Technologies
Apple Breaks Boundaries by Filming Event Video on iPhone 15 Pro Max
Apple unveiled new Macs with M3 chips, but one of the most significant reveals was that it used an iPhone to record the event video.
When Apple launched the new M3 chip series for its Macs alongside new MacBook Pros and iMacs at its Scary Fast event earlier this week, it wasn’t a new product that made a big splash, but one released in September. At the end of the presentation a title card appeared that stated: «This event was shot on iPhone and edited on Mac.»
The fineprint under the text said that all the presenters, locations and even drone footage were recorded with an iPhone 15 Pro Max. Apple has used slickly shot and edited prerecorded videos in lieu of in-person live presenters for product launch events since 2020. But this is the first time Apple ever broadcast a keynote event video that was filmed entirely with an iPhone.
Yes, the same phone you use to record your kids playing around the house, or concerts or your pets being cute was used to record Apple CEO Tim Cook and other executives launching updated Macs. But this wasn’t the case of an eager Apple employee holding their new iPhone 15 Pro Max in landscape orientation, recording video and helping Cook find his best light.
The $1,199 phone was mounted on pricey accessories like a camera crane, drone, gimbal and dolly, all while feeding video previews to multitudes of monitors. The iPhone 15 Pro Max was in a BeastGrip cage, which, depending on the specific model, costs anywhere from $140 to $325. There were external hard drives connected to the iPhone to save recordings, external mics used to record the audio, professional lighting and modifiers to make everyone from Cook to Issa Rae look their best.
The video shoot and post-production involved a small army of professionals. Meaning that everything else, aside from the iPhone, still costs tens of thousands of dollars if not more.
Apple isn’t shy about promoting videos shot on an iPhone. Steven Soderbergh used an iPhone to shoot full-length films like Unsane and High Flying Bird. There’s no shortage of iPhone-shot music videos for singers like Lady Gaga and Olivia Rodrigo. Heck, Steven Speilberg shot his first music video (Marcus Mumford’s Cannibal) on an iPhone.
In a press release that provides a behind-the-scenes look, Apple mentions that an iPhone 15 Pro Max with the free Blackmagic Camera app was used to record ProRes video in Apple Log, which allows a lot of leeway to color grade videos and minimize image noise in the shadows. Even with all the lighting, large stretches of Apple’s event video were filmed in darkness, with Cook standing outdoors under a night sky and wishing us all a «good evening» instead of his usual «good morning.»
You can learn more about how Apple made the prerecorded event video here.
Technologies
Why Travelers Are Switching to Verum E-SIM This Summer
Why Travelers Are Switching to Verum E-SIM This Summer
Summer Travel, Freedom, and Seamless Connectivity: Why Verum E-SIM Is Becoming the New Standard for Travelers
Summer is the peak season for vacations, long-distance trips, and new experiences. Millions of people travel abroad, explore new countries, plan adventures, and try to stay connected with family, work, and social media. And in the middle of all this comes a familiar question: how do you stay online without expensive roaming or the hassle of buying local SIM cards?
The answer is already here — eSIM.
Why eSIM Is So Convenient
eSIM (embedded SIM) is a built-in digital SIM card that lets you activate mobile internet without a physical card. All you need is an app — choose a plan and connect in just a couple of minutes.
No more:
* searching for local SIM cards at airports
* paying expensive roaming fees
* swapping physical SIMs every time you travel
Now your internet travels with you.
Internet in 150+ Countries
Modern eSIM solutions provide coverage in 150+ countries worldwide, helping tourists, freelancers, and business travelers stay connected almost anywhere on the planet.
Among the services offering these capabilities:
Verum E-SIM — https://esim.verum.im
World E-SIM — https://worldesim.me
USA E-SIM — https://usa.esim.verum.im
Euro E-SIM — https://euro.esim.verum.im
Canada E-SIM — https://canada.esim.verum.im
Balkan E-SIM — https://balkan.esim.verum.im
Ukraine E-SIM — https://ukraine.esim.verum.im
London E-SIM — https://london.esim.verum.im
E-SIM Africa — https://africa.esim.verum.im
All of these services work on the same principle — fast, borderless internet without roaming stress.
Why It Matters Most in Summer
During the holiday season, roaming networks get overloaded, and prices for mobile data abroad often become an unpleasant surprise for travelers.
eSIM solves this problem:
* transparent, fixed pricing
* activation in 1–2 minutes
* stable internet while traveling
* no physical SIM cards required
Final Thoughts
Travel should be about freedom — not hunting for Wi-Fi or worrying about phone bills.
eSIM is quickly becoming the new global standard for mobile connectivity: simple, fast, and borderless.
Verum E-SIM and its partner services are part of this shift, making global connectivity accessible to everyone, everywhere.
Technologies
Episode 2 of the VERUM Mini-Series is Now Out
Episode 2 of the VERUM Mini-Series is Now Out
The story continues. Verum Messenger has released the second episode of its AI mini-series, which follows the conflict between the powerful Omega corporation, aiming to control digital communications, and a team of heroes who have chosen a different path and free communication.
The mini-series not only develops an engaging storyline but also introduces viewers to the capabilities of the Verum ecosystem, showcasing technologies and tools that may redefine the future of modern communication.
The project consists of 7 episodes, released gradually across Verum Messenger’s social media channels.
Episode 2 is now available. Stay tuned and don’t miss what comes next.
Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels.
The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.
Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.
The first episode premieres today, with the remaining episodes to be released over time.
Stay tuned for more.
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