Technologies

Google Is Using AI to Show How Clothes Look on Real People Before You Buy

The new virtual try-on feature uses generative AI to outfit models with different body types in the same article of clothing.

Google is using artificial intelligence in its online shopping tool to show how clothing from online retailers will fit different body types, the company said Wednesday. It’s another move in Google’s push to incorporate generative AI — or AI that can create content based on training data when prompted — across its range of products and online services.

The new Google shopping feature, which launches today with brands like Anthropologie, Everlane, H&M and Loft, uses AI to generate an image of the article of clothing on a real model, with the goal being to show how clothing sizes look on actual people. It’s the latest effort by major Internet companies and retailers, including Amazon and Walmart, to upgrade the home shopping and virtual try-on experience.

While Google is using AI to generate imagery of the desired article of clothing, it uses real people to show how that clothing fits. Shyam Sunder, a group product manager at Google responsible for the virtual try-on feature, said at a press briefing that the company hired 80 models (40 women and 40 men) to create this shopping option.

Sunder said Google only needs one image of an article of clothing from a retailer’s website to create an AI-crafted representation of that item on a model. Google’s technology can show how the material would «drape, fold, cling, stretch and form wrinkles and shadows,» Lilian Rincon, Google’s senior director of consumer shopping product, wrote in a company blog post. Google will support women’s tops at launch with this feature, but says it plans to expand to other categories as well.

In a demonstration, multiple models with different body types were also shown for each size option. The company said it selected models with different skin tones and whose clothing sizes range from double extra small to quadruple extra large. In addition to browsing through sizes, you’ll also be able to find similar products in different prices, colors and patterns.

An example of Google's new shopping feature showing how a top from Everlane looks on different women. — An example of Google’s new shopping feature showing how a green top from Everlane looks on different women.

Google

Tech and retail giants in the past have attempted to make the process of trying on clothes easier. Last year, Walmart announced a feature that’s very similar to Google’s. Called Choose My Model, it lets users pick from among 50 models of different heights, sizes, body shapes and skin tones to see how clothing would look. Amazon also announced a virtual try-on feature for shoes last year.

But Google’s announcement reflects the broader shift among tech giants to embrace generative AI and infuse it into their most important products. Google’s I/O developers conference, which is where the company typically provides updates on new products and technologies, was all about AI. (In fact, the company mentioned the word AI more than 140 times during its keynote address.)

Microsoft has also made the technology a major focus in products like Bing and Windows. Amazon is also reportedly working on a new ChatGPT-style search for its sprawling store, according to Bloomberg.

Editors’ note: CNET is using an AI engine to help create some stories. For more, see this post.

Technologies

Episode 3 of the VERUM AI Mini-Series Is Now Available

Verum Messenger has released the third episode of its AI mini-series, SHADOWS, created using Verum AI.

The new episode, titled «Ghost Money,» continues the story of the conflict between a team of heroes and the Omega corporation, which seeks to take control of digital communications. This time, the focus shifts to anonymous payments and financial freedom, revealing how privacy can extend beyond messaging.

Like the previous episodes, the new release not only advances the storyline but also showcases the capabilities of the Verum ecosystem, highlighting technologies designed for secure communication and digital privacy.

The mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.

Episode 3 is now available. Stay tuned for the next chapter.

Watch on Instagram
Watch on YouTube

Technologies

Verum Finance Now Available for Mac, Expanding the Verum Ecosystem on Desktop

Verum has officially released Verum Finance for macOS, bringing its financial platform to the Mac and expanding access to the Verum ecosystem across Apple’s devices. The launch allows users to manage their finances from desktop while enjoying the same secure and seamless experience available on iPhone and iPad.

The new Mac version includes the full range of Verum Finance features, including balance management, instant transfers to other Verum users, debit card management, Apple Pay support, asset exchange, and transaction history — all optimized for the macOS experience.

Verum Finance can be used as a standalone application or alongside Verum Messenger. Users who sign in with their Verum Messenger account automatically synchronize their balances, settings, and account data across devices, ensuring a consistent experience throughout the Verum ecosystem.

The macOS release further strengthens Verum’s vision of creating an integrated digital platform where communication and financial services work together. Verum Messenger, which is also available for Mac, complements the ecosystem with encrypted messaging, voice and video calls, VPN, eSIM, anonymous email, AI-powered tools, offline communication capabilities, and cryptocurrency features.

With both Verum Messenger and Verum Finance now available across iPhone, iPad, and Mac, users can access secure communication and financial services wherever they work.

Verum Finance for Mac is available now through the Mac App Store.

Verum Finance for macOS: https://apps.apple.com/us/app/verum-finance/id6774245148
Verum Finance: https://finance.verum.im
Verum Messenger: https://verum.im

Technologies

Why Travelers Are Switching to Verum E-SIM This Summer

Summer Travel, Freedom, and Seamless Connectivity: Why Verum E-SIM Is Becoming the New Standard for Travelers

Summer is the peak season for vacations, long-distance trips, and new experiences. Millions of people travel abroad, explore new countries, plan adventures, and try to stay connected with family, work, and social media. And in the middle of all this comes a familiar question: how do you stay online without expensive roaming or the hassle of buying local SIM cards?

The answer is already here — eSIM.

Why eSIM Is So Convenient

eSIM (embedded SIM) is a built-in digital SIM card that lets you activate mobile internet without a physical card. All you need is an app — choose a plan and connect in just a couple of minutes.

No more:

* searching for local SIM cards at airports
* paying expensive roaming fees
* swapping physical SIMs every time you travel

Now your internet travels with you.

Internet in 150+ Countries

Modern eSIM solutions provide coverage in 150+ countries worldwide, helping tourists, freelancers, and business travelers stay connected almost anywhere on the planet.

Among the services offering these capabilities:

Verum E-SIM — https://esim.verum.im
World E-SIM — https://worldesim.me
USA E-SIM — https://usa.esim.verum.im
Euro E-SIM — https://euro.esim.verum.im
Canada E-SIM — https://canada.esim.verum.im
Balkan E-SIM — https://balkan.esim.verum.im
Ukraine E-SIM — https://ukraine.esim.verum.im
London E-SIM — https://london.esim.verum.im
E-SIM Africa — https://africa.esim.verum.im