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Google Is Using AI to Show How Clothes Look on Real People Before You Buy

The new virtual try-on feature uses generative AI to outfit models with different body types in the same article of clothing.

Google is using artificial intelligence in its online shopping tool to show how clothing from online retailers will fit different body types, the company said Wednesday. It’s another move in Google’s push to incorporate generative AI — or AI that can create content based on training data when prompted — across its range of products and online services.

The new Google shopping feature, which launches today with brands like Anthropologie, Everlane, H&M and Loft, uses AI to generate an image of the article of clothing on a real model, with the goal being to show how clothing sizes look on actual people. It’s the latest effort by major Internet companies and retailers, including Amazon and Walmart, to upgrade the home shopping and virtual try-on experience. 

While Google is using AI to generate imagery of the desired article of clothing, it uses real people to show how that clothing fits. Shyam Sunder, a group product manager at Google responsible for the virtual try-on feature, said at a press briefing that the company hired 80 models (40 women and 40 men) to create this shopping option.

Sunder said Google only needs one image of an article of clothing from a retailer’s website to create an AI-crafted representation of that item on a model. Google’s technology can show how the material would “drape, fold, cling, stretch and form wrinkles and shadows,” Lilian Rincon, Google’s senior director of consumer shopping product, wrote in a company blog post. Google will support women’s tops at launch with this feature, but says it plans to expand to other categories as well. 

In a demonstration, multiple models with different body types were also shown for each size option. The company said it selected models with different skin tones and whose clothing sizes range from double extra small to quadruple extra large. In addition to browsing through sizes, you’ll also be able to find similar products in different prices, colors and patterns. 

An example of Google's new shopping feature showing how a top from Everlane looks on different women. An example of Google's new shopping feature showing how a top from Everlane looks on different women.

An example of Google’s new shopping feature showing how a green top from Everlane looks on different women.

Google

Tech and retail giants in the past have attempted to make the process of trying on clothes easier. Last year, Walmart announced a feature that’s very similar to Google’s. Called Choose My Model, it lets users pick from among 50 models of different heights, sizes, body shapes and skin tones to see how clothing would look. Amazon also announced a virtual try-on feature for shoes last year.

But Google’s announcement reflects the broader shift among tech giants to embrace generative AI and infuse it into their most important products. Google’s I/O developers conference, which is where the company typically provides updates on new products and technologies, was all about AI. (In fact, the company mentioned the word AI more than 140 times during its keynote address.) 

Microsoft has also made the technology a major focus in products like Bing and Windows. Amazon is also reportedly working on a new ChatGPT-style search for its sprawling store, according to Bloomberg. 

Editors’ note: CNET is using an AI engine to help create some stories. For more, see this post.

Technologies

Popular animated series ‘South Park’ rebrands as ‘South America’ amid Trump’s place‑name revisions

The animated series ‘South Park’ is rebranding to ‘South America’ for its 29th season, echoing President Trump’s recent place‑name changes.

Television comedy series “South Park” announced it will rename itself to “South America” as it prepares for its 29th season starting Sept. 16.

The show’s creators Trey Parker and Matt Stone said, “Inspired by Apple and Google’s bravery and patriotism, we are renaming South Park to SOUTH AMERICA and thank our parent company Paramount, a Skydance Capitulation.”

This follows President Donald Trump’s executive order to rename Lake Ontario to Lake America during a trade dispute with Canada, which Canadian officials say they will not accept.

Apple and Google updated their map apps so U.S. users see “Lake America” while Canadians still see “Lake Ontario”.

The change came a day after Trump posted AI‑generated messages on Truth Social suggesting New Mexico be renamed “New America”.

Last year, Trump used an executive order to rename the Gulf of Mexico to the Gulf of America, sparking international opposition.

“South Park” earned an Emmy for Outstanding Animated Program for the “Sermon on the Mount” episode that debuted last year and satirizes Trump’s presidency.

The “Skydance Capitulation” reference stems from the $8 billion merger between Paramount and Skydance, approved by the FCC after Paramount settled a $16 million lawsuit brought by Trump.

Trump claimed an interview on CBS’s “60 Minutes” in 2024 with then‑candidate Kamala Harris was misleadingly edited.

Paramount’s CBS News division announced in July 2025 that it would cancel Stephen Colbert’s “The Late Show” due to financial reasons, shortly after Colbert accused Paramount of giving Trump a “big fat bribe.” The final episode aired in May.

Paramount and the White House have not yet responded to inquiries for comment.

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Technologies

Trump asserts no regret over initiating Iran conflict while U.S. intensifies economic sanctions

Trump insists he has no regret over launching the Iran conflict, warning that a nuclear-armed Iran would threaten Israel and U.S. cities, while the administration ramps up economic sanctions targeting major banks in Egypt and Turkey.

U.S. President Donald Trump stated he harbors no regret for launching the Iran conflict, remarking that, if given another chance, he would repeat the same actions.

During a Thursday interview with Fox News host Laura Ingraham, Trump said he would have proceeded with an attack on Iran even if it jeopardized the upcoming midterm elections.

Ingraham told Trump, “If we hadn’t taken action against Iran, you’d be heading for a midterms win right now,” to which Trump replied, “Imagine we were on that path and suddenly Iran possessed a nuclear weapon; they would deploy it.”

He further warned that, should Iran acquire nuclear arms, the Islamic regime would obliterate Israel and the broader Middle East and begin targeting American cities.

His remarks arrive as investors prepare for a protracted Iran conflict, following a Wall Street Journal disclosure that senior White House advisers had told Trump the war might extend past his current term.

Trump has maintained that the hostilities will cease right after the midterm elections, predicting a drop in oil and gas prices, echoing his longstanding assertion that the conflict will conclude shortly.

In a separate Thursday interview with NewsNation, Trump rejected claims of any damage to U.S. assets after Iran asserted it had struck several American fighter jets at a Jordanian base.

“No damage. Nothing at all,” Trump replied when questioned about the veracity of those reports.

Mounting economic pressure

Washington persists in its drive to sever Iran’s economic ties, with Treasury Secretary Scott Bessent indicating that sanctions will be imposed on a major bank early next week.

“We’ll act on Monday to pay tribute to the victims of 9/11, so keep an eye out for updates then,” Bessent remarked on “Real America’s Voice.”

Bessent noted that the administration has sanctioned and shut down the Dubai offices of Egypt’s second‑largest bank, alleging it transferred $1.8 billion to Iran. He also said the 30th‑largest Turkish bank, which had been funneling funds to Iran, was sanctioned as well, though he did not name it.

Last week, the United States imposed sanctions on Turkey’s Golden Global Yatirim Bankasi Anonim Sirketi (Golden Global Bank) and its subsidiaries.

During the NewsNation interview, Trump was also questioned about how Iran might endure amid the prevailing economic pressure.

“I doubt they can withstand it,” Trump said. “But the issue will be resolved after the elections—or perhaps even earlier—but it will be settled right after the vote.

Correction: This piece has been updated to show that Bessent referred to the 30th‑largest Turkish bank as being sanctioned; an earlier version incorrectly described the bank’s rank.

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Technologies

Trump says he has no regrets about starting the Iran war as U.S. dials up economic pressure

Speaking to Fox News presenter Laura Ingraham, Trump said that he would have attacked Iran despite the impact on the midterm elections.

U.S. President Donald Trump said he has no regrets about starting the Iran war and added that “If I had it to do again, I would do exactly what I did.”

Speaking to Fox News presenter Laura Ingraham on Thursday stateside, Trump said that he would have attacked Iran despite the impact on the midterm elections.

“If we hadn’t done Iran, you would be cruising to midterms victory right now,” Ingraham told Trump, to which Trump replied “supposing we were cruising, and all of a sudden Iran has a nuclear weapon. They would use it.”

He added that if Iran had a nuclear weapon, the Islamic Republic would “wipe out” Israel and the Middle East, and start hitting U.S. cities.

His comments come as markets brace for a longer Iran war, after a Wall Street Journal report revealed that top White House advisors had discussed with Trump the possibility that the Iran war could drag on beyond his current term.

Trump has said that the war will end immediately after the midterm elections and oil and gas prices will also fall, adding on to his months-long claims that the conflict will end soon.

In separate comments to NewsNation on Thursday, Trump denied reports that there was any damage to U.S. assets, after Iran claimed it had hit multiple U.S. fighter aircraft at a base in Jordan.

“No damage. No nothing,” Trump said, when asked if there was any truth to the reports.

Economic pressure

Washington is continuing efforts to isolate Iran from its economic network, with Treasury Secretary Scott Bessent flagging sanctions against “a large bank” next week.

“We’re going to do it on Monday because we want to honor the memory of our fallen citizens on 9/11. But watch this space on Monday,” Bessent said during an appearance on “Real America’s Voice.”

Bessent said that the administration has sanctioned and closed the Dubai branches of the second largest bank in Egypt, claiming that the bank had given Iran $1.8 billion dollars. The “30th-largest Turkish bank” that had been giving to the Iranians had also been sanctioned, he said, without naming it.

The U.S. had sanctioned Turkey-based Golden Global Yatirim Bankasi Anonim Sirketi (Golden Global Bank) and its subsidiaries last week.

Trump, in the NewsNation interview, was also asked how Iran could continue holding out under the current economic pressure.

“I don’t know that they’re gonna be able to hold out,” Trump said. “But it’ll get settled after the elections. Or maybe sooner. But it’ll get settled right after the election.”

Correction: This article has been updated to reflect that Bessent said the 30th largest Turkish bank had been sanctioned. An earlier version misstated the bank’s ranking.

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