Technologies
The Apple Vision Pro Is a Dystopian Device for a Dystopian World
Commentary: It’s not for normal people.
Today Apple finally unveiled the Vision Pro, its brand new “spatial computer.” It’s pretty! It’s cutting edge! At $3,500 it’s also⊠overwhelmingly expensive!
But beyond the jokes and the memes, there was a moment in Apple’s new launch trailer for the Vision Pro headset that almost made my stomach lurch. A moment that felt borderline dystopian.
Welcome to the era of spatial computing with Apple Vision Pro. Youâve never seen anything like this before! pic.twitter.com/PEIxKNpXBs
â Tim Cook (@tim_cook) June 5, 2023
It occurred roughly halfway through the above video. A dad stands awkwardly in the kitchen. He’s using the Vision Pro headset to check his email when his daughter â dressed to play soccer complete with goalie gloves â runs out. She rolls a ball to her Dad who, still wearing the headset, sort of distractedly kicks the ball back to her.Â
As a dad who’s spent a depressing amount of time trying to get rid of their kids, so I could spend more time glued to an Apple device, it was relatable. It also felt icky.

I don’t recommend play soccer while wearing a $3500 computer on your face.
But it wasn’t designed to feel icky. It was supposed to be heartwarming. Designed to dispel concerns about Vision Pro and virtual reality headsets in general. Look, it says, the dream is possible! You can still live life and interact with your family whilst wearing a gigantic, expensive headset on your face! You won’t become a hollowed out shell of a human! Vision Pro won’t suck you into a virtual reality hellscape devoid of human interaction!Â
And maybe it won’t! But that doesn’t matter. Regardless of how it works and if it works, for the past 10 years human beings have loudly and repeatedly told the big brains of Silicon Valley they don’t want to put computers on their face.Â
Audience reaction when Apple announced the $3500 price for the headset đ pic.twitter.com/GuGUFbN08A
â TTI (@TikTokInvestors) June 5, 2023
There was Google Glass, a spectacular failure device so misguided that those involved with its creation made Twitter threads explaining why it was misguided. A piece of tech so maligned that â collectively â we decided to actively bully those who wore it. We called them “glassholes”.
Then there’s VR â a technology so sci-fi its ascendancy felt inevitable, but that wasn’t the case. Tech limitations and a small install base rendered VR the domain of niche hobbyists who mostly use it to play Beat Saber two or three times a year. That’s pretty much it.
I should know. I was that guy. I am that guy. I backed the first Oculus Rift on Kickstarter. I’ll never forget the giddy joy I had unwrapping the development kit for the very first time. It felt like the future, but months later it was gathering dust. Just like every VR headset I’ve acquired in its wake, including â most recently â the PSVR2 headset that I got a few months ago. I’ve used it twice since its launch in February this year.
Again, even when people do want to put tech on their face, they inevitably get bored of putting tech on their face.
Over the last decade we’ve watched VR fail to become a thing. We’ve watched Facebook rebrand as Meta and spend billions of dollars investing in a “metaverse” no sane person wants a part of. Despite living through a pandemic that effectively locked us in our homes for years, we made it clear we don’t want to be sucked into some weird, half-baked virtual world. I’ll play Fortnite, sure, but that’s as metaverse as I wanna get. At this point I barely turn my camera on during Zoom meetings.Â
Apple’s marketing machine is swimming against a strong current. Bizarrely, Vision Pro’s price point could end up being its saving grace.Â
By charging $3,500 for a souped-up headset, Apple is telling us exactly what Vision Pro is. This isn’t a toy for normal people. It’s a dystopian device for a dystopian world. A world where poor people struggle through a recession and rich people find new and inventive ways to squander their wealth.Â
Hey Apple: Cool concept video, but you left out the fact that the workers who make the movies and TV you want us to watch on your $3,500 face-screen are on strike because you won’t give them a fair contract. Until you do, there won’t be much to see on Vision Pro! #BadApple pic.twitter.com/t1KkV0D9ie
â Adam Conover (@adamconover) June 6, 2023
Vision Pro isn’t an adequately priced smartphone. It isn’t an iPad Mini. In its press release Apple seemed determined to avoid the word “headset” instead referring to it constantly as a “spatial computer.” Either way, this isn’t a fun, disposable device, it’s a wildly expensive MacBook that costs 10s of thousands of dollars. Or a $17,000 gold Apple Watch like the one Kanye West used to wear.Â
Because of this, Vision Pro almost certainly hasn’t been designed to change the world the way the iPhone was. At this price it simply can’t. It’ll be a device for well-paid creatives at best, a status symbol for the mega-rich at worst.Â
Expectations â our expectations â are part of the problem. We’re on our screens, possibly ignoring our children like morons waiting for the next big thing. What piece of consumer tech will transform our lives like the smartphone did? There’s a large part of us that expects Apple to do this, since the iPhone was the catalyst that helped define how we currently interact with the world. But it’s fairly clear virtual reality or augmented reality will not be that thing. Vision Pro most certainly will not be that thing.Â
No, unfortunately Vision Pro is just another device that some people will buy and others won’t. And in a weird way, that’s okay. As long as you don’t linger on it for too long.Â
Which I won’t.
Technologies
Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded
The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”
President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.
The White House later clarified that the super PAC â MAGA Inc. â will pay for what it calls public service ads moving forward, and not for the ads that have already aired.
Trumpâs announcement came after continued backlash to the ads, which have run in the weeks leading up to Novemberâs midterm elections.
Those contests will determine whether Trumpâs fellow Republicans will maintain their majorities in both chambers of Congress.
Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying âAmerica will never be a communist country.â
âThe Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,â Trump said in a post on Truth Social on Monday.
âThis is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,â Trump said.
AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.
Trumpâs announcement came three days after The New York Times, citing people familiar with the matter, reported that âTrump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.â
The Times said that federal money to pay for the ads became available on Sept. 19, âwhen the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.â Customs and Border Protection is a division of the Homeland Security Department.
Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, âThe advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of âa general propaganda effort designed to aid a political party or candidates.ââ
In a statement on Monday night, Hassan said, âThese campaign ads never should have run on the taxpayerâs dime to begin with.â
âThey were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,â said Hassan. âThereâs a lesson here: We canât underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.â
Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.
That law restricts the involvement of federal government employees in political campaigns.
A White House spokesperson defended the ads in a statement in late September to CNBC, calling them âpublic service announcementsâ intended to remind âAmericans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.â
âThe ad is educational and unapologetically patriotic. We should be proud of our country,â the spokesperson said.
MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.
MAGA Inc. has spent at least $57 million this election cycle, according to CNBCâs analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.
â CNBCâs Luke Fountain contributed to this article
Technologies
Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from IranâBacked Houthi Fighters in Major Offensive
Yemenâs government forces said they have retaken the Red Sea port of Mokha from Iranâbacked Houthi fighters, weakening the militantsâ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.
Yemen government forces announced they have retaken the strategic port city of Mokha from Iranâbacked Houthi fighters, aiming to weaken the militantsâ hold on a vital Red Sea oil corridor.
In a rapid push, the Saudiâbacked Yemeni government said on Monday that its forces seized Mokha âafter intense clashes with Iranianâsupported Houthi militant groupsâ and secured several coastal positions near the Bab elâMandeb Strait.
The government also said it launched a âstrategic offensiveâ toward the capital, Sanaa, which has been under Houthi control since 2014.
Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.
Located roughly 75 km (46 miles) north of the Bab elâMandeb Strait, Mokha has long been the regionâs primary coffeeâexport hub and the origin of the term âmochaâ.
Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iranâbacked group could gain sway over the Bab elâMandeb Strait.
Iranâs shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.
On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact âdeterrence measuresâ and to swiftly deploy troops to bolster the oilârich kingdom and counter Houthi attacks in Yemen.
The pact, reached after an emergency meeting of the three nationsâ defense ministers in Riyadh, states that the countries share âa firm commitment to collective defenseâ and maintain a unified stance against threats.
Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdomâs aviation authority.
In a Tuesdayâmorning socialâmedia statement, Saudi Arabiaâs General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.
GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdomâs civil aviation system.
Energy market nervousness âlikely to persistâ
Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.
International benchmark Brent
“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.
“Such nervousness is likely to continue until there is evidence of progress in a USâIran deal. Meanwhile, the risk of further escalation remains very real,” they added.
Technologies
Russia plague: What we know about the suspected case reportedly linked to a lab workerâs death
According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.
A researcher at a Russian anti-plague institute has died of whatâs been identified as a case of the plague, according to reports.
Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.
The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasnât been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.
âAll of the patientâs contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,â the WHO said.
What is the plague and how does it spread?
Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. Itâs caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.
Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.
The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.
As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesnât travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.
The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.
âPotentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,â Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. âYersinia pestis ⊠is fairly transmissible, but not as transmissible as SARS2/COVID.â
Whatâs happening with the suspected case in Russia?
According to Russiaâs public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with âpneumonia of unknown aetiology.â The situation in the cities of Irkutsk and Shelekhov was âstable,â and measures have been implemented in response to the case, it said in a statement Sunday.
Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.
CNBC has not been able to independently verify the reports. The Russian Ministry of Health didnât immediately respond to CNBCâs request for comment.
According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. âBut there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,â he added.
A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that âif Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.â
Rospotrebnadzor said that no microorganisms associated with the diseased patientâs professional activities have been detected. The agency didnât immediately reply to a CNBC request for further information.
The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.
â CNBCâs Jenny Lee contributed to this report.
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