Technologies

Save the Date: Apple Officially Announces iPhone 15 Event ‘Wonderlust’

We expect to see the iPhone 15, Apple Watch Series 9 and more at the company’s annual fall event.

Apple sent out invites Tuesday for its fall launch event, where we expect to see the iPhone 15 and several other devices revealed. The «Wonderlust» event will be Sept. 12 at 10 a.m. PT.

This falls within Apple’s usual timeline of holding its iPhone launch event in mid-to-late September. Last year’s event for the iPhone 14 and Apple Watch Ultra was held Sept. 7, 2022, for instance.

The iPhone 15 will likely be the marquee device revealed. We expect to see four models released this year: a standard and larger Plus in the lower tier, and a more advanced Pro and Pro Max in the pricier tier.

It’s never quite clear what else will launch alongside each year’s iPhone, though in the last several years a new Apple Watch, AirPods and standard iPad have been shown off at these events.

There’s one new device that will almost certainly make an appearance: the Apple Vision Pro. The AR/VR headset, revealed at WWDC 2023 in June, isn’t expected to start arriving in Apple stores and shipping to customers until early 2024. So don’t expect it to get an early release this fall. But we’d be surprised if Apple didn’t take the opportunity to hype its next exciting advance in personal technology — even if businesses will likely be the only ones to foot the headset’s wallet-melting $3,500 price.

We could also see more announcements for Apple’s services, with new additions to Music, TV Plus, Fitness and iCloud.

What other products we’ll see Sept. 12 — and that will be available to buy before the holidays — is a bit tougher to determine. Here are our best guesses for what Apple will show off on its stage.

Reading the Apple tea leaves

As previously stated, we’re confident that Apple will follow tradition and release a new phone lineup (iPhone 15) and watch series (Apple Watch Series 9). The company could still throw a few curveballs within those lineups, though.

The iPhone 15 is heavily rumored to switch to USB-C this year across all models. Only the pricier Pro and Pro Max models will get a new A16 bionic chipset, Bloomberg reporter Mark Gurman said, while the standard iPhone 15 and Plus models will use the A15 chip that came in last year’s premium iPhone 14 Pro and Pro Max models. This follows Apple’s new tradition of only giving the top-tier models the newest mobile chipsets. On the upside, the standard models are expected to swap out the notch for the multipurpose Dynamic Island.

There’s been no hint of a new iPhone SE, with the third and most recent model of Apple’s affordable phone line launching in March 2022, so we wouldn’t expect a new one at this year’s fall launch event.

We expect to see the Apple Watch Series 9, though the latest rumors suggest we’ll only get new processors and fresh colors — but not the glucose monitoring that earlier leaks suggested might be coming. It’s not clear if we’ll get new versions of the Apple Watch Ultra or iPhone SE (second generation), which debuted and were refreshed last year, respectively.

It’s also a pretty safe bet to expect a new standard iPad, since the model has been refreshed every year since 2017. A new iPad Air is unlikely, as the line was last refreshed in March 2022. Similarly, new versions of the 11-inch and 12.9-inch iPad Pro models with M2 chips came out in October 2022. It has been two years since the last iPad Mini came out in 2021, but that series hasn’t been updated as regularly as other models in recent years.

Further down Apple’s product line, it’s harder to tell what might come and what may wait for early 2024 and beyond. We could see some unexpected launches, but with the Vision Pro taking the spotlight, it doesn’t seem like Apple needs much more than its darling headset to wow its faithful flock. That said, Apple built a reputation on last-minute surprises, so we’ll always hold out for One More Thing.

Technologies

Verum Messenger: Don’t follow the future. Define it

In a world where information defines influence, Verum Messenger is building a new architecture of digital communication — intelligent, secure, and ready for tomorrow. Here, technology serves not limitations, but possibilities.

Not being part of change. Leading it. Verum Messenger — the future that speaks first.

Technologies

Verum Finance: Stop Spending Months Opening a Bank Account

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Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal