them. If you’re traveling on a train, plane or bus, waiting in line or seated in a public space, a mistaken tracking alert could stem from glitches or high-density Bluetooth environments. 

If you get an alert, though, it’s always a good idea to take it seriously and investigate what might be causing it.

If you do find an AirTag that doesn’t belong to you, hold the top of your iPhone near the tracker until you see a notification. Tap it, and this will launch a website that provides information like its serial number, the last four digits of the phone number or a blurred-out email address of its owner. If the AirTag is marked as «lost,» you may see a message with instructions on how to contact them. 

If you’re concerned that the tracker is being used to monitor your movements and location, Apple advises taking a screenshot of the information above for your records. You can then disable the AirTag by pressing down on the back of the AirTag, turning it counterclockwise to remove the cover and removing the battery.  

Of course, before making any of these changes, it’s important to come up with a safety plan, especially if you’re afraid you’re being tracked by a current or former abusive partner. Contact your local law enforcement if you feel like your safety is at risk, or the National Domestic Violence Hotline 800-799-SAFE (7233).

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