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iPhone 15 Pro Max Camera vs. Galaxy S23 Ultra: Which Is Best?

Apple’s latest iPhone has an amazing camera. But then, so does Samsung’s. Here’s our expert comparison.

The iPhone 15 Pro Max has one of the best cameras it’s possible to get on any phone, with its main camera and new 5x telephoto zoom lens letting you snag incredible images in any conditions. It’s an overall photography beast, but it isn’t the only great camera phone to buy. Samsung’s Galaxy S23 Ultra has remained one of our top picks for photographers since it launched earlier this year. It can take glorious images, and its 10x zoom offers even more creative options. 

But how do these two phones compare when it comes to photo-shooting prowess? To find out, I put both devices through their paces in a series of tests in London and Edinburgh, including night mode imagery, zoom tests and portrait mode challenges. 

Read more: Best camera phone

The long story short is that both phones are incredibly capable when it comes to taking photos that’ll wow your Instagram followers, but read on to see how each phone fares under different conditions.

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Both phones have captured this bright, vibrant scene well with their main cameras. But the iPhone 15 Pro Max has produced more realistic colors in both the sky and in the main building to the left of the scene. The S23 Ultra’s sky looks particularly oversaturated , with a yellow tinge to the scene that I’m less keen on.

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It’s the same story when switching to each phone’s wide-angle lens. The S23 Ultra’s shot is more vibrant, but it looks almost unnaturally saturated as a result. The iPhone 15 Pro Max’s shot looks almost a little drab by comparison, but I prefer its more faithful reproduction of colors. 

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Beyond a slight shift in white balance, there’s very little to choose between either shot here. 

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I focused closer-up on these pretty pink flowers using the main cameras on each phone, and the iPhone is the clear winner. It’s provided an attractive out-of-focus bokeh to the background, while keeping the subject looking nice and sharp, which helps the foreground flowers stand out. The S23 Ultra doesn’t have the same depth effect and its colors are extremely saturated. The green leaves to the bottom left of the image in particular look almost toxic against the iPhone’s much more realistic tones. 

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Color balance isn’t an issue here, with both phones producing well-exposed shots and the vibrant artwork on this bridge looking well-produced in both images. 

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There’s not a lot of immediate difference here, so I really have to nitpick to draw any conclusion. On the one hand, I slightly prefer the brighter, higher-contrast exposure the S23 Ultra has managed. However, the iPhone 15 Pro Max has a more attractive shallow depth of field, with softer bokeh noticeable on the chairs and light sources in the background. As a result, we can call this one a tie. 

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Switching to the ultrawide cameras on both phones, the big difference is the shift in white balance on the S23 Ultra. Samsung’s phone has opted for an image with a strong magenta color cast that I’m not particularly keen on. While the iPhone’s shot is a little darker, its color tone is much more accurate. 

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Both phones have portrait modes that can be used with different lenses but still capture that attractive bokeh effect around your subject. Taken with the standard 1x lenses, the S23’s shot is wider than the iPhone’s, while also producing richer contrast and stronger colors. The iPhone’s looks quite washed out, either due to lens flare or simply through software processing, and the result is disappointing. 

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Things change when we look at the zoomed-in shots. The iPhone Pro Max’s 5x zoom lens has captured a lovely portrait here, with great exposure and a really natural-looking bokeh around the subject that could easily have been taken on a DSLR with a telephoto zoom. The S23 Ultra’s shot still looks good though, with rich contrast and deep colors. 

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The iPhone 15 Pro Max’s 5x zoom has delivered a much better-looking shot than the S23 Ultra’s 3x lens, with more natural-looking colors and exposure. Things improve for the S23 Ultra at 10x zoom though, with a far nicer color tone overall, not to mention being able to see more detail on the sign, thanks to the longer zoom range. 

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The S23 Ultra’s extended zoom range can be beneficial, especially for those occasions where you really want to fill your frame with a distant subject. However, I personally find 5x to be a real sweet spot. It allows me to find more interesting compositions than I could with a wide-angle lens, but without being too restrictive. 

That’s why I prefer the iPhone 15 Pro Max in this scenario rather than the Galaxy S23 Ultra’s closer 10x zoom. This largely comes down to personal preference, of course, but I find the iPhone’s zoom (as I did with the Pixel 7 Pro’s 5x zoom) much more useful on a day-to-day basis. 

Night mode

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Both the iPhone 15 Pro Max and Galaxy S23 Ultra can take excellent shots after dark, and these images from the main camera are fine examples. That said, the S23 Ultra’s image has a more yellow color cast to the image, while the iPhone 15 Pro Max maintains slightly finer details, especially in some of the brickwork on the buildings. The S23 Ultra’s image noise processing has smoothed out some of those details.

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That detail smoothing is especially noticeable in this nighttime image of the front of a building. While the iPhone has clearly reproduced the details in the brickwork, with noticeable texture on the sandstone blocks, the S23 Ultra has recognized that texture as image noise and so has attempted to smooth it out. The result is an odd-looking smoothed appearance that lacks any of the realism of the iPhone’s image. 

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This scene is more of a mixed bag. The S23 Ultra has kept some of the bright highlights under better control, while the iPhone has achieved a brighter sky that gives better separation to the tops of the buildings. I don’t really feel either one is especially better than the other here.

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Switching to the ultrawide lenses on both phones, it’s immediately obvious that the iPhone’s image is brighter, both in the sky and in the river below. However, it’s a less detailed image, with the S23 Ultra achieving sharper details on the buildings, better control of highlights and less image noise in the river. 

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However, I much prefer the iPhone’s 5x zoom shot at night to either the 3x or 10x zoom shots from the S23 Ultra. The iPhone has achieved a pin-sharp image here, with great colors and exposure, with even the bright clock face on the left being clearly visible. At 3x, the S23 Ultra is already losing some detail, and at 10x the image is disappointingly mushy and lacking in detail. 

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The S23 Ultra’s familiar magenta color cast is visible again in this night mode shot, with the iPhone generally producing more natural tones. Both shots are almost equally bright however, with almost nothing to choose between them in terms of clarity and detail. 

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While the iPhone’s ultrawide night mode shot isn’t quite as sharp as the S23 Ultra’s, Samsung’s phone suffers from some unpleasant noise artifacts in the sky — green-looking blobs where the digital processing clearly hasn’t performed as it should. It’s a disappointing result for the S23 Ultra here, as its shot is otherwise the better of the two.

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The night mode zoom results here are the same as I found in the other test. The iPhone 15 Pro Max’s 5x zoom has produced a sharp and clear image with a good handle on image noise. The 3x shot from the S23 Ultra suffers from unpleasant noise artifacts, and the 10x is extremely muddy and lacking in detail. 

iPhone 15 Pro Max vs. Galaxy S23 Ultra: Which takes better photos?

It’s been a very close-fought battle between these two powerhouse phones, and the reality is that either phone is superb for photographers wanting to take beautiful images under any conditions. It’s only when you really study the details of each shot side-by-side that you can you tell much difference. And even then, a lot of those perceived differences are subjective. Still, with both phones costing well into four figures, it’s important to nitpick at these details to make sure your money is well spent. 

Overall I prefer the images from the iPhone 15 Pro Max. It delivered more-accurate colors in almost all my tests, with the S23 Ultra frequently producing unrealistic color casts from the auto white balance. Samsung’s phone also produces oversaturated images — something that’s been common on Samsung phones for generations — while the iPhone keeps its colors more true to life. 

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

See all photos

I also prefer the 5x zoom on the Pro Max, which produces better-looking images than the S23 Ultra’s 3x lens and is generally more useful than the Ultra’s 10x lens. And in night mode, I found the iPhone to deliver overall better-looking shots, especially when using the zoom.

But bear in mind that I’m a professional photographer, so what I value in images is accurate color tone and a more neutral-looking image that I could boost manually with contrast or other adjustments in editing apps. If you prefer more vibrant, contrasty images to share with family and friends straight from your phone, then Samsung’s phone may be the better option. 

Technologies

The Apple Watch Series 12 Could Bring Back a Throwback iPhone Feature

Everything we’ve heard so far about the rumored Apple Watch Series 12.

We’re hot off a busy March Apple launch with seven new products, including an iPhone 17E, updated MacBook Pros and a colorful MacBook Neo that’s about to rattle the Chromebook market. As we set our sights on the next big hardware launch, the Apple Watch Series 12 is already on the horizon.

While there haven’t been any concrete leaks yet, there’s plenty we can infer based on Apple’s past launches and typical release patterns. There are also a few lingering rumors that could finally land this year, including a possible nod to a long-removed but not forgotten iPhone feature.

Apple Watch Series 12 launch date

If there’s one thing Apple tends to keep consistent, it’s the timing of its fall hardware event, where it typically unveils its newest flagship iPhones and Apple Watch models.

Apple typically holds this event on the second Tuesday of September (usually the week after Labor Day). By that logic, Sept. 15 seems like the most likely candidate for Apple’s 2026 fall event. Because it lands a bit later in the month than in previous years, there’s also a slim chance Apple moves it up to Sept. 9 (Labor Day week), as it has before.

As in previous years, preorders would likely open on the Friday after the event, with availability following a week or so later (assuming no production delays).

Pricing and availability

Expect pricing for the new watches to stay roughly in line with the current Series 11 lineup, which starts at about $400 (42mm Wi-Fi model). Though price hikes aren’t completely off the table, with lingering tariff increases and the potential for supply chain issues.

How many Apple Watch models will we get?  

A Series 12 is all but guaranteed — we’ve had a new Apple Watch model arrive every year since its launch. What’s less certain is whether Apple will refresh the entire lineup again this year. The Apple Watch SE and Ultra models don’t follow the same annual update cycle, and because both the SE 3 and Ultra 3 were refreshed in 2025, it’s less likely that Apple will update both again this year.

If Apple does add another model alongside the Series 12, the Ultra would be the more plausible candidate. Apple isn’t one to hold out on new features for its high-end models when warranted. Or if it follows the pattern set with the Ultra 2, the company might just roll out a new color model for the Ultra 3.

Design upgrades on the Apple Watch Series 12

There are rumblings of a redesign in the works, but given how sparse the chatter has been, my guess is we won’t see a major design overhaul this year. Expect the same silhouette, similar colors and materials. What could change: screen technology. A more energy-efficient display — potentially an improved LTPO panel with better brightness, as seen on the Series 10 — could help claw back some battery life without adding bulk.

Battery life and processor

The Series 11 and Ultra 3 got a significant battery bump over their predecessors: at least 6 hours more by Apple’s numbers and roughly an extra half day (or more) in my real-world testing. And the Ultra 3 also got charging speed worthy of its name, like its newer siblings. But there’s still a lot of room for improvement on both battery life and charging speed. 

With no major clues hinting at bigger batteries yet, I’d bet we see more incremental gains (if any) on the Series 12. Improvements could come from better screen technology, software optimizations, and more efficient processors. 

In theory, the processor name usually matches the watch number, suggesting an S12 chip this year. But since the Series 11 and Ultra 3 are still running on the previous year’s S10 chip, the next upgrade could technically be an S11, making this year’s naming a bit awkward.

New health features on the horizon

Apple has already dipped its toes into blood pressure monitoring with hypertension notifications on the Apple Watch (Series 10, Series 11 and Ultra 3). The feature alerts owners when it detects signs of abnormally high blood pressure, but it stops short of providing an on-the-spot read. This could be on the table for the fall of 2026.

Other wearable health companies like Omron and Med-Watch have proven that wrist-based blood pressure measurement is possible, though it’s not as reliable as a traditional cuff and may require new (bulkier) hardware to bring to the Apple Watch. 

According to Bloomberg’s Mark Gurman, Apple has been testing the feature internally but has encountered accuracy issues. And even if Apple pulls it off for this year, it might measure only baseline trends similar to Samsung’s blood pressure feature on the Galaxy Watch 7 and Ultra (not supported in the US). 

Glucose monitoring is another long-running rumor that’s on the table, but according to Gurman, it’s even further from a finished product than blood pressure and realistically wouldn’t appear before 2027.

Biometric authentication: Touch ID or Face ID?

Rumors of a camera on the Apple Watch have been around for a few years — not for selfies, but potentially for Face ID or AI-based image recognition. 

Apple Intelligence on the iPhone introduced a visual search tool that uses the camera to identify objects and places in real time, and it might be a matter of time before this feature eventually makes its way to the wrist. Meanwhile, wearable-focused processors like Qualcomm’s Snapdragon chips already support cameras and even livestreaming. Apple is known to use its proprietary chips, so it’s unlikely this would impact Apple’s timeline, but it shows the technology is there, and we may see it down the line on the Apple Watch. Just not this year, according to Bloomberg.

A more feasible near-term option could be Touch ID. Macworld recently spotted lines of internal code suggesting Apple has been experimenting with biometric authentication for the 2026 Apple Watch lineup. According to the report, the code references «AppleMesa,» which is Apple’s internal code name for a watch-based Touch ID. It’s still unclear whether the sensor would be integrated under the display, like we see on Android phones, or built into the side button or the Digital Crown. 

Watch OS 27 wishlist 

Now that Apple has standardized its operating system names to match the year ahead, you don’t need to be a rocket scientist to figure out that the next big update for the Apple Watch will be WatchOS 27. 

With a major redesign already in the books (5 New Apple Watch Features Coming With WatchOS 26), we’re not expecting a dramatic visual change this time around, but there’s plenty on the wishlist, including better battery management tools and more customizable gesture controls. Apple could also expand Workout Buddy from metric-driven encouragement into more concrete training territory. This could bring it closer to what Samsung is trying with its AI-powered Running Coach.

Lastly, I’d welcome a more robust symptom tracker tied into the Vitals app similar to Oura Ring’s Symptom Radar that can flag early signs of illness. 

Other Health app updates 

The next version of WatchOS 27 could also bring changes to the Health app. According to a report from Mark Gurman at Bloomberg, Apple has been working on a top-secret initiative code-named Project Mulberry, aimed at revamping the Health app with an AI-powered health concierge that could unify your health, fitness, and medical data in one place.

However, the project has recently run into some obstacles. Bloomberg’s latest report suggests Apple has put the effort on hold (at least for this year). That still leaves room for improvement on the Health app front with a potential redesign to the main dashboard that would make spotting trends easier. 

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for March 10, #533

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for March 10, No. 533.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


Today’s Connections: Sports Edition features a lot of team names, but that doesn’t mean it’s an easy one to solve. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Play ball!

Green group hint: Not front.

Blue group hint: Certain NFL player.

Purple group hint: They play at Smoothie King Center.

Answers for today’s Connections: Sports Edition groups

Yellow group: An AL Central player.

Green group: Words appearing before «back,» in football.

Blue group: Associated with Derrick Henry.

Purple group: New Orleans Pelicans.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is an AL Central player. The four answers are Guardian, Royal, Tiger and Twin.

The green words in today’s Connections

The theme is words appearing before «back,» in football. The four answers are corner, defensive, full and running.

The blue words in today’s Connections

The theme is associated with Derrick Henry. The four answers are Heisman, King, Ravens and Titans.

The purple words in today’s Connections

The theme is New Orleans Pelicans. The four answers are Bey, Fears, Murphy and Queen.

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Technologies

Today’s NYT Mini Crossword Answers for Tuesday, March 10

Here are the answers for The New York Times Mini Crossword for March 10.

Looking for the most recent Mini Crossword answer? I’d just like to point out that the New York Times puzzle-makers love the 7-Across answer — they use it about every other week. Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Writing that lacks substance
Answer: FLUFF

6A clue: Pencil in a cosmetics bag
Answer: LINER

7A clue: ___ acid (building block of proteins)
Answer: AMINO

8A clue: Partner of services, in economics
Answer: GOODS

9A clue: Small criticism
Answer: NIT

Mini down clues and answers

1D clue: Warning sign in a relationship, metaphorically
Answer: FLAG

2D clue: Fancy prom ride
Answer: LIMO

3D clue: SAG-AFTRA, for one
Answer: UNION

4D clue: Luxury fashion house headquartered in Rome
Answer: FENDI

5D clue: Ground coating on a cold morning
Answer: FROST

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