Connect with us

Technologies

Adobe and LinkedIn Are Teaming Up to Help Creators Verify Images’ Authenticity

The partnership allows the new Adobe content authenticity app to verify that a creator is who they say they are.

Adobe’s next step forward in its content authenticity efforts is here. The Adobe content authenticity app is now in public beta, available for anyone to try. With the app, you can attach content credentials to all your digital images and photos. 

Content credentials are a kind of invisible digital signature that’s added after a project is finished. Right now, you can add them to images, with support for videos and audio coming soon. Besides your name, content credentials can include your social media handles, personal website and can disclose any AI usage. You can also use these credentials to signify that you don’t want your work to be used to train AI models.

One of the best parts about the app is that you don’t need a Creative Cloud subscription to use it. So even if you don’t want to pay for Adobe programs, you can quickly sign up for a free Adobe account and use the app to create content credentials and apply them to your digital work. 

Creators who post their work online know that it’s all too easy for people to steal, misattribute or erase the original creator from a piece of work. That’s where the new partnership with LinkedIn comes in to give content credentials a little more security. 

Currently, LinkedIn offers three types of verifications on its platform: identity, workplace and educational. You likely already have at least one if you’re a semiregular LinkedIn user. You can get a workplace verification by using your work email, or you can get an identity verification using a form of government-issued ID. LinkedIn’s new «Verified on LinkedIn» program will help people use these verifications in other corners of the internet. If you’re verified on LinkedIn, those credentials will appear in your Adobe content credentials account. You’ll also be able to apply your LinkedIn verifications on TrustRadius, G2 and UserTesting.

«Using Verified on LinkedIn, users will be able to use the verifications they’ve completed on LinkedIn to show who they are across the different online platforms they use, boosting trust, confidence and credibility,» Oscar Rodriguez, vice president of trust at LinkedIn, said in a statement.

When you’re inside the content authenticity app, you can batch apply credentials to up to 50 images at a time — a highly requested feature that came out of the private beta, Andy Parsons, senior director of content authenticity at Adobe, told CNET in an interview. You can also use the content credentials app to inspect tags added to other images. The content credential browser extension is also available, if you want the ability to view credentials wherever you scroll online.

Content provenance, or how we know where a piece of content originates, is more important than ever in the age of AI. The content credential app is the result of Adobe’s involvement with a larger group called the Coalition for Content Provenance and Authenticity, or C2PA. The group advocates for an open technical standard to help people easily see where an image, video or another piece of content came from. Other members include Google, Meta and OpenAI — all heavyweights in the generative AI market. LinkedIn is now also joining, but its parent company, Microsoft, is a longtime member. 

For more, check out our hands-on testing of the new Photoshop iPhone app and the fight between Adobe and creators over the future of AI.

Technologies

How Much Energy Do Your AI Prompts Consume? Google Just Shared Its Gemini Numbers

Current measurements of AI’s impact aren’t telling the full story. Google has offered a new method it hopes to standardize.

The explosion of AI tools worldwide is increasing exponentially, but the companies that make these tools often don’t express their environmental impact in detail. 

Google has just released a technical paper detailing measurements for energy, emissions and water use of its Gemini AI prompts. The impact of a single prompt is, it says, minuscule. According to its methodology for measuring AI’s impact, a single prompt’s energy consumption is about the equivalent of watching TV for less than 9 seconds. 

That’s quite in a single serving, except when you consider the variety of chatbots being used, with billions of prompts easily sent every day. 

On the more positive side of progress, the technology behind these prompts has become more efficient. Over the past 12 months, the energy of a single Gemini text prompt has been reduced by 33x, and the total carbon footprint has been reduced by 44x, Google says. According to the tech giant, that’s not unsubstantial, and it’s a momentum that will need to be maintained going forward.

Google did not immediately respond to CNET’s request for further comment.

Google’s calculation method considers much more

The typical calculation for the energy cost of an AI prompt ends at the active machine it’s been run on, which shows a much smaller per-prompt footprint. But Google’s method for measuring the impact of a prompt purportedly spans a much wider range of factors that paint a clearer picture, including full-system dynamic power, idle machines, data center overhead, water consumption and more.

For comparison, it’s estimated that only using the active TPU and GPU consumption, a single Gemini prompt uses 0.10 watt-hours of energy, 0.12 milliliters of water and emits 0.02 grams of carbon dioxide equivalent. This is a promising number, but Google’s wider methodology tells a different story. With more considerations in place, a Gemini text prompt uses 0.24Wh of energy, 0.26mL of water and emits 0.03 gCO2e — around double across the board. 

Will new efficiencies keep up with AI use?

Through a multilayered series of efficiencies, Google is continually working on ways to make AI’s impact less burdensome, from more efficient model architectures and data centers to custom hardware. 

With smarter models, use cases and tools emerging daily, those efficiencies will be critical as we immerse ourselves deeper in this AI reality. 

For more, you should stop using ChatGPT for these things.

Continue Reading

Technologies

Vivo Launches Mixed-Reality Headset, an Apple Vision Pro Competitor

Vivo Vision has many of the same design elements as Apple’s VR/AR, but is only available in China, for now.

Look-alikes of Apple products often pop up in China, and mixed-reality headsets have now joined the party. Chinese smartphone maker Vivo has introduced the Vivo Vision, a headset mixing both AR and VR, and it bears many similarities to the Apple Vision Pro.

The company announced the Vivo Vision Discovery Edition at its 30th anniversary celebration in Dongguan, China, saying it’s «the first MR product developed by a smartphone manufacturer in China, positioning Vivo as the first Chinese company to operate within both the smartphone and MR product sectors.»

The Vivo Vision, currently only an in-store experience in mainland China, has a curved glass visor, an aluminum external battery pack and downward-pointing cameras like the Vision Pro. But it also has some differences — an 180-degree panoramic field of view and a much lighter weight at 398 grams (versus the Vision Pro’s 650 grams).

CNET asked Vivo if it plans to sell the Vivo Vision to non-China markets, but the company did not immediately respond.

The Vivo Vision runs on OriginOS Vision, Vivo’s mixed-reality operating system. It supports 3D video recording, spatial photos and audio, and a 120-foot cinematic screen experience. 

The starting cost in China will be $1,395 (converted to US dollars), compared to the Vision Pro at $3,500.

Even if the Vivo Vision came to the consumer market in the US, it might not matter much to Apple’s bottom line. The Vision Pro hasn’t been a big seller, likely because of the price tag. Still, the headset market is expected to grow quickly over the next several years, and Apple is already working on new versions of the Vision Pro, including one that’s more affordable than the original. 

Jon Rettinger, a tech influencer with more than 1.65 million YouTube subscribers, says he’s not overly enthusiastic about VR/AR just yet. «It’s heavy, invasive and without a must-have use case,» Rettinger told CNET. «If the technology can go from goggles to glasses, I think we’ll see a significant rise. But if the current form factors stay, it will always be niche.

The YouTuber loves that the technology exists, but still doesn’t use it. «The honeymoon wore off. Aside from some gaming and content viewing, it’s still cumbersome, and I tend to go back to my laptop,» he said. 

Continue Reading

Technologies

Today’s NYT Strands Hints, Answers and Help for Aug. 22 #537

Here are hints and answers for the NYT Strands puzzle for Aug. 22, No. 537.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle has a fun theme, especially if you have ever read Agatha Christie books or played a few rounds of the board game Clue. If you need hints and answers, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Whodunit?

If that doesn’t help you, here’s a clue: Solve the crime

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

  • REST, POEM, SOUR, SOURS, DIAL, HOLE, VOLE, ROLE, ROLES, VOLES, HOLES, DEEM, GAIT, SAME

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • HEIR, LOVER, RIVAL, SPOUSE, STRANGER, DETECTIVE

Today’s Strands spangram

Today’s Strands spangram is ITSAMYSTERY, with all the answers being characters common to mystery novels. To find it, look for the I that’s the farthest left letter on the top row, and wind down.

Continue Reading

Trending

Copyright © Verum World Media