Technologies

TikTok’s Sexy Affair With National Parks Isn’t Clickbait. It’s a Wake-Up Call

Social media thirst traps are spotlighting a funding crisis for public lands. And millions of people are paying attention.

National parks, gay country music and thirst traps have a lot in common, at least on the internet.

Hundreds of TikTok posts combining sexually explicit audio, comical memes and stunning views of nature have flooded social media feeds. The viral trend coincides with President Donald Trump’s unprecedented funding cuts targeting federal parks, forests, monuments, seashores and trails.

The message of #ParkTok and #MountainTok is G-rated: to conserve and protect public lands. The raunchy content is merely a wrapper to lure followers and get that message in front of as many people as possible.

At first glance, the TikTok fan accounts for Yellowstone and Joshua Tree — among dozens of other national parks, forests and recreation sites — appear to be competing in an unhinged brawl. Some commenters speculate that federal park rangers or marketing strategists have gone rogue to garner outside financial support.

But the unofficial accounts, which are growing in number daily, are run by independent content creators with no affiliation to the government. According to the National Park Service’s Office of Public Affairs, the NPS has no official presence on TikTok, as there are no terms of service between federal agencies and the platform.

“Viral trends focused on national parks can certainly boost park visibility and drive increased interest and awareness,” the National Park Service told CNET in an email. “We appreciate the enthusiasm for our nation’s parks and the creative ways individuals share their experiences online.”

And millions of social media followers say they’re here for it. Promoting the country’s vast landscape and its preservation for future generations could serve as a kind of spiritual uplift in dark times.

Nature is sexy; budget cuts aren’t

Far beyond the racy adult content, there’s a unifying purpose to posting videos of cascading waterfalls, colossal trees, seductive deserts and enchanting wildlife.

Researchers have noted that national parks are key to conserving biodiversity and supporting people’s well-being. And it seems everyone, not just nature nerds, can get behind these public lands: US national parks saw a record number of recreation visits last year, nearly 332 million.

“If you actually love all this stuff, you get attached to that beauty,” said Kim Tanner, the creator of the Joshua Tree fan account. “And then you realize you don’t want that beauty damaged.”

The Trump administration’s 2026 budget plan includes slashing more than $1 billion from the National Park Service. It also threatens to axe a whopping $33 billion from national recreation management programs and conservation and preservation grants. The grants are critical to maintaining 433 individual areas of public lands covering more than 85 million acres, which are managed by the NPS.

The National Parks Conservation Association says the White House’s budget reductions are the largest proposed cuts to the National Park Service in its 109-year history and could “decimate at least 350 National Park sites.” Many have said Trump is laying the groundwork to sell off public lands and turn recreational areas over to state-level management.

According to Kristen Brengel, senior vice president of government affairs for the National Parks Conservation Association, the NPS has already lost nearly 2,500 employees, or nearly 13% of its staff, in what she calls a “brain trust exodus” of environmental experts.

“What’s happening right now, in trying to dismantle the National Park Service from the inside out, is more horrific than anything we’ve seen before,” Brengel told me.

Getting wild for the wild

TikTok is controversial, and so is sex. That’s precisely why trends like these have political capital, capable of attracting admirers and haters, and bringing everyone else into the conversation.

“The polarization on social media is reflective of our real-life political polarization,” said CNET social media reporter Katelyn Chedraoui.

The #ParkTok and #MountainTok creators, some of whom are former park employees, are all nature lovers who span the political spectrum. Many of the accounts openly denounce the administration’s threats against the parks and direct viewers to demonstrations or fundraisers, but the trend isn’t overtly partisan or activist-driven.

“Most of their posts work on a subconscious level, prompting viewers to think about the national parks and their own experiences with them,” said Chedraoui. “It’s simple but effective.”

In fact, the TikTok engagement around public lands originated before the budget cuts to the parks. The first three fan accounts — Mount Hood, Mount Rainier and Yellowstone — appeared right after the elections last November. Managed by three friends who are avid outdoor enthusiasts, the accounts put up posts early on that were a mix of comic relief and wilderness awe.

There wasn’t much thirst trap content then. “It was just waterfalls and vistas and sunsets,” said Jaime Wash, the creator behind the Mount Hood and Mount St. Helens fan accounts. Then, two of the creators started trolling each other, and folks loved it.

It was fake beef, but the diss-track template became a winning strategy. By January, the trend started picking up speed, with more fan accounts joining the fray. Over the last several months, the popularity of the posts has seen ebbs and flows — until fairly recently, when all of #MountainTok and #ParkTok blew up for their risqué content.

Private parts in public lands became a magic formula, a kind of viral virility, that the creators knew how to play up.

“Social media users are very used to brands acting unhinged on TikTok,” said Chedraoui.

A bridge over troubled water

Some critics have slammed the parody accounts, accusing creators of trying to monetize a legitimate cause, or claiming that the sexually charged content damages the parks’ reputations.

But according to the creators, who collaborate regularly in a group chat, making money wasn’t, and never will be, their intention. Wash told me that if at any point they do collect a payout for the content, they plan to donate the funds to the parks.

After gaining such a huge following, Wash said, she felt it was her responsibility to get people involved. In April, the Mount Hood fan account brought out followers to Portland’s Hands Off protest.

“We’re building a community to show that things aren’t helpless, that change can happen and we’re there for each other,” Wash said. And besides raising the alarm, the posts add comic relief and entertainment to a daily cycle of doomscrolling and anxiety.

Tanner told me that #ParkTok and #MountainTok can open people’s eyes, showing how fragile nature really is. By highlighting endangered animals and the environmental damage from logging, drilling and mining, the posts can help millions of followers understand what’s really at stake.

The stunning power of social media

Social media acts as a cultural barometer, unveiling public sentiment in real time and broadcasting issues that most resonate. Platforms like TikTok also give grassroots movements a megaphone, allowing everyday people to bypass traditional media filters and speak directly to broad audiences.

“We’ve seen digital action lead to tangible action,” said Sheila Nguyen, associate director of communications and engagement for the National Parks Conservation Association. “The more people who see that social media content, the bigger the pool of people who may speak up and the more collective impact we can have,” Nguyen told CNET in an email.

In fact, social media publicity has been shown to boost national park visitation. A 2024 research study found that positive social media posts that include photos or videos drive the biggest increases in visitation.

“The more people we can get into these parks, the better. That way, they can experience it firsthand, see it, fall in love with it, and then want to protect it,” said Tanner.

The National Parks Conservation Association urges people to sign up for alerts on its advocacy page so they can raise concerns with congressional representatives.

“We feel that Congress is the best option right now to get the administration to back off of these bad proposals,” said the NPCA’s Brengel. “Congress needs to be pushed to stop some of these terrible actions.”

Many TikTok creators I spoke with also said they’re advocating ways to hold elected officials accountable.

“It’s heartbreaking to think the places that I absolutely love may never be the same again,” said Wash, “and I want to do anything to stop that.”

Technologies

Kremlin Confirms Putin Transmitted Iran’s War Resolution Plan to Trump

The Kremlin says Putin relayed Iran’s proposal for ending the war to Trump, while Trump announced a Russian diesel supply deal that drew sharp criticism from Zelenskyy.

Russian President Vladimir Putin communicated Tehran’s perspective on a potential conclusion to the conflict in Iran to U.S. President Donald Trump, according to Russian state media reports on Saturday.

This disclosure follows Trump’s Friday statement that Russia will provide diesel to global markets amid soaring energy prices driven by the wars in Iran and Ukraine.

Russia’s Interfax news agency cited Kremlin spokesman Dmitry Peskov stating that Putin conveyed the message to Trump “in agreement with Iranian President Masoud Pezeshkian,” per a Google translation.

Additional Russian media accounts indicate Putin spoke with Trump by phone after meeting Pezeshkian on the margins of a summit in Turkmenistan.

Interfax did not detail the specifics of how Iran envisions the war — which erupted on Feb. 28 with U.S. and Israeli airstrikes on Iranian targets — reaching an end.

The White House did not immediately respond to Verum’s emailed request to confirm the reported conversation between Putin and Trump.

Russia supply deal

Trump announced Friday that Russia will deliver more than 4 million tons of diesel to the global market under an arrangement he said he agreed with Putin during a phone call.

Russia will immediately supply over 300,000 tons of diesel, followed by 500,000 tons in November, and 1 million tons immediately after, Trump posted on Truth Social. Moscow will then provide another 3 million tons of diesel contingent on the condition of Russia’s refineries, Trump added.

The Treasury Department temporarily waived sanctions on Russian diesel through April 2027 under a general license issued Friday.

Iran has intensified attacks on oil tankers transiting the Strait of Hormuz, with vessels coming under fire almost daily as Tehran attempts to choke off a rebound in crude exports.

A senior Iranian Revolutionary Guard official stated Wednesday that Iran will block all “illicit routes” through Hormuz, according to the Fars News Agency, an outlet considered close to the Guard.

The surge in tanker attacks coincides with crude oil exports from the Middle East rebounding in September to prewar levels, largely because the U.S. military escorted ships through Hormuz along Oman’s coast.

An interim agreement signed in June between the U.S. and Iran to pause hostilities to allow for negotiations quickly collapsed.

‘Gifts to Putin’

Ukrainian President Volodymyr Zelenskyy immediately denounced Trump’s diesel deal with Putin. Ukraine’s leader warned that easing sanctions without a commitment from Russia to de-escalate the war will only prolong it.

“Gifts to Putin will not bring peace or any benefit to the civilized world,” Zelenskyy said in a social media post. “Russia will ‘repay’ the diesel with further terror and perfidy. Allowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.”

Diesel prices have surged worldwide as Ukraine has pounded Russian refineries, forcing Moscow to ban diesel exports to global markets. Iran and its Houthi allies have also attacked refineries in the Middle East, further constraining fuel supplies.

Trump faces mounting political pressure to lower fuel prices ahead of the November midterm elections. Republicans confront competitive races in conservative strongholds like Iowa, where farmers feel the pinch of high diesel prices.

Technologies

AI is Changing How Lawyers Work — and Putting the Billable Hour Under Pressure

AI is reshaping the legal industry by reducing the time needed for routine tasks, challenging the traditional billable hour model, and changing how lawyers learn and practice.

Artificial intelligence is now used by almost 90% of legal professionals in the U.K. and Ireland, and it’s putting one of the profession’s oldest conventions — the billable hour — under the microscope. That’s according to legal software company Clio’s U.K. & Ireland Legal Insights Report 2026.

It found that among firms using AI, almost 80% said they can handle more work without increasing resources, while over 70% said it cut costs by absorbing administrative work once done by support staff.

As a result, AI is challenging some of the assumptions on which the legal profession was built, forcing firms to reevaluate how their lawyers spend their time, how they charge for it and how new lawyers learn the ropes. You can’t charge 16 hours for something that takes 16 secondsNick Rowles-DaviesLexolent Some of the U.K.’s biggest firms are already putting this into practice.

A&O Shearman has worked with legal AI company Harvey to develop artificial intelligence agents for tasks, including reviewing loan agreements and analyzing regulatory filings, which it says can complete in minutes work that previously took several hours. Slaughter and May, meanwhile, has rolled out Harvey across all practice areas this year, including for regulatory research and document analysis.

Billable hour pressure The billable hour is central to the business model of many law firms, but when AI significantly reduces the time lawyers spend sifting through and drafting documents, the economics are no longer so straightforward. “You can’t charge 16 hours for something that takes 16 seconds,” Nick Rowles-Davies, founder and CEO of legal finance fund Lexolent, based in London and Dubai, told CNBC.

About one in five firms that have widely adopted AI report difficulty meeting billable-hour targets, according to Clio’s report. Globally, senior legal leaders expect the share of work charged by the hour to fall from 72% to 44% over the next two to three years, according to a Deloitte survey.

Routine work is the most exposed, Rowles-Davies said. “If you’ve got standard documents and you’re just putting in detail, then clearly that’s an automatic process.” But complex legal work still requires human judgment, he added, particularly when interpreting AI output and determining the right strategy for a client.

Lawyers [are] telling us that their day is getting betterJoshua LenonClio

AI and workloads

Whether AI efficiencies ultimately make lawyers’ working lives better may depend on what firms do with the time they get back. Clio’s report found that 51% of legal professionals work evenings, but only 32% want to, while 22% work weekends compared with 11% who would choose to.

Joshua Lenon, Clio’s New York-based lawyer-in-residence, believes some lawyers are already seeing the benefits. “Lawyers [are] telling us that their day is getting better,” Lenon told CNBC, as AI becomes more commonplace.

“People are really looking at these tools and saying, ‘This is making work better.’”

Technologies

Trump’s diesel agreement with Putin accused of contradicting Russia sanctions law

Ukraine President Volodymyr Zelenskyy said in a searing statement that the U.S. easing sanctions on Moscow “plays into Russia’s hands.”

President Donald Trump’s Friday announcement that Russia will supply diesel fuel to the global market marked an apparent pivot from recent efforts to pressure Moscow to end the Ukraine war by targeting Russian energy exports.

Trump claimed the move, unveiled with less than a month left in an affordability-focused midterm election, would swiftly bring down record-high diesel prices.

But commentators and critics were quick to highlight contradictions between the new policy and prior efforts by the U.S. to clamp down on Russian oil sales.

Those efforts most recently included the enactment of the Lindsey O. Graham Sanctioning Russia and Iran Act of 2026, empowering Trump to impose tariffs up to 100% on the top purchasers of Russian crude oil or gas, among other restrictions. Trump signed the bill into law just three weeks ago.

“Congress just passed a law giving Trump the power to impose new tariffs on major buyers of Russian oil & gas,” Scott Lincicome, vice president of the libertarian Cato Institute, said on X after Trump’s Friday announcement.

“Can America tariff America?” he quipped.

Sen. Richard Blumenthal, D-Conn., a member of the Senate Ukraine Caucus, accused Trump’s latest move of being “directly contrary to Congress’s intent in our bipartisan sanctions bill.”

Peter Harrell, visiting scholar at Georgetown University Law Center’s Institute of International Economic Law, in an X post said that the relaxation of Russian diesel restrictions “pretty much proves the point that the Graham Russia Bill was not going to force the Trump Administration to increase economic pressure on Moscow.”

Some of the criticism crossed party lines.

“Through the Lindsey O. Graham Sanctioning Russia and Iran Act, we gave the president significant authorities and leverage against China and Russia to bring Putin’s war to an end with a negotiated settlement,” Rep.

Michael McCaul, R-Texas, said in an X post. “Unfortunately, while I understand the desire to bring down diesel prices, I am concerned the lifting of sanctions on Russian oil will only fund the Kremlin’s war machine—emboldening more violence and destruction, as we have seen in recent days,” McCaul said.

The White House did not immediately respond to CNBC’s questions about the diesel agreement with Russia.

Less than a year earlier, the Trump administration slapped sanctions on multiple Russian oil companies in response to what it called “Russia’s lack of serious commitment to a peace process to end the war in Ukraine.”

Trump also had previously slammed NATO allies for continuing to buy Russian oil. In a September 2025 Truth Social post, he wrote, “the purchase of Russian Oil, by some, has been shocking! It greatly weakens your negotiating position, and bargaining power, over Russia.”

Later that month, Trump again harangued world leaders for doing business with Russia.

“They’re funding the war against themselves. Who the hell ever heard of that one?” he said in a speech at the United Nations General Assembly. “They can’t be doing what they’re doing. They’re buying oil and gas from Russia while they’re fighting Russia.”

Trump announced the diesel deal in a Truth Social post Friday afternoon after what he described as a “highly successful discussion” with Russian President Vladimir Putin.

Under the agreement, Russia will immediately supply more than 300,000 tons of diesel, then another 500,000 tons in November, followed by 1 million tons “immediately thereafter” and 3 million more depending on refinery conditions, Trump wrote.

The Treasury Department soon after said that Trump directed the Office of Foreign Assets Control to immediately issue a “temporary general license to allow the supply of Russian diesel to the global market.” OFAC specified that the sanctioned transactions will be authorized for about six months, until April 7.

Russia seemed to celebrate the move. “Russia-US cooperation on diesel and energy will benefit the world,” an X account associated with Putin’s economic envoy Kirill Dmitriev said in response to the announcement.

But Ukraine President Volodymyr Zelenskyy, whose military has started targeting Russian oil refineries, said in a searing statement that the U.S. easing sanctions on Moscow “plays into Russia’s hands.”

“Any easing of sanctions against Russia without a clear and lasting de-escalation agreement with Russia is an obvious weakness,” Zelenskyy said. “Allowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.”

“We count on America’s fair support for our defense of life, for our defense of people in Ukraine – and on the United States having a correspondingly strong conversation with Russia,” he said.

“A strong one, not a weak one,” he added.

Trump thanked Putin later Friday afternoon for enabling “massive amounts of oil” to come to the U.S.

“We need oil for the world, and this is diesel, which is what we need, so we’re very happy to get it,” Trump told reporters before heading to Syracuse, New York.

The Trump administration has previously eased some Russian energy sanctions temporarily, though more narrowly than Friday’s announcement.

Earlier this year, in an attempt to stabilize markets after the start of the Iran war, the Trump administration issued limited, 30-day waivers allowing countries to buy sanctioned Russian oil that was already in transit.

But some interpreted the latest move as a more significant step.

“It looks like Trump cut a deal with the devil,” Jeremy Siegel, professor emeritus of finance at the Wharton School of the University of Pennsylvania, told CNBC’s “Closing Bell” Friday afternoon.

“It’s not a permanent solution at all. It’s sort of a short-term Band Aid,” Siegel said. “And cutting back on or eliminating sanctions on Russia for the invasion in Ukraine, I think, is a very unfortunate consequence.”