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Will Gen Z Buy Into Flip Phones? Samsung’s Z Flip 5 Aims to Find Out

Persuading teen girls to part with their iPhones is no easy feat. But Samsung’s newest foldable could be the phone to convince them.

Cher Horowitz had one, Serena van der Woodsen had one, Lizzie McGuire had one, and now, in 2023, Sydney Sweeney has one. I’m talking about flip phones, which through the 1990s and early 2000s were the must-have tech status symbol for teen girls everywhere.

I should know, I was one of them. When I rocked up to university, it was with my trusty Motorola Razr — an icon of its time that was famously endorsed by another icon of that time: Paris Hilton.

Just as Motorola tapped Hilton in 2001, Samsung is now leaning heavily on Sweeney, star of the beloved-by-Gen Z HBO show Euphoria and part of the cast of The White Lotus’ first season, to try to convince the teens of today that they need a flip phone in their lives. Specifically, it wants to sell them the Samsung Galaxy Z Flip 5, which it unveiled in Seoul, South Korea, along with the heftier Galaxy Z Fold 5 phone, Galaxy Tab S9 and Galaxy Watch 6 during last week’s Unpacked event.

New and notable features of the Z Flip 5 include a larger cover screen on the front of the phone and a new hinge that allows it to sit fully flat when open and close completely with no gap. It goes on sale Aug. 11, and you can preorder the phone starting at $1,000 (ÂŁ1,049, AU$1,649). CNET’s Lisa Eadicicco has been using one and says it’s a “step in the right direction” for Samsung.

Sweeney appeared at the event, both in a video and in person with a slicked-back ponytail and short gray dress, taking part in a live demo where she snapped a selfie with K-Pop idol Wonyoung. It’s the cross-cultural brand collaboration of dreams, and a savvy move by Samsung if it wants to appeal to teen girls globally. And it appears that it does.

In its ad for the Z Flip 5, Sweeney says the phone is a “game-changer” for when she’s filming videos on her own and talks about how her favorite part is the option to personalize it to fit her own style. With retro pastel graphics, the ad is designed to be catnip to young women. But Samsung still has a fight on its hands if it wants to convince this audience that the Z Flip 5 should be their next upgrade.

The fate of flip phones

Sadly for the flip phone, it’s a design that fell out of favor with teen girls (and everyone else) with the rise of the smartphone. For the past 15 years, the ubiquitous slimline slab is the only style of phone that’s been worth having — perhaps until now. Over the past few years, makers of Android phones have been developing their own foldable phones, including new generations of the Razr and the newly introduced Google Pixel Fold, packing flexible displays that can be flipped out to increase the screen size. Still, foldable phones accounted for only 1.2% of phone shipments last year, according to IDC, with Samsung dominating that category.

The majority of these phones are similar in size to a standard smartphone, and double in screen size when unfolded. But the Z Flip is half the size of a standard phone, and expands to the size of most smartphones in fold-out mode, making it ideal for people who like the idea of carrying a smaller device — a teenage girl, perhaps?

The “vintage” clamshell design of the flip phone has the potential to pique the interest of Gen Z users, most of whom are largely loyal iPhone users, according to a Financial Times report from February. There’s also some anecdotal evidence to suggest that some teens are already ditching their smartphones in favor of “dumb” old-school flip phones, according to CNN and other media reports. The Z Flip 5 offers the best of both worlds — the nostalgic look and feel of yesterday’s tech, with the cutting-edge features of today’s.

Sydney Sweeney and Wonyoung at the Samsung event

It’s notable, said CCS Insight chief analyst Ben Wood, that Samsung’s marketing and advertising campaigns for the phone heavily feature women and female influencers. (Its other products are all largely promoted by members of male K-Pop band BTS.) Android phone users have historically skewed slightly male, according to CCS research, with manufacturers struggling to attract as many female users. But the Z Flip 5 could provide some real competition to the iPhone in this regard, and the inclusion of Sweeney should “help drive interest in the product,” said Wood.

“Having an attractively designed device that offers a more compact alternative to an iPhone may be more appealing to female customers, and anecdotal feedback so far seems to suggest the Flip form factor does resonate well with women,” he said.

Flippin’ pricey

One potential roadblock for the Z Flip 5 on its way to winning the hearts and minds of teens everywhere is price. Foldable phones have struggled on the whole to gain mainstream traction at least in part due to their $1,000-plus price tags. The Z Flip 5 comes in at just under this, at $999, making it more affordable than most. (For contrast, Samsung’s other foldable phone, the Z Fold 5, starts at $1,800.)

It could be in Samsung’s favor that the improvements it’s made to this year’s Z Flip offer better value for money, said Anisha Bhatia, senior analyst at GlobalData. 

“Samsung is following its Galaxy S23 strategy by giving consumers ‘more’ for the same price in this time of inflationary stress,” she said. “The Flip 5 costs the same as its predecessor at $999 but doubles the base storage to 256 GB.”

Make no mistake: That’s still a hefty amount to part with whether you’re a young person or a parent of one. But no high-end phone these days comes cheap, and the Z Flip 5 offers a lot for the money, while standing out in a crowded market with its unique design.

If any phone can tempt Euphoria and K-Pop fans to embrace Android and foldable screen technology, it wouldn’t be surprising if the Z Flip 5 is the one to do it. 

Samsung Galaxy Z Fold 5 Flexes Its Foldable Beauty

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Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Technologies

Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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