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Apple’s ‘Wonderlust’ Event Highlights iPhone 15, USB-C and Apple Watch 9: Everything Announced

At its annual fall event, Apple launched its latest round of iPhones and watches. And yes, USB-C has landed on the iPhone 15.

It was a big day for the iPhone and Apple Watch as Apple rolled out the 2023 models: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max, Apple Watch Series 9 and Watch Ultra 2. And the moment you’ve all been waiting for — USB-C has landed in the iPhone and AirPods.

In addition to the big reveals, Apple tossed us the usual random scraps of updates to its products and services, and announced the availability of its operating systems. The company claims that by 2030 it will have net zero climate impact (in a skit featuring Oscar winner Octavia Spencer) and detailed all the ways it’s working toward that. iCloud Plus gets a couple of new tiers, as well — 6 and 12 terabytes — because everything takes up a lot more space.

For the play-by-play commentary during the event, you can relive the magic with our archived live blog.

gamer using iphone 15 pro

iPhone 15 and 15 Plus

These inherit a lot from the iPhone 14 Pro, minus the telephoto camera, including the Dynamic Island widget that expands the camera cutout to show contextual information. The 15 Plus has a bigger battery and a 6.7-inch screen compared to the 6.1-inch of the 15. Both also use the second-generation Ultra Wideband chip that’s in the new watches. 

In addition to USB-C charging, Apple has upped its MagSafe to support the Qi2 standard.

It uses “color infused glass” for the new back (giving more durable color) with an etched layer over it. The new main camera is 48 megapixels — still dual cameras — and uses pixel binning to improve low-light performance. It still uses digital zoom for 2x by cropping into the center of the sensor. And now you don’t have to remember to switch to portrait mode; it will autodetect. Plus, it lets you select a subject for focus after the fact.

Apple has expanded its emergency satellite service to roadside assistance. It’s launching in the US with AAA, and is included in the membership. Nonmembers can subscribe separately.

The new A16 Bionic chip with an improved neural engine adds aggressive background noise cancellation on calls (aka Voice Isolation).

The iPhone 15 starts at $799 and the Plus starts at $899 in the US. Both prices are with carrier activation.

4 iphone 15 pro models

iPhone 15 Pro and Pro Max

The Pro — 6.1 inches for Pro and 6.7 inches for Pro Max — now sports a titanium alloy case with an aluminum substructure, which makes it lighter (though not thinner) and better for heat dissipation, and has shrunken borders for more screen visibility. Their new internal design also improves repairability, partly because the back glass can be replaced.

The rumored Action button is real. It’s programmable and has haptic feedback, but still remains available for muting and works in conjunction with Dynamic Island. And like Android, there’s an always-on StandBy screen enabled by iOS 17.

Apple debuts the A17 Pro chip for these, which has a new GPU that includes ray-tracing acceleration (for augmented reality!). Metal, the company’s 3D graphics framework, includes optimized upscaling, plus provides more efficient (and therefore battery friendly) operation. Some console games will also be natively playable — Apple specifically called out Assassin’s Creed Mirage, coming next year.

The chip also has improved performance cores, a new neural engine, a dedicated AV1 decoder, a USB 3 controller and USB-C connection.

The New iPhone 15 Lineup Is Here. Here’s What They Can Do

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The Max has a 48-megapixel camera with a larger sensor than the other models and coated lenses for fewer reflections. It’s got 24mm, 28mm and 35mm equivalent lenses on the main camera, and the company promises better detail and dynamic range. The 120mm telephoto lens uses a “tetraprism” design with three-axis sensor-shift image stabilization. There’s also a 3x zoom lens.

Video supports recording to an external USB drive, v-log encoding and ACES support (the latter two are big for pros). Because the Vision Pro headset is on the horizon, it lets you capture 3D spatial videos — later this year.

The $15 Pro starts at $999, with the Pro Max starting at $1,199; preorders start Friday and they ship on Sept. 22.

a set of apple watch ultra 2

Apple Watch Series 9 and Watch Ultra

The new S9 chip powers the updated watch, with upgraded graphics and neural core for more streamlined operation and on-device processing of Siri requests, including logging and retrieving health data. The new Ultra Wideband chip will allow or improve location and control other Apple devices. And the display is brighter and can get darker, which should improve visibility in dim or bright lighting. On the inside it’s also got an A16 Bionic chip.

The company says that the Series 9 is net zero, its first carbon-neutral product; part of that is replacing leather bands with a new material it calls “FineWoven.” New faces, colors and materials: There are a lot of new bands.

There’s a gesture that’s been repurposed from its accessibility tools — Double Tap — which controls the primary button in an app and scrolls through widgets, among other things.

It’s shipping in October, also in a new pink color, and preorders are live now.

In addition to all the updates to the Series 9, the new display on the Ultra goes up to 3,000 nits of brightness (that’s pretty bright, significantly brighter than the Series 9’s 2,000 nits), and offers a new modular face. It also has an expanded altitude range.

It too has an improved environmental impact, such as using 95% recycled titanium.

Both watches are available starting Sept. 22; they begin at $399 for the Series 9 and $799 for the Ultra 2.  

Technologies

Bank of America Warns Bond Market Echoes 2022 Conditions

Bank of America warns that current bond market conditions mirror those of 2022, when rising yields and rate hikes triggered a significant equity correction. The firm advises investors to consider hedging strategies as real yields break out of trading ranges.

The bond market is giving 2022 vibes right now, and not in a positive way, according to Bank of America. Yields skyrocketed to multiyear highs this week, as oil prices stay elevated and new U.S. data suggests the Federal Reserve may need to hike rates even more to quell inflation. The benchmark 10-year Treasury note yield reached levels not seen since 2007 above 5.2%. The 30-year bond yield also spiked to its highest levels since 2004. Equities, for their part, weathered the move higher well. The S & P 500 is up around 1% week to date. The Nasdaq Composite jumped nearly 2%. But for BofA technical strategist Paul Ciana, this may be the calm before the storm. US10Y YTD bar US 10-year yield in 2026 “We see parallels with 2022, when the US 10-year real yield broke out of a trading range and rose from approximately -1% to +1.5%. Around that period, the SPX, Euro and Bitcoin formed important peaks and declined, while equity, rates and FX volatility accelerated higher,” Ciana wrote. “The comparison does not require an identical outcome, but we do think it argues for greater caution.” Stocks entered a bear market in 2022, as the Fed quickly raised rates to fend off a massive surge in inflation. The S & P 500 fell more than 19% that year, marking its worst annual performance since 2008 — when it tumbled 38%. Ciana noted investors can hedge by scooping up put options on the SPY ETF , which tracks the S & P 500. “Investors seeking protection may consider one- to three-month SPY 750 puts or 750/730 put spreads,” he said. “The lower strike corresponds to the July lows.” “However, the rise in real yields is quite stretched on weekly RSIs. If yields retrace lower and positive SPX seasonals follow through, hedges may not perform,” he said, referring the relative strength index, a popular indicator that helps assess whether an investment may be overbought or oversold.

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Technologies

Anthropic warns investors of AI’s ‘existential risk to humanity’ in IPO prospectus, reports say

Anthropic’s IPO filing dedicates 80 pages to the risks of AI, nearly double the 48 pages it spends discussing its business plans, according to Reuters.

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Technologies

U.S., Iran hold separate mediator talks as Mideast oil exports hit war-time high

Iranian and U.S. officials reportedly met separately with mediators Monday to push for a ceasefire, as Middle Eastern crude exports rebounded to war-time high.

Iranian and U.S. officials reportedly met separately with mediators Monday to push for a ceasefire.

Middle Eastern crude exports rebounded this month to around their highest level since the war began in February.

An outright export ban by Washington on diesel would keep roughly 1.2 million barrels a day at home, and risks overwhelming Gulf Coast storage, according to Kpler.

The building of the destroyed Shajareh Tayebeh primary school is pictured surrounded by rubble in Minab in Iran’s Hormozgan province on August 10, 2026. Six months on, a team of AFP journalists obtained rare access to the school which has remained largely in ruins, its collapsed walls and twisted steel now surrounded by portraits of the children killed as Iranian flags flutter above the rubble. Iran says the attack on the school involved two separate US Tomahawk missiles but neither the United States nor Israel has officially claimed responsibility for the strike. (Photo by ATTA KENARE / AFP via Getty Images) /

Atta Kenare | Afp | Getty Images

U.S. and Iranian officials have reportedly held separate indirect talks with mediators on Monday, reviving efforts to end seven months of war as Tehran presses for a response to a revised ceasefire framework and Middle East crude exports climb to their highest level since the conflict began.

Iranian Foreign Minister Abbas Araghchi met Qatari mediators in New York, where he remained after the United Nations General Assembly, and reportedly said he expects Washington’s reply by Tuesday. “We talked about ideas and how to find solutions to fulfil Iran’s conditions,” Araghchi said, adding that he planned to return to Tehran once a response arrives. “Whenever the Qataris have a response, they know how to get it to us.”

Iran’s proposal, first presented on the sidelines of last week’s General Assembly, calls for a four- to five-day U.S. timeline to release frozen Iranian funds, lift sanctions on Iranian oil and end the naval blockade of Iranian ports, with nuclear talks beginning within seven days. Tehran has tied any reopening of the Strait of Hormuz to those steps.

President Donald Trump had on Sunday called the plan “unacceptable” and rejected it, telling reporters Iran wants a swift deal because of the economic pressure it is under. Speaking at the White House Monday, Trump said U.S. officials had spoken separately with mediators but gave no further details, adding: “We’re going to win. It’s going to go pretty quickly.”

The diplomatic push comes as physical supply data shows the war’s toll on the oil market easing. Middle Eastern crude exports rebounded this month to around their highest level since the war began in February, Kpler data showed. “Middle East crude exports at just under 80% of pre-conflict levels,” the tracking firm said in a note on Monday.

The Strait of Hormuz itself remains far from normal. Kpler’s real-time tracking showed total clearance through the strait at 10,591 kilobarrels a day on Saturday, against a pre-war baseline of 17,133.

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