Technologies
Don’t Buy an iPhone Until You See How Tariffs Could Double the Price. We Do the Math
Apple may spread higher costs across all products and services, says this expert. Here’s how to save if you need a phone.








President Donald Trump backed down from his sweeping «reciprocal tariffs» this week, but he upped the tax on goods from China to 125% and left the 10% tariff on other imports from other countries. Experts say you should expect to pay more for your next iPhone.
Trump announced the 90-day pause on his social media platform for all countries because they didn’t retaliate with their own tariffs. The lone exception was China, where Apple produces most of its products, which has responded to each of Trump’s tariff hikes this year by increasing tariffs on US products. The White House announced a 125% tariff on Wednesday, then clarified on Thursday that this is on top of the 20% tariffs imposed since February, increasing this year’s tariffs on China to 145%.
If Apple passed the China tariff costs on to customers, the iPhone 16 Pro Max with 1TB of storage could increase from $1,599 to nearly $3,600 — assuming that the previously imposed20% tariff was already incorporated into the current price.
That kind of sticker shock would cause many of us to reconsider purchasing a new iPhone, especially amid economic uncertainty. But Apple has ways to offset the impact of tariffs through its services — including its music, news and data plans — according to supply chain expert Joe Hudicka.
«Apple will likely absorb some of the tariff costs up front to keep sticker prices stable, then pass the rest on to consumers gradually through service bundles, device longevity and ecosystem upgrades,» he said. «Consumers will still pay, just not all at once.»
Apple has started to move some of its manufacturing to other countries, including India and Vietnam. Those countries were originally hit with their own «reciprocal tariffs» yesterday — Vietnam with a 46% hike and India a 26% increase — but were among the reprieved. However, they still face the 10% baseline tariff that went into effect last week.
And though experts don’t expect costs to rise on a 1-to-1 basis with tariffs on goods from China — and other countries — you should expect increases. It’s unclear, however, exactly how much of an impact the tariffs will actually have on prices. If rising prices cause demand to plummet, experts note that Apple and other producers could reduce their prices to stay competitive.
If you’re in the market for a new Apple device or an imported gaming system, like the Nintendo Switch 2 or PlayStation 5 Pro, here’s how tariffs could raise prices, and what you should do to prepare.
How much could iPhone prices go up with tariffs? We do the math
If the full cost of tariffs were passed on to shoppers, we’d see a 125% increase in prices on Apple products produced in China. Apple has moved some of its production to other countries, but most iPhones are still manufactured in China.
Here’s how it could affect the cost of an iPhone if the full tariffs were applied:
How could tariffs increase iPhone prices?
Current price | China (125%) | Other country (10%) | |
---|---|---|---|
iPhone 15 (128GB) | $699 | $1,573 | $769 |
iPhone 15 Plus (128GB) | $799 | $1,798 | $879 |
iPhone 16e (128GB) | $599 | $1,348 | $659 |
iPhone 16 (128GB) | $799 | $1,798 | $879 |
iPhone 16 Plus (128GB) | $899 | $2,023 | $989 |
iPhone 16 Pro (128GB) | $999 | $2,248 | $1,099 |
iPhone 16 Pro Max (256GB) | $1,199 | $2,698 | $1,319 |
iPhone 16 Pro Max (1TB) | $1,599 | $3,598 | $1,759 |
But there’s a lot more that goes into the price of an iPhone than simply where it’s manufactured. Apple sources components for its products from a long list of countries, which could face higher tariffs after the pause. And a tariff on goods doesn’t necessarily mean prices will go up by the same amount. If companies want to stay competitive, they could absorb some of the costs to keep their prices lower.
«It won’t be as high as one-to-one in terms of the tariff increases,» said Ryan Reith, group vice president for IDC’s Worldwide Device Tracker suite, which includes mobile phones, tablets and wearables. «The math isn’t as clear cut as that on the tariffs.»
Will other tech products also see price hikes?
Smartphones aren’t the only devices expected to increase prices because of tariffs. Best Buy and Target warned consumers last month to expect higher prices for everything after the latest round of tariffs went into effect. February’s tariff hike had already prompted Acer to announce that it was raising prices on its laptops.
Apple announced a $100 price cut on its new MacBook Air last month, a day after the last round of tariffs took effect. In what was widely viewed as an attempt to persuade Trump to «carve out» an exemption from the latest tariffs, Apple announced in February that it would spend more than $500 billion in the next four years to expand manufacturing operations in the US.
«They already committed $500 billion to US manufacturing, and there was no carve out for Apple,» Patti Brennan, a certified financial planner and CEO of Key Financial, said in an email. «Expect the prices to double for their products.»
However, regardless of the exact amount, expect tariffs on goods from China and other countries to translate into higher prices for consumers. That means the tech you use daily, like imported smartphones, tablets, laptops, TVs and kitchen appliances, could get even more expensive this year.
What’s going on with tariffs?
Trump announced a 10% baseline tariff on all imports plus «reciprocal tariffs» on imports from more than 180 countries on April 2, which he dubbed «Liberation Day.» He’s long touted tariffs as a way to even the trade deficit and raise revenue to offset tax cuts, although many economists say that tariffs could lead to higher prices and may end up hurting the US economy. Stock prices plummeted after Trump’s announcement as markets reacted poorly to the sweeping tariffs.
Trump has taken an especially hard stance on China, which was already subject to tariffs that Trump ordered during his first term in office. He started in February, imposing 20% in tariffs, then announced last week a 34% tariff on goods from China. Earlier this week, he added another 50% tariff before landing yesterday on the 125% tariff against China. China has responded with its own tariffs after each of Trump’s announcements.
Tariffs, in theory, are designed to financially impact other countries because their goods are being taxed. Tariffs are paid by the US company importing the product, and this upcharge is usually — but not always — passed on to the consumer in the form of higher prices.
Should you buy tech now to avoid tariffs later?
If you were planning to buy a new iPhone, gaming console, MacBook or other tech, buying it now could save you money.
But if you don’t have the cash on hand and need to use a credit card or buy now, pay later plan just to avoid tariffs, experts say to make sure you have the money to cover the costs before you start accruing interest. With credit cards’ average interest rates currently more than 20%, the cost of financing a big purchase could quickly wipe out any savings you’d get by buying before prices go up because of tariffs.
«If you finance this expense on a credit card and can’t pay it off in full in one to two months, you’ll likely end up paying way more than a tariff would cost you,» said Alaina Fingal, an accountant, founder of The Organized Money and a CNET Money Expert Review Board member. «I would recommend that you pause on any big purchases until the economy is more stable.»
One way to save on Apple products, even if prices go up, is to buy last year’s model instead of the newest release or a used one.
«Apple has leaned into that with its Certified Refurbished program, much like the auto industry’s used car model,» Hudicka said. «This program helps extend the lifespan of devices, keeping customers in the Apple ecosystem longer while distributing the cost impact over time.»
Technologies
Invincible VS Is a Tag-Team Brawler Packed With Bloody Superhero Carnage
The Invincible franchise is heading to Xbox.

Microsoft’s Xbox Games Showcase had its share of surprises, including a new game from Pokemon developer Game Freak and the ROG Xbox Ally portable handheld. Another surprise is a fighting game featuring characters from the Invincible comic and show.
Invincible VS is a three-versus-three tag fighting game featuring characters from the Invincible universe. The trailer showed several characters from the show, including Invincible, Omni-Man, Atom Eve, Rex Splode, Bulletproof, and two Viltrumites — the powerful alien species Omni-Man and Invincible belong to.
The game itself has a comic book art style to it, but its action is more along the lines of Mortal Kombat. The fighting is very bloody, which is faithful to the comic and show, but no kind of fatalities were shown in the trailer. There are also a couple of familiar settings from the show. While we saw only a handful of characters in this first glimpse of Invincible VS, there is a wealth of heroes and villains that could be added to the game before it launches.
Robert Kirkman’s Invincible
started as a comic in 2003 and ended its run in 2018. In 2021, an animated series based on the comic made its debut on Amazon Prime Video. The show wrapped up its third season in March and has already been renewed for a fourth season.
Skybound Games is publishing Invincible VS with development handled by Quarter Up, an in-house studio led by members of the team that created 2013’s Killer Instinct.
Invincible VS will be released sometime in 2026 for PC and Xbox Series consoles.
Technologies
I Played With the ROG Xbox Ally, the Upcoming Xbox Handheld
The new handheld console was revealed during the Xbox Games Showcase, and I got to spend some time with my hands on it.

Microsoft revealed its long-rumored Xbox handheld console running Windows 11 during the Xbox Games Showcase — two models called the ROG Xbox Ally and ROG Xbox Ally X — and I spent a short time playing around with one soon after.
Unfortunately, I wasn’t allowed to take any pictures or videos of the demo since the hardware we got to test wasn’t final. That became evident when our designated guide had HDMI connection issues with the unit. I was able to play around with the Xbox full-screen experience and the various settings menus and play the beginning minutes of Gears of War Reloaded, which comes out this summer.
The device is quite comfortable to hold, with slightly textured grips. The face buttons, triggers and analog sticks all felt familiar, very similar to what I’m used to on an Xbox controller.
What’s really exciting is that you can download your games, remote play from your Xbox or stream from the cloud, making this more useful than PlayStation’s Portal, which can only stream and play remotely. That’s one of the major benefits of being inside Xbox’s ecosystem: You can play a game on any of its devices, regardless of where you bought it, whether that be Xbox consoles, PC, cloud or this new handheld. This more open-platform approach makes the Xbox Ally closer in spirit to a Steam Deck compared with a Nintendo Switch, which can only run Nintendo games.
When it ships — expected in time for the winter holidays — you’ll be able to navigate via a full-screen Xbox app, which combines your Xbox game library with installed games from several other marketplaces into a single Xbox experience. The company specifically mentioned Xbox, Game Pass, battle.net (owned by Microsoft) and «other leading PC storefronts,» which I’m hoping includes Steam. Much like on an Xbox, each game has icons depicting which platform they’re from. In my demo, the only example of a different storefront was Hearthstone, which had a battle.net icon.
The Xbox Ally consoles use the Game Bar, and if you’ve used the Xbox app on PC, then you’ll find it familiar. In fact, pressing the new Xbox button opens an almost identical version of the guide when playing Xbox games on PC. However, there’s also a new Command Center tab on the far left to adjust settings for power consumption and performance, similar to what we’ve seen on Steam Deck.
In Game Bar, you can quickly jump to the home screen, your library, launch games, open apps, chat with friends, adjust settings and more. And this Game Bar works alongside Asus’s Armoury Crate overlay. This is a little worrisome, as Armoury Crate has usually felt more like unnecessary bloatware, but when we get to test the device later this year we’ll see if Asus has stripped it down to the relevant functions rather than just added more on top.
Since it’s a Windows 11 device, you’ll also be able to launch and use apps like Discord and Twitch and access game mods. The Xbox Ally boots directly into the «Xbox full screen experience» similar to how a Steam Deck launches into Big Picture mode. The full-screen experience is optimized specifically for handheld gaming, and Xbox told me the device minimizes background activity and allocates more system resources to gameplay like Game Mode does on Windows. This means more memory and potentially higher framerates for your games.
The ROG Ally and Ally X have been out for a bit now, but the Xbox models have some unique features. In addition to the Xbox button, the ROG Xbox Ally also has larger, contoured grips. The previous ROG Ally is more rectangular; the Xbox Ally is closer to the design of the PlayStation Portal, with dedicated, slightly separated hand grips that mimic the look and feel of a standard game controller. They also have upgraded components over the Asus versions.
The handheld comes in two options, a white Xbox Ally and the more powerful Xbox Ally X that comes in black. The lower-end Ally is powered by an AMD Ryzen Z2A processor, comes with 16GB of RAM and 512GB of SSD storage, weighs 23.6 ounces (670 grams) and has a 60Wh battery. The Ally X has an AMD Ryzen AI Z2 Extreme processor, 24GB of RAM, 1TB of SSD storage, weighs a bit more at 25.2 ounces (715 grams) and has an 80Wh battery.
Both models are equipped with a 7-inch,120Hz 1080p screen, the same as on the original Asus versions of the devices. They also have RGB lights surrounding the analog sticks, something I hope I’ll be able to turn off when I spend some real time playing on the device. The Ally X did feel on the heavier side, but then again, the recently released Switch 2 and my Steam Deck OLED are also pretty heavy, so I think that’s just what handhelds weigh these days.
Xbox hasn’t yet revealed the pricing or release date, aside from «this holiday.»
Technologies
Everything I Suspect Will Be Announced at WWDC 2025 Monday
We could see new iPhone, Mac and Apple Watch software called iOS 26, MacOS Tahoe and WatchOS 26. Apple is rumored to overhaul all of its OSes with a unifying visual interface.

Apple’s developer conference, WWDC 2025, kicks off Monday at 10 a.m. PT. At its last two WWDC events, Apple launched itself into new territories, jumping into both AR/VR and generative AI. There’s pressure on the company to match, if not top, what it’s done in the past. CNET has editors and writers attending in person to report on live WWDC 2025 developments as they break.
There was the Vision Pro in 2023, and then Apple Intelligence in 2024. What big announcement is coming in 2025? With both the Vision Pro and Apple Intelligence having faced slow and heavily criticized starts, the big message at this year’s WWDC doesn’t seem clear at all. Apple might focus on operating system redesigns and gradual improvements across the board.
WWDC is usually a showcase for Apple’s future-forward ideas. It’s also where the company discusses its developer tools, as you’d expect. And it’s where previews of all the new OS versions are revealed, giving an early look at what’s coming to the iPhone, iPad, Mac and other Apple devices.
It’s possible Apple will reveal a new home device — a display-enabled HomePod — or even a new Apple Pencil with a calligraphy mode. But the biggest rumors so far suggest a new cross-OS redesign and renaming that could be Apple’s way of deflecting some attention away from not having big new AI features to show off.
OS by year: Will it be iOS 26?
Recent reports from Bloomberg’s often-correct Mark Gurman say Apple is going to ditch the existing numbered OS convention it’s used for years and instead go with another approach to naming: labeling all annual OSes by year number. Instead of iOS 19, we’ll have iOS 26. And iPadOS 26, and MacOS 26, and WatchOS 26, TVOS 26, VisionOS 26. Samsung made a similar move in 2020, jumping from the Galaxy S10 in 2019 to the Galaxy S20 in 2020.
Apple’s numbering has felt pretty disjointed as the numbers have gone ever-higher across multiple device categories. A yearly number would at least help people know if they’re on the current version.
Glass as the new look
The WWDC invites, featuring a hazy transparent ring, hint at a reported redesign of all the company’s software to a new «glass» look. Bloomberg’s Gurman reported on a large incoming cross-OS design shift, calling it a dramatic redesign and one of the biggest Apple’s done in years. The design may mirror the Vision Pro’s VisionOS feel, which has lots of frosted glass panes, layers of transparency and circular app icons. Front Page Tech’s Jon Prosser showed a preview of the expected design based on information from his sources, and it definitely looks VisionOS-esque.
Beyond a coat of paint, will the OSes start to feel more similar in function too? I’m particularly curious about how iPadOS and MacOS start to close in on each other even more. Apple’s iPad has slowly inched toward acting like a computer, with features like Stage Manager for multitasking, and it’s felt inevitable that the tablet line would eventually provide a comparable experience to the MacBook.
WatchOS should get Apple Intelligence, and the Health app may be part of it
One of the devices that’s missed out on Apple Intelligence so far has been the Apple Watch, and that should be changing soon. Apple is expected to put more AI on the next Watch OS, which could help with message summaries, translation and maybe even composing messages. It could also bring overdue health and fitness upgrades. Reports say Apple could be working on adding generative AI insights to its Health app data and even using AI as a medical service, with a launch target of 2026. Health could possibly get a paid subscription tier, similar to Fitness and what many of Apple’s current services are adding. This could be like what Google is doing with Wear OS, which has long used Fitbit Premium as a health subscription (a broader Gemini rollout is on the way too).
I like AI coaching and insights on a watch, but I don’t like subscriptions. We’ll see what happens, and if Apple gets into any of these future plans at this WWDC.
Battery life boosts
Another recent report (again, Gurman) says AI will help Apple improve battery life on its devices. How many devices? The iPhone, but hopefully the Apple Watch, too — these are the products in the lineup that I find I need to charge more than I’d like. For me, at least, iPads and Macs are mostly fine on battery life as is, but I’ll never refuse longer battery life for anything.
Apple has made gradual boosts to its battery features over time, but maybe there will be more intelligently applied power modes this time.
Game news?
Apple may be pushing the importance of games again, just as the Nintendo Switch 2 debuts. Bloomberg reports that the company could release a new app to act as a hub for games and game services including Apple Arcade, becoming an overdue overhaul of Game Center.
A number of game controller accessories, like Backbone, already have app hubs that function as game launchers, but Apple has never done much to help organize games on its devices in a way that feels more like what you find on a console. A new app seems like a good fit for those types of controllers, too.
Apple just acquired its first game studio: RAC7, the developers of hit Apple Arcade game Sneaky Sasquatch.
Apple could also have VR gaming news, if older reports come true: PlayStation VR 2 controllers have been expected to work with Vision Pro headsets, in a push to expand gaming on Apple’s VR/AR headset. Maybe that’ll be part of a push to get more developers onboard, as Apple could be readying a less expensive version of the Vision Pro in the next year. Right now the headset can’t compete with Meta’s more affordable Quest headsets in the gaming department.
AI: Live translation, and maybe Vision camera advancements
Apple opened up camera access to enterprise developers last year, and now it’s time for AI tools to emerge for everyone else — tools that could help describe what you’re seeing, or help you remember things too. Apple has already added assistive support for some camera-enabled functions on the Vision Pro and other products, suggesting more to come.
Though Apple’s WWDC keynote presentation isn’t expected to include many announcements of AI strides, the company still needs to compete with Google, Open AI, Perplexity and many others who are making such strides. Reports say live translation will come to some AirPods models, which would mirror what Google and Meta have been doing on glasses and earbuds and on phones.
The biggest VisionOS move I’d expect to see is some introduction of camera-aware AI. Apple Intelligence debuted on Apple’s VR/AR spatial computer headset earlier this year, but none of the AI can take advantage of the system’s cameras to «see» what you’re seeing. At least not yet. Google’s use of Gemini to access the cameras on upcoming headsets and glasses, and Meta’s support of camera access for Quest developers (and its expanding AI tools on Ray-Bans), suggest Apple needs to move this way now to begin paving a way for camera-aware AI to work on future headsets and eventually glasses.
Apple Pencil
We could see either a brand-new Apple Pencil or updated features that make the current device feel new, according to a report from Bloomberg. Expect to see a new a digital reed calligraphy pen feature unveiled. It’s unclear whether this new software will be for both the original Apple Pencil and the Apple Pencil 2, or if we’ll actually see a brand-new version of the stylus.
A new HomePod-slash-iPad?
There could be a new product emerging at WWDC: a look at a long-expected screen-enabled HomePod that may be part of a bigger push into smarter smart home tech. Reports suggest it’ll be something like a HomePod now — speaker-enabled, with an array of mics — but with a touchscreen. Would it be a screen big enough to act as a photo frame, or something more like a control panel? Where would this thing live, exactly? And what would it cost? Originally, reports of this device even suggested a robotic arm that would allow the screen to follow your face, but those plans seem to be off the table for now.
Of all the wild-card product ideas Apple could announce at this show, this seems the most likely.
WWDC/Gurman potpourri
There are, of course, a number of other rumors from Gurman. Here are some that caught our attention:
- Messages app: iOS could get the ability to add backgrounds to chats and group chats.
- iPadOS: Apple may reveal an iPadOS version of the Preview app.
- iPadOS: MacOS-like multitasking might come to the iPad.
- iPhone Camera app: The interface could get an overhaul focused on making it simpler to use.
We’ll know more soon
WWDC is happening June 9, with the keynote video presentation streaming at 10 a.m. Pacific. We’ll be there at Apple Park, too, covering it in person. We’ll know more about how all this software could be hinting at new products, and get a check-in on where exactly Apple is with its AI strategies. And maybe we’ll get a bit of product news, too — you never know.
-
Technologies2 года ago
Tech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies2 года ago
Best Handheld Game Console in 2023
-
Technologies2 года ago
Tighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies4 года ago
Verum, Wickr and Threema: next generation secured messengers
-
Technologies4 года ago
Google to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies4 года ago
Black Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies4 года ago
Olivia Harlan Dekker for Verum Messenger
-
Technologies4 года ago
iPhone 13 event: How to watch Apple’s big announcement tomorrow