Technologies
Samsung Gadgets to Expect in 2024: Galaxy S24, Z Flip 6 and More
If Samsung’s past launches are anything to judge by, we can expect new premium Galaxy phones, wearables and more in 2024.
Generative artificial intelligence, or AI that can create new content after being trained on data, took the tech industry by storm in 2023. Smartphones are no exception, as Google proved with its Pixel 8 launch and Qualcomm showed with its new Snapdragon chip. Samsung could be the next major smartphone maker to sprinkle AI smarts into its mobile products: It just introduced its own gen AI tool.
Samsung makes a lot more than just phones and wearables; its product lineup spans TVs, monitors, laptops and home appliances. But Samsung holds significant influence in the mobile market as one of the two dominant players that makes up the majority of worldwide smartphone shipments. Its Galaxy S launch is usually the first major smartphone launch of the year, meaning it could set the tone for what to expect throughout 2024.
Like many tech companies, Samsung tends to release new smartphones and smartwatches on an annual basis. While only Samsung knows precisely which new Galaxy products will be launching and when, it’s possible to make educated guesses based on the company’s launch patterns in years past.Â
For example, Samsung usually starts the product year sometime in the first quarter by releasing new versions of its flagship Galaxy S phones, while its new foldable phones typically arrive in the late summer.Â
Here are the mobile products we’re expecting to see from Samsung next year based on the company’s typical product launch cycle, reports and leaks.Â
Galaxy S24 series

Assuming Samsung follows the same launch pattern as in years past, the Galaxy S24 lineup will likely arrive in the first couple of months of 2024. Samsung announced the Galaxy S23 family in early February, while a report from Korean news outlet SBS Biz suggests the new phones could debut on Jan. 17. If the report ends up being accurate, the Galaxy launch would happen just days after the CES 2024 tech conference in Las Vegas.
Artificial intelligence will likely play a big role in the Galaxy S24 series. Samsung on Wednesday announced its new generative AI model, called Gauss, which is essentially its answer to ChatGPT. As with similar AI tools, Samsung says Gauss can compose emails, summarize documents and assist with writing code. The company hasn’t said which products Gauss will eventually arrive in, but it wouldn’t be surprising to see it in the Galaxy S24. Also, in October Samsung announced its Exynos 2400 processor, which it says boasts a 14.7x boost in AI performance and enables text-to-image AI generation.Â
Samsung usually only puts its Exynos chip in certain Galaxy models sold in specific markets and uses Qualcomm’s latest chip in areas like the US. But Qualcomm too has supercharged its next mobile processor, the Snapdragon 8 Gen 3, with more AI prowess. Qualcomm in late October showcased the chip’s AI features during its Snapdragon Summit in Hawaii, potentially indicating that AI could be prominent on both the Exynos and Qualcomm versions of Samsung’s expected new phone. A report from the blog Sam Mobile suggests that will indeed be the case, as it says Samsung plans to emphasize AI features in the Galaxy S24.Â
We don’t know what that will look like yet, but the camera seems like a plausible area to infuse with AI. Samsung recently announced a new feature for its 200-megapixel camera sensor called Zoom Anywhere, which should allow future phones to zoom in up to 4x when shooting moving objects. But since Samsung specifically says this feature is based on its 200-megapixel sensor, it would likely only be available on the rumored Galaxy S24 Ultra.Â
Samsung already uses AI for its Bixby Custom Voice Creator, which lets users record sentences that the assistant can analyze to copy one’s voice and tone. It wouldn’t be surprising to see Samsung explore more voice-related AI features following Google’s recent improvements to the Google Assistant, such as its more realistic voice for screening calls.
Galaxy A55 5G

Samsung’s Galaxy A series phones aren’t as well-known as the company’s Galaxy S devices. But they stand out for their premium features — like multilens cameras and screens with high refresh rates — at lower prices. But keep in mind that they often compromise in certain areas like performance and camera quality.Â
Samsung usually releases new versions of its Galaxy A phones in March, as was the case with the Galaxy A54 5G in 2023 and the Galaxy A53 5G in 2022. There haven’t been any leaks or rumors about the Galaxy A55 yet, but we can likely expect routine upgrades to the processor, camera and design.Â
But don’t expect it to have the same chip as the Galaxy S24 lineup, considering the processor in Samsung’s Galaxy A phones is usually a step below what’s found in its flagship devices. The Galaxy A54, for instance, uses the company’s Exynos 1380 processor, which is a noticeable step back from Qualcomm’s Snapdragon 8 series. That means if Samsung does release a successor to the Galaxy A54, it likely won’t have the same AI features we’re expecting to see in the Galaxy S24.Â
Galaxy Z Flip 6

Samsung’s Galaxy Z Flip 5 was a significant step up from the Galaxy Z Flip 4, largely thanks to its bigger cover screen, gapless design and improved camera. The rumored Galaxy Z Flip 6 will likely build on the Z Flip 5 with typical upgrades like a fresh processor and perhaps more software features that take advantage of its foldable design. A report from the blog Galaxy Club indicates that the Galaxy Z Flip 6 could have a 50-megapixel main camera sensor, which would represent a notable step up from the Galaxy Z Flip 5’s 12-megapixel camera.Â
See also: I Visited Samsung’s Home Turf to See if Foldable Phones Are Really the Future
The company also usually puts the same chip from its flagship Galaxy S series into the Galaxy Z Flip, so there’s a chance it will inherit the same AI tricks as the Galaxy S24 series. Of course, this is all just speculation for now; we won’t know for sure until Samsung makes an announcement.
Samsung typically announces new Galaxy Z Flip phones in the August timeframe, although it announced the Z Flip 5 slightly earlier this year, in July.Â
Galaxy Z Fold 6

Like the Galaxy Z Flip, Samsung’s newest Galaxy Z Fold also usually arrives in the late summer timeframe. Rumors about what’s next for the Z Fold are scarce. But a recent patent showing a device that looks a lot like the Galaxy Z Fold with an S Pen slot has generated speculation that Samsung’s next book-shaped foldable will finally have a place to store its stylus. That could make the Galaxy Z Fold 6 more useful as a productivity device.Â
Based on Samsung’s previous Galaxy Z Fold launches, the Z Fold 6 could have a new processor that matches the one in the Galaxy S24, some new software features and a slightly improved design. But we’ll likely have to wait until the summer to know for sure.Â
Galaxy Watch 7 series

While we don’t know what’s next for Samsung’s smartwatch lineup, we can expect health tracking to remain a big theme. Samsung has been focused on sleep; it even conducted what it claims is one of the largest single health sleep studies ever by examining the sleep behaviors of Galaxy Health users worldwide. Samsung’s One UI 5 Watch software update from earlier this year also puts sleep statistics front and center on the company’s smartwatches.Â
The biggest changes between the Galaxy Watch 5 and Galaxy Watch 6 had to do with software, screens and battery life, as my colleague Lexy Savvides wrote in her review. It’s possible that Samsung could take a similar approach with the Galaxy Watch 7. Given the company’s expected focus on AI next year, it also wouldn’t be surprising to see AI features baked into the next Galaxy Watch.Â
Galaxy Buds 3

Samsung launched its pair of “fan edition” Galaxy Buds in 2023, but it’s been a while since it’s released regular and pro models. The Galaxy Buds 2 Pro arrived in August 2022, and the Galaxy Buds 2 came in August 2021. While both pairs of earbuds got high marks from CNET’s David Carnoy for their comfortable design and good sound quality, there’s room for improvement.Â
Some Galaxy Buds 2 Pro features only work with Galaxy phones, for example, which could limit their appeal to other Android phone users. And the regular Galaxy Buds 2 have low-level, IPX2 water resistance. Hopefully Samsung’s next generation of Galaxy Buds addresses these shortcomings and others.Â
Galaxy smart ring

Samsung has been selling smartwatches and wireless earbuds for years, but the tech giant may expand into a new genre: smart rings. A report from Korean news outlet The Elec indicates that Samsung could release a smart ring in the third quarter of 2024 or early 2025. The ring is expected to be a wellness device similar to the Oura ring and may come in four sizes, according to the report.Â
While Samsung hasn’t made any announcements yet about plans to release a smart ring, health tracking seems like a plausible use case for such a device. The Oura ring, for example, has two big advantages over smartwatches: It’s more discrete and compact, making it easier to wear overnight. And it offers significantly longer battery life than a smartwatch since it doesn’t have a screen.Â
New Galaxy foldable
Samsung has a lot of ideas about where foldable phones could go next, but none of its future concepts have graduated to becoming real products yet. At CES 2023, for example, Samsung showcased the Flex Hybrid, which has a tablet-sized screen that can extend to provide more screen space. That’s just one of several concepts Samsung has shown over the years; it’s also created prototype mobile devices that bend in multiple areas like an accordion.
The company hasn’t said when or if any of these concepts will make it to market. But shipments of foldable phones are expected to grow, even though they only account for a small portion of the mobile market today. Worldwide shipments of foldable phones are expected to grow 43.9% compared to 2022, according to market research firm International Data Corporation.Â
Galaxy VR headset

It’s been a big year for mixed reality, with Apple introducing its first headset, called the Vision Pro, Meta launching the Quest 3 and Sony debuting the PlayStation VR 2. But Samsung’s plans for mixed reality are still largely a mystery.Â
Samsung, Qualcomm and Google are working on a mixed reality project, although we haven’t heard much about it since the three companies announced their partnership in February 2023. It’s possible that we’ll hear more at Samsung’s expected Galaxy S24 launch event since it may take place roughly one year after the partnership was announced.
Samsung hasn’t mentioned whether any specific mixed reality products, like a new headset, are under development.
“It’s more of a declarative announcement about how we are going to get it right in trying to build the XR ecosystem,” T.M. Roh, president of Samsung’s mobile division, said through a translator in an interview with CNET in February.
Although we don’t know what the company’s plans for mixed reality are yet, Roh hinted in a separate CNET interview in July that phones will play a big role in the experience.
“So for the short term, perhaps many features or experiences [in] mixed reality would be in connection with [the] smartphone,” he said.Â
We’ll know more about Samsung’s product plans as 2024 unfolds. But what seems clear, given the tech industry’s direction, is that AI will be a big part of what’s next.Â
Technologies
Buffett’s decade-long acquisition finally pays off after years of struggle
Warren Buffett’s confidence in a decade-old acquisition finally pays off as Precision Castparts’ complex products become essential for engine turbine blades, while Berkshire Hathaway’s stock shows modest gains despite Wall Street declines.
Buffett’s decade-long acquisition finally pays off after years of struggle
Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid âtoo muchâ for the company, which makes âcomplex metal components and products.â
While it was a âfine company â the best in its business,â he had been âsimply too optimisticâ about its profit potential, a âmiscalculation … laid bareâ by the enormous downturn for the aerospace industry, Precision Castpartsâ largest customers, amid the Covid pandemic.
In a CNBC interview when the deal was first announced, Buffett admitted it was âa very high multiple for us to pay,â but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the companyâs CEO, both then and now, and the companyâs long-term profit outlook.
Itâs taken longer than he planned, but Buffett’s purchase is now looking pretty good.
As Reuters puts it, there is currently a shortage of the âcomplexâ products Precision Castparts makes that are essential for engine turbine blades.
Theyâre also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.
This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.
Barronâs calls that âpriceyâ at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.
Using the same multiple, Barronâs estimates Precision Castparts is worth around $100 billion. Thatâs well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit âprobably has become one of the more valuable divisionsâ of Berkshire.
Itâs also nearly three times the 2016 purchase price.
In the Barronâs piece, Andrew Bary said Berkshire, and its share price, arenât âgetting much creditâ for the subsidiaryâs rising value, in part because CEO Greg Abel, like Buffett, doesnât do analyst conference calls or investor events that could draw attention to the unitâs performance.
His recommendation: âWithout Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This yearâs trading action suggests that something may need to change.â
Berkshire bounces a bit as Wall Street sells off
Berkshire Hathaway shares managed a modest gain this week even as Wall Streetâs major averages declined, a small departure from the 2026 âtrading actionâ Bary cites.
Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.
Until Fridayâs bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.
Even with this weekâs outperformance, Berkshireâs B shares still trail the S&P 500 by more than 10 percentage points so far this year.
Nebraska candidate moves to replace ad that included Buffettâs image
The campaign team for the Republican running in Nebraskaâs 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.
In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, âHere in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.â
He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers âtrade on secrets youâll never know,â as they âget richâ while âwe barely get by.â
In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.
She told the station, âI think itâs worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.
âIt implies that my dad endorses him. He did not have permission to use it.â
The KETV report quoted Harding as saying in a statement, âIn Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.â
The report said Harding did not comment on whether the ad would be taken down but noted âit does look like new ads from his campaign are beginning to run on some stations.â
A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.
The commercial now running does not show or mention Buffett.
BUFFETT & BERKSHIRE AROUND THE INTERNET
Some links may require a subscription:
- Bestâs News and Research Service: 2026 Bestâs Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines
- Financial Times: The day Warren Buffett saved Salomon Brothers
HIGHLIGHTS FROM CNBCâS BUFFETT ARCHIVE
The effects of 9/11 on Berkshire and the insurance industry (2002)
Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshireâs insurance companies have started taking terrorism into account when writing policies.
AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?
WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, weâve gone through world wars and all of that, and essentially felt quite protected within these borders.
And I have been quite worried about â Charlie can attest to â you know, the possibility, particularly of some kind of nuclear device in this country, by â probably more likely by terrorists than by some, at least, declared act of war by another state.
And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…
In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.
And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadnât really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.
We had excluded risk for war. I mean, we knew that weâd seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didnât take account of something that we knew was possible, but we just hadnât seen. And thatâs, you know, thatâs the human condition, to some degree.
Since September 11th, everybody in the insurance business recognizes that they had exposures that they werenât charging for, and they either had to exclude those exposures or they had to charge for them.
We have written â first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but theyâre not entirely run off.
The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.
And, we can take a fair amount of exposure to that sort of terrorism, because it doesnât â it wonât aggregate. It aggregated at the Twin Towers in a way that â World Trade Center â in a way that just about was as extreme as you could get for non-NCB-type activities.
I mean, that was a huge amount of damage done without nuclear, chemical, or biological.
But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we canât have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.
And if we had coverage on that, it would destroy us as well.
BERKSHIRE STOCK WATCH
Four weeks
Twelve months
BRK.A stock price: $766,000.00
BRK.B stock price: $510.37
BRK.B P/E (TTM): 12.83
Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)
Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)
Berkshire repurchased $4.5 billion of its shares in Q2 2026.
BERKSHIREâS TOP EQUITY HOLDINGS – Sep. 11, 2026
Berkshireâs top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.
Holdings are as of June 30, 2026, as reported in Berkshire Hathawayâs 13F filing on August 14, 2026, except for:
- Mitsubishi, which is as of April 30, 2026
The full list of holdings and current market values is available from CNBC.comâs Berkshire Hathaway Portfolio Tracker.
QUESTIONS OR COMMENTS
Also, Buffettâs annual letters to shareholders are highly recommended reading. There are collected here on Berkshireâs website.
— Alex Crippen, Editor, Warren Buffett Watch
Technologies
Houthis reportedly advance to key Red Sea island, further threatening crucial oil choke point
The advance raises the threat to shipping near the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden to global markets.
The Iran-backed Houthis reportedly advanced to Yemenâs strategic Perim Island on Friday, delivering a major boost to the militant groupâs push to take control of one of the worldâs most important shipping choke points.
The capture of Perim Island, which was reported by several news agencies, citing multiple Yemeni government sources, comes just one day after the Houthis seized Yemenâs port city of Mokha on the Red Sea coast. CNBC could not independently confirm the report.
The rapid ground offensive is seen as a severe setback to Saudi Arabia and the Yemeni forces it backs and puts Iran and its proxies on course to exercise control over two critically important oil choke points on either side of the Arabian Peninsula: the Bab el-Mandeb Strait and the Strait of Hormuz.
Perim Island is a small and rocky area of land that divides the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden and to global markets.
There are concerns that the Houthisâ advance toward the Bab el-Mandeb Strait could have significant ramifications for global trade, particularly if the militant group ratchets up threats or attacks on Red Sea shipping.
The Houthi advance prompted Saudi Crown Prince Mohammed bin Salman to personally press President Donald Trump for U.S. military intervention, MS NOW reported later Friday, according to a person familiar with the conversations.
The crown prince spoke with Trump twice Thursday and urged him to strike the Iranian-backed group as it closed in on the Bab el-Mandeb. Trump declined, saying the U.S. does not plan to widen its regional military campaign to include the Houthis, according to the person, who was granted anonymity because of the sensitive nature of the conversations. Axios first reported the calls.
A senior administration official told CNBC the U.S. remains focused on protecting core national security interests, including freedom of navigation in the Red Sea, âwhile empowering our regional partners to take the lead in managing and resolving regional security challenges.â
The official added that the U.S. is âin continuous dialogue with Saudi Arabia.â
The capture of Mokha marked a âmajor blowâ to Saudi Arabia as it raises the possibility of the group exerting a tighter grip on the Bab el-Mandeb Strait, according to Hamish Kinnear, principal Middle East and North Africa analyst at risk intelligence company Verisk Maplecroft.
Mokha is situated about 75 kilometers (46 miles) north of the Bab el-Mandeb Strait.
âThe Houthis were already threatening Saudi shipping from previous positions, but their capture of Mocha opens up the possibility of further advances towards the Bab el-Mandeb coastline and a tighter grip on the chokepoint,â Kinnear said in a research note.
As the war continues, Kinnear said both Tehran and Washington believe time is on their side, making a new truce unlikely for now.
âOil and gas prices, and more specifically refined products such as diesel, will continue to tick upwards while that remains the case â even if US convoys and Strait of Hormuz export alternatives cushion the price impact,â Kinnear said.
The strategic importance of the Bab el-Mandeb Strait has grown significantly since the start of the U.S. and Israelâs war against Iran in late February, with the waterway emerging as an alternative route for crude moving toward Asia.
What next for oil prices?
Oil prices traded sharply lower on Friday, but both major benchmarks could still end the week above $100 per barrel for the first time since mid-May.
International benchmark Brent crude
The resilience of the oil market is being tested by a clearer recognition of the mounting threat to regional supply, strategists at ING said, with energy market participants seen repricing both the duration and severity of the conflict.
Even as flows continue through the Strait of Hormuz, INGâs strategists said flows remain well below prewar levels, underlining how fragile the situation has become.
âSaudi energy infrastructure and crude oil exports from the Red Sea are increasingly at risk, with the Houthis in Yemen targeting Saudi Arabia,â INGâs Warren Patterson and Ewa Manthey said in a research note published Friday.
âAs the Houthis have taken control of the Red Sea port of Mokha in Yemen, recent events increase the threat to shipping around the Bab al-Mandeb Strait,â they added.
â Luke Fountain contributed to this report.
Technologies
Wall Street firm believes the AI stock market boom is ‘nearing an end.’ Here’s why
Stretched earnings expectations, extreme concentration and surging equity issuance point to growing bubble risks.
A range of equity market bubble indicators show that while the S & P 500 âs rally has further to run this year, its medium-term prospects look poor given how frothy the market has become, according to Capital Economics. âMost indicators suggest the AI equity boom is nearing an end,â Capital Economicsâ senior market economist James Reilly said Thursday in a note. Capital has been more bullish than most on the stock market since mid-2023, reflecting a view that AI will be a transformative technology. Its year end-2026 S & P 500 forecast has consistently been above consensus. But the firm has also maintained that the AI-driven rally is a bubble that will eventually burst. To assess and spot a late-stage market bubble, Reilly looks at eight indicators including valuations, earnings, index concentration, equity issuance and foreign interest in U.S. equities. Some of those measures are already at or near levels that preceded previous stock market peaks. The analysis shows that while market variables such as earnings expectations look consistent with a market top, others such as volatility and leverage look slightly less alarming. Earnings stand out as the biggest warning sign. Expectations for S & P 500 earnings growth are around levels seen only at the peak of the dot-com bubble, while long-term EPS growth forecasts have surged to a record high. According to Reilly, the heavy concentration of this expected growth in the tech sector means that any signs of weakness in the tech firmsâ earnings will weigh heavily on the index. Other indicators are also flashing warning signs. Index concentration is around dot-com-era extremes, net equity issuance has turned positive and foreign ownership of U.S. stocks is at a record high. Reilly said another wave of IPOs and share sales could be particularly significant, since similar issuance booms have historically coincided with market peaks. âOn past form, this suggests that the end of the bubble is just months away, rather than years,â he said. Measures of leverage are not yet alarming compared to other factors, though the analyst warns that they are heading in a âconcerning direction.â While volatility metrics look consistent with a mid -stage bubble, Reilly notes that constituent -level volatility isnât as extreme as it was near the end of the dotcom boom. âWhile we continue to think that the S & P 500 will rally from around 7,650 now to 8,250 by end-2026 , we ultimately forecast it to fall back to 6,500 by end -2027,â he wrote. Those assumptions would equate to 8% upside this year and a 21% slide in 2027.
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– Use profiles to select personalised content 231 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
– Measure advertising performance 908 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
– Measure content performance 403 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
– Understand audiences through statistics or combinations of data from different sources 573 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
– Develop and improve services 680 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
– Use limited data to select content 179 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.
Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.
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