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Now That Google Has the Pixel Fold, Where’s Apple’s Foldable iPhone?

Commentary: Here’s why I think Apple is holding out.

2023 is having a surge of foldable phone releases. The Motorola Razr Plus launched proving that the third time is the charm (at least in the US). The $1,799 Google Pixel Fold is starting to ship to customers. And Samsung announced that there will be an Unpacked event at the end of the month where we will likely see the Galaxy Z Fold 5 and Z Flip 5.

OnePlus teased that it will launch a foldable later this year, leaving Apple as the only major US phone-maker without a foldable device. And outside the US, Huawei and Xiaomi also have foldable phones. 

All of this leaves an obvious question: Where’s Apple’s foldable iPhone?

The iPhone 14 and iPhone 14 Pro are 10 months old, and despite rumors and speculation, the company hasn’t confirmed if a foldable iPhone is in development. This is particularly curious as Samsung continues to refine its foldable phone lineup, as with last year’s release of the Galaxy Z Flip 4 and the Galaxy Z Fold 4.

Since we won’t know for sure whether we’ll get an iPhone Fold or an iPhone Flip until they’re announced, I want to break down what it would take for Apple to make its first foldable based on everything we know about how the company designs, builds and markets its hardware.

Apple doesn’t comment on future products

The first thing to consider is that Apple doesn’t announce products until they’re ready. OK, there was the AirPower wireless charging pad. But otherwise Apple isn’t going to tell us it’s working on a foldable iPhone or confirm rumors.

Next, Apple typically positions products as a solution to a problem, highlighting quality and innovation.

The Galaxy Z Fold seems less like an answer to a problem and more of a “look at this tech wizardry, what can we do with it?!” And the cool factor, as ingenious as it is, comes at the expense of features we expect from regular phones, including battery life, ergonomics, software experience and price. The Galaxy Z Flip solves the problem of portability, but it comes with some of the same drawbacks as the Fold, particularly around battery life and camera quality. 

To be fair, the Galaxy Z Fold 3 took a significant step forward by embracing its large main screen and adding support for Samsung’s S Pen stylus. And the Z Fold 4’s improved Flex Mode for apps seems like it might tip the balance, making the Fold more useful than just cool.

If Apple were to release a foldable iPhone, what problem would it solve? Could it be an iPhone Flip, replacing the iPhone 13 Mini by offering you a big screen that’s still pocket-friendly? Or would it be an iPhone Fold — more like an iPad Mini that folds in half, making its closed size more like that of the iPhone 13 Pro Max? Or will we see a design that doesn’t exist yet? What about an iPhone Roll, where the screen unrolls like an expanding window shade? That’s where rumors start to enter the picture. 

iphone-foldable-00000

iPhone Fold rumors

Back in January 2021, Mark Gurman wrote for Bloomberg that Apple “has begun early work on an iPhone with a foldable screen, a potential rival to similar devices from Samsung.”

And in May of that year, analyst Ming-Chi Kuo said, as reported by MacRumors, that “Apple will likely launch a foldable iPhone with an 8-inch QHD Plus flexible OLED display in 2023.” He revised his prediction, in a tweet this past April, to say that it might be 2025 before there’s a foldable screen device from Apple. It’s also worth noting that Kuo’s tweet was on April 1, which means it could have been an April Fools’ joke.

Both Gurman and Kuo have excellent track records when it comes to Apple rumors. So if these reports are accurate, we’ll see a foldable iPhone in 2025. It will be about the size of an iPad Mini and it’ll fold in half. End of story. But hold on.

How to make a foldable iPhone

Before Apple makes a foldable iPhone, it has to figure out how to make a foldable iPhone. Research company Omdia reports that in 2021, 11.5 million foldable phones shipped. Apple sells hundreds of millions of iPhones a year. So if it makes a foldable iPhone, it has to be certain that it can manufacture the phones at the same quality and in a high enough quantity to meet demand. More times than not when Apple introduces a radical hardware change — like 2014’s iPhone 6 Plus and its larger screen — those models are hard to find at launch because they sell out quickly. Sometimes they’re given a later release date, as we saw with the iPhone 12 Mini and 12 Pro Max launch.

Then there’s the physical complexity that needs to be considered. Foldable phones have numerous mechanical parts that could malfunction or wear out, such as hinge components that keep dust out and the various layers behind the folding screen. In fact, when journalists tested review units of the original Galaxy Fold, the device was plagued by hinge and display failures. That was years ago, of course, and Samsung has since fixed those issues. But it shows what can happen with first-gen products.

If a foldable iPhone is in the works, Apple will likely innovate its design to minimize the parts and mechanisms involved, which should reduce the possibility of the phones failing because something breaks. The Cupertino company has a great track record in this area.

When Apple released the iPhone 7, it replaced the home button with a faux home button so there was one less mechanical part that could possibly break. And if you’ve ever owned or used a MacBook, you know Apple is at the top of its game when it comes to hinge design, and dependability. Apple also sells AppleCare Plus, its service for repairs and support — and includes a global infrastructure to support it — which could help relieve concerns over problems or accidental damage.

iPadOS using a secondary monitor

iOS and iPadOS would need to be revamped

And then there’s the software. One UI, Samsung’s name for its take on Android, has to be the most underappreciated aspect of the Galaxy Z Flip and Z Fold. These new designs would have to simultaneously do all the things we expect from current phones while also creating new functionality that takes advantage of their folding screens. They’d also have to do all of these things flawlessly without any bugs or hiccups. And if Google does launch the Pixel Fold, I’d expect there to be even better Android support for foldables. 

For instance, the Galaxy phones’ Flex Mode has been around for years. Essentially, when the Fold or Flip are folded into an L-shape, like a mini laptop, the software shifts an app to the top half of the screen while providing functionality at the bottom. Sounds cool and full of possibilities, right?

Well, until this year that functionality has been limited. That’s why it matters that Samsung’s Z Flip 4 and Z Fold 4 let you turn the bottom half of their screens into touchpads while they’re in Flex Mode. The company is now showing an added benefit of the fold.

A Galaxy Z Flip 3 in an L-shape

I’d like to see even more software optimized for foldable phones. And I expect Apple will face the same challenges as Samsung did, especially when adapting iOS and iPadOS.

In recent years, iOS and iPadOS have drifted apart as Apple has created more iPad-specific features that wouldn’t make sense on an iPhone. A foldable iPhone, especially in the style of a Galaxy Z Fold 4, would require a reunion of the two operating systems. Or, Apple would have to develop a new software platform that can morph between a tablet and phone mode.

Apple would likely develop a unique software feature (think iMessage or Portrait Mode) to help make its foldable phone standout from what everyone else is doing.

How much would you pay for a foldable iPhone?

Foldable phones ain’t cheap. The Galaxy Z Fold 4 starts at $1,800 and the Galaxy Z Flip 4 at $1,000. And it’s no surprise that prices for Apple products are already at the higher end. So if an iPhone 14 Pro that doesn’t fold in half already costs $1,000, what would be the price for one that does?

For a foldable iPhone to be successful, Apple would need to create a problem-solving design, scale manufacturing without sacrificing quality and develop hardware along with software that make the most of its foldable build. The price would also have to be premium, but not too high.

So where’s the foldable iPhone? Still in the oven.

Technologies

OpenAI boss Sam Altman spells out how and why the AI industry wants to slow down: ‘We could lose control’

OpenAI’s chief has made comments detailing how AI safety frameworks and a slowdown could work, as the industry unites behind concerns.

OpenAI chief Sam Altman has made his most detailed comments yet on how artificial intelligence safety frameworks could work, after he joined Anthropic’s Dario Amodei and Elon Musk in calling for an industry slowdown over the weekend.

Safety concerns over the technology have hit fever pitch since an Anthropic researcher quit last week, warning that those building it believed that it could “kill us all by the end of the decade” and prompting other employees at the lab and rival OpenAI to warn of catastrophic risks.

AI bosses have since shown a rare display of unity, with both Altman and Musk on Saturday backing an essay from Amodei that urged AI companies to slow how quickly they improve their most advanced models.

AI stocks were down Monday as investors digested the comments. U.S. President Donald Trump dismissed the CEOs’ warning on Sunday, saying a slowdown was not needed and would jeopardize America’s lead in AI over China.

Sam Altman sets out 2 ways AI could go ‘very badly’

“We welcome a federal framework that sets consistent safety requirements for frontier AI,” Altman said in a post on X just after midnight on Monday, adding that “no amount of American competitive pressure should justify recklessness.”

Altman warned of two ways AI progress could go “very badly,” including losing “control of the future to AI” and too much power concentrating around a single person or company.

Meanwhile, lawmakers in Washington are scrambling to address calls for safeguards.

This all comes as Anthropic and OpenAI gear up for what’s expected to be historic initial public offerings. Altman ruled out going public in 2026 in an interview with Fortune published Saturday.

Amodei’s three-step proposal

Many AI safety fears revolve around models developing the ability to improve their own performance, a technique known as recursive self-improvement, or RSI.

“Since roughly this summer, AI has been advancing drastically faster, driven primarily by AI’s growing ability to build the next generation of AI,” said Amodei in his essay. “Left unchecked, it could outrun our ability to understand and control these systems, and so must be pursued very carefully, if at all.”

Amodei proposed a three-step plan aimed at tempering the pace of development without “sacrificing commercial advantage or the United States’ lead in AI.”

The plan involves each frontier AI company giving “employee-like access” to external evaluators — which he said Anthropic was committing to now. Amodei also called for frontier AI labs to establish common safety standards, limit the rate of unchecked AI progress and attempt to coordinate efforts globally.

On Saturday, Altman said in a brief X post he agreed with Amodei that AI companies should “pace the frontier.” He added that “committing to having independent evaluators with employee-like access is a great idea, and we will do the same.”

“Consistent rules to manage frontier risk so that we can maximize the benefits are a good idea (and we are excited by ideas like independent auditors),” Altman said in his Monday post. But, he added, “When we talk about ‘pacing,’ we do not mean ‘stopping.’ Progress has been rapid and will continue to be.”

“Pacing will be well worth this cost; no amount of American competitive pressure should justify recklessness, or let capabilities get ahead of alignment and monitoring,” he concluded.

“Where we will need the help of our government is for international coordination. But first we should do what we can ourselves.”

International cooperation

Coordinating AI safety measures and an industry slowdown with rival AI developers in China will likely pose big challenges.

The U.S. and China remain locked in a battle for AI supremacy, with tensions ratcheting up as Chinese models have become more advanced and their global adoption grows.

Amodei said Sunday that the “toughest dilemma” about his proposal is what happens if adversarial nations choose not to do the same.

“The more long-term thing would be working together to put a speed limit on the rate of AI progress,” Amodei told CBS News’ “Sunday Morning.”

“I think that’s going to be very difficult because the incentives to pull ahead and the military advantage that you get from that are so large. And honestly, I don’t know if it’s possible, but we should try.”

The Anthropic CEO’s essay has drawn criticism in China, with the state-owned Global Times writing on Monday that “Amodei’s proposals seek to portray China’s legitimate development in AI as a threat and further fuel confrontation between China and the US in the field.”

China’s Foreign Ministry said on Monday that the CEOs’ comments were “fearmongering.”

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Novo CEO tells CNBC why drugmaker is rebranding, needs to ‘rethink’ obesity strategy

The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.

Novo Nordisk

The Danish drugmaker called the changes the beginning of a new chapter, as it has been grappling with stiff competition from chief rival Eli Lilly

In an exclusive interview with CNBC, Novo CEO Mike Doustdar said the rebrand and culture shift are “part of the same package” for the company to evolve its strategy as it tries to win back customers from Lilly.

“I think there’s no secret that over the last four or five years, the external environment and what has happened to Novo Nordisk has really made us reflect how we need to readjust and rethink about the next decade to come and what shifts are needed in our strategic direction,” he told CNBC.

Doustdar said the “work is cut out for us,” adding that Novo needs to improve several aspects – from research and development and manufacturing to sales and marketing – to be able to compete in the obesity drug market.

Shares of Novo have dropped about 15% this year despite the successful launch of the oral version of Wegovy, which surpassed 3 million prescriptions as of June. The company recently scrapped three trials on an experimental cardiovascular drug. That challenge came as it continues to lag in the obesity space with 38.8% market share compared to Lilly’s 60.9% in the second quarter, according to a Lilly earnings presentation citing IQVIA data.

In a release, Novo also announced a broader company rebrand focused around the phrase “Lasting Health Starts Now,” which promotes the idea that patients should make progress toward long-term well-being immediately rather than later. The company said the marketing is a bid to build relevance and trust with the public and other stakeholders, and bring “breakthrough science closer to people’s daily lives.”

When asked whether the rebrand and cultural overhaul were driven by Novo’s recent market share losses in obesity, Doustdar said the changes were less about competitive setbacks and more about adapting to a dramatically different operating environment.

He said the rapid growth of obesity treatments has transformed Novo’s patient base and shifted the market toward a more consumer-oriented model, where patients move on and off therapies more frequently than in traditional diabetes care. As a result, Doustdar said Novo needs to become more focused on meeting patients where they are, while increasing the speed and clarity of its decision-making to keep pace with the evolving market.

“Our operating environment phenomenally changed compared to just 10 years ago,” he told CNBC.

Novo Nordisk will remain the legal name for the company, according to the release. That original name dates back to the 1989 merger of two competing Danish pharmaceutical companies: Novo Terapeutisk Laboratorium and Nordisk Insulinlaboratorium.

The drugmaker said its corporate culture will be based on a new set of four principles that will help it gain advantages in an increasingly competitive market where more of its products have gone direct-to-consumer.

Those tenets are innovating with patients as the primary focus, raising the company’s performance to “create greater value for all stakeholders,” setting clearer priorities and simpler workflows and never compromising on patient safety and ethics.

“When you think about strategy, that’s really the the journey you’re taking and the direction you’re setting the company to go forward with,” Doustdar said. “But you also need behaviors. You need a cultural element that allows your colleagues and yourself to really make sure that a strategy gets executed.”

Despite its challenges, Novo has had one significant tailwind this year in the launch of the oral version of Wegovy. On top of its explosive launch, the pill had a head start over a rival weight loss pill from Lilly called Foundayo.

Doustdar said Novo has maintained “a lion’s share” of the oral market even with competition, noting that physicians find the Wegovy pill to be more effective than Lilly’s, with around 17% of weight loss.

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Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies

Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.

The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.

On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.

“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”

Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.

On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.

The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.

Stalled Hormuz talks

A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”

Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.

The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.

A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.

Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.

Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.

U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.

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