Technologies
5 Things I Won’t Be Doing in Apple’s $3,500 Vision Pro Headset
Commentary: Apple’s upcoming VR/AR headset will cost $3,500. But can you really put a price on never having to look at your family with your own eyes?
I was watching with interest on June 5 when Apple introduced the Vision Pro mixed reality headset at WWDC. It’s not really in the same ballpark as the simple Meta Quest 2 that I use to go bowling in my living room. Maybe not on the same planet. When it comes out in 2024, it will cost $3,499 — 10 times the cost of the Meta Quest 2.
Let us pause briefly to read that again: $3,499. Almost four thousand dollars. I don’t know about you, but I will not be picking up one of these on an idle Saturday trip to Best Buy.
CNET’s Scott Stein is one of the few people who actually got to try out the headset. He says the Apple Vision Pro is amazing, with a fluid interface and stunning cinematic fidelity when you’re watching a movie. Our WWDC recap unrolls the complex elements that make the headset so pricey.
«Technically speaking, the Vision Pro is a computer, with an M2 chip found on Apple’s highest-end computers,» CNET’s recap notes.
I’m old enough to remember when the thought of personally owning a computer was as laughable as paying this price for a headset seems to me today. So eventually, I’m sure, the production will be refined, and prices will come down. The immersive entertainment looks unreal, and some of the other Minority Report/Star Trek-style uses for the device are truly impressive.
But in the meantime, I’ve watched Apple’s 9-minute video on the headset (I feel like I should say «the $3,500 headset» every time). And there are definitely some uses for the Vision Pro that I will not be attempting, even if the day comes when I can afford it.

10:50
Working in Excel
The most-memed element of the Vision Pro promotion was the fact that Apple demonstrated how Microsoft Excel, Word and Teams can run inside the headset, with your eyes controlling the user interface. Look, there are some really cool things a headset can do, but thrusting you face-first into pivot tables is not one of them.
«I want Excel pumped directly to my retinas» is not something I’ve personally ever thought, cracked one Twitter user.
Talking to real people without taking off the headset
In the promo video, a woman wearing the headset is joined by (presumably) her teenage daughter, who sits down on the couch and chats with her as if it’s perfectly normal that mom’s eyes are behind tinted ski goggles. They barely say more than one word to each other (of course, it’s «sushi»), but I keep wanting to scream through the screen and tell the mom to take one second, push up the headset and just talk to her kid, face to face.
Thanks to Apple’s EyeSight feature, you can at least see the mom’s eyes through the headset, which you can’t do with the Meta Quest 2. But even that is one super-duper creepy feature, as CNET’s Corinne Reichert points out.
Looking at home photos – alone
There’s a scene in the Apple video where someone sits on the couch and starts virtually flicking through their family photos. Admittedly, it’s pretty cool when a panorama of what looks like an iceberg wraps around them, especially if you’ve always wondered what the Titanic saw on April 15, 1912.
But the guy seems kind of lonely, looking at photos alone. If he could share what he’s seeing with his family, it might be a neat reminiscing experience. For now, I’m OK looking at digital photos on my phone or laptop, where I can share them with others.
Taking photos
There’s another scene in the Apple video where a headset wearer moves over to where two little girls are blowing soap bubbles (inside the house, but that’s a whole other issue). Instead of sitting down beside them to play and interact, he kneels in front of them, headset on, to take 3D photos of the fun. Why use your own eyes to look at your kids when you can stay one level removed?
Airplane mode
The promo video showed a woman on an airplane watching a movie in luxurious 3D, as if she’s living in the scenes of the film. I couldn’t get past the impracticality of it all. There are a million little distractions on the plane – flight attendants offering drinks, pilots announcing turbulence, people in my row asking me to get up so they can slip past.
I can immerse myself in a 3D movie at home, but it just seems rude to plunge yourself into your own private cinema at 33,000 feet and expect not to be disturbed. But then, I fly coach, and the folks with $3,500 to drop on a headset might be flying private.
But if the Vision Pro is your dream device, start saving. There’s no exact release date yet, but 2024 is just half a year away.
Technologies
Google races to put Gemini at the center of Android before Apple’s AI reboot
Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.
Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal
Technologies
Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’
Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.
Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle
Technologies
Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge
Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.
Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.
Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.
The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.
The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.
Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.
Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.
Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.
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