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Apple Watch Series 9 vs. Ultra 2: Don’t Get the Wrong One

After a month wearing both, this one is still on my wrist.

The Apple Watch Series 9 and Apple Watch Ultra 2 have more in common than you might realize, even though they’re very different watches on the outside. While the $799 Ultra 2 is a tougher, bigger and pricier watch than the $399 Series 9, internally they’re almost the same. They share the same S9 chip that supports features like Double Tap, on-device Siri and speedy performance. 

So how do you separate the two? Price is likely your first consideration. The $799 Ultra 2 only comes in one 49mm size with a titanium case and LTE connectivity is included. 

But the $399 Series 9 is more complicated. First, you need to choose between a 41mm or 45mm size. Then, pick an aluminum or stainless steel case and whether or not you want the LTE version. Indeed, the 45mm Series 9 in stainless steel costs $749, which puts it squarely in the ballpark of the Ultra 2. 

The price factor might not be as clear-cut as you first thought. To help you make the right decision, I wore both watches for a month. Here’s what I found.

Apple Watch Ultra 2 Screen: Bigger, brighter than Series 9

The Apple Watch Ultra 2’s 49mm case is bigger than the 45mm Series 9, but the screen itself is also slightly larger. That means you can fit slightly more on the Ultra 2’s screen, helpful if you are using an app like Maps for example.

The easiest way to spot the size difference is to boost the text size to the maximum on both watches. Part of the text gets cut off on the Series 9 compared to the Ultra 2, like in the image below.

Apple Watch Series 9 vs. Ultra 2 screen size

But the biggest difference in day-to-day wear is screen brightness. The Ultra 2’s screen gets brighter than the Series 9 at 3,000 nits vs. 2,000. I’ve had zero issues seeing the Series 9 indoors or outdoors, but having a little extra brightness on the Ultra 2 is nice for readability, especially for workouts in bright sunlight.

It also gives the flashlight a boost. You can turn the digital crown on the Ultra 2 to force the screen to its brightest setting when using the flashlight, which is helpful in dark situations. I went spelunking with the first Apple Watch Ultra, which shares the same screen brightness as the Series 9, and the Ultra 2. The additional brightness on the Ultra 2 really did make a difference when illuminating the rock face. 

Apple Watch Series 9 vs. Ultra 2 brightness

Apple Watch Series 9 might be better for smaller wrists

There’s no ignoring that the Ultra 2 is a large watch. Coupled with the chunkier digital crown and flat display, it stands out a lot more than the Series 9. My wrist measures 152mm and even though the Ultra 2 looks hefty, it’s surprisingly comfortable on a small wrist and I wear it all the time.

Apple Watch Series 9 on a small wrist

But there’s no ignoring the fact that the Ultra 2 might be too large if you have an even smaller wrist than mine. That means you might gravitate toward the Series 9 just to have the option of a smaller case size. I also found the Series 9 is more comfortable to sleep with if I do want to track my time in bed. 

The Ultra 2 is, however, designed to be a tougher watch than the Series 9. Its titanium case is slightly raised to give more edge protection to the sapphire crystal display. The Series 9 display has two different coverings: Ion-X glass if you get the aluminum case, or sapphire crystal on the stainless steel case

Both are IP6X dust-resistant and water-resistant, but the Ultra 2 can go down to a depth of 100m compared to 50m. It also has an exclusive Depth app and support for the Oceanic Plus app that turns the watch into a dive computer.

Apple Watch Ultra 2 Action button speaks my love language

The Ultra 2 has another significant design feature that sets it apart from the Series 9. Just like the Action button on the iPhone 15 Pro and Pro Max, you can press it to quickly launch your favorite workout, the flashlight, the stopwatch and other preset tasks.

Apple Watch Ultra 2 Shortcut

My favorite way to use the Action button is to trigger a Shortcut, which is a quick way of accessing a favorite feature or tasks in an app. You can program a Shortcut yourself using the app of the same name on the iPhone. 

One of my top Shortcuts is to navigate home from my current location, but you could also use it to control connected home appliances, or toggle on a focus mode. The possibilities are almost endless. I even made a Shortcut to Rickroll myself (yes, seriously). You can see that in action on the video on this page.

All is not lost on the Series 9 if you like Shortcuts. You can still set a complication on the watch face to launch a Shortcut, it just requires an extra tap on the screen to confirm you want to run it.

Both Apple Watch Ultra 2 and Series 9 have Double Tap and Siri

You can use the Double Tap gesture to control both the Apple Watch Series 9 and Ultra 2. It’s powered by the S9 chip and works exactly the same on both watches. When the screen is active, you can double tap your thumb and forefinger to complete a task, rather than touch the screen. For example, raise your wrist and double tap your thumb and forefinger to reply to a message with dictation, then double tap to send.

It’s helpful, accurate and works in many of Apple’s apps. You can answer a call, change tracks and start or stop timers. For third party apps, it will generally perform the default action when you double tap. I use it to quickly reply to Slack messages from colleagues when I’m unable to grab my phone or type a response out at my computer.

It works the same on both watches, because they run the same chip. On-device Siri is also the same, so the watches don’t have to ping the cloud when you ask Siri to do something that doesn’t require the internet. That includes tasks like starting a workout or setting a timer. They also both have 64GB of internal storage, great if you like to put music or have lots of apps on your watch.

Apple Watch Ultra 2 has some special tricks

While you’ll get the same great WatchOS 10 experience and a wide selection of apps on both watches, the Ultra 2 has additional features that swing the pendulum in its favor.

Apple Watch Ultra 2 night mode

First, watch faces. You might not think this is enough to make you choose the Ultra 2 over the Series 9 but the exclusive faces are nice: Modular Ultra and Wayfinder. They fit a lot of detail on the screen and have room for seven or eight complications, respectively. And they have a dark mode that turns either watch face red when the light sensor detects it’s dark outside.

The Ultra 2 also has a three-mic array to help cut out more wind noise when on calls, plus dual speakers which get louder than the Series 9. I took both watches outside and recorded the call audio so you can hear the difference on the video on this page. 

Then there’s the matter of connectivity. The Ultra 2 has LTE as standard, whereas you need to buy the specific LTE (or cellular) version of the Series 9 if you want to use your watch without your phone nearby. Once you add a data plan from your existing wireless provider, you can leave the iPhone behind and still connect to your favorite apps, send messages or make calls from your wrist.

Both have the second-gen ultrawideband chip which means you can find your phone from the watch with precision finding, as long as you have an iPhone 15. If you have an older iPhone, ping your phone from your watch to make it ring.

Apple Watch Series 9 and Ultra 2 have very similar health tracking

Both share a temperature sensor, blood oxygen sensor, ECG or electrocardiogram app, as well as the option for high and low heart rate and irregular heart rhythm alerts. The heart rate sensor is also the same on both watches and accurate when compared to a chest strap.

Fitness tracking is identical and you keep track of your progress using the Apple Watch Activity app. You can also connect Bluetooth accessories like power meter pedals to both watches, create multisport workouts, and keep an eye on your heart rate zones.

A compass app, back track and waypoint functionality is standard on both watches, as well as car-crash detection, fall detection and emergency SOS.

The differences come down to the Ultra 2’s 86dB siren for safety and GPS. The Ultra 2 uses dual-band GPS, both L1 and L5 bands, while the Series 9 uses L1. That means the Ultra 2 is more accurate at tracking distance and route information in built-up areas specifically. But for regular outdoor use for runs in the park or tracking a bike ride on the trails, the Series 9 still does a great job.

Apple Watch Series 9 vs. Ultra 2 GPS

Apple Watch Ultra 2 has the best battery life, period

The Ultra 2 knocks the Series 9 out of the park on battery life. It doesn’t matter how you use the watch, whether you’re running a marathon or just using it as a watch to tell the time and get notifications, it runs rings around the Series 9.

Apple Watch Series 9 vs. Ultra 2 battery life

Apple officially rates the Series 9 at 18 hours and the Ultra 2 at 36 hours or runtime. But this is conservative, because I’ve been able to stretch both a lot longer. With what I’d call regular use  (phone notifications, the always-on display, a GPS workout and sleep tracking) you can get a day and a half from the Series 9 before charging. With the same use, I can get closer to three full days from the Ultra 2.

Both have a low power mode to extend the battery even further, but of course your mileage will vary depending on how you use the watch. Resource-intensive tasks like using LTE and listening to music over Bluetooth will deplete your battery sooner. We have more on specific battery life usage in our Apple Watch Series 9 and Ultra 2 reviews.

Both also support fast wireless charging, as long as you have an 18-watt or higher adapter. The Series 9 charges faster than the Ultra 2 from flat to full because it has a smaller capacity battery.

What’s the difference between Apple Watch Series 9 and Ultra 2?

With a similar overall feature set, including Double Tap and on-device Siri, the main differences between the Apple Watch Series 9 and Ultra 2 comes down to size, price and battery life. The Series 9 is less expensive, has a slimmer design and two size options compared to the Ultra 2. But you will need to charge it more often.

Both Apple Watches are a great pick if you want a versatile smartwatch that works with the iPhone. After wearing both for a month, the Apple Watch Ultra 2 is my favorite for two main reasons, if price wasn’t my primary consideration. Its long battery life means I no longer have battery anxiety about needing to charge it every day. And the Action button is so helpful and customizable, it makes using the watch much more enjoyable and convenient.

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Technologies

See Ya, Siri: Why Apple Might Make Third-Party Voice Assistants Available in Europe

When given the choice, iPhone owners might opt for alternatives given the delayed rollout of Siri’s AI revamp.

Apple is reportedly working on changes to the iPhone’s operating system that will make it possible to choose an alternative voice assistant to Siri.

The ability to switch from Siri to another voice assistant, potentially powered by third-party companies including OpenAI, Google or Meta, could be a reality in the near future, but only for iPhone owners in Europe, Bloomberg reports. Apple didn’t respond to a request for comment.

Apple is preparing the changes to Siri in anticipation of the European Union demanding the company allow European users a choice of voice assistants, according to Bloomberg. It would be similar to the policy shift Apple has already made in allowing rival app stores onto the iPhone, which was sparked by Europe’s Digital Markets Act.

Apple has faced many regulatory hurdles with the EU in recent years, largely in the form of challenges to its proprietary technology and walled-garden ecosystem, which provide Apple device owners with high levels of consistency, privacy and security, but often make it difficult for smaller companies to compete.

These regulatory challenges often leave Apple with little choice but to make significant changes to the way its tech works. Some of these changes — such as switching from Lightning connectors to the universal standard of USB-C — affect Apple device owners globally. Others affect only those who live within the EU.

Siri’s AI troubles

Siri has been available on iPhones since 2011 and has spawned many copycats. But the advent of generative AI over the last few years has brought about a number of chatbots, most notably OpenAI’s ChatGPT, that rival and surpass Siri’s capabilities, to the point where Apple is now seen as lagging behind competitors.

Apple announced an AI revamp of Siri last year at WWDC, its June developer conference, but the company delayed its rollout. Apple Intelligence-powered Siri is still nowhere to be seen, and may not even make an appearance at this year’s WWDC, per Bloomberg.

In light of this, it may be possible that European iPhone owners, when given the option, choose an alternative voice assistant. Unless Apple’s hand is forced, there’s currently no indication that people elsewhere will be given the same choice.

But Thomas Husson, VP and principal analyst at Forrester, doesn’t believe the AI overhaul of Siri is Apple’s main challenge.

«Is Siri’s revamp well overdue? Yes. Does Apple give the impression that they have an AI issue? Yes. It is too late for them? I don’t think so,» he said. Instead, Husson said what’s really at stake for the company is its ability to invent a user interface adapted to the AI era and create an ecosystem with companies and developers that will allow for new experiences within existing apps.

«Meeting the EU regulations and especially the DMA makes things more complex,» he added, but that’s the case for any digital platform operating in Europe.

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Technologies

I’ve Been Tracking Tariff Price Impacts Every Day: Here’s the Latest News

CNET’s tariff impact tracker is keeping tabs on price moves for several popular products, and while things seem steady, problems could be coming this summer.

President Donald Trump’s tariff policies could be leading to a rough summer for a lot of US consumers, as Walmart, the largest grocery store chain in the country, has become the latest company, and perhaps the most impactful, to warn of impending price hikes due to the administration’s import taxes. The company said that these increases are «inevitable» due to the circumstances.

«We will do our best to keep our prices as low as possible,» CEO Doug McMillon said during an earnings call for the country’s largest grocery chain. «But given the magnitude of the tariffs, even at the reduced levels announced this week, we aren’t able to absorb all the pressure given the reality of narrow retail margins.»

This prompted a heated response from the president, who said in a post to Truth Social that the chain should eat the costs of the tariffs instead of passing them onto consumers, a tactic that’s not likely to gain much ground with most businesses, even Goliaths like Walmart. The administration previously lashed out at Amazon over reports that they were considering a plan to show consumers what portion of their purchase prices were caused by tariffs, calling the idea a «hostile and political act.» The Trump White House has by and large been extremely combative over the notion that companies might admit that the president’s tariffs have caused price inflations, which as I’ve explained in the past on CNET, is absolutely the case.

In this article, I’ve been tracking the daily effect of Trump’s tariffs on the prices of 11 popular products you might want or need to buy, whether it be a new phone, laptop or your daily coffee. So far, we’ve seen notable price hikes for the flagship Xbox game console, while everything else has either remained steady aside from occasional fluctuations that might not be tariff-related. That sort of consistency is far from certain, however, especially with new reports emerging that Apple might be looking to make iPhones more expensive this year.

Below, you can check out a chart with the average price of the 11 included items over the course of 2025. This will help give you a sense of the overall price changes and fluctuations going on. Further down, you’ll be able to check out charts for each individual product being tracked.

The recent tariff agreement with China, much-hyped by the White House, did significantly cut tariff rates against the US’s biggest trading partner. The new 30% rate is only temporary, however, and still historically high. It just looks more reasonable next to the ludicrous 145% rate that was previously in place. As those negotiations move along, companies continue to warn of impending price hikes in order to deal with the new tariffs, including Sony, which could potentially mean a price hike for its ever-popular PlayStation 5 consoles.

We’ll be updating this article regularly as prices change. It’s all in the name of helping you make sense of things, so be sure to check back every so often. For more, check out CNET’s guide to whether you should wait to make big purchases or buy them now and get expert tips about how to prepare for a recession.

Methodology

We’re checking prices daily and will update the article and the relevant charts right away to reflect any changes. The following charts show a single bullet point for each month, with the most recent one labeled «Now» and showing the current price. For the past months, we’ve gone with what was the most common price for each item in the given month. 

In most cases, the price stats used in these graphs were pulled from Amazon using the historical price tracker tool Keepa. For the iPhones, the prices come from Apple’s official materials and are based on the 128-gigabyte base model of the latest offering for each year: the iPhone 14, iPhone 15 and iPhone 16. For the Xbox Series X, the prices were sourced from Best Buy using the tool PriceTracker. If any of these products happen to be on sale at a given time, we’ll be sure to let you know and explain how those price drops differ from longer-term pricing trends that tariffs can cause.

The 11 products we’re tracking

Mostly what we’re tracking in this article are electronic devices and digital items that CNET covers in depth, like iPhones and affordable 4K TVs — along with a typical bag of coffee, a more humble product that isn’t produced in the US to any significant degree. 

The products featured were chosen for a few reasons: Some of them are popular and/or affordable representatives for major consumer tech categories, like smartphones, TVs and game consoles. Others are meant to represent things that consumers might buy more frequently, like printer ink or coffee beans. Some products were chosen over others because they are likely more susceptible to tariffs. Some of these products have been reviewed by CNET or have been featured in some of our best lists.

Below, we’ll get into more about each individual product.

iPhone 16

The iPhone is the most popular smartphone brand in the US, so this was a clear priority for price tracking. The iPhone has also emerged as a major focal point for conversations about tariffs, given its popularity and its susceptibility to import taxes because of its overseas production, largely in China. Trump has reportedly been fixated on the idea that the iPhone can and should be manufactured in the US, an idea that experts have dismissed as a fantasy. Estimates have also suggested that a US-made iPhone would cost as much as $3,500.

Apple has made several moves this year to protect its prices in the US as much as possible, like flying in bulk shipments of product ahead of the tariffs taking effect and working to move production for the American market from China to India, where tariff rates are less severe. This latter move provoked a response from Trump, given his noted fixation on the iPhone, saying on Thursday that he «had a little problem» with Tim Cook over the move, claiming without evidence that the Apple CEO pledged to bring more manufacturing to the US. Cook and others close to the company for years say that the supply chains for its products are too complex to move manufacturing entirely to the US.

Duracell AA batteries

A lot of the tech products in your home might boast a rechargeable energy source but individual batteries are still an everyday essential and I can tell you from experience that as soon as you forget about them, you’ll be needing to restock. The Duracell AAs we’re tracking are some of the bestselling batteries on Amazon.

Samsung DU7200 TV

Alongside smartphones, televisions are some of the most popular tech products out there, even if they’re an infrequent purchase. This particular product is a popular entry-level 4K TV and was CNET’s pick for best overall budget TV for 2025. Unlike a lot of tech products that have key supply lines in China, Samsung is a South Korean company, so it might have some measure of tariff resistance. In recent days, this model has fluctuated from $400, where its been for most of the year so far, and $470, where it sits today. These fluctuations don’t seem to be influenced by tariffs, at least for the time being.

Xbox Series X

Video game software and hardware are a market segment expected to be hit hard by the Trump tariffs. Microsoft’s Xbox is the first console brand to see price hikes — the company cited «market conditions» along with the rising cost of development. Most notably, this included an increase in the price of the flagship Xbox Series X, up from $500 to $600. Numerous Xbox accessories were also affected, and the company also said that «certain» games will eventually see a price hike from $70 to $80.

Initially, we were tracking the price of the much more popular Nintendo Switch as a representative of the gaming market. Nintendo has not yet hiked the price of its handheld-console hybrid and stressed that the $450 price tag of the upcoming Switch 2 has not yet been inflated because of tariffs. Sony, meanwhile, has so far only increased prices on its PlayStation hardware in markets outside the US.

AirPods Pro 2

The latest iteration of Apple’s wildly popular true-wireless earbuds are here to represent the headphone market. Much to the chagrin of the audiophiles out there, a quick look at sales charts on Amazon shows you just how much the brand dominates all headphone sales. The AirPods Pro 2 have hovered steadily around $200 on Amazon in 2025, but were on sale for $169 the first few days of May before jumping back up.

HP 962 CMY printer ink

This HP printer ink includes cyan, magenta and yellow all in one product and recently saw its price jump from around $72 — where it stayed for most of 2025 — to $80, which is around its highest price over the last five years. We will be keeping tabs to see if this is a long-term change or a brief uptick.

This product replaced Overture PLA Filament for 3D printers in this piece, but we’re still tracking that item.

Anker 10,000-mAh, 30-watt power bank

Anker’s accessories are perennially popular in the tech space and the company has already announced that some of its products will get more expensive as a direct result of tariffs. This specific product has also been featured in some of CNET’s lists of the best portable chargers. While the price has remained steady throughout the year, it is currently on sale for $16 on Amazon, but only for Prime members.

Bose TV speaker

Soundbars have become important purchases, given the often iffy quality of the speakers built into TVs. While not the biggest or the best offering in the space, the Bose TV Speaker is one of the more affordable soundbar options out there, especially hailing from a brand as popular as Bose.

Oral-B Pro 1000 electric toothbrush

They might be a lot more expensive than their traditional counterparts, but electric toothbrushes remain a popular choice for consumers because of how well they get the job done. I know my dentist won’t let up on how much I need one. This particular Oral-B offering was CNET’s overall choice for the best electric toothbrush for 2025.

Lenovo IdeaPad Flex 5i Chromebook

Lenovo is notable among the big laptop manufacturers for being a Chinese company making its products especially susceptible to Trump’s tariffs.

Starbucks Ground Coffee (28-ounce bag)

Coffee is included in this tracker because of its ubiquity —I’m certainly drinking too much of it these days —and because it’s uniquely susceptible to Trump’s tariff agenda. Famously, coffee beans can only be grown within a certain distance from Earth’s equator, a tropical span largely outside the US and known as the «Coffee Belt.» 

Hawaii is the only part of the US that can produce coffee beans, with data from USAFacts showing that 11.5 million pounds were harvested there in the 2022-23 season — little more than a drop in the mug, as the US consumed 282 times that amount of coffee during that period. Making matters worse, Hawaiian coffee production has declined in the past few years.

All that to say: Americans get almost all of their coffee from overseas, making it one of the most likely products to see price hikes from tariffs.

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Technologies

Preorder a Samsung Galaxy S25 Edge With Free Storage Upgrade and $50 Amazon Gift Card

This new ultra-thin phone can be yours with 512GB of storage for the price of the 256GB model.

The Samsung Galaxy S25 Edge is the latest addition to the existing Galaxy S25 lineup, and its main claim to fame is its impossibly thin design. It’s a solid addition, and it’ll officially go on sale on May 30. You can preorder it right now, and if you do it soon, you can pick up the new Galaxy S25 Edge with a free double-storage upgrade and a $50 Amazon gift card thrown in for good measure. The result is a Samsung Galaxy S25 deal that saves you a total of $170 off your order.

This deal is available across three different colors so make sure to pick the one you like best before ordering. You’ll get the 512GB model rather than the entry-level 256GB model with that gift card included all for $1,100.

The first thing you’ll notice about the Galaxy S25 Edge is its thickness. Or rather, it’s thinness. It comes in at just 5.8mm thick at its edge which is less than the 7.2mm Galaxy S25 and the Galaxy S25 Plus at 7.3mm. Despite the design change compared to the rest of the lineup, this model maintains the same IP68 dust and water resistance using a Corning Gorilla Glass Ceramic 2 display paired with a Gorilla Glass Victus 2 rear panel.

Hey, did you know? CNET Deals texts are free, easy and save you money.

Up front, you’ll find a 6.7-inch display with a 120Hz refresh rate while the familiar 200-megapixel main camera is joined by a 12-megapixel ultrawide shooter. You’ll also find a 12-megapixel selfie camera hiding towards the top of the display. Other features of note include an under-display fingerprint sensor for biometric authentication, 12GB of RAM, and the fast Qualcomm Snapdragon 8 Elite chip.

SMARTPHONE DEALS OF THE WEEK

Deals are selected by the CNET Group commerce team, and may be unrelated to this article.

Why this deal matters

Super-thin phones are set to be a real trend for 2025, with Apple expected to launch the iPhone 17 Air later this year. But with this deal, you can get in on the act right now, all while saving some cash. And if you’re in the Android ecosystem, then this is the thin phone to check out, and soon.

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