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Best Budget Earbuds for 2025: Cheap Wireless Picks

Cheap wireless earbuds have come a long way. These true wireless earbuds, tested by CNET’s audio expert, are the best budget earbuds 2025 has to offer.

Our Experts

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Written by  David Carnoy
Headshot of David Carnoy
David Carnoy Executive Editor / Reviews
Executive Editor David Carnoy has been a leading member of CNET’s Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He’s also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Kobo e-books and audiobooks.
Expertise Headphones, Bluetooth speakers, mobile accessories, Apple, Sony, Bose, e-readers, Amazon, glasses, ski gear, iPhone cases, gaming accessories, sports tech, portable audio, interviews, audiophile gear, PC speakers Credentials

  • Maggie Award for Best Regularly Featured Web Column/Consumer

What to consider

Budget

Determine how much you’re willing to spend on wireless earbuds and how that lines up with quality and functionality.

Fit

Your earbuds should offer a comfortable, secure fit. The seal will determine how noise-isolating they are, so keep an eye out for how tight of a seal they provide.

Return Policy

In case the earbuds aren’t a great fit for your ears, it’s important that the retailer offers a good return policy.

Durability

You want earbuds that hold up well over time, so look for models that we note have sturdy build quality. This is especially important for budget earbuds, which are more susceptible to damage because of their cheaper design.

Performance

You want the best-sounding earbuds with the best sound modes, call quality and features for whatever you’re able to spend.

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Affordable true-wireless earbuds have significantly improved in recent years, with better sound, more features and performance that often exceeds expectations. I’ve tested all the budget earbuds on this list, including those that cost less than $100. If you’re looking for a wider selection of top earbuds, check out CNET’s list of best wireless earbuds of 2025, which I update regularly with the latest top earbuds. And if you’re willing to spend more, we also have a list of best-sounding earbuds.

What are the best budget earbuds overall?

With so many decent budget earbuds available, it’s hard to declare one model the best overall. That said, one has to sit at the top of this list, and that currently is the Soundcore by Anker P40i. Beats’ no-frills Solo Buds, QCY’s MeloBuds Pro and the Baseus MC1 clip-on buds are recent additions.

Best budget wireless earbuds for 2025

Best budget wireless earbuds overall

Pros

  • Comfortable fit
  • Decent sound quality and noise-canceling
  • Solid voice-calling performance
  • Good battery life
  • Case converts into a stand for your phone

Cons

  • Slightly bass-heavy sound may not appeal to everyone

Anker makes so many value earbuds it’s hard to keep track of all of them. Released in early 2024, its Soundcore P40i buds are arguably the company’s best budget earbuds, with a comfortable fit (they come with six sizes of ear tips) and very solid performance for around $50. Not only do they have decent active noise canceling as well as a transparency mode, but they offer multipoint Bluetooth connectivity and respectable voice-calling capabilities. As far as sound goes, they’re billed as “bass heavy” earbuds, and indeed, they deliver pretty powerful bass, though it’s not boomy or muddy and there is ample detail. They just lean a little warm You can tweak the sound a bit in the sound profile, but I mainly stuck to the earbuds’ “signature sound,” which I thought worked well with a wide variety of music genres. Worth noting: They have a pretty wide sound stage and low-latency modes for movie watching and gaming.

As a bonus feature, the earbuds’ charging case converts into a stand for your smartphone when watching video. That’s a feature more earbuds cases should have. Equipped with wireless and USB-C charging, battery life is rated for up to 12 hours at moderate volume levels, but the number dips to more like 8 hours with noise canceling on. The buds are IPX5 splash-resistant (they can survive a sustained spray of water).

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Best budget earbuds from Apple

Pros

  • Affordable
  • Lightweight and comfortable
  • Very compact case
  • Good sound and voice-calling performance
  • Strong battery life

Cons

  • Few features
  • No battery or LED charging indicator in charging case

Available in four color options, the Solo Buds are missing some key features found in more premium buds, including a battery in their very compact charging case, ear-detection sensors and active noise canceling. But they get the fundamentals right. They’re lightweight and not only offer decent sound quality and strong battery life but very good voice-calling performance that rivals what you get with the company’s more expensive Studio Buds Plus.

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Best budget noise-canceling earbuds

Pros

  • Relatively inexpensive
  • Very good sound and overall performance for their price
  • Decent noise canceling
  • Support for AAC, AptX and LDAC audio codecs

Cons

  • Touch controls and voice-calling performance could be slightly better

Earfun is one of our go-to brands for value earbuds. Its Air Pro 4 buds aren’t a major upgrade over the earlier Air Pro 3s, but they do have a few enhancements that make them slightly better earbuds. (Note: Please clip the on-page coupon to receive the full 20% off at checkout.)

Earfun has moved from Qualcomm’s QCC3071 to the newer QCC3091 that supports aptX Lossless Audio for a select few Android devices. The buds also support Sony’s LDAC audio codec, which is available with more Android smartphones, and the AAC and SBC codecs.

Like their predecessor, the Air 4 Pro are lightweight and comfortable to wear — I got a good seal with the largest ear tip size — and they feature slightly improved noise canceling and sound quality along with better battery life (up to 11 hours with noise canceling off and 7.5 hours with it on, according to Earfun). While the default sound leans slightly warm with a touch of bass push, you can tweak the sound in Earfun’s companion app for iOS and Android, and I did think the sound measures up well to earbuds that cost twice as much.

As I said, these aren’t a big upgrade over the Earfun Air 3 Pro, but once again Earfun has delivered a set of earbuds that deliver strong performance for their modest price. They also pack in a lot of features, including a wireless charging case and multipoint Bluetooth pairing (they’re equipped with Bluetooth 4 and LE Audio). I do think the voice-calling performance is slightly improved, but the background noise reduction during calls isn’t as good as what you get with higher-end earbuds like Apple’s AirPods 4 and AirPods Pro 2, as well as Samsung Galaxy Buds 3 Pro. I also thought their touch controls could work a little better than they do.

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Solid noise-canceling earbuds for less than $50

Pros

  • Affordable
  • Lightweight and comfortable
  • Good sound for the price
  • Ear-detection sensors and support for LDAC audio codec

Cons

  • Generic look and feel
  • Touch controls are a little finicky

Like Earfun, QCY makes a variety of budget earbuds and headphones that deliver good bang for your buck. The MeloBuds Pro looks a little generic, but they’re lightweight, comfortable, and sound suitable for what they cost, offering decent clarity and well-balanced audio (you can tweak their sound profile with the EQ settings in the QCY companion app). Also, their noise-canceling and voice-calling performance is better than average for sub-$50 earbuds. And finally, they have ear-detection sensors, multipoint Bluetooth pairing, a low-latency gaming mode and support for Sony’s high-quality LDAC audio codec (many Android devices support LDAC).

Battery life is rated at up to 7.5 hours at moderate volumes with noise canceling on, though it dips to around 4.5 hours if you’re using the LDAC codec for streaming over Bluetooth. Sweat-resistant and splash-proof with an IPX5 rating, the QCY MeloBuds Pro may not do anything exceptionally well — and I found their touch controls a bit finicky — but they’re overall a good value, especially when they go on sale for closer to $40.

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Best budget noise-canceling earbuds from Anker

Pros

  • More affordable and better than Liberty 4 buds
  • Comfortable fit with upgraded sound and noise canceling
  • Robust feature set and solid call quality

Cons

  • Noise-canceling could be a little better

Released in 2024, the Anker Soundcore Liberty 4 NC earbuds carry a lower list price than 2022’s Liberty 4 buds and are arguably better. They have improved noise canceling and better sound quality, along with support for the LDAC audio codec for devices that support it. (Many Android smartphones do, and in theory, it offers slightly improved sound quality when paired with a music streaming service that offers high-res tracks.) They’re lightweight buds that should fit most ears comfortably with four sizes of ear tips to choose from. 

The Liberty 4 NC buds have single custom drivers compared to the Liberty 4’s dynamic dual drivers — and a completely different case design — but I thought they delivered a more pleasant sound than the Liberty 4s. Their treble is a little smoother and they feature strong bass performance. They came across as fairly open, with a reasonably wide soundstage. You can tweak the sound profile in the companion app for iOS and Android. 

The buds come in several color options and are IPX4 splash-proof, so they’re suitable for running and gym use. They feature excellent battery life — up to 10 hours on a single charge at moderate volume levels — and there’s also a transparency mode that lets ambient sound in and sounds pretty natural with only a very faint audible hiss. While the noise canceling is an improvement over the Liberty 4’s and is effective, it falls a bit short of what you get from Bose’s and Sony’s premium ANC earbuds. 

Like the Liberty 4, the earbuds have six integrated mics for noise canceling and making calls, and callers said they thought the buds did a pretty good job of reducing background noise, with my voice coming through relatively clearly. They’re an all-around good-performing set of buds for the money, and they offer a strong feature set, including ear-detection sensors and wireless charging.

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Best budget open earbuds

Pros

  • Surprisingly good sound for inexpensive open earbuds
  • Decent call quality
  • Support Sony’s LDAC audio codec for Android devices

Cons

  • The charging cases of lighter-colored versions show some grime
  • Open design allows sound to leak in and out

What makes these Soundpeats Air3 Deluxe HS buds special is that they sound surprisingly good for open earbuds — they’re pretty close to what you get from Apple’s AirPods 3 for sound. On top of that, they support Sony’s LDAC audio codec for devices that offer it. Not too many cheap open earbuds have good sound but these Soundpeats have good bass response and clarity. They’re also good for making calls and have a low-latency gaming mode. Battery life is rated at five hours at moderate volume levels, and these are IPX4 splash-proof.

These are listed for $60 but are currently on sale with a 25% on-page coupon, that’ll bring your total down to around $35. This is a very good deal if you’re looking for open-style earbuds.

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Top budget open earbuds from Amazon

Pros

  • Well-designed inexpensive earbuds
  • Good sound for open earbuds
  • Strong feature set, including hands-free Alexa

Cons

  • May not fit everyone’s ears comfortably
  • Not a ton of bass
  • No ANC (they’re open earbuds)

Amazon’s 2023 Echo Buds impressed me in a few ways that I wasn’t expecting. For starters, they sound good for inexpensive open earbuds, delivering decent clarity and ample bass. But they also have a robust feature set, including multipoint Bluetooth pairing, hands-free Alexa and ear-detection sensors that pause your audio when you take one or both buds out of your ears. 

Their sound falls short of that of Apple’s AirPods 4, which deliver better bass performance and overall fuller, cleaner sound (they’re better at handling more complicated music tracks with a lot of instruments playing at the same time). But the AirPods 4, even the entry-level model ($129), cost significantly more.

In short, if you’re looking for open earbuds — or “semi-open” as these types of earbuds are sometimes called — the Echo Buds are good value at their $50 list price and even easier to recommend when they go on sale for $30.

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Affordable clip-on earbuds

Pros

  • Affordable
  • Comfortable, secure fit
  • Decent sound
  • Good battery life

Cons

  • Somewhat generic design
  • Distort a little at higher volumes

Baseus is known for its value earbuds, power banks and charging products. While its Bowie MC1 aren’t in the same league as Bose’s Ultra Open Earbuds, they cost around a sixth of the price and sound pretty decent for this style of of clip-on earbuds, particularly with less demanding tracks that don’t feature heavy bass and a lot of instruments playing at the same time. On Amazon, you’ll find clip-on buds with a similar design, including the Tozo OpenEarRing ($30) and Amazfit Up ($50), so they’re a little generic. But I found the sound quality to be slightly better many competing clip-on value buds. I also liked that they have a single physical control button on each bud for controlling playback and adjusting volume levels.

Battery life is rated for up to 9 hours at moderate volume levels, which is good, but expect to get les than that because you do tend to have to listen to open earbuds at higher volumes, especially in noisier environments. With an IP57 certification, the buds are splash-proof and dust-proof, making them suitable for runners and bikers. Voice-calling capabilities are also decent though don’t expect business-class performance.

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Best budget earbuds with ear hooks

Pros

  • Upgraded design from X10
  • Secure, comfortable fit
  • Slightly better sound and noise canceling
  • Improved battery life
  • Fully waterproof and dust-proof

Cons

  • Lack a bit of clarity
  • Sound is degraded if you don’t get a tight seal

The Soundcore Sport X20 has some nice upgrades over Anker’s original Soundcore X10 earbuds. They include an improved design, adaptive noise canceling, superior battery life, slightly better sound and multipoint Bluetooth pairing. Like the previous model, these have an interesting design with rotating swiveling ear hooks. However, they don’t swivel as much as the X10’s ear hooks, which is a good thing (they stayed on my ears very securely). I also liked that the charging case has a smaller footprint than a lot of buds with ear hooks.

Fully waterproof and dust-proof with an IP68 rating, the X20 have slightly larger drivers than the X10 (11mm instead of 10mm). As long as you get a tight seal from the included ear tips (you get 5 sizes), they’re able to deliver good sound with punchy bass and good detail. They lack a bit of clarity, particularly at higher volumes (there was a touch of distortion), and the noise canceling isn’t as good as Sony or Bose’s noise canceling. But the buds are affordable and a good value overall. As for battery life, it’s rated at up to 12 hours with noise canceling off and 7 hours with it on. Voice-calling performance is also decent thought not exceptionally good.

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New Anker Open Wireless Earbuds

Pros

  • Comfortable, secure fit
  • Improved sound with more bass
  • Good battery life
  • Well-priced

Cons

  • A little heavier than Shokz models

Anker’s Soundcore AeroFit 2 open earbuds have been completely redesigned and look quite different from the original AeroFit buds, which also listed for $100. The second-gen Aerfit are not only more comfortable but look sleeker, sound significantly better and offer all-around improvements. The buds aren’t as light as the Shokz OpenFit 2 buds and don’t sound quite as good, but they cost quite a bit less and offer good all-around performance with augmented bass response. Available in multiple colors, they’re a good option for those looking for ear-hook style open earbuds with a fairly premium design and good sound quality without the high price tag of top-end models.

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Factors to consider when choosing budget wireless earbuds

Budget

Before anything else, you’ll want to figure out just how “budget” your budget wireless earbuds should be. Value priced earbuds continue to improve, so you can find good “cheap” buds for not too much money, like many on this list. But if you’re looking for more premium budget earbuds from Sony, Apple and Bose, be prepared to upwards of $60.

Fit

It’s key that the earbuds you buy fit your ears well. They should offer a comfortable, secure fit. If you don’t get a tight seal with noise-isolating earbuds, sound quality and noise canceling can be dramatically impacted for the worse. Open earbuds don’t have that issue, but they should be comfortable to wear and sit securely in your ears.

Durability

You want earbuds that hold up well over time, so look for models that we note have sturdy build quality. This is especially important with budget earbuds, which are more susceptible to damage because of their design.

Performance

You want the best-sounding earbuds with the best sound modes, call quality and features for whatever you’re able to spend.

Return Policy

It’s critical to buy your budget earbuds at a retailer that has a good return policy, in case you have buyer’s remorse. Some people who are having trouble deciding between two models sometimes buy both, try them out for a few days and then return one.

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How we test budget true-wireless earbuds

We test budget true-wireless earbuds based on five key criteria, comparing similarly styled and priced models. These criteria are design, sound quality, features, voice-calling performance and value.

Design

We assess not only how comfortable the earbuds fit (ergonomics) but their build quality and how well the controls are implemented. We also look at water- and dust-resistance ratings, which are especially important for budget earbuds and headphones you may take to the gym.

Sound quality

Even budget earbuds can still deliver great sounding audio. We evaluate sound quality by listening to a set playlist of music tracks and comparing the earbuds to top competing products in their price range. Sonic traits such as bass definition, clarity, dynamic range and how natural the headphones sound are key factors in our assessment. Some of my test tracks include Spoon’s Knock Knock Knock, Athletes of God’s Don’t Wanna Be Normal, The Doors Touch Me – Take 3, Orbital’s Dirty Rat, Taylor Swift’s Vigilante Shit, Jvke’s Golden Hour and Drake’s Passionfruit.

Features

Many budget earbuds aren’t loaded with features, but we do take into account what extra features are on board. These include everything from noise-canceling and transparency modes (ambient sound mode) to special sound modes to ear-detection sensors that automatically pause your music when you take the headphones off your ears.

Voice-calling performance

When we test voice-calling performance, we make calls in the noisy streets of New York and evaluate how well the earbuds reduce background noise and how clearly callers can hear your voice. This is especially important for those who want a cheaper earbud to throw in their work bag. The best wireless earbuds for voice calling pick up your voice clearly while significantly reducing background noise. Onboard microphones, sophisticated noise-reduction algorithms and voice accelerometers that detect when you’re speaking all factor into call quality. Plus, a sidetone feature allows you to hear your own voice when chatting with noise-isolating buds, helping you avoid talking too loudly. If you’re looking for a broader selection of headphones that fit this bill, check out our roundup of the best earbuds for making phone calls.

Value

We determine value after evaluating the strength of the earbuds against all these criteria and what the buds are able to deliver compared to other models in their price class. Because many of these models fall into a similar price range, we break the price classes further to ensure they’re matched appropriately. Great sounding, feature-packed headphones that offer a great bang for your buck earn top marks in this category.

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Other budget wireless earbuds we’ve tested

Jabra Elite 4: The lightweight Elite 4 fit my ears comfortably and offered good, well-balanced sound with punchy bass and decent clarity. They support Qualcomm’s AptX audio codec (for Android and other devices that support AptX) but only the SBC codec for iPhones (no AAC support). The Elite 4 is missing more premium features like ear detection sensors and has a four-microphone array for noise canceling and voice calls (voice-calling performance is good but not exceptionally good). What’s a little confusing is that Jabra also sells the Elite 4 Active, a slightly more ruggedized version of the same buds that carries a list price of $120 but sometimes sells for less than the standard Elite 4. So get the Elite 4 Active if it costs less.

JBL Live Pro 2: Over the years, JBL has put out some decent true-wireless earbuds, but nothing that really got me too excited. That’s finally changed with the arrival of the Samsung-owned brand’s new Live Pro 2 and Live Free 2 buds. Both sets of buds — the Live Pro 2 have stems while the Live Free 2 have a pill-shaped design — offer a comfortable fit along with strong noise canceling, very good sound quality and voice-calling performance, plus a robust set of features, including multipoint Bluetooth pairing, an IPX5 splash-proof rating and wireless charging.

JBL Live Free 2: Like the Live Pro 2, JBL’s new Live Free 2 buds are surprisingly good. With 11mm drivers, six microphones, oval tubes and oval silicon tips, they combine a comfortable fit along with strong noise canceling, very good sound quality and voice-calling performance. Features include multipoint Bluetooth pairing and wireless charging, and they’re rated for up to seven hours with IPX5 water-resistance (splash-proof).

Beats Studio Buds: The Beats Studio Buds look a lot like the rumored stemless AirPods some people have been waiting for. Geared toward both iOS and Android users, they are missing a few key features on the Apple side of things (there’s no H1 or W1 chip), but they’re small, lightweight buds that are comfortable to wear and offer really good sound. While their noise canceling isn’t as good as the AirPods Pro’s, they do have a transparency mode and they’re decent for making calls. Read our Beats Studio Buds review.

Sennheiser CX: If you can’t afford Sennheiser’s flagship Momentum True Wireless 4 earbuds, the CX are a good alternative. They feature very good sound, plus decent noise canceling and voice-calling performance. The only issue is they stick out of your ears a bit and may not fit some smaller ears. This model, which often sells for less than $100 on Amazon, doesn’t feature active noise canceling but the step-up CX Plus does (the CX Plus is also a good value, particularly when it goes on sale). Learn more about the budget earbuds in my full Sennheiser CX true wireless earbuds review.

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Budget wireless earbuds FAQs

Technologies

U.S. diesel price tops $6 per gallon, a record high as Ukraine and Iran wars ripple through economy

U.S. diesel prices hit their highest level ever as fuel supply disruption stemming from the Ukraine and Iran wars lifts transportation costs.

U.S. diesel prices hit $6 per gallon on Friday for the first time ever, as fuel supply disruptions triggered by the Ukraine and Iran wars raises transportation costs across the entire economy.

Truckers and farmers are paying about 63% more to fill up their semis and tractors than they did at this time last year, according to data from AAA. The average price nationwide is now about $6.06 per gallon.

Prices are even higher in California, the biggest agriculture state in the U.S., at $7.98 per gallon.

Fuel costs are rising as crude oil prices have surged in response to a sharp escalation in fighting between the U.S. and Iran this month. U.S. crude oil futures topped $100 per barrel on Thursday for the first time since May. The contract has gained about 20% in September.

Diesel is the real lifeblood of the economy even though consumers tend to pay more attention to retail gasoline prices, said Bob McNally, president of Rapidan Energy, in an interview with CNBC’s “The Exchange” on Tuesday.

Higher diesel prices are passed down to consumers in what they pay for food, consumer goods and energy. Diesel fuels the trucks, trains and ships that bring goods to market. It powers the machinery that farmers use to plant and harvest food. And it heats homes and generates electricity in some cases.

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“It’s the more insidious, more costly, and more impactful fuel,” McNally said. “As we climb higher, it is a real concern.”

Diesel prices at these levels will be a “silent killer” for the economy, said Patrick De Haan, head of petroleum analysis at GasBuddy, in an interview with CNBC’s “Power Lunch” Tuesday.

Gasoline prices, meanwhile, have never been this high this late in the year, De Haan said. Prices at the pump hit a Labor Day record of $4.15 per gallon earlier this week. Americans are spending about $700 million more per day on gas and diesel than they did a year ago, the analyst said.

“There’s sticker shock there for consumers,” De Haan said.

Fuel costs are rising as the Iran and Ukraine wars have disrupted global supplies. Kyiv has pounded Russian refineries, forcing Moscow to ban diesel exports. Iran and its militant Houthi allies in Yemen have also hit the refineries of U.S. Gulf allies. Fuel exports through the Strait of Hormuz are constrained due to the Iranian attacks on tankers.

The wars in Eastern Europe and the Middle East have shut down refineries with about 5 million barrels per day of capacity, said Valero Chief Operating Officer Gary Simmons on the U.S. refiner’s July 30 earnings call.

The world has lost nearly 8% of its diesel supply with little spare refining capacity available to make up the shortfall, said Andy Lipow, president of Lipow Oil Associates, in a Wednesday note.

Rising diesel prices pose an “enormous challenge” for the Trump administration, said Helima Croft, head of global commodity strategy at RBC Capital Markets, in a Sept. 4 interview with CNBC’s “Power Lunch.”

“U.S. refineries are running at 98% utilization rates — there is just no spare capacity,” Croft said.

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Technologies

Buffett’s confidence in troubled decade-old acquisition finally pays off

Warren Buffett has said he paid too much for Precision Castparts in 2016. Now its complex metal castings are in high demand.

(This is the Warren Buffett Watch newsletter, news and analysis on all things Warren Buffett and Berkshire Hathaway. You can sign up here to receive it every Friday evening in your inbox.)

Buffett’s confidence in troubled decade-old acquisition finally pays off

Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid “too much” for the company, which makes “complex metal components and products.”

While it was a “fine company – the best in its business,” he had been “simply too optimistic” about its profit potential, a “miscalculation … laid bare” by the enormous downturn for the aerospace industry, Precision Castparts’ largest customers, amid the Covid pandemic.

In a CNBC interview when the deal was first announced, Buffett admitted it was “a very high multiple for us to pay,” but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the company’s CEO, both then and now, and the company’s long-term profit outlook.

It’s taken longer than he planned, but Buffett’s purchase is now looking pretty good.

As Reuters puts it, there is currently a shortage of the “complex” products Precision Castparts makes that are essential for engine turbine blades.

They’re also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.

This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.

Barron’s calls that “pricey” at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.

Using the same multiple, Barron’s estimates Precision Castparts is worth around $100 billion. That’s well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit “probably has become one of the more valuable divisions” of Berkshire.

It’s also nearly three times the 2016 purchase price.

In the Barron’s piece, Andrew Bary said Berkshire, and its share price, aren’t “getting much credit” for the subsidiary’s rising value, in part because CEO Greg Abel, like Buffett, doesn’t do analyst conference calls or investor events that could draw attention to the unit’s performance.

His recommendation: “Without Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This year’s trading action suggests that something may need to change.”

Berkshire bounces a bit as Wall Street sells off

Berkshire Hathaway shares managed a modest gain this week even as Wall Street’s major averages declined, a small departure from the 2026 “trading action” Bary cites.

Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.

Until Friday’s bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.

Even with this week’s outperformance, Berkshire’s B shares still trail the S&P 500 by more than 10 percentage points so far this year.

Nebraska candidate moves to replace ad that included Buffett’s image

The campaign team for the Republican running in Nebraska’s 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.

In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, “Here in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.”

He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers “trade on secrets you’ll never know,” as they “get rich” while “we barely get by.”

In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.

She told the station, “I think it’s worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.

“It implies that my dad endorses him. He did not have permission to use it.”

The KETV report quoted Harding as saying in a statement, “In Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.”

The report said Harding did not comment on whether the ad would be taken down but noted “it does look like new ads from his campaign are beginning to run on some stations.”

A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.

The commercial now running does not show or mention Buffett.

BUFFETT & BERKSHIRE AROUND THE INTERNET

Some links may require a subscription:

– Best’s News and Research Service: 2026 Best’s Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines

– Financial Times: The day Warren Buffett saved Salomon Brothers

HIGHLIGHTS FROM CNBC’S BUFFETT ARCHIVE

The effects of 9/11 on Berkshire and the insurance industry (2002)

Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshire’s insurance companies have started taking terrorism into account when writing policies.

AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?

WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, we’ve gone through world wars and all of that, and essentially felt quite protected within these borders.

And I have been quite worried about — Charlie can attest to — you know, the possibility, particularly of some kind of nuclear device in this country, by — probably more likely by terrorists than by some, at least, declared act of war by another state.

And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…

In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.

And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadn’t really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.

We had excluded risk for war. I mean, we knew that we’d seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didn’t take account of something that we knew was possible, but we just hadn’t seen. And that’s, you know, that’s the human condition, to some degree.

Since September 11th, everybody in the insurance business recognizes that they had exposures that they weren’t charging for, and they either had to exclude those exposures or they had to charge for them.

We have written — first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but they’re not entirely run off.

The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.

And, we can take a fair amount of exposure to that sort of terrorism, because it doesn’t — it won’t aggregate. It aggregated at the Twin Towers in a way that — World Trade Center — in a way that just about was as extreme as you could get for non-NCB-type activities.

I mean, that was a huge amount of damage done without nuclear, chemical, or biological.

But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we can’t have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.

And if we had coverage on that, it would destroy us as well.

BERKSHIRE STOCK WATCH

Four weeks

Twelve months

BRK.A stock price: $766,000.00

BRK.B stock price: $510.37

BRK.B P/E (TTM): 12.83

Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)

Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)

Berkshire repurchased $4.5 billion of its shares in Q2 2026.

BERKSHIRE’S TOP EQUITY HOLDINGS – Sep. 11, 2026

Berkshire’s top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.

Holdings are as of June 30, 2026, as reported in Berkshire Hathaway’s 13F filing on August 14, 2026, except for:

– Mitsubishi, which is as of April 30, 2026

The full list of holdings and current market values is available from CNBC.com’s Berkshire Hathaway Portfolio Tracker.

QUESTIONS OR COMMENTS

Please send any questions or comments about the newsletter to me at alex.crippen@cnbc.com. (Sorry, but we don’t forward questions or comments to Buffett himself.)

If you aren’t already subscribed to this newsletter, you can sign up here.

Also, Buffett’s annual letters to shareholders are highly recommended reading. There are collected here on Berkshire’s website.

— Alex Crippen, Editor, Warren Buffett Watch

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Technologies

Wall Street firm warns AI stock rally may be nearing its end: key reasons

Capital Economics says that while the S&P 500 may keep rising this year, the AI‑driven rally shows multiple bubble indicators and is expected to peak within months, with a projected decline to 6,500 by late 2027.

Various signs of a market bubble indicate that although the S&P 500’s rally can continue this year, its medium‑term outlook appears weak because the market has become overly frothy, according to Capital Economics.

James Reilly, senior market economist at Capital Economics, noted on Thursday that most indicators point to the AI equity rally being close to its end.

Since mid‑2023, Capital has been more optimistic than most about the stock market, viewing AI as a transformative technology.

The firm’s year‑end 2026 S&P 500 forecast has consistently exceeded consensus estimates.

Nevertheless, Capital maintains that the AI‑driven rally is a bubble destined to burst.

To identify a late‑stage bubble, Reilly examines eight metrics: valuations, earnings, index concentration, equity issuance, and foreign interest in U.S. stocks.

Several of these metrics are already at or near levels seen before past market peaks.

While earnings expectations appear aligned with a market top, measures such as volatility and leverage are somewhat less concerning.

Earnings are the most significant warning sign.

S&P 500 earnings growth expectations are hovering at levels only seen at the dot‑com bubble peak, and long‑term EPS forecasts have reached a record high.

Reilly argues that the tech sector’s heavy concentration of this growth means any weakness in tech earnings will heavily drag on the index.

Additional warning signals are also emerging.

Index concentration is approaching dot‑com era extremes, net equity issuance has turned positive, and foreign ownership of U.S. stocks is at a record level.

Reilly warns that another wave of IPOs and share sales could be especially significant, as past issuance booms have historically coincided with market peaks.

He adds that, based on history, the bubble’s end is likely just months away, not years.

Leverage measures are not yet alarming compared with other factors, though the analyst cautions they are moving in a concerning direction.

Volatility indicators resemble those of a mid‑stage bubble, but constituent‑level volatility is not as extreme as at the dot‑com bust’s end.

Reilly expects the S&P 500 to rise from roughly 7,650 now to about 8,250 by the end of 2026, but ultimately projects a decline to 6,500 by the end of 2027.

These projections imply an 8% gain this year and a 21% drop in 2027.

Most signs point to the AI equity rally being close to its conclusion, Capital Economics senior market economist James Reilly stated on Thursday in a note.

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