Technologies

Apple Vision Pro: 5 Cringey Things to Not Do in a $3,500 VR/AR Headset

Commentary: Apple’s coming-soon headset will cost $3,500, but can you really put a price on never having to look at your kids with your own eyes?

I was watching with interest on Monday when Apple introduced the Vision Pro mixed reality headset at WWDC. It’s not really in the same ballpark as the simple Meta Quest 2 that I use to go bowling in my living room. Maybe not on the same planet. When it comes out in 2024, it will cost $3,499 — 10 times the cost of the Meta Quest 2.

Let us pause briefly to read that again: $3,499. Almost four thousand dollars. I don’t know about you, but I will not be picking up one of these on an idle Saturday trip to Best Buy.

CNET’s Scott Stein is one of the few people who actually got to try out the headset. He says the Apple Vision Pro is amazing, with a fluid interface and stunning cinematic fidelity when you’re watching a movie. Our WWDC recap unrolls the complex elements that make the headset so pricey.

«Technically speaking, the Vision Pro is a computer, with an M2 chip found on Apple’s highest-end computers,» CNET’s recap notes.

I’m old enough to remember when the thought of personally owning a computer was as laughable as paying this price for a headset seems to me today. So eventually, I’m sure, the production will be refined, and prices will come down. The immersive entertainment looks unreal, and some of the other Minority Report/Star Trek-style uses for the device are truly impressive.

But in the meantime, I’ve watched Apple’s 9-minute video on the headset (I feel like I should say «the $3,500 headset» every time). And there are definitely some uses for the Vision Pro that I will not be attempting, even if the day comes when I can afford it.

apple-reveals-vision-pro-mixed-reality-headset-mp4-00-00-12-10-still001.png

Watch this: First Impressions of Apple’s Vision Pro Mixed Reality Headset

04:21

Working in Excel

The most-memed element of the Vision Pro promotion was the fact that Apple demonstrated how Microsoft Excel, Word and Teams can run inside the headset, with your eyes controlling the user interface. Look, there are some really cool things a headset can do, but thrusting you face-first into pivot tables is not one of them.

«I want Excel pumped directly to my retinas» is not something I’ve personally ever thought, cracked one Twitter user.

Talking to real people without taking off the headset

In the promo video, a woman wearing the headset is joined by (presumably) her teenage daughter, who sits down on the couch and chats with her as if it’s perfectly normal that mom’s eyes are behind tinted ski goggles. They barely say more than one word to each other (of course, it’s «sushi»), but I keep wanting to scream through the screen and tell the mom to take one second, push up the headset and just talk to her kid, face to face.

Thanks to Apple’s EyeSight feature, you can at least see the mom’s eyes through the headset, which you can’t do with the Meta Quest 2. But even that is one super-duper creepy feature, as CNET’s Corinne Reichert points out.

Looking at home photos – alone

There’s a scene in the Apple video where someone sits on the couch and starts virtually flicking through their family photos. Admittedly, it’s pretty cool when a panorama of what looks like an iceberg wraps around them, especially if you’ve always wondered what the Titanic saw on April 15, 1912.

But the guy seems kind of lonely, looking at photos alone. If he could share what he’s seeing with his family, it might be a neat reminiscing experience. For now, I’m OK looking at digital photos on my phone or laptop, where I can share them with others.

Taking photos

There’s another scene in the Apple video where a headset wearer moves over to where two little girls are blowing soap bubbles (inside the house, but that’s a whole other issue). Instead of sitting down beside them to play and interact, he kneels in front of them, headset on, to take 3D photos of the fun. Why use your own eyes to look at your kids when you can stay one level removed?

Airplane mode

The promo video showed a woman on an airplane watching a movie in luxurious 3D, as if she’s living in the scenes of the film. I couldn’t get past the impracticality of it all. There are a million little distractions on the plane – flight attendants offering drinks, pilots announcing turbulence, people in my row asking me to get up so they can slip past.

I can immerse myself in a 3D movie at home, but it just seems rude to plunge yourself into your own private cinema at 33,000 feet and expect not to be disturbed. But then, I fly coach, and the folks with $3,500 to drop on a headset might be flying private.

But if the Vision Pro is your dream device, start saving. There’s no exact release date yet, but 2024 is just half a year away.

More from WWDC

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know