Technologies
I Left My Heart Container in Nintendo’s San Francisco Store
Nintendo’s First West Coast Store is a Warp Pipe to Whimsy and Delightful Gamer Decor.
I’m in a group of adults slowly descending a staircase in a brightly lit white store, small gasps of joy escaping our mouths as walls of smiling squid toys come into view. Our tour guide is wrapping up his tour, and as he rattles off his last fact, he eyes the crowd. “Think you guys are ready to shop?” My reply echoes the words of former Nintendo Chief Operating Officer Reggie Fils-AimĂ© when he tested the Wii Board at E3 2007: My body is ready.
Japanese gaming giant Nintendo opened its first-ever West Coast store in San Francisco on Thursday — the second in the US after its New York City storefront. While it stocks lots of company merch featuring the company’s most iconic characters like Mario, Peach, Link, Zelda and way too many Pokemon, its website alludes to future events like those held at its other stores.
A few days earlier, CNET was treated to a first-hand look at all the new goodies and gadgets awaiting fans in San Francisco.Â
Inside the store
Set at the intersection of Geary and Powell in San Francisco’s Union Square neighborhood, the first thing you notice is the parade of Nintendo characters lining the store’s windows, with Mario leading the congregation to the main doors. Upon entering the store, you’re greeted by the clean, white aesthetic that the Nintendo brand is known for.Â
“We want [Nintendo San Francisco] to be much more than just a store,” said Nintendo Senior Regional General Manager PJ Sadler, a manager of the NYC Nintendo store who led the tour of the new location. “We want it to be an immersive experience, we want to immerse you in our characters, with our world.”
In that spirit, a Nintendo store associate told me several Pikmin figurines were hidden throughout the store for guests to find. (I counted five; they told me there were still a few more.)
There are the requisite store exclusives, the items you can find only at the San Francisco location that set it apart from its NYC counterpart — namely, the SF-branded water bottles, T-shirts, and hoodies that say “Nintendo San Francisco.” I found those designs a little lackluster and rather sterile; I was hoping to see a little more San Francisco flair. New York City once had a collection in kanji, for example. But at least you can also find the Nintendo character parade motif adorning other San Francisco souvenirs, including exclusive minifigures and bags. Sadler noted that any products with a red Nintendo square logo indicate they can be bought only in the Nintendo US locations, either in San Francisco or New York (there were no unique marks for SF exclusives).Â
Also on the ground floor was a section dedicated to actual gaming equipment, including an area where customers can put together their own Nintendo Switch OLED with their choice of colored Joy-Cons and docks. (Nintendo representatives were very coy about what, if anything, would be happening at the store for the upcoming launch of the Nintendo Switch 2 on June 5.) Among the other controllers and accessories was a shelf of Nintendo Alarmo clocks, the company’s big surprise hardware launch of 2024, waiting to be taken home.Â
Downstairs is where they had the “big guns,” so to speak, or at least the Master Swords. Similar to Nintendo’s New York store, there are dedicated areas for Splatoon and Legend of Zelda, as well as Pikmin, Kirby, and Pokemon. There was also a giant projector screen for watching shoppers play games, alongside a giant wall of Amiibo with harder-to-find figures such as Sora from Super Smash Bros and Kingdom Hearts.Â
A sales associate kindly walked me through a kiosk where visitors can check in daily for Nintendo Platinum Points, which can be used for My Nintendo Rewards in the Nintendo eShop. “I just moved into a new place, so I’ve been stocking up on Animal Crossing coasters,” the associate confided.
Cozy merch forever
Though it’s been a while since I’ve been to the New York store, reconnaissance from friends and TikTok confirmed that a big theme for NY is Pokemon, featuring an almost life-size Pokemon Center where herds of Pikachu frolic on the shelves.Â
While Pokemon has a presence in the San Francisco counterpart (I almost walked away with a Psyduck backpack), there seems to be a greater dedication to more twee, cozy series such as Animal Crossing and Pikmin, as well as adorably subtle game decor in general.
The Animal Crossing corner featured a slew of home goods, such as an adorable cottage-core coffee grinder branded with “The Roost,” the in-game cafe headed by character Brewster the Pigeon, with a matching cup and saucer set. Other kitchen goods like an apron, glass jar set and oven mitt elicited a few squeals from me and another sales associate, who kindly pointed out the equally kawaii Animal Crossing stationery with stickers, sticky notes, notepads and character-themed pens.
Downstairs in the Legend of Zelda section, I was taken with the Zelda Fairy collection, particularly a large faux leather tote purse and fairy-themed wallets with iridescent flourishes. Lovely golden Heart Container-shaped accessories, of which not nearly enough found their way into my shopping bag, framed the scene.Â
Down the line, rows of enamel Kirby keychains and plush Waddle-Dees eyed me hopefully from their perches while a tower of Pikmin blind boxes and flower bud vases (successfully) tempted me from over my shoulder.Â
Price-wise, I was pleasantly surprised that most items weren’t egregiously expensive and more similar to pricing you’d find at a theme park. I’d expected the aforementioned coffee grinder to be somewhere around $70, but it was priced at $40. Similarly, many of the more intricately designed wallets and bags were at the $35 price or under. Pikmin blind boxes were $10. But there were still outliers — a sleek Team Rocket anorak was marked at $120, for example.
Why San Francisco? Why now?
Before 2025, Nintendo had four official stores around the world: three in Japan (Kyoto, Tokyo and Osaka) and one in the US (New York). Now, San Francisco marks its fifth retail location selling merch directly to fans.
The San Francisco store’s opening comes at a pivotal time for the city’s downtown economy. Retail vacancies in San Francisco have hit record highs since the outbreak of the COVID-19 pandemic, with a number of flagship stores shutting down, including the Westfield San Francisco Centre and Macy’s, the former epicenter of the city’s Union Square shopping area.Â
When Nintendo announced the official opening plans for the store in May 2024, then-Mayor London Breed posted on X, “We’re excited for San Francisco’s future and look forward to welcoming this iconic brand to our City.”
Supervisor Danny Sauter, who represents San Francisco’s District 3, which includes Union Square, told KQED in March, “The narrative on San Francisco is starting to shiftâŠ[p]eople are willing to take a chance on San Francisco again, and it’s remarkable how that was not the case six months ago.”
Whatever the city’s reputation, fan response has been immense, with “Warp Pipe Pass” shopping visit reservations for opening week sold out in minutes, continuing on into the Memorial Day weekend. Locals have been peeking into the windows and taking pictures as soon as the signage went up. Reddit user CaterpillarFederal43 posted a picture in the San Francisco subreddit in April 2025 with his dogs in costume, noting he visits every day for a chance to use StreetPass (a peer-to-peer feature on the Nintendo 3DS) with fellow fans.
End credits
San Francisco has a legacy of gaming culture, from the former Walk of Game to the annual Game Developers Conference held in Moscone Center. Now it has a retail location and event space for one of the biggest gaming companies in the world to welcome fans.
Whether you’re a Nintendo superfan with an Isabelle-patterned sweater vest or a tourist looking for a “gamer-y” souvenir for a relative, the San Francisco Nintendo store looks like a perfect place to spend all your rupees and bells. Just watch out for mischievous Pikmin along the way.
Nintendo Store Levels Up in San Francisco: A First Look Inside the Ultimate Fan Experience
Technologies
Kremlin Confirms Putin Transmitted Iran’s War Resolution Plan to Trump
The Kremlin says Putin relayed Iran’s proposal for ending the war to Trump, while Trump announced a Russian diesel supply deal that drew sharp criticism from Zelenskyy.
Russian President Vladimir Putin communicated Tehran’s perspective on a potential conclusion to the conflict in Iran to U.S. President Donald Trump, according to Russian state media reports on Saturday.
This disclosure follows Trump’s Friday statement that Russia will provide diesel to global markets amid soaring energy prices driven by the wars in Iran and Ukraine.
Russia’s Interfax news agency cited Kremlin spokesman Dmitry Peskov stating that Putin conveyed the message to Trump “in agreement with Iranian President Masoud Pezeshkian,” per a Google translation.
Additional Russian media accounts indicate Putin spoke with Trump by phone after meeting Pezeshkian on the margins of a summit in Turkmenistan.
Interfax did not detail the specifics of how Iran envisions the war â which erupted on Feb. 28 with U.S. and Israeli airstrikes on Iranian targets â reaching an end.
The White House did not immediately respond to Verum’s emailed request to confirm the reported conversation between Putin and Trump.
Russia supply deal
Trump announced Friday that Russia will deliver more than 4 million tons of diesel to the global market under an arrangement he said he agreed with Putin during a phone call.
Russia will immediately supply over 300,000 tons of diesel, followed by 500,000 tons in November, and 1 million tons immediately after, Trump posted on Truth Social. Moscow will then provide another 3 million tons of diesel contingent on the condition of Russia’s refineries, Trump added.
The Treasury Department temporarily waived sanctions on Russian diesel through April 2027 under a general license issued Friday.
Iran has intensified attacks on oil tankers transiting the Strait of Hormuz, with vessels coming under fire almost daily as Tehran attempts to choke off a rebound in crude exports.
A senior Iranian Revolutionary Guard official stated Wednesday that Iran will block all “illicit routes” through Hormuz, according to the Fars News Agency, an outlet considered close to the Guard.
The surge in tanker attacks coincides with crude oil exports from the Middle East rebounding in September to prewar levels, largely because the U.S. military escorted ships through Hormuz along Oman’s coast.
An interim agreement signed in June between the U.S. and Iran to pause hostilities to allow for negotiations quickly collapsed.
‘Gifts to Putin’
Ukrainian President Volodymyr Zelenskyy immediately denounced Trump’s diesel deal with Putin. Ukraine’s leader warned that easing sanctions without a commitment from Russia to de-escalate the war will only prolong it.
“Gifts to Putin will not bring peace or any benefit to the civilized world,” Zelenskyy said in a social media post. “Russia will ‘repay’ the diesel with further terror and perfidy. Allowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.”
Diesel prices have surged worldwide as Ukraine has pounded Russian refineries, forcing Moscow to ban diesel exports to global markets. Iran and its Houthi allies have also attacked refineries in the Middle East, further constraining fuel supplies.
Trump faces mounting political pressure to lower fuel prices ahead of the November midterm elections. Republicans confront competitive races in conservative strongholds like Iowa, where farmers feel the pinch of high diesel prices.
Technologies
AI is Changing How Lawyers Work â and Putting the Billable Hour Under Pressure
AI is reshaping the legal industry by reducing the time needed for routine tasks, challenging the traditional billable hour model, and changing how lawyers learn and practice.
Artificial intelligence is now used by almost 90% of legal professionals in the U.K. and Ireland, and itâs putting one of the professionâs oldest conventions â the billable hour â under the microscope. Thatâs according to legal software company Clioâs U.K. & Ireland Legal Insights Report 2026.
It found that among firms using AI, almost 80% said they can handle more work without increasing resources, while over 70% said it cut costs by absorbing administrative work once done by support staff.
As a result, AI is challenging some of the assumptions on which the legal profession was built, forcing firms to reevaluate how their lawyers spend their time, how they charge for it and how new lawyers learn the ropes. You canât charge 16 hours for something that takes 16 secondsNick Rowles-DaviesLexolent Some of the U.K.âs biggest firms are already putting this into practice.
A&O Shearman has worked with legal AI company Harvey to develop artificial intelligence agents for tasks, including reviewing loan agreements and analyzing regulatory filings, which it says can complete in minutes work that previously took several hours. Slaughter and May, meanwhile, has rolled out Harvey across all practice areas this year, including for regulatory research and document analysis.
Billable hour pressure The billable hour is central to the business model of many law firms, but when AI significantly reduces the time lawyers spend sifting through and drafting documents, the economics are no longer so straightforward. âYou canât charge 16 hours for something that takes 16 seconds,â Nick Rowles-Davies, founder and CEO of legal finance fund Lexolent, based in London and Dubai, told CNBC.
About one in five firms that have widely adopted AI report difficulty meeting billable-hour targets, according to Clioâs report. Globally, senior legal leaders expect the share of work charged by the hour to fall from 72% to 44% over the next two to three years, according to a Deloitte survey.
Routine work is the most exposed, Rowles-Davies said. âIf youâve got standard documents and youâre just putting in detail, then clearly thatâs an automatic process.â But complex legal work still requires human judgment, he added, particularly when interpreting AI output and determining the right strategy for a client.
Lawyers [are] telling us that their day is getting betterJoshua LenonClio
AI and workloads
Whether AI efficiencies ultimately make lawyersâ working lives better may depend on what firms do with the time they get back. Clioâs report found that 51% of legal professionals work evenings, but only 32% want to, while 22% work weekends compared with 11% who would choose to.
Joshua Lenon, Clioâs New York-based lawyer-in-residence, believes some lawyers are already seeing the benefits. âLawyers [are] telling us that their day is getting better,â Lenon told CNBC, as AI becomes more commonplace.
âPeople are really looking at these tools and saying, âThis is making work better.ââ
Technologies
Trump’s diesel agreement with Putin accused of contradicting Russia sanctions law
Ukraine President Volodymyr Zelenskyy said in a searing statement that the U.S. easing sanctions on Moscow “plays into Russia’s hands.”
President Donald Trumpâs Friday announcement that Russia will supply diesel fuel to the global market marked an apparent pivot from recent efforts to pressure Moscow to end the Ukraine war by targeting Russian energy exports.
Trump claimed the move, unveiled with less than a month left in an affordability-focused midterm election, would swiftly bring down record-high diesel prices.
But commentators and critics were quick to highlight contradictions between the new policy and prior efforts by the U.S. to clamp down on Russian oil sales.
Those efforts most recently included the enactment of the Lindsey O. Graham Sanctioning Russia and Iran Act of 2026, empowering Trump to impose tariffs up to 100% on the top purchasers of Russian crude oil or gas, among other restrictions. Trump signed the bill into law just three weeks ago.
âCongress just passed a law giving Trump the power to impose new tariffs on major buyers of Russian oil & gas,â Scott Lincicome, vice president of the libertarian Cato Institute, said on X after Trumpâs Friday announcement.
âCan America tariff America?â he quipped.
Sen. Richard Blumenthal, D-Conn., a member of the Senate Ukraine Caucus, accused Trumpâs latest move of being âdirectly contrary to Congressâs intent in our bipartisan sanctions bill.â
Peter Harrell, visiting scholar at Georgetown University Law Centerâs Institute of International Economic Law, in an X post said that the relaxation of Russian diesel restrictions âpretty much proves the point that the Graham Russia Bill was not going to force the Trump Administration to increase economic pressure on Moscow.â
Some of the criticism crossed party lines.
âThrough the Lindsey O. Graham Sanctioning Russia and Iran Act, we gave the president significant authorities and leverage against China and Russia to bring Putinâs war to an end with a negotiated settlement,â Rep.
Michael McCaul, R-Texas, said in an X post. âUnfortunately, while I understand the desire to bring down diesel prices, I am concerned the lifting of sanctions on Russian oil will only fund the Kremlinâs war machineâemboldening more violence and destruction, as we have seen in recent days,â McCaul said.
The White House did not immediately respond to CNBCâs questions about the diesel agreement with Russia.
Less than a year earlier, the Trump administration slapped sanctions on multiple Russian oil companies in response to what it called âRussiaâs lack of serious commitment to a peace process to end the war in Ukraine.â
Trump also had previously slammed NATO allies for continuing to buy Russian oil. In a September 2025 Truth Social post, he wrote, âthe purchase of Russian Oil, by some, has been shocking! It greatly weakens your negotiating position, and bargaining power, over Russia.â
Later that month, Trump again harangued world leaders for doing business with Russia.
âTheyâre funding the war against themselves. Who the hell ever heard of that one?â he said in a speech at the United Nations General Assembly. âThey canât be doing what theyâre doing. Theyâre buying oil and gas from Russia while theyâre fighting Russia.â
Trump announced the diesel deal in a Truth Social post Friday afternoon after what he described as a âhighly successful discussionâ with Russian President Vladimir Putin.
Under the agreement, Russia will immediately supply more than 300,000 tons of diesel, then another 500,000 tons in November, followed by 1 million tons âimmediately thereafterâ and 3 million more depending on refinery conditions, Trump wrote.
The Treasury Department soon after said that Trump directed the Office of Foreign Assets Control to immediately issue a âtemporary general license to allow the supply of Russian diesel to the global market.â OFAC specified that the sanctioned transactions will be authorized for about six months, until April 7.
Russia seemed to celebrate the move. âRussia-US cooperation on diesel and energy will benefit the world,â an X account associated with Putinâs economic envoy Kirill Dmitriev said in response to the announcement.
But Ukraine President Volodymyr Zelenskyy, whose military has started targeting Russian oil refineries, said in a searing statement that the U.S. easing sanctions on Moscow âplays into Russiaâs hands.â
âAny easing of sanctions against Russia without a clear and lasting de-escalation agreement with Russia is an obvious weakness,â Zelenskyy said. âAllowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.â
âWe count on Americaâs fair support for our defense of life, for our defense of people in Ukraine â and on the United States having a correspondingly strong conversation with Russia,â he said.
âA strong one, not a weak one,â he added.
Trump thanked Putin later Friday afternoon for enabling âmassive amounts of oilâ to come to the U.S.
âWe need oil for the world, and this is diesel, which is what we need, so weâre very happy to get it,â Trump told reporters before heading to Syracuse, New York.
The Trump administration has previously eased some Russian energy sanctions temporarily, though more narrowly than Fridayâs announcement.
Earlier this year, in an attempt to stabilize markets after the start of the Iran war, the Trump administration issued limited, 30-day waivers allowing countries to buy sanctioned Russian oil that was already in transit.
But some interpreted the latest move as a more significant step.
âIt looks like Trump cut a deal with the devil,â Jeremy Siegel, professor emeritus of finance at the Wharton School of the University of Pennsylvania, told CNBCâs âClosing Bellâ Friday afternoon.
âItâs not a permanent solution at all. Itâs sort of a short-term Band Aid,â Siegel said. âAnd cutting back on or eliminating sanctions on Russia for the invasion in Ukraine, I think, is a very unfortunate consequence.â
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