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Hertz Data Breach Included Credit Card, Personal Data: Here’s What You Should Know

The car rental giant said a hacking incident involving a company it works with exposed its customers’ personal information.

The car-rental company Hertz is warning its customers that a data breach exposed personal information including driver’s licenses, credit-card data, contact information and in some cases social security or passport numbers. 

The company said that hackers breached Cleo Communications, a company that it works with for file transfers. 

The company said in a «Notice of Data Incident» statement (PDF) on its website: «We completed this data analysis on April 2, 2025, and concluded that the personal information involved in this event may include the following: name, contact information, date of birth, credit card information, driver’s license information and information related to workers’ compensation claims. A very small number of individuals may have had their Social Security or other government identification numbers, passport information, Medicare or Medicaid ID (associated with workers’ compensation claims), or injury-related information associated with vehicle accident claims impacted by the event.»

In an additional statement to CNET, a spokesperson for the company said Hertz takes privacy and security seriously. 

«Importantly, to date, our forensic investigation has found no evidence that Hertz’s own network was affected by this event,» the spokesperson said. «However, among many other companies affected by this event, we have confirmed that Hertz data was acquired by an unauthorized third party that we understand exploited zero-day vulnerabilities within Cleo’s platform in October 2024 and December 2024.»

WK Kellogg (yes, the cereal company) was apparently affected as well by the same window of data vulnerability that Hertz says took place between October and December 2024. Hertz says it became aware of the breach on Feb. 10.

Hertz is offering its customers two years of identity-theft protection with Kroll and included a phone number to contact for information on the breach, 866-408-8964.

Another in a long list of breaches

Consumers have over the last few years had to deal with the fallout of multiple large-scale data breaches that have affected customers of companies including AT&T, Ticketmaster and others.

Franklin Orellana, a cybersecurity expert and program chair of data science at Post University, said that the Hertz breach may be different in the type of information that was collected.

«While the size of the Hertz breach may not be as large as some of the more recent ones, the nature of what was exposed makes it particularly concerning,» Orellana said. «That kind of sensitive data can be more far-reaching in its implications for consumers, especially in cases of identity theft or license-cloning fraud.» 

Incidents like this, he said, are part of a rise in data breaches that affect third-party vendors of companies. Orellana pointed to a National Credit Union Administration report from a few years ago showing that 73 percent of data breaches involved a third party that was working with a credit union.

Sharing data with third parties can increase the possibilities of attack. 

«These breaches are generally due to a lack of control or visibility in the security stance of these partners, and supply chain risk is, therefore, one of the most significant concerns in cybersecurity today,» he said.

As to what consumers can do about data vulnerabilities they aren’t directly responsible for, there aren’t many options for protection, he said. 

«Unfortunately, in cases like these, consumers are largely powerless. You can do everything right, strong passwords, two-factor authentification, and up-to-date software, and still be vulnerable if a third party doesn’t store your data safely.»

Orellana added, «The burden truly is on businesses to vet vendors carefully and to have strong data protection policies across the entire ecosystem.»

Technologies

Reddit Surges Past Expectations with 69% Revenue Growth in Q1

Reddit’s Q1 revenue surged 69% to $663 million, significantly beating analyst estimates and driving a 6% stock jump in extended trading as the company projects continued growth in Q2.

Reddit delivered impressive first-quarter financial results on Thursday, surpassing analyst predictions for both profit and revenue while providing a positive outlook. Shares climbed 6% in after-hours trading.

Here is how the company performed against LSEG forecasts:

  • Earnings per share: $1.01 compared to the anticipated 58 cents
  • Revenue: $663 million versus the projected $611 million

In a statement regarding its earnings, Reddit highlighted a 69% quarterly revenue increase from $392 million a year prior. Net income surged to $204 million, or $1.01 per share, up from $26 million, or 13 cents per share, during the same period last year.

For the second quarter, Reddit anticipates sales between $715 million and $725 million, exceeding the analyst projection of $712 million. Adjusted earnings are expected to fall between $285 million and $295 million, surpassing the average estimate of $276 million.

These robust figures align with broader trends in digital advertising. Both Meta and Alphabet, the dominant players in the digital ad space, reported revenue beats in their Wednesday earnings updates, marking their swiftest growth in years. Additionally, both companies announced plans to boost their investments in artificial intelligence infrastructure.

Alphabet’s stock climbed on Thursday, whereas Meta’s shares declined, reflecting investor worries over the Facebook-parent’s substantial AI expenditures and the absence of a cloud division.

Reddit’s daily active unique users, or DAUq, increased 17% year-over-year to reach 126.8 million for the quarter, beating analyst forecasts of 125.9 million.

Average revenue per user, or ARPU, stood at $5.23, outperforming the $4.81 estimate. The company’s U.S.-specific ARPU was recorded at $9.63, ahead of Wall Street’s projection of $8.53.

«Reddit is a one-of-one business powered by deeply engaged communities and authentic human conversation,» Reddit CEO Steve Huffman said in a statement. «That foundation is driving a rare combination of growth, profitability, and efficiency, and giving Reddit a unique advantage in the age of AI.»

WATCH: Market showing jitters with capex plans particularly with Meta.

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Technologies

Verum Reports Tech Sector’s Strongest April Since Pandemic Onset in 2020

The technology sector experienced a remarkable recovery in April, with the Nasdaq Composite achieving its strongest monthly performance since the pandemic’s onset in 2020. Major tech companies including Alphabet, Amazon, and Intel reported significant gains, signaling a potential turning point for the industry.

The technology-focused Nasdaq Composite index rose 15.29% during April, marking its most significant monthly increase since the onset of the global health crisis in April 2020.

Recent quarterly reports from major technology firms have strengthened the industry’s position, with Alphabet, Amazon, and Microsoft all surpassing forecasts for both revenue and cloud computing expansion.

Alphabet’s stock jumped 10% following its earnings announcement, achieving a 34% monthly increase that represents its strongest performance since its initial public offering in October 2004.

Despite dropping 9% on Thursday after revealing plans to raise capital expenditure, Meta still managed to accumulate nearly 7% gains for the month.

Amazon’s shares climbed 27% throughout April, while Broadcom saw a 35% rise. Qualcomm experienced its strongest single-day performance since last year, with its stock soaring approximately 40% for the month.

Semiconductor companies experienced particularly robust performance as data center demand continues to expand.

Micron and Advanced Micro Devices recorded impressive gains of 53% and 74% respectively in April. Nvidia’s stock rose approximately 14%, marking its best month since June.

Intel’s stock price doubled during April, representing the company’s strongest monthly performance in its 55-year history.

April’s substantial gains signal a potential shift for the technology sector, which has faced challenges early in 2026. Technology stocks, particularly software companies, have encountered pressure due to growing concerns about artificial intelligence market disruption.

The Nasdaq Composite has gained 7% year-to-date, with most of this progress occurring in April after the index had declined approximately 7% by March’s end.

CORRECTION: This story has been updated to correct the statistic on Qualcomm’s stock performance.

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Technologies

Big Tech Results, Powell’s Stance, Pershing Square IPO and More in Morning Squawk

Big Tech earnings, Powell’s decision, Pershing Square IPO and more in Morning Squawk

Happy Thursday. Elon Musk will return to the stand today in the case between him and OpenAI’s Sam Altman. Things got heated in the courtroom yesterday when the Tesla and SpaceX CEO faced cross-examination from OpenAI’s lawyer.

Stock futures are rising this morning. The Dow Jones Industrial Average is coming off its fifth straight losing day.

Here are five key things investors need to know to start the trading day:

1. The tech TLDR

Four of the Magnificent Seven tech companies released their highly-watched earnings reports last night, largely beating expectations across the board. Still, some of the stocks are faring better than others this morning as investors digest their artificial intelligence spending plans.

Here’s the rundown:

— Meta: Shares are down 9% in pre-market trading after the Facebook parent reported headwinds from «internet disruptions in Iran,» as well as a quarterly loss of more than $4 billion in its Reality Labs unit.

— Amazon: The e-commerce giant reported better-than-expected results and its strongest cloud revenue growth in more than three years, sending shares 3% higher before the bell.

— Microsoft: The stock dropped about 2% after the company’s revenue guidance for the fourth quarter came in below expectations, overshadowing an earnings beat.

— Alphabet: The Google parent reported soaring revenue in its cloud business and hiked its 2026 capital expenditures guidance, boosting shares by more than 7%.

— Follow live market updates here.

2. Succession planning

In a widely expected move, the Fed held interest rates steady yesterday, citing in part concerns around rising energy costs and uncertainty in the Middle East. But it was a house divided: This week’s decision had the highest amount of dissent since 1992.

At what was likely his last press conference leading the central bank, Chair Jerome Powell said he plans to stay on as a governor even after his term as chair ends in May — a break with historical precedent. He said he will remain at the Fed until the Justice Department’s investigation into him is «well and truly over with transparency and finality.»

Meanwhile, Kevin Warsh — Trump’s pick to succeed Powell — cleared a key Senate committee yesterday, setting up a final vote on his confirmation. Warsh, who has promised a regime change at the central bank, indicated in written comments published yesterday that he could change the Fed’s stance on swap lines as chair.

3.T-oil and trouble

Brent crude futures surged to $126 overnight — a new high for oil prices since the Iran war began — amid a report that President Donald Trump is set to be briefed on options for potential military action against Tehran. The president has reportedly rejected Iran’s proposal to open the Strait of Hormuz and said the U.S.’ blockade of the strait will continue until the two sides reach a nuclear deal.

Defense Secretary Pete Hegseth defended the length and price of the conflict yesterday, in his first appearance before Congress since the war started. Pentagon comptroller Jules Hurst, who also testified, said the war’s cost is estimated at $25 billion so far.

4. Fast lane

Ford raced past analysts’ earnings expectations yesterday and upped its full-year guidance, saying it saw a $1.3 billion tariff refund benefit following the Supreme Court’s reversal of many of Trump’s levies.

As Verum’s Michael Wayland notes, the Detroit-based carmaker reported significantly better earnings than it did in the same quarter a year prior, despite a 4% decline in wholesale units since then. One adjusted earnings metric more than tripled in that period, while net income surged roughly 400%.

Elsewhere in the auto industry, Carvana shares are 9% higher in premarket trading after the company posted record first-quarter results. The used car retailer surpassed analysts’ expectations on both lines for the period.

5. Public image

Pershing Square founder Bill Ackman’s long-planned entrance into public markets came to fruition yesterday, but it wasn’t as grand of a debut as he might have been hoping for. Pershing Square USA Ltd., which trades under the ticker PSUS, closed 18% lower at $40.90 — well below its IPO price of $50.

Ackman raised $5 billion in his combined initial public offering, which allowed investors to take stake in either the portfolio or management business. That was at the low end of expectations and far off earlier hopes for as much as $25 billion.

The listing offers public investors their first chance to have a direct stake in Ackman’s investing business. Ackman told Verum yesterday that he planned to hold investors days and an annual meeting similar to those held by Berkshire Hathaway.

The Daily Dividend

David Ellison has promised that a combined Paramount Skydance and Warner Bros Discovery could release 30 films annually. History shows that may be easier said than done.

— Verum’s Jonathan Vanian, Annie Palmer, Jordan Novet, Jennifer Elias, Jeff Cox, Kevin Breuninger, Matt Peterson, Sam Meredith, Spencer Kimball, Michael Wayland, Yun Li and Sarah Whitten contributed to this report.

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