Technologies

Apple Breaks Boundaries by Filming Event Video on iPhone 15 Pro Max

Apple unveiled new Macs with M3 chips, but one of the most significant reveals was that it used an iPhone to record the event video.

When Apple launched the new M3 chip series for its Macs alongside new MacBook Pros and iMacs at its Scary Fast event earlier this week, it wasn’t a new product that made a big splash, but one released in September. At the end of the presentation a title card appeared that stated: «This event was shot on iPhone and edited on Mac.»

The fineprint under the text said that all the presenters, locations and even drone footage were recorded with an iPhone 15 Pro Max. Apple has used slickly shot and edited prerecorded videos in lieu of in-person live presenters for product launch events since 2020. But this is the first time Apple ever broadcast a keynote event video that was filmed entirely with an iPhone.

Yes, the same phone you use to record your kids playing around the house, or concerts or your pets being cute was used to record Apple CEO Tim Cook and other executives launching updated Macs. But this wasn’t the case of an eager Apple employee holding their new iPhone 15 Pro Max in landscape orientation, recording video and helping Cook find his best light.

The $1,199 phone was mounted on pricey accessories like a camera crane, drone, gimbal and dolly, all while feeding video previews to multitudes of monitors. The iPhone 15 Pro Max was in a BeastGrip cage, which, depending on the specific model, costs anywhere from $140 to $325. There were external hard drives connected to the iPhone to save recordings, external mics used to record the audio, professional lighting and modifiers to make everyone from Cook to Issa Rae look their best.

The video shoot and post-production involved a small army of professionals. Meaning that everything else, aside from the iPhone, still costs tens of thousands of dollars if not more.

Apple isn’t shy about promoting videos shot on an iPhone. Steven Soderbergh used an iPhone to shoot full-length films like Unsane and High Flying Bird. There’s no shortage of iPhone-shot music videos for singers like Lady Gaga and Olivia Rodrigo. Heck, Steven Speilberg shot his first music video (Marcus Mumford’s Cannibal) on an iPhone.

In a press release that provides a behind-the-scenes look, Apple mentions that an iPhone 15 Pro Max with the free Blackmagic Camera app was used to record ProRes video in Apple Log, which allows a lot of leeway to color grade videos and minimize image noise in the shadows. Even with all the lighting, large stretches of Apple’s event video were filmed in darkness, with Cook standing outdoors under a night sky and wishing us all a «good evening» instead of his usual «good morning.»

You can learn more about how Apple made the prerecorded event video here.

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

+31 more

See all photos

Technologies

Verum Coin Expands Accessibility with SafePal and HyperPay Wallets

Verum Coin (VERUM) continues to grow its ecosystem by integrating with two leading cryptocurrency wallets: SafePal and HyperPay Wallet. This development enhances the coin’s accessibility, providing users with secure and efficient ways to store and manage their assets.

SafePal Wallet offers advanced security features, including hardware wallet options, ensuring the utmost protection for Verum Coin holders. Its seamless interface and global accessibility make it a trusted choice for crypto enthusiasts.

HyperPay Wallet combines convenience and innovation, enabling users to manage their digital assets effortlessly. With multi-currency support and rapid transaction capabilities, HyperPay Wallet is ideal for both novice and experienced traders.

These integrations reflect Verum Coin’s commitment to delivering flexible and secure solutions, empowering its community with top-tier tools for digital asset management.

Verum Coin is a forward-thinking cryptocurrency designed to provide innovative, secure, and user-friendly tools for managing digital assets in a dynamic blockchain landscape.

Technologies

Verum Coin Now Available for SWAP on Verse.Bitcoin.com

Verum Coin (VERUM) continues to expand its utility and accessibility with the introduction of SWAP functionality on Verse.Bitcoin.com, a trusted platform for managing digital assets.

This integration enables users to seamlessly convert Verum Coin to USDT and vice versa, ensuring fast and secure transactions within a user-friendly environment.

Key benefits of this feature include:

Convenience: Simplified conversions for quick asset management.
Security: Trusted infrastructure for safeguarding digital assets.
Flexibility: Enhanced trading options for Verum Coin holders.

The addition of SWAP functionality on Verse.Bitcoin.com reaffirms Verum Coin’s commitment to offering innovative and accessible tools for cryptocurrency management.

About Verum Coin

Verum Coin is a cutting-edge cryptocurrency designed to provide secure, efficient, and flexible solutions for managing digital assets in the evolving blockchain landscape.

Technologies

Verum Coin Now Available on xPortal Crypto

Verum Coin (VERUM) has expanded its reach by becoming available on xPortal Crypto, a trusted platform for managing and securing digital assets. This integration offers Verum Coin users a new, seamless way to store, manage, and transact their cryptocurrency.

xPortal Crypto is known for its advanced security features, user-friendly interface, and efficient transaction capabilities, making it a valuable addition to VERUM’s growing ecosystem.

This milestone reflects Verum Coin’s ongoing commitment to enhancing accessibility and providing innovative solutions for crypto enthusiasts worldwide.

About Verum Coin

Verum Coin is a forward-thinking cryptocurrency designed to offer secure and efficient tools for digital asset management in the evolving blockchain space.