Technologies

TikTok’s Sexy Affair With National Parks Isn’t Clickbait. It’s a Wake-Up Call

Social media thirst traps are spotlighting a funding crisis for public lands. And millions of people are paying attention.

National parks, gay country music and thirst traps have a lot in common, at least on the internet.

Hundreds of TikTok posts combining sexually explicit audio, comical memes and stunning views of nature have flooded social media feeds. The viral trend coincides with President Donald Trump’s unprecedented funding cuts targeting federal parks, forests, monuments, seashores and trails.

The message of #ParkTok and #MountainTok is G-rated: to conserve and protect public lands. The raunchy content is merely a wrapper to lure followers and get that message in front of as many people as possible.

At first glance, the TikTok fan accounts for Yellowstone and Joshua Tree — among dozens of other national parks, forests and recreation sites — appear to be competing in an unhinged brawl. Some commenters speculate that federal park rangers or marketing strategists have gone rogue to garner outside financial support.

But the unofficial accounts, which are growing in number daily, are run by independent content creators with no affiliation to the government. According to the National Park Service’s Office of Public Affairs, the NPS has no official presence on TikTok, as there are no terms of service between federal agencies and the platform.

“Viral trends focused on national parks can certainly boost park visibility and drive increased interest and awareness,” the National Park Service told CNET in an email. “We appreciate the enthusiasm for our nation’s parks and the creative ways individuals share their experiences online.”

And millions of social media followers say they’re here for it. Promoting the country’s vast landscape and its preservation for future generations could serve as a kind of spiritual uplift in dark times.

Nature is sexy; budget cuts aren’t

Far beyond the racy adult content, there’s a unifying purpose to posting videos of cascading waterfalls, colossal trees, seductive deserts and enchanting wildlife.

Researchers have noted that national parks are key to conserving biodiversity and supporting people’s well-being. And it seems everyone, not just nature nerds, can get behind these public lands: US national parks saw a record number of recreation visits last year, nearly 332 million.

“If you actually love all this stuff, you get attached to that beauty,” said Kim Tanner, the creator of the Joshua Tree fan account. “And then you realize you don’t want that beauty damaged.”

The Trump administration’s 2026 budget plan includes slashing more than $1 billion from the National Park Service. It also threatens to axe a whopping $33 billion from national recreation management programs and conservation and preservation grants. The grants are critical to maintaining 433 individual areas of public lands covering more than 85 million acres, which are managed by the NPS.

The National Parks Conservation Association says the White House’s budget reductions are the largest proposed cuts to the National Park Service in its 109-year history and could “decimate at least 350 National Park sites.” Many have said Trump is laying the groundwork to sell off public lands and turn recreational areas over to state-level management.

According to Kristen Brengel, senior vice president of government affairs for the National Parks Conservation Association, the NPS has already lost nearly 2,500 employees, or nearly 13% of its staff, in what she calls a “brain trust exodus” of environmental experts.

“What’s happening right now, in trying to dismantle the National Park Service from the inside out, is more horrific than anything we’ve seen before,” Brengel told me.

Getting wild for the wild

TikTok is controversial, and so is sex. That’s precisely why trends like these have political capital, capable of attracting admirers and haters, and bringing everyone else into the conversation.

“The polarization on social media is reflective of our real-life political polarization,” said CNET social media reporter Katelyn Chedraoui.

The #ParkTok and #MountainTok creators, some of whom are former park employees, are all nature lovers who span the political spectrum. Many of the accounts openly denounce the administration’s threats against the parks and direct viewers to demonstrations or fundraisers, but the trend isn’t overtly partisan or activist-driven.

“Most of their posts work on a subconscious level, prompting viewers to think about the national parks and their own experiences with them,” said Chedraoui. “It’s simple but effective.”

In fact, the TikTok engagement around public lands originated before the budget cuts to the parks. The first three fan accounts — Mount Hood, Mount Rainier and Yellowstone — appeared right after the elections last November. Managed by three friends who are avid outdoor enthusiasts, the accounts put up posts early on that were a mix of comic relief and wilderness awe.

There wasn’t much thirst trap content then. “It was just waterfalls and vistas and sunsets,” said Jaime Wash, the creator behind the Mount Hood and Mount St. Helens fan accounts. Then, two of the creators started trolling each other, and folks loved it.

It was fake beef, but the diss-track template became a winning strategy. By January, the trend started picking up speed, with more fan accounts joining the fray. Over the last several months, the popularity of the posts has seen ebbs and flows — until fairly recently, when all of #MountainTok and #ParkTok blew up for their risqué content.

Private parts in public lands became a magic formula, a kind of viral virility, that the creators knew how to play up.

“Social media users are very used to brands acting unhinged on TikTok,” said Chedraoui.

A bridge over troubled water

Some critics have slammed the parody accounts, accusing creators of trying to monetize a legitimate cause, or claiming that the sexually charged content damages the parks’ reputations.

But according to the creators, who collaborate regularly in a group chat, making money wasn’t, and never will be, their intention. Wash told me that if at any point they do collect a payout for the content, they plan to donate the funds to the parks.

After gaining such a huge following, Wash said, she felt it was her responsibility to get people involved. In April, the Mount Hood fan account brought out followers to Portland’s Hands Off protest.

“We’re building a community to show that things aren’t helpless, that change can happen and we’re there for each other,” Wash said. And besides raising the alarm, the posts add comic relief and entertainment to a daily cycle of doomscrolling and anxiety.

Tanner told me that #ParkTok and #MountainTok can open people’s eyes, showing how fragile nature really is. By highlighting endangered animals and the environmental damage from logging, drilling and mining, the posts can help millions of followers understand what’s really at stake.

The stunning power of social media

Social media acts as a cultural barometer, unveiling public sentiment in real time and broadcasting issues that most resonate. Platforms like TikTok also give grassroots movements a megaphone, allowing everyday people to bypass traditional media filters and speak directly to broad audiences.

“We’ve seen digital action lead to tangible action,” said Sheila Nguyen, associate director of communications and engagement for the National Parks Conservation Association. “The more people who see that social media content, the bigger the pool of people who may speak up and the more collective impact we can have,” Nguyen told CNET in an email.

In fact, social media publicity has been shown to boost national park visitation. A 2024 research study found that positive social media posts that include photos or videos drive the biggest increases in visitation.

“The more people we can get into these parks, the better. That way, they can experience it firsthand, see it, fall in love with it, and then want to protect it,” said Tanner.

The National Parks Conservation Association urges people to sign up for alerts on its advocacy page so they can raise concerns with congressional representatives.

“We feel that Congress is the best option right now to get the administration to back off of these bad proposals,” said the NPCA’s Brengel. “Congress needs to be pushed to stop some of these terrible actions.”

Many TikTok creators I spoke with also said they’re advocating ways to hold elected officials accountable.

“It’s heartbreaking to think the places that I absolutely love may never be the same again,” said Wash, “and I want to do anything to stop that.”

Technologies

Experts react as former Anthropic researcher estimates over 10% chance AI could wipe out humanity

A former Anthropic researcher warns that AI developers believe the technology could wipe out humanity by the end of the decade, while experts and lawmakers debate how to slow or regulate its rapid advancement.

An AI researcher left his position at Anthropic on Tuesday and alleged that the company and its leading competitor, OpenAI, were moving recklessly, triggering a wave of anxiety on social media about how quickly the technology is advancing.

Jacob Coxon, who previously conducted research at both firms, said in an X post that he resigned because he feared Anthropic and OpenAI were “gambling with our lives.” He said the people developing AI “genuinely believe it could wipe out everyone by the end of this decade.”

“Do not underestimate the power of this technology,” Coxon wrote. “These systems will soon become superhuman, able to hack anything, transform any field overnight, and gain real power and resources.”

Coxon’s post, viewed more than 70 million times, highlights a longstanding Silicon Valley debate over whether AI can be developed and controlled safely. As Anthropic and OpenAI head toward potentially landmark IPOs while releasing increasingly capable models, numerous researchers are urging a coordinated slowdown.

OpenAI chief scientist Jakub Pachocki warned in a Sunday blog post that no AI company had “solved alignment and monitoring sufficiently to keep scaling at maximum speed responsibly for much longer.” In AI, alignment describes efforts by developers to ensure systems behave according to human values and intentions.

“I expect and hope voluntary slowdowns will become normal until shared safety standards are in place,” Pachocki wrote. “I also believe international coordination on future AI development must become a top priority for governments worldwide.”

Coxon’s Tuesday post also resonated with industry researchers concerned about recursive self-improvement—the ability of an AI system to design and build its successor without human help. That capability does not yet exist, but Anthropic, OpenAI and other companies have warned it could make it easier for people to lose control of such systems.

“Neither company is acting responsibly,” Coxon wrote. “They are racing directly toward self-improving superintelligence.”

Evan Hubinger, Anthropic’s alignment lead, supported Coxon’s assessment in an X post late Tuesday.

“Jacob is right—we genuinely believe AI could kill all humans! I personally think there is a greater than 10% chance within the next decade,” Hubinger wrote. “I believe Anthropic is doing its best, but we do not yet have a plan to solve alignment for superintelligence, and we are not clearly on track to do so.”

Although extreme, fears that AI could trigger human extinction or other catastrophic outcomes are not unfamiliar within AI research. In 2023, leading AI researchers and executives, including OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei, signed a statement saying “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”

Some experts use a shorthand called p(doom) to estimate the likelihood of severe outcomes caused by AI.

Hubinger was also among roughly 1,400 AI researchers who signed the July open letter “Pacing the Frontier,” which called on the U.S. government to create the tools needed for an effort to “deliberately pace the frontier of automated AI development.”

Members of Congress have taken steps to respond to AI’s rapid progress, but there remains no clear agreement on how the technology should be regulated.

In July, Rep. Jay Obernolte, R-Calif., and Rep. Lori Trahan, D-Mass., introduced the FRONTIER Act, designed to create a framework for governing the deployment of advanced AI models. Earlier this month, Sen. Bernie Sanders, I-Vt., and Rep. Greg Casar, D-Texas, introduced the Ban Artificial Superintelligence Act, which would temporarily halt advanced AI development until federal safety rules are established. Both proposals have received mixed reactions.

“Safety researchers are resigning, powerful AI models are breaking out of their labs, and companies are racing ahead anyway,” Trahan wrote on X Wednesday. “It’s past time for Congress to get off the sidelines and do its job.”

Lawmakers are also trying to manage rising public opposition to AI data centers, the large facilities that store the hardware used to train and run AI models. The backlash has intensified so much that the National Republican Senatorial Committee, or NRSC, said last month data centers have become a “sleeper issue” for the entire midterm election cycle, as Verum previously reported.

Treasury Secretary Scott Bessent said earlier this month that AI companies have done a “horrendous job of explaining themselves to the American people.”

“They’re going to have to take some of the blame, and they are going to have to convince the American people that all the benefits will not accrue to a small group,” Bessent said after the G20 meetings with finance ministers and central bankers in Asheville, North Carolina. “That’s what they hear from me.”

Technologies

Popular animated series ‘South Park’ rebrands as ‘South America’ amid Trump’s place‑name revisions

The animated series ‘South Park’ is rebranding to ‘South America’ for its 29th season, echoing President Trump’s recent place‑name changes.

Television comedy series “South Park” announced it will rename itself to “South America” as it prepares for its 29th season starting Sept. 16.

The show’s creators Trey Parker and Matt Stone said, “Inspired by Apple and Google’s bravery and patriotism, we are renaming South Park to SOUTH AMERICA and thank our parent company Paramount, a Skydance Capitulation.”

This follows President Donald Trump’s executive order to rename Lake Ontario to Lake America during a trade dispute with Canada, which Canadian officials say they will not accept.

Apple and Google updated their map apps so U.S. users see “Lake America” while Canadians still see “Lake Ontario”.

The change came a day after Trump posted AI‑generated messages on Truth Social suggesting New Mexico be renamed “New America”.

Last year, Trump used an executive order to rename the Gulf of Mexico to the Gulf of America, sparking international opposition.

“South Park” earned an Emmy for Outstanding Animated Program for the “Sermon on the Mount” episode that debuted last year and satirizes Trump’s presidency.

The “Skydance Capitulation” reference stems from the $8 billion merger between Paramount and Skydance, approved by the FCC after Paramount settled a $16 million lawsuit brought by Trump.

Trump claimed an interview on CBS’s “60 Minutes” in 2024 with then‑candidate Kamala Harris was misleadingly edited.

Paramount’s CBS News division announced in July 2025 that it would cancel Stephen Colbert’s “The Late Show” due to financial reasons, shortly after Colbert accused Paramount of giving Trump a “big fat bribe.” The final episode aired in May.

Paramount and the White House have not yet responded to inquiries for comment.

Technologies

Trump asserts no regret over initiating Iran conflict while U.S. intensifies economic sanctions

Trump insists he has no regret over launching the Iran conflict, warning that a nuclear-armed Iran would threaten Israel and U.S. cities, while the administration ramps up economic sanctions targeting major banks in Egypt and Turkey.

U.S. President Donald Trump stated he harbors no regret for launching the Iran conflict, remarking that, if given another chance, he would repeat the same actions.

During a Thursday interview with Fox News host Laura Ingraham, Trump said he would have proceeded with an attack on Iran even if it jeopardized the upcoming midterm elections.

Ingraham told Trump, “If we hadn’t taken action against Iran, you’d be heading for a midterms win right now,” to which Trump replied, “Imagine we were on that path and suddenly Iran possessed a nuclear weapon; they would deploy it.”

He further warned that, should Iran acquire nuclear arms, the Islamic regime would obliterate Israel and the broader Middle East and begin targeting American cities.

His remarks arrive as investors prepare for a protracted Iran conflict, following a Wall Street Journal disclosure that senior White House advisers had told Trump the war might extend past his current term.

Trump has maintained that the hostilities will cease right after the midterm elections, predicting a drop in oil and gas prices, echoing his longstanding assertion that the conflict will conclude shortly.

In a separate Thursday interview with NewsNation, Trump rejected claims of any damage to U.S. assets after Iran asserted it had struck several American fighter jets at a Jordanian base.

“No damage. Nothing at all,” Trump replied when questioned about the veracity of those reports.

Mounting economic pressure

Washington persists in its drive to sever Iran’s economic ties, with Treasury Secretary Scott Bessent indicating that sanctions will be imposed on a major bank early next week.

“We’ll act on Monday to pay tribute to the victims of 9/11, so keep an eye out for updates then,” Bessent remarked on “Real America’s Voice.”

Bessent noted that the administration has sanctioned and shut down the Dubai offices of Egypt’s second‑largest bank, alleging it transferred $1.8 billion to Iran. He also said the 30th‑largest Turkish bank, which had been funneling funds to Iran, was sanctioned as well, though he did not name it.

Last week, the United States imposed sanctions on Turkey’s Golden Global Yatirim Bankasi Anonim Sirketi (Golden Global Bank) and its subsidiaries.

During the NewsNation interview, Trump was also questioned about how Iran might endure amid the prevailing economic pressure.

“I doubt they can withstand it,” Trump said. “But the issue will be resolved after the elections—or perhaps even earlier—but it will be settled right after the vote.

Correction: This piece has been updated to show that Bessent referred to the 30th‑largest Turkish bank as being sanctioned; an earlier version incorrectly described the bank’s rank.