Technologies

Jamie Lee Curtis Celebrates Meta’s Removal of Fake AI Ad: ‘Shame Has Its Value’

The video showed the «Halloween» legend hawking something she «didn’t authorize, agree to or endorse.»

Jamie Lee Curtis went straight to the top, and it worked.

The legendary star of the «Halloween» movie franchise managed to get an AI-generated ad showing her likeness removed after sending a public message to Mark Zuckerberg, CEO of Meta. The ad had used Curtis’ likeness to promote «some bullshit that I didn’t authorize, agree to or endorse,» Curtis wrote in the DM to Zuckerberg, whose company owns Facebook, Instagram and Threads, among other properties.

The fake AI commercial used footage from an actual interview Curtis did with MSNBC’s Stephanie Ruhle about the deadly Pacific Palisades fires earlier this year. The ad, which had been circulating on Instagram for months, showed a likeness of Curtis advertising a dental product, the Los Angeles Times reported.

In an Instagram post directly addressing Zuckerberg on Monday, Curtis said, «If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth.»

A representative for Meta did not immediately respond to a request for comment.

Variety reported that Meta spokesperson Andy Stone said the ads violated Meta’s policies «and have been removed.»

Curtis celebrated via Instagram: «IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE! THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!»

Taylor Swift, Tom Hanks have been victims

The Curtis incident is only the latest in the growing issue of AI being used to hijack celebrities’ likenesses for various purposes. Earlier this year, award-winning actor Scarlett Johansson warned about the «immediate future of humanity at large» after a deepfake video using her likeness went viral.

Deepfakes are created using audio and visual samples of real people to create realistic-looking photos and videos (see our explainer here). This particular video used the likenesses of Johansson and other Jewish celebs such as Jerry Seinfeld and Drake protesting Kanye West for trying to sell T-shirts featuring the swastika symbol on his Yeezy website.

Another deepfake falsely showed superstar quarterback Patrick Mahomes trashing himself after a blowout defeat in the 2025 Super Bowl. One from 2023 falsely showed actor Tom Hanks promoting a dental plan. And during the 2024 presidential election campaign, superstar singer Taylor Swift chastised then-candidate Donald Trump for posting a deepfake that purportedly showed Swift supporting his run for office.

Technologies

Apple Watch Ultra 3 Preorders: Upgrade to Apple’s New Rugged Smartwatch

Technologies

Apple Watch SE 3 Preorders: When You Can Get Your Hands on One and How to Save

Technologies

The Apple Watch Series 11 Brings High Blood Pressure Alerts

Apple’s newest flagship watch can detect possible signs of hypertension.

The Apple Watch Series 11 made its debut at Apple’s «awe dropping» event in Cupertino, California, on Tuesday, vying for a spot on your wrist with a mix of fresh updates including new hypertension notifications, sleep score analysis, 5G connectivity and increased battery life.

With a decade of upgrades and refinements, the Series 11 represents a big move for Apple as it leans further into its health and fitness features across its Apple Watch lineup. Alongside the Series 11, Apple also unveiled the Apple Watch Ultra 3 and Apple Watch SE 3, along with the new iPhone 17 lineup (including the brand new iPhone Air), and the latest generation of AirPods (Pro 3).

Both the Series 11 and the new Ultra 3 will ship with WatchOS 26, which Apple previewed at the Worldwide Developers Conference in June. The update brings a cleaner «liquid glass» UI, live translation for text messages, a redesigned Notes app for your wrist and Workout Buddy; Apple’s new AI-powered companion that offers real-time motivation based on your personal metrics during certain workouts.

Pricing and availability

The Apple Watch Series 11 is available for preorder now and will hit stores on September 19. Pricing starts at $399 (£369, AU$679) for the 42mm aluminum Wi-Fi model, while the LTE version of the same watch runs $499. The titanium LTE version of the 42mm model is priced at $699.

New health features

The biggest addition is a feature that can notify you when you’re showing signs of hypertension or high blood pressure. The Apple Watch will send alerts if it notices consistent patterns over a 30-day period that could warrant a follow-up with a doctor, and then allow users to log their blood pressure on the Health app (from a cuff) to confirm.

Another health upgrade is the new Sleep Score, which grades your sleep session on a scale of 1 to 100 or low to excellent. The watch doesn’t just hand you a number with no context; it breaks down your score and shows you factors that may be contributing like bedtime, sleep interruptions and duration, highlighting specific factors that may have impacted your sleep.

Design updates

Visually, the Series 11 looks much like the Series 10, with the same thin profile and edge-to-edge display. But there’s a subtle, practical upgrade: the aluminum model now uses stronger, more scratch-resistant glass, making it more durable for everyday wear.

Connectivity and battery

For the first time, the LTE model of the Series 11 supports 5G connectivity, which Apple says is not only faster but also more efficient at conserving battery life when in use.

Battery life has also received a bump. The Series 11 now promises up to 24 hours on a charge, compared to the 18 hours of the Series 10. Apple tends to be conservative with its battery claims. In real-world use, we may see it stretch beyond the official promise as I’ve consistently been able to stretch out the Series 10 claim to almost 30 hours.

This is a developing story. Follow all of CNET’s 2025 Apple Event coverage for live updates, hands-on impressions, and more announcements as they’re revealed.