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Samsung Wants to Turn Your iPhone Into a Foldable Phone… Sort Of

It’s Samsung’s latest marketing ploy to lure iPhone users over to its Galaxy devices.

Just about every major smartphone company has released a foldable phone, or has announced plans to do so. 

Except Apple.

Samsung is well aware of that fact, and it’s using the iPhone maker’s absence in an attempt to win over Apple loyalists. The South Korean tech giant just released an update for its Try Galaxy app that lets users simulate the experience of using Samsung’s Galaxy Z Fold device by placing two iPhones side by side. The feature is available on Android phones too, but Samsung just expanded the Try Galaxy app to work on iPhones.

The update comes after Samsung launched its latest foldable phones, the Galaxy Z Flip 5 and Galaxy Z Fold 5, at a high-profile event in Seoul last month with appearances from celebrities such as BTS’ Suga and Euphoria star Sydney Sweeney. Samsung’s app may be a marketing ploy, but it’s also another sign that it sees foldables as being a key part of its strategy in competing with Apple, its biggest rival in the global smartphone market. 

Using the app on your iPhone involves scanning a QR code from Samsung, which is available in the company’s press release. Doing so will allow you to add a shortcut to Samsung’s Try Galaxy app to an iPhone’s home screen. Launching the shortcut pulls up a simulation of Samsung’s One UI Android software. But those who have two iPhones handy can use them together to imitate how the software would look on Samsung’s Galaxy Z Fold. 

There are a couple of short demos available to try in this mode, such as an air hockey game and an animated video of an ocean scene showing a whale and other aquatic creatures swimming across screens. These demos aren’t very reflective of what it’s like to actually use the Galaxy Z Fold, but Samsung is clearly trying to illustrate what apps can look like when spread across two displays. 

An air hockey video game being shown on two iPhones.

Still, using the Galaxy Z Fold feels notably different. I’ve tried several generations of the Galaxy Z Fold, and its biggest advantage is the way regular apps, like Netflix, Chrome and YouTube, are displayed on a much larger screen. Putting two phones together doesn’t accurately re-create that experience.

An animated video showing a fish and coral underwater across two iPhones.

But Samsung’s demo does show how apps work in split-screen mode, which can be helpful for those considering switching to a foldable device. In this demo, you are prompted to open the messages app on one iPhone and the photo gallery app on the other. From there, a prompt instructs the user to drag and drop photos from one iPhone into the messages app displayed on its companion iPhone. It provides a relatively realistic representation of what it’s like to use Samsung’s multitasking features. However, it’s worth remembering that the Z Fold’s shape is different from that of a regular phone, so apps in split-screen mode won’t look exactly like using two phones side by side.

Since the Try Galaxy app is a limited demo, I couldn’t re-create the exact experience on my Galaxy Z Fold 4. But the image below shows how three split-screen apps look on the Galaxy Z Fold 4 compared to Samsung’s app.

Samsung's Galaxy Z Fold 4 (left) and Samsung's Try Galaxy app running on two iPhones (right).

Samsung certainly has incentive to promote its foldable devices. It’s facing more competition than ever from new entrants like Google and OnePlus and existing rivals like Motorola and Oppo, all of which have released or are planning to launch new foldable phones this year. 

Worldwide shipments of foldable phones are also expected to grow more than 50% in 2023, according to market research firm International Data Corporation, giving Samsung and others more motivation to invest in the space. IDC’s report also refers to foldables as the «one positive talking point» in the smartphone industry, considering the market declined more than 11% last year. 

Apple hasn’t mentioned any plans to release a foldable iPhone. But the company is rumored to be working on a foldable device that could arrive in 2025, according to TF International Securities analyst Ming-Chi Kuo, who is known for his Apple product predictions. He believes Apple could release a «foldable iPad» or an iPhone-iPad hybrid, as he posted on Twitter (now called X) in April 2022. 

Still, it’s unclear if or when Apple will ever launch a foldable device. And Samsung is sure to keep reminding users of that until we hear from Apple. 

Samsung Galaxy Z Fold 5 Flexes Its Foldable Beauty

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Technologies

Verum Messenger: Don’t follow the future. Define it

Verum Messenger: Don’t follow the future. Define it

In a world where information defines influence, Verum Messenger is building a new architecture of digital communication — intelligent, secure, and ready for tomorrow. Here, technology serves not limitations, but possibilities.

Not being part of change. Leading it. Verum Messenger — the future that speaks first.

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Technologies

Verum Finance: Stop Spending Months Opening a Bank Account

Verum Finance: Stop Spending Months Opening a Bank Account

Stop spending months trying to open a bank account.

Document submissions.
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And all of that — just for a regular card.

With Verum, it’s different.

🚀 Verum Messenger + Verum Finance
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❌ No piles of documents

Open it — and use it.

The future of finance and communication is already here.
Verum — when freedom matters more than banking rules.

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Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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