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Will Gen Z Buy Into Flip Phones? Samsung’s Z Flip 5 Aims to Find Out

Persuading teen girls to part with their iPhones is no easy feat. But Samsung’s newest foldable could be the phone to convince them.

Cher Horowitz had one, Serena van der Woodsen had one, Lizzie McGuire had one, and now, in 2023, Sydney Sweeney has one. I’m talking about flip phones, which through the 1990s and early 2000s were the must-have tech status symbol for teen girls everywhere.

I should know, I was one of them. When I rocked up to university, it was with my trusty Motorola Razr — an icon of its time that was famously endorsed by another icon of that time: Paris Hilton.

Just as Motorola tapped Hilton in 2001, Samsung is now leaning heavily on Sweeney, star of the beloved-by-Gen Z HBO show Euphoria and part of the cast of The White Lotus’ first season, to try to convince the teens of today that they need a flip phone in their lives. Specifically, it wants to sell them the Samsung Galaxy Z Flip 5, which it unveiled in Seoul, South Korea, along with the heftier Galaxy Z Fold 5 phone, Galaxy Tab S9 and Galaxy Watch 6 during last week’s Unpacked event.

New and notable features of the Z Flip 5 include a larger cover screen on the front of the phone and a new hinge that allows it to sit fully flat when open and close completely with no gap. It goes on sale Aug. 11, and you can preorder the phone starting at $1,000 (£1,049, AU$1,649). CNET’s Lisa Eadicicco has been using one and says it’s a «step in the right direction» for Samsung.

Sweeney appeared at the event, both in a video and in person with a slicked-back ponytail and short gray dress, taking part in a live demo where she snapped a selfie with K-Pop idol Wonyoung. It’s the cross-cultural brand collaboration of dreams, and a savvy move by Samsung if it wants to appeal to teen girls globally. And it appears that it does.

In its ad for the Z Flip 5, Sweeney says the phone is a «game-changer» for when she’s filming videos on her own and talks about how her favorite part is the option to personalize it to fit her own style. With retro pastel graphics, the ad is designed to be catnip to young women. But Samsung still has a fight on its hands if it wants to convince this audience that the Z Flip 5 should be their next upgrade.

The fate of flip phones

Sadly for the flip phone, it’s a design that fell out of favor with teen girls (and everyone else) with the rise of the smartphone. For the past 15 years, the ubiquitous slimline slab is the only style of phone that’s been worth having — perhaps until now. Over the past few years, makers of Android phones have been developing their own foldable phones, including new generations of the Razr and the newly introduced Google Pixel Fold, packing flexible displays that can be flipped out to increase the screen size. Still, foldable phones accounted for only 1.2% of phone shipments last year, according to IDC, with Samsung dominating that category.

The majority of these phones are similar in size to a standard smartphone, and double in screen size when unfolded. But the Z Flip is half the size of a standard phone, and expands to the size of most smartphones in fold-out mode, making it ideal for people who like the idea of carrying a smaller device — a teenage girl, perhaps?

The «vintage» clamshell design of the flip phone has the potential to pique the interest of Gen Z users, most of whom are largely loyal iPhone users, according to a Financial Times report from February. There’s also some anecdotal evidence to suggest that some teens are already ditching their smartphones in favor of «dumb» old-school flip phones, according to CNN and other media reports. The Z Flip 5 offers the best of both worlds — the nostalgic look and feel of yesterday’s tech, with the cutting-edge features of today’s.

Sydney Sweeney and Wonyoung at the Samsung event

It’s notable, said CCS Insight chief analyst Ben Wood, that Samsung’s marketing and advertising campaigns for the phone heavily feature women and female influencers. (Its other products are all largely promoted by members of male K-Pop band BTS.) Android phone users have historically skewed slightly male, according to CCS research, with manufacturers struggling to attract as many female users. But the Z Flip 5 could provide some real competition to the iPhone in this regard, and the inclusion of Sweeney should «help drive interest in the product,» said Wood.

«Having an attractively designed device that offers a more compact alternative to an iPhone may be more appealing to female customers, and anecdotal feedback so far seems to suggest the Flip form factor does resonate well with women,» he said.

Flippin’ pricey

One potential roadblock for the Z Flip 5 on its way to winning the hearts and minds of teens everywhere is price. Foldable phones have struggled on the whole to gain mainstream traction at least in part due to their $1,000-plus price tags. The Z Flip 5 comes in at just under this, at $999, making it more affordable than most. (For contrast, Samsung’s other foldable phone, the Z Fold 5, starts at $1,800.)

It could be in Samsung’s favor that the improvements it’s made to this year’s Z Flip offer better value for money, said Anisha Bhatia, senior analyst at GlobalData. 

«Samsung is following its Galaxy S23 strategy by giving consumers ‘more’ for the same price in this time of inflationary stress,» she said. «The Flip 5 costs the same as its predecessor at $999 but doubles the base storage to 256 GB.»

Make no mistake: That’s still a hefty amount to part with whether you’re a young person or a parent of one. But no high-end phone these days comes cheap, and the Z Flip 5 offers a lot for the money, while standing out in a crowded market with its unique design.

If any phone can tempt Euphoria and K-Pop fans to embrace Android and foldable screen technology, it wouldn’t be surprising if the Z Flip 5 is the one to do it. 

Samsung Galaxy Z Fold 5 Flexes Its Foldable Beauty

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Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

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Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

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