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Best Apple Watch for 2025

From budget friendly to feature-packed, these are the best Apple Watches to consider right now.

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What to consider

iPhone or Android

Most smartwatches only work with one platform. The Apple Watch will only work with an iPhone, and the Samsung Galaxy Watch and Pixel Watch only pair with Android phones, for example. Garmin and Fitbit are the two major brands that currently offer smartwatches that work with both Android and iPhone.

Size and design

Smartwatches reflect your personal style and come in a variety of finishes, from aluminum to titanium, with a seemingly endless variety of watch bands to choose from. There’s also a watch size and design to suit every wrist, so you’ll want to ask yourself if you prefer a round screen for that classic wristwatch look or a square display like the Apple Watch. It’s best to try in-store before you buy.

Health and fitness features

Smartwatches have become the de-facto way to measure activity from your wrist and can encourage you to get moving. It’s increasingly common for them to offer health features like a blood oxygen sensor. Some may even have an ECG (also known as an electrocardiogram) which can check for signs of a heart condition called atrial fibrillation.

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The Apple Watch is a worthy iPhone companion. It flows seamlessly into the Apple ecosystem, with frequent software updates that keep it feeling fresh and health features that build on the strengths of both devices to help you reach your goals. But not all Apple Watches are created equal and understanding the differences is key to finding the right fit for your needs and budget. Whether you’re buying your first Apple Watch, upgrading an older model or shopping for a family member, we’ve highlighted the best smartwatch options to help you land on the right choice.

What is the best Apple Watch?

The Apple Watch Series 10 takes everything great about its predecessors and elevates it. Compared to the Series 9, it offers a larger, brighter screen without adding bulk (it’s actually lighter), more power under the hood and faster charging than any other Apple Watch, including the Ultra 2.

While its features may not drastically differ from the Series 9, its next-gen processor ensures it will likely outlast its predecessor in terms of software updates. It also includes a few more subtle upgrades, like voice isolation for calls, music playback and a depth gauge with a water temperature sensor for aquatic activities.

Best Apple Watches for 2025

James Martin/CNET

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James Martin/CNET

Pros

  • Incredibly light on the wrist
  • 1Hz refresh rate = ticking second hand!
  • Voice isolation on calls is excellent
  • Bigger screen makes readability better on the smaller size case
  • Sleep apnea notifications at launch

Cons

  • No improvements to battery life
  • No significant changes to Double Tap
  • Smallest 42-mm size might still be too big for some wrists

The Apple Watch Series 10 takes a winning formula and updates it for the Apple Watch’s tenth birthday. It is slimmer and lighter than earlier Apple Watches, with two new case sizes: 42 millimeter or 46 millimeter. The wide-angle OLED screens make the watch brighter when looking at it off-axis. And the LTPO3 technology also brings a ticking second hand to the always-on display. The Apple Watch Series 10 also comes with sleep apnea notifications, which can detect signs of this potentially dangerous condition over a 30-day period.

Battery life is still rated for 18 hours although you can push it to a day and a half with lighter use. The Apple Watch Series 10 now has even faster charging though, which makes up for the battery life somewhat, able to charge to 80% in 30 minutes. Overall, it’s an incredibly polished smartwatch and the best choice for most iPhone owners.

Why we like it

The Series 10 is a refined version of its predecessors on the surface and under the hood. It’s lighter and slimmer than the Series 9 but has a larger, brighter screen that’s easier to read from every angle. It has the most powerful processor of the entire Apple Watch lineup and, as a result, longer shelf life for software updates. Plus it comes with additional perks, like the ability to play music through the speaker and background noise reduction during calls.

Who it’s best for

The Series 10 is ideal for most iPhone users upgrading from an existing Apple Watch, or anyone deeply invested in the Apple ecosystem who wants a premium smartwatch experience out of the box (including the latest health sensors). It brings enough upgrades to feel like a true step up, while retaining all the features that make the Apple Watch great.

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Pros

  • Lower price
  • Same performance as the Series 8
  • Car-crash detection for additional safety

Cons

  • No always-on display
  • No QWERTY keyboard
  • Most new features can be found on older watches too

The Apple Watch SE retails for $250 but you can regularly find it discounted to $200 or less, which makes it an excellent choice for the budget-conscious buyer. Expect most of the same features found on more expensive Apple Watch models like the Series 9, including activity tracking, third-party apps and safety features like Emergency SOS. It does miss out on an always-on display and heart-health features like the ECG.

Why we like it

The second-generation SE offers all the essential features you’d want from an Apple Watch for at least $150 less than what you’d pay for the cheapest model of the Series 10. It covers everything you need, including advanced health and fitness tracking, crash and fall detection, and seamless integration with your iPhone.

Who it’s best for 

This is a great option for first-time Apple Watch buyers or anyone upgrading from a much older model (Series 0–4), as it’ll still feel like an upgrade without making you feel like you’re missing out on newer features like the always-on display or advanced health sensors like ECG or temperature tracking, which you never had in the first place. It’s also the best option for children (LTE model) as a way to stay connected with parents or caregivers without having to go all in on a smartphone.

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Pros

  • Incredibly bright screen
  • More accurate dictation and on-device Siri
  • 64GB storage means more space for music and apps
  • Double Tap is very useful

Cons

  • Battery life is the same as first Ultra
  • Limited recovery metrics

The Apple Watch Ultra 2 is Apple’s best smartwatch, with a tough titanium construction and an Action button to quickly start workouts or launch apps. It has the brightest screen of any Apple Watch at a maximum of 3,000 nits that makes it incredibly easy to see when adventuring in the great outdoors. For adventurers and athletes, it also has a built-in siren for safety and a dual-band GPS for accurately tracking your route. LTE is also onboard so you can venture out without a phone and still stay connected.

Although it’s designed to be an outdoor watch, the Apple Watch Ultra 2 is still a fantastic all-around smartwatch. Inside is the same S9 chip as found on the Apple Watch Series 9 which supports gestures like Double Tap and allows the watch to process Siri commands on-device. This means you can use Siri without being online and later in the year you’ll be able to ask the voice assistant for health data. Like earlier Apple Watches, the Ultra 2 also comes with a blood oxygen sensor, electrocardiogram (ECG or EKG) app, fall detection and emergency SOS. The battery also lasts at least twice as long as all other Apple Watch models. It’s only compatible with the iPhone so if you have an Android phone, you’ll want to look at another option on this list.

Why we like it

The Apple Watch Ultra 2 is an all-terrain smartwatch that’s built to go the distance with nearly twice the battery life of other Apple Watches (three days on a charge), and a durable, titanium exterior. It has a larger screen than other models and an action button that can be programmed for easy access no matter what the conditions. Extras like dual-band GPS, a built-in siren, and LTE connectivity add another layer of safety when you’re off the grid. 

Who it’s best for

Outdoor enthusiasts and serious athletes looking for a middle ground between a traditional Apple Watch and a full-fledged sport watch like a Garmin. The Ultra 2 is also a smart pick for current Apple Watch users who are frustrated with daily charging and willing to invest more for an extra day and a half of battery life.

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Best Apple Watches Compared

See how all the Apple Watches measure up when it comes to the specs.

Apple Watch Series 10 Apple Watch Ultra 2 Apple Watch SE (2nd Gen)
Shape Square Square Rectangular
Watch size 42mm, 46mm 49mm 40mm, 44mm
Materials, finishes Aluminum, titanium Titanium Aluminum, Midnight, Starlight, Silver
Display size, resolution 42mm: 1.65-inch OLED 446 x 374 pixels; 46mm: 1.81-inch 496 x 416 pixels 1.91-inch, 502 x 410-pixel OLED 40mm: 324 x 394, 44mm: 368 x 448
Dimensions 42mm: 42 x 36 x 9.7mm; 46mm: 46 x 39 x 9.7mm 44mm x 49mm x 14.4mm 40mm: 40 x 34 x 10.7 mm, 44mm: 44 x 38 x 10.7 mm
Weight 42mm (Wi-Fi): 30 g; 42mm (cellular): 29.3 g; 42mm (titanium): 34.4 g; 46mm (Wi-Fi): 36.4 g; 46mm (cellular): 35.3 g; 46mm (titanium): 41.7 g 61.4g 40mm GPS: 26.4g, 40mm Cellular: 27.8g, 44mm GPS: 32.9g, 44mm Cellular: 33g
Colors Jet black, rose gold, silver; titanium: slate, gold, natural Natural titanium Midnight, Starlight, Silver
Always On Yes Yes No
Interchangeable bands Yes Yes Yes
GPS Yes Yes (L1 and L5) Yes
Automatic workout detection Yes Yes Yes
Compass Yes Yes Yes
Altimeter Yes Yes (operating range: -500m to 9,000m) Always-on altimeter
Water/Dust resistance Water resistant up to 50m (5ATM), IP6X (dust) 10ATM (100 meters) and recreational scuba diving up to 40 meters Water resistant up to 50m (5ATM)
Calls Yes Yes Yes (Cellular only)
Microphone Yes Yes (3-mic array) Yes
Speaker Yes Yes Yes
Voice assistant Yes (Siri) Yes (Siri, on-device) Siri
Mobile Payments Yes (Apple Pay) Yes (Apple Pay) Ys (Apple Pay)
Sleep tracking Yes Yes Yes
Period tracking Yes Yes Yes
Sensors Accelerometer, altimeter, gyro sensor, temperature sensor, compass, third-gen optical heart sensor, electrical heart sensor, ambient light sensor, depth gauge, water temperature sensor SPo2 (blood oxygen), ECG, optical heart, ambient light, high dynamic range gyroscope, high-g accelerometer, water temperature, depth gauge + app Second-gen optical heart sensor, accelerometer, High dynamic range gyroscope, Compass, Always-on altimeter, Ambient light sensor
Emergency features Fall detection, crash detection, Emergency SOS, international emergency calling, noise monitoring, Backtrack International emergency calling, Emergency SOS, crash detection Emergency SOS, International emergency calling, Crash Detection, Fall Detection, Noise monitoring, Backtrack
Compatibility iOS 18 and newer iOS 17 iPhone 8 or later with iOS 16 and newer
Software WatchOS 11 WatchOS 11 WatchOS 11
Processor S10 SiP with 64‑bit dual core processor, 4‑core Neural Engine Apple S9 S8 SiP, 64-bit dual-core, 2-core Neural Engine
Connectivity Bluetooth 5.3, 2nd gen Ultra Wideband chip LTE and UMTS, Wi-Fi 4, Bluetooth 5.3 Bluetooth 5.3, LTE/UMTS (Cellular model)
Memory and storage 64GB 64GB 32GB
Charging USB-C fast charging cable USB-C magnetic fast charging Magnetic charging cable, 80% in ~1.5 hours
Battery life Up to 18 hours normal use; up to 36 hours in low power mode Up to 36 hours; up to 72 hours (low power mode) Up to 18 hours
Battery capacity Wi-Fi 4 (802.11n) Unavailable Not specified
US price 42mm: $399 (Wi-Fi); 42mm: $499 (cellular); 42mm: $699 (titanium); 46mm: $429 (Wi-Fi); 46mm: $529 (cellular); 46mm: $749 (titanium) $799 40mm GPS: $249, 44mm GPS: $279
40mm GPS + Cellular: $299, 44mm GPS + Cellular: $329
UK price 42mm: ÂŁ399 (Wi-Fi); 42mm: ÂŁ499 (cellular); 42mm: ÂŁ699 (titanium); 46mm: ÂŁ429 (Wi-Fi); 46mm: ÂŁ529 (cellular); 46mm: ÂŁ749 (titanium) ÂŁ799 40mm GPS: ÂŁ219, 44mm GPS: ÂŁ249, 40mm GPS + Cellular: ÂŁ269, 44mm GPS + Cellular: ÂŁ299
Australian price 42mm: AU$649 (Wi-Fi); 42mm: AU$809 (cellular); 42mm: AU$1,199 (titanium); 46mm: AU$699 (Wi-Fi/Bluetooth); 46mm: AU$859 (cellular); 46mm: AU$1,279 (titanium) AU$1,399 40mm GPS: A$399, 44mm GPS: A$449, 40mm GPS + Cellular: A$479, 44mm GPS + Cellular: A$529

Recent updates

In October 2024, we added the Apple Watch Series 10 to our list. The new watch replaces last year’s Apple Watch Series 9 and is the best Apple Watch for most people.

Factors to consider when buying an Apple Watch

All Apple Watches share the same core DNA: a square screen with rounded edges, a rotating crown, interchangeable straps and Apple’s WatchOS with Siri integration. The differences lie in the details with factors like advanced health sensors, durability, battery life and screen size. Oh, and price.

Budget: If you’re on a budget and want the best deal, it might be worth waiting for major discount days like Black Friday when most retailers, including Apple, offer sales or gift-card cash-back incentives. Another way to cut costs is by purchasing a refurbished Apple Watch directly from Apple. They come with the same one-year warranty as new models, eligibility for AppleCare and a 14-day return window.

Design: There are a lot of ways to customize your Apple Watch, including different finishes and watch bands. But dressing up your Apple Watch doesn’t always come cheap and some of the more premium design options like the titanium finish and stainless steel band can increase the base price by $600. You can also customize the size of your screen; older models or the 2nd SE will have the smallest option (40mm) while the Apple Watch Ultra offers the largest (49mm) display.

Battery: Battery life continues to be a major pain point for Apple Watch users, with no model going past the three-day mark like some Android models. And while Apple has made strides in this category, it’s best to taper your expectations by accepting that you’ll probably get a day’s worth of charge (with the always on display) on most models. If that’s a deal breaker, you’ll need to splurge on the Apple Watch Ultra 2, which is the only model that lasts up to 72 hours.

Wi-Fi Only vs. Cellular: Most users will find the Wi-Fi version sufficient. It tracks workouts and makes mobile payments independently from the phone but needs to be in range of your iPhone to access some of the smart features like notifications, messaging and calls. Cellular and Wi-Fi models are only worth the splurge (an additional $100) if you plan to ditch your iPhone on a regular basis and need the watch to be a standalone device and have access to all the features. And it’s your only option if you’re buying the Ultra 2 as it doesn’t offer a Wi-Fi only option.

How we test Apple Watches

We test all our Apple Watches in the real world and focus on any new features or claims in addition to all the other features you’ll be using on a regular basis like fitness tracking and connectivity. All Apple Watches, including the cellular models, need to connect to an iPhone so we also assess how easy the companion software is to navigate.

Durability and design: Smartwatches are something you wear on your body so we assess how comfortable they are to wear. We also know that everyone has a different-sized wrist so we try to see how it fits and feels on a variety of people. Then we look at how it stands up to wear and tear with daily life. Some models, like the Ultra 2, offer increased durability like dust resistance or water resistance that’s suited for activities like scuba diving and, where possible, we’ll test this out for ourselves.

Battery: Battery life will vary depending on how you use a smartwatch so we test battery life with a few standard tests. We see how long it generally lasts on a single charge with features that represent typical use, like the always-on display, sleep tracking and doing one outdoor workout with GPS.

Fitness and health sensor accuracy: We test the accuracy of the Apple Watch using a few different methods. The heart rate sensor, for example, is compared against the readings taken from a chest strap, considered the gold standard in consumer heart rate tracking, during a variety of cardio-based activities like running or cycling. We also check to see how long it takes to connect to a GPS signal when doing an outdoor workout. Other health sensors, like a blood oxygen sensor (not active on newer models), are compared against a pulse oximeter for spot readings where possible, and for the ECG feature, we tested it against a hospital grade ECG.

Other Apple Watches we tested

While no longer sold directly by Apple, the Apple Watch Series 9 is still a strong option if you can find it. Stores like Best Buy and Target often have it in stock for about $100 less than the Series 10. You’ll miss out on the larger, redesigned screen and ultra fast charging but it still includes key health features not available on the cheaper SE, like the ECG app, temperature sensing and sleep apnea notifications.

Apple Watch FAQs

What to look forward to in 2025

Smartwatches are only getting smarter about health and the Apple Watch is no exception. Whether it’s better sensors, new metrics or more personalized coaching, Apple may be taking a queue from competitors like Garmin and Google and leaning more on AI to make sense of your data to personalize insights. One trend I’d love to see the Apple Watch adopt this year is better battery life; smarter software and hardware upgrades like the dual CPU architecture on the OnePlus Watch 3 are finally making multi-day wear feel realistic. Meanwhile, the definition of a wearable is expanding fast with more smart rings making their debuts as well as upgraded earbud options with built-in health sensors that are already nudging into smartwatch territory. They probably won’t replace watches entirely but they’re definitely raising the bar and will continue giving the Apple Watch a healthy push forward.

Technologies

U.S. diesel price tops $6 per gallon, a record high as Ukraine and Iran wars ripple through economy

U.S. diesel prices hit their highest level ever as fuel supply disruption stemming from the Ukraine and Iran wars lifts transportation costs.

U.S. diesel prices hit $6 per gallon on Friday for the first time ever, as fuel supply disruptions triggered by the Ukraine and Iran wars raises transportation costs across the entire economy.

Truckers and farmers are paying about 63% more to fill up their semis and tractors than they did at this time last year, according to data from AAA. The average price nationwide is now about $6.06 per gallon.

Prices are even higher in California, the biggest agriculture state in the U.S., at $7.98 per gallon.

Fuel costs are rising as crude oil prices have surged in response to a sharp escalation in fighting between the U.S. and Iran this month. U.S. crude oil futures topped $100 per barrel on Thursday for the first time since May. The contract has gained about 20% in September.

Diesel is the real lifeblood of the economy even though consumers tend to pay more attention to retail gasoline prices, said Bob McNally, president of Rapidan Energy, in an interview with CNBC’s “The Exchange” on Tuesday.

Higher diesel prices are passed down to consumers in what they pay for food, consumer goods and energy. Diesel fuels the trucks, trains and ships that bring goods to market. It powers the machinery that farmers use to plant and harvest food. And it heats homes and generates electricity in some cases.

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“It’s the more insidious, more costly, and more impactful fuel,” McNally said. “As we climb higher, it is a real concern.”

Diesel prices at these levels will be a “silent killer” for the economy, said Patrick De Haan, head of petroleum analysis at GasBuddy, in an interview with CNBC’s “Power Lunch” Tuesday.

Gasoline prices, meanwhile, have never been this high this late in the year, De Haan said. Prices at the pump hit a Labor Day record of $4.15 per gallon earlier this week. Americans are spending about $700 million more per day on gas and diesel than they did a year ago, the analyst said.

“There’s sticker shock there for consumers,” De Haan said.

Fuel costs are rising as the Iran and Ukraine wars have disrupted global supplies. Kyiv has pounded Russian refineries, forcing Moscow to ban diesel exports. Iran and its militant Houthi allies in Yemen have also hit the refineries of U.S. Gulf allies. Fuel exports through the Strait of Hormuz are constrained due to the Iranian attacks on tankers.

The wars in Eastern Europe and the Middle East have shut down refineries with about 5 million barrels per day of capacity, said Valero Chief Operating Officer Gary Simmons on the U.S. refiner’s July 30 earnings call.

The world has lost nearly 8% of its diesel supply with little spare refining capacity available to make up the shortfall, said Andy Lipow, president of Lipow Oil Associates, in a Wednesday note.

Rising diesel prices pose an “enormous challenge” for the Trump administration, said Helima Croft, head of global commodity strategy at RBC Capital Markets, in a Sept. 4 interview with CNBC’s “Power Lunch.”

“U.S. refineries are running at 98% utilization rates — there is just no spare capacity,” Croft said.

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Technologies

Buffett’s confidence in troubled decade-old acquisition finally pays off

Warren Buffett has said he paid too much for Precision Castparts in 2016. Now its complex metal castings are in high demand.

(This is the Warren Buffett Watch newsletter, news and analysis on all things Warren Buffett and Berkshire Hathaway. You can sign up here to receive it every Friday evening in your inbox.)

Buffett’s confidence in troubled decade-old acquisition finally pays off

Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid “too much” for the company, which makes “complex metal components and products.”

While it was a “fine company – the best in its business,” he had been “simply too optimistic” about its profit potential, a “miscalculation … laid bare” by the enormous downturn for the aerospace industry, Precision Castparts’ largest customers, amid the Covid pandemic.

In a CNBC interview when the deal was first announced, Buffett admitted it was “a very high multiple for us to pay,” but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the company’s CEO, both then and now, and the company’s long-term profit outlook.

It’s taken longer than he planned, but Buffett’s purchase is now looking pretty good.

As Reuters puts it, there is currently a shortage of the “complex” products Precision Castparts makes that are essential for engine turbine blades.

They’re also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.

This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.

Barron’s calls that “pricey” at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.

Using the same multiple, Barron’s estimates Precision Castparts is worth around $100 billion. That’s well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit “probably has become one of the more valuable divisions” of Berkshire.

It’s also nearly three times the 2016 purchase price.

In the Barron’s piece, Andrew Bary said Berkshire, and its share price, aren’t “getting much credit” for the subsidiary’s rising value, in part because CEO Greg Abel, like Buffett, doesn’t do analyst conference calls or investor events that could draw attention to the unit’s performance.

His recommendation: “Without Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This year’s trading action suggests that something may need to change.”

Berkshire bounces a bit as Wall Street sells off

Berkshire Hathaway shares managed a modest gain this week even as Wall Street’s major averages declined, a small departure from the 2026 “trading action” Bary cites.

Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.

Until Friday’s bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.

Even with this week’s outperformance, Berkshire’s B shares still trail the S&P 500 by more than 10 percentage points so far this year.

Nebraska candidate moves to replace ad that included Buffett’s image

The campaign team for the Republican running in Nebraska’s 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.

In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, “Here in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.”

He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers “trade on secrets you’ll never know,” as they “get rich” while “we barely get by.”

In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.

She told the station, “I think it’s worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.

“It implies that my dad endorses him. He did not have permission to use it.”

The KETV report quoted Harding as saying in a statement, “In Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.”

The report said Harding did not comment on whether the ad would be taken down but noted “it does look like new ads from his campaign are beginning to run on some stations.”

A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.

The commercial now running does not show or mention Buffett.

BUFFETT & BERKSHIRE AROUND THE INTERNET

Some links may require a subscription:

– Best’s News and Research Service: 2026 Best’s Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines

– Financial Times: The day Warren Buffett saved Salomon Brothers

HIGHLIGHTS FROM CNBC’S BUFFETT ARCHIVE

The effects of 9/11 on Berkshire and the insurance industry (2002)

Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshire’s insurance companies have started taking terrorism into account when writing policies.

AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?

WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, we’ve gone through world wars and all of that, and essentially felt quite protected within these borders.

And I have been quite worried about — Charlie can attest to — you know, the possibility, particularly of some kind of nuclear device in this country, by — probably more likely by terrorists than by some, at least, declared act of war by another state.

And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…

In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.

And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadn’t really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.

We had excluded risk for war. I mean, we knew that we’d seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didn’t take account of something that we knew was possible, but we just hadn’t seen. And that’s, you know, that’s the human condition, to some degree.

Since September 11th, everybody in the insurance business recognizes that they had exposures that they weren’t charging for, and they either had to exclude those exposures or they had to charge for them.

We have written — first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but they’re not entirely run off.

The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.

And, we can take a fair amount of exposure to that sort of terrorism, because it doesn’t — it won’t aggregate. It aggregated at the Twin Towers in a way that — World Trade Center — in a way that just about was as extreme as you could get for non-NCB-type activities.

I mean, that was a huge amount of damage done without nuclear, chemical, or biological.

But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we can’t have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.

And if we had coverage on that, it would destroy us as well.

BERKSHIRE STOCK WATCH

Four weeks

Twelve months

BRK.A stock price: $766,000.00

BRK.B stock price: $510.37

BRK.B P/E (TTM): 12.83

Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)

Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)

Berkshire repurchased $4.5 billion of its shares in Q2 2026.

BERKSHIRE’S TOP EQUITY HOLDINGS – Sep. 11, 2026

Berkshire’s top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.

Holdings are as of June 30, 2026, as reported in Berkshire Hathaway’s 13F filing on August 14, 2026, except for:

– Mitsubishi, which is as of April 30, 2026

The full list of holdings and current market values is available from CNBC.com’s Berkshire Hathaway Portfolio Tracker.

QUESTIONS OR COMMENTS

Please send any questions or comments about the newsletter to me at alex.crippen@cnbc.com. (Sorry, but we don’t forward questions or comments to Buffett himself.)

If you aren’t already subscribed to this newsletter, you can sign up here.

Also, Buffett’s annual letters to shareholders are highly recommended reading. There are collected here on Berkshire’s website.

— Alex Crippen, Editor, Warren Buffett Watch

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Technologies

Wall Street firm warns AI stock rally may be nearing its end: key reasons

Capital Economics says that while the S&P 500 may keep rising this year, the AI‑driven rally shows multiple bubble indicators and is expected to peak within months, with a projected decline to 6,500 by late 2027.

Various signs of a market bubble indicate that although the S&P 500’s rally can continue this year, its medium‑term outlook appears weak because the market has become overly frothy, according to Capital Economics.

James Reilly, senior market economist at Capital Economics, noted on Thursday that most indicators point to the AI equity rally being close to its end.

Since mid‑2023, Capital has been more optimistic than most about the stock market, viewing AI as a transformative technology.

The firm’s year‑end 2026 S&P 500 forecast has consistently exceeded consensus estimates.

Nevertheless, Capital maintains that the AI‑driven rally is a bubble destined to burst.

To identify a late‑stage bubble, Reilly examines eight metrics: valuations, earnings, index concentration, equity issuance, and foreign interest in U.S. stocks.

Several of these metrics are already at or near levels seen before past market peaks.

While earnings expectations appear aligned with a market top, measures such as volatility and leverage are somewhat less concerning.

Earnings are the most significant warning sign.

S&P 500 earnings growth expectations are hovering at levels only seen at the dot‑com bubble peak, and long‑term EPS forecasts have reached a record high.

Reilly argues that the tech sector’s heavy concentration of this growth means any weakness in tech earnings will heavily drag on the index.

Additional warning signals are also emerging.

Index concentration is approaching dot‑com era extremes, net equity issuance has turned positive, and foreign ownership of U.S. stocks is at a record level.

Reilly warns that another wave of IPOs and share sales could be especially significant, as past issuance booms have historically coincided with market peaks.

He adds that, based on history, the bubble’s end is likely just months away, not years.

Leverage measures are not yet alarming compared with other factors, though the analyst cautions they are moving in a concerning direction.

Volatility indicators resemble those of a mid‑stage bubble, but constituent‑level volatility is not as extreme as at the dot‑com bust’s end.

Reilly expects the S&P 500 to rise from roughly 7,650 now to about 8,250 by the end of 2026, but ultimately projects a decline to 6,500 by the end of 2027.

These projections imply an 8% gain this year and a 21% drop in 2027.

Most signs point to the AI equity rally being close to its conclusion, Capital Economics senior market economist James Reilly stated on Thursday in a note.

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