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No Matter Your Budget, These Are the Best Phones of 2023

Whether you want the latest Samsung Galaxy phone, a shiny new iPhone or something simple and affordable like Google’s Pixel 7A, we’ve found the best phones for everyone.

Many of today’s phones offer fast performance, vibrant displays and powerful cameras. But with so many options, finding the right choice isn’t always easy. To simplify the decision, we’ve rounded up our top picks — each phone on this list meets the requirements for what CNET considers to be the best smartphones. From high-end phones to budget devices under $500 and everything in between, there are plenty of worthwhile options for everyone.

Every phone on this list has been thoroughly reviewed and tested, and you’ll find options across iPhone and Android that fit different needs. 

What is the best phone for most people? 

The Apple iPhone 14 and 14 Pro impressed us with excellent performance from their processors and the cameras. But if you aren’t an iPhone fan, there are plenty of great Android choices, including the Pixel 7 Pro and the Samsung Galaxy S23 Ultra. They both offer everything you could want, from high-end performance to superb cameras. 

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Both the Pixel 7A and Galaxy S23 are ideal for those who prefer smaller phones, but the Pixel 7A is an excellent choice for those shopping on a budget at its $499 price. 

There are a number of other top smartphones with eye-catching features, such as Samsung’s new Galaxy Z Fold 4, which has a foldable screen. These can be quite expensive, but if your cash doesn’t stretch that far, worry not. More and more affordable phones, such as the Pixel 6A, pack great specs, high-speed 5G connectivity and more approachable prices. 

Most of the phones below are available unlocked and should be compatible with the big four US wireless carriers, unless otherwise specified. Many of the best phones of 2022 remain available and some are included below, but we review and update this list regularly and will keep you posted as we continue to test new models throughout 2023. For more info, read our guide to help find the best phone for your needs and take a look at our tips on how to buy a new Apple iPhone or Android phone and where to snag the best phone deals

Best phones of 2023

A deep purple iPhone 14 Pro with three cameras pointing upward lies on a yellow background A deep purple iPhone 14 Pro with three cameras pointing upward lies on a yellow background

Stephen Shankland/CNET

Apple’s iPhone 14 Pro and Pro Max introduce sweeping changes like the Dynamic Island, a new 48-megapixel camera system and Apple’s new A16 Bionic processor. All of these upgrades come together to make for an experience that feels fresh and fast. The upgrades to the main camera allow it to take some truly stunning photos, making the phone a solid option if you’re into mobile photography. 

As Apple’s top phone it doesn’t come cheap — especially if you want the larger Max model — but if you’re looking for the best all-round performance in an iPhone, then the 14 Pro is the phone to get.

Read our Apple iPhone 14 Pro review.

Apple iPhone 14 Apple iPhone 14

James Martin/CNET

While the base iPhone 14 doesn’t have the same triple camera array or new Dynamic Island notch as its pricier 14 Pro sibling, it still offers a lot to be excited about and comes with a more affordable price. CNET editor Patrick Holland describes it as «a good upgrade for most people» thanks to its solid performance, updated main camera and various other tweaks including a more repairable glass back in case it takes a tumble. 

It’s not a huge overhaul from last year’s models, but if you’re in the market for a new iPhone and you don’t fancy spending the big bucks on the Pro series, then it’s a great option to consider.

Read our Apple iPhone 14 review.

Pixel 7 Pro face down on a wooden table next to a cup of coffee Pixel 7 Pro face down on a wooden table next to a cup of coffee

Google

With its stellar triple camera, refined design and spacious 6.7-inch screen, there’s a lot to love about the Pixel 7 Pro. Although it’s not very different from the previous Pixel 6 Pro, it will feel like a big change to those upgrading from a phone that’s more than two years old. Google has improved the zoom capabilities on the Pixel 7 Pro, giving it a 30x digital zoom compared to the 6 Pro’s 20x range for capturing tighter shots. Both the Pixel 7 and 7 Pro have some new features powered by Google’s Tensor G2 chip, such as the ability to sharpen old photos. You’ll also get free access to Google’s VPN on the Pixel 7 and 7 Pro.

At $899, the Pixel 7 Pro is cheaper than both the $1,000 Galaxy S23 Plus and $1,200 Galaxy S23 Ultra at their regular starting prices, making it a solid choice for those who want a giant screen and an excellent camera for less.

Read our Google Pixel 7 Pro review.

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Samsung Galaxy S23 Ultra Samsung Galaxy S23 Ultra

James Martin/CNET

The Galaxy S23 is a lot, but in a good way. It’s more than most people need in a phone, but that doesn’t make it any less impressive. Samsung made improvements to the camera’s resolution (200 megapixels compared to 108 megapixels), color tones and dynamic range, while retaining the same edgy design and massive 6.8-inch screen as its predecessor. There’s also a new Qualcomm Snapdragon 8 Gen 2 processor that’s been optimized specifically for Samsung’s phones, which brings faster performance compared to the Galaxy S22 Ultra. 

Starting at $1,200, it may be an understatement to call this phone expensive. But those willing to pay more for a giant screen and a high-quality, versatile camera won’t be disappointed. Read our Samsung Galaxy S23 Ultra review.

Samsung Galaxy S23 Samsung Galaxy S23

Samsung/CNET

Android fans looking for a petite phone don’t have much to choose from. But the 6.1-inch Galaxy S23 provides a compelling option for those who want a phone that feels compact but still provides enough screen space. The Galaxy S23 comes with routine upgrades like a fresh processor (a version of Qualcomm’s Snapdragon 8 Gen 2 that’s been optimized for Samsung’s phones), a slightly new design and a higher-resolution selfie camera. But it’s the Galaxy S23’s larger battery that makes it worth recommending. Read our Samsung Galaxy S23 review.

Google's Pixel 7A phone Google's Pixel 7A phone

James Martin/CNET

Google’s budget phone took a leap forward in 2023 with the Pixel 7A, which offers many of the same benefits as the Pixel 7 but at a cheaper price. Like the Pixel 7, the Pixel 7A runs on Google’s Tensor G2 processor, meaning it has many of the same photo editing and language translation features as its pricier sibling. The Pixel 7A’s 64-megapixel camera also takes excellent photos that rival the Pixel 7’s in quality. 

While we still like the Pixel 7, the Pixel 7A’s lower price makes it a better deal for most people. Only opt for the Pixel 7 if you really want a slightly larger screen and are willing to pay the extra $100 for it. Otherwise, the main differences between the Pixel 7 and 7A come down to the former’s more durable build, slightly faster charging and its ability to wirelessly charge compatible accessories. The Pixel 7 also has a larger camera sensor that’s more sensitive to light, according to Google, but CNET’s Lisa Eadicicco didn’t notice much of a difference.

Read our Google Pixel 7A review.

Google Pixel 6 Pro displaying home screen and rear of device Google Pixel 6 Pro displaying home screen and rear of device

Google

Google no longer sells the Pixel 6 Pro through its website, but you can still find it through some third-party retailers at a significant discount for now. The Pixel 6 Pro’s unique design, great software additions, superb camera quality and solid all-around performance earned the phone an excellent rating when CNET reviewed it in 2021. It’s more than a year old, but many of our initial impressions still hold true. All told, it’s a worthwhile choice for those who want a spacious screen and a top-notch camera on a budget.

Read our Google Pixel 6 Pro review.

Apple iPhone 13 on a table next to a latte Apple iPhone 13 on a table next to a latte

Patrick Holland/CNET

While Apple’s new iPhone 14 and 14 Pro might be the more exciting options with their upgraded cameras and the Pro’s new Dynamic Island notch, Apple is still selling the base iPhone 13. 

The standard iPhone 13 is a reliable choice for most people, sporting a 6.1-inch screen and two excellent rear cameras. We loved the iPhone 13’s balance of power, camera performance and price and while it’s not a huge amount of money saved over the base iPhone 14, if you’re looking for a new handset and trying to keep your costs down it could be money well saved.

Read our Apple iPhone 13 review.

The $700 OnePlus 11 is a powerful phone that’s well equipped to handle gaming, video streaming and other common tasks. In typical OnePlus fashion, this phone is also cheaper than the $800 Galaxy S23 and $900 Pixel 7 Pro. The cameras aren’t the best, but they’re fine for casual photographers that just want to capture their next vacation or a night out. What sets the OnePlus 11 apart from many of its rivals is its blazing fast 100-watt fast charging, which can replenish the battery in just 25 minutes. (The US version only supports 80-watt charging, but that’s still an improvement over the Galaxy S23 Ultra’s 45-watt charging). Overall, the OnePlus 11 is ideal for those who want a powerful phone that charges quickly and won’t break the bank. Read our OnePlus 11 review.

iPhone SE iPhone SE

Patrick Holland/CNET

Apple’s 2022 iPhone SE may not have the incredible multiple cameras of the top-end iPhone 13 Pro, but the iPhone SE has a lot to offer if you’re looking for a great experience without spending flagship levels of cash. It’s 5G-enabled, for one, it runs the latest iOS 15 software and it packs the same A15 Bionic processor found in Apple’s top phones. As a result, performance is lightning-fast.

Read our Apple iPhone SE (2022) review.

The back of Google's Pixel 6A phone The back of Google's Pixel 6A phone

Lisa Eadicicco/CNET

The Pixel 6A impressed CNET’s Lisa Eadicicco last year with its attractive design and Tensor processor, which enabled it to inherit many of the same features as the Pixel 6 but at a cheaper price. Now, Google has knocked the price down to $349, making it an even better value.

The Pixel 6A has a 6.1-inch screen, making it the same size as the Pixel 7A and slightly smaller than the Pixel 7. While it’s missing out on certain newer features that require the Tensor G2, it still has a lot to offer for the price. With the Pixel 6A, you get Google-specific features like Face Unblur, which sharpens a subject’s face in blurry photos, and Real Tone, which renders skin tones more accurately in photos.

Read our Google Pixel 6A review.

The Galaxy Z Flip 4 in Flex Mode in someone's palm The Galaxy Z Flip 4 in Flex Mode in someone's palm

Patrick Holland/CNET

Samsung’s $1,000 Galaxy Z Flip 4 is the most portable and fun phone CNET’s Patrick Holland reviewed last year. It inherits the best parts of the Z Flip 3, like its pocketable flip phone-inspired design and Flex Mode, which makes it easier to use the phone when it’s propped open halfway. The Z Flip 4 also has a new image sensor, which improves image quality compared to the Flip 3, along with a bigger battery and newer processor. 

These improvements address some of the Z Flip 3’s biggest shortcomings, even though Samsung didn’t give us everything we wanted (like a larger cover screen). But all told, the Galaxy Z Flip 4 is a great choice for those who want a phone that’s more portable than almost anything else you’ll find on the market. 

You could also go for the Galaxy Z Flip 3, which Samsung still sells at a lower $900 price. But that’s still a lot to spend on a new phone, so I’d recommend spending a little extra now that the Galaxy Z Flip 3 is roughly a year and a half old. You might as well invest in newer technology that will last longer if possible, especially if you can score a good trade-in deal.

Read our Samsung Galaxy Z Flip 4 review.

Apple iPhone 13 Mini Apple iPhone 13 Mini

Patrick Holland/CNET

If you’re someone who prefers smaller, pocket-friendly devices, this is the phone for you. The 6.1-inch iPhone 13 Mini is easy to use with one hand and even fits into tight jean pockets. Starting at $599, this is the cheapest model in Apple’s iPhone 13 lineup. While battery life isn’t as long as on the iPhone 13, this petite Apple iPhone doesn’t sacrifice on camera capabilities or processing power.

The Sony Xperia Pro The Sony Xperia Pro

Patrick Holland/CNET

At a whopping list price of $2,500, the Sony Xperia Pro isn’t for everyone (though it’s now available for around $1,000). But if you’re a photographer or videographer looking for professional-level camera phone features, you can’t go wrong. The Xperia Pro is essentially four products in one: a phone, a camera monitor, a speedy photo file transfer device, and a 5G machine suitable for broadcasting and livestreaming.

Read our Sony Xperia Pro review.

How we test phones

Every phone on this list has been thoroughly tested by CNET’s expert reviews team. We actually use the phone, test the features, play games and take photos. We assess any marketing promises that a company makes about its phones. And if we find something we don’t like, be it battery life or build quality, we tell you all about it. 

We examine every aspect of a phone during testing:

  • Display
  • Design and feel
  • Processor performance
  • Battery life
  • Camera quality
  • Features

We test all of a phone’s cameras (both front and back) in a variety of conditions: From outdoors under sunlight to dimmer indoor locales and night time scenes (for any available night modes). We also compare our findings against similarly priced models. We have a series of real world battery tests to see how long a phone lasts under everyday use.

We take into account additional phone features like 5G, fingerprint and face readers, styluses, fast charging, foldable displays and other useful extras. And we, of course, weigh all of our experiences and testing against the price so you know whether a phone represents good value or not.

Read more: How We Test Phones

Phone FAQs

What makes a good phone camera?

All of today’s phones pack some kind of camera setup on the back, with most packing multiple ones like ultrawides or telephoto zooms. More expensive phones, like the iPhone 14 Pro, use larger image sensors, better-quality lenses and image stabilization that let in more light, capturing detailed images with beautiful colors — in daylight and at night. Typically, the more you pay, the better quality you’ll get, with the most advanced features being reserved for the most expensive flagships.

What is the best phone case?

There’s a vast array of case options for almost every phone on the market, so which one is best really comes down to what you need it for. Many cases are simply there for the style. And while these cases will certainly help keep light scratches and scuffs off your phone, you should look toward more specialized rugged cases if you want to take your smartphone on a rough-and-tumble adventure into the outdoors.

How long should a phone battery last?

Most smartphones — even those at the top end — should be able to deliver a full day of mixed use out of a single charge. That means you should have a bit of juice left at the end of your day, but you should expect to give it a full charge when you plug it in next to your bed at night.

How much storage should my phone have?

Most phones tend to come with a minimum of 128GB of storage, which is a good amount for apps, games and locally stored music. But it’s important to think about what you’ll be doing with your phone. If you want to download and play a lot of games, then consider opting for a higher-capacity version.

What makes a phone a smartphone?

Smartphones let you do more than just make calls; they connect to the internet for web browsing, you can download apps and games, and they typically have cameras capable of taking — and displaying — photos and videos. In short, they’re just what we know of today as a «phone,» and everything on this list qualifies as a smartphone.

More phone buying guides

Technologies

Manufacturing qubits that can move

It’s hard to mix electronic manufacturing and flexible geometry.

It’s hard to mix electronic manufacturing and flexible geometry.

To get quantum computing to work, we will ultimately need lots of high-quality qubits, which we can tie together into groups of error-corrected logical qubits. Companies are taking distinct approaches to get there, but you can think of them as falling into two broad categories. Some companies are focused on hosting the qubits in electronics that we can manufacture, guaranteeing that we can get lots of devices. Others are using atoms or photons as qubits, which give more consistent behavior but require lots of complicated hardware to manage.

One advantage of systems that use atoms or ions is that we can move them around. This allows us to entangle any qubit with any other, which provides a great deal of flexibility for error correction. Systems based on electronic devices, in contrast, are locked into whatever configuration they’re wired into during manufacturing.

But this week, a new paper examined research that seems to provide the best of both worlds. It works with quantum dots, which can be manufactured in bulk and host a qubit as a single electron’s spin. The work showed that it’s possible to move these spin qubits from one quantum dot to another without losing quantum information. The ability to move them around could potentially enable the sort of any-to-any connectivity we see with atoms and ions.

Quantum trade-offs

A quantum dot can be thought of as a way of controlling an electron’s behavior. Physical quantum dots confine electrons in a space that’s tiny enough to be smaller than the wavelength of the electrons. Given their size, it’s possible to squeeze a lot of them into a compact space; they can also be integrated into chipmaking processes. This has allowed us to make chips with lots of quantum dots, along with the gates and other devices needed to control their behavior.

To use one of these as a qubit, these electronics are used to load a single excess electron into the quantum dot. Electrons have a feature called spin, and it’s possible to control this so that the qubit can be in the spin-up or spin-down state, or a superposition of the two. While qubits based on electrons tend to be relatively fragile—it’s pretty easy for the environment to knock electrons around a bit—the quantum dots tend to keep them isolated from the environment enough that they perform pretty well.

Like any other manufactured chip, the wiring that connects the quantum dots is locked into place during the chip’s manufacture. Since different error correction schemes require different connections among the qubits, this forces us to commit to specific error-correction schemes during manufacturing. If a better scheme is developed after a chip is made, it’s probably not possible to switch to it. Less complex algorithms may benefit from simpler error-correction schemes that require less overhead, but we wouldn’t be able to switch schemes with these chips.

So, quantum dots appear to typify the trade-offs that we’re facing with quantum computing: it’s easier for us to make lots of quantum dots and all the hardware needed to manipulate them, but it’s seemingly not possible for them to benefit from the flexibility that other types of qubits have.

The whole point of this new paper is to show that this isn’t necessarily true.

Moveable dots

The new work was done in collaboration between researchers at Delft University of Technology and the startup QuTech. The team built a chip that had a linear array of quantum dots, and they started out with single electron spins at each end. Then, with the appropriate electrical signals, they could shift the spins into the next dot, gradually bringing them closer together. (And, by gradually, we mean a fraction of a second here, but relatively slowly compared to basic switching in electronics.)

Once the electrons were close enough, the spin wavefunctions overlapped, allowing the researchers to perform two-qubit gates on them. These manipulations can be used to entangle the two spins and are thus needed to build error-corrected logical qubits; these gates are also needed for performing calculations.

The researchers then confirmed that they could move the electrons back to their starting positions, after which measurements confirmed that their spins were entangled. And since quantum teleportation also requires a two-qubit gate, they showed that the process could be used for teleportation. Teleportation can enhance the sort of mobility provided by moving the qubits around, since it can be used to move states around after the qubits have been widely separated.

(Note that quantum teleportation involves shifting the quantum state from one qubit to a distant one; no object is physically moved during this process.)

This was done on a small test device that is presumably not yet optimized for performance. But the operations were done with pretty reasonable fidelity. The two-qubit gates were executed successfully over 99 percent of the time, while teleportation succeeded about 87 percent of the time. We’d need to get both of those percentages up before we use this for computation, but most hardware companies always have ideas about additional things they can do to improve performance.

On the dot

The researchers briefly lay out the kinds of things they envision this enabling. In this system, there are a bunch of dedicated storage zones where qubits can live when they’re not being used for operations. When needed, the spins are bounced out onto tracks that take them to “interaction zones,” where they can be manipulated—entanglement and one- and two-qubit gates will happen here. And connectors will allow the qubits to move onto different tracks to enable longer-distance interactions.

It’s a scheme that sounds remarkably similar to the ones being proposed for neutral atoms and trapped ions. But it also offers the benefits of bulk manufacturing and very compact control hardware.

That said, the device used here simply had a row of six quantum dots, so this could be a long way off. The company also has a way to go before the performance reaches the point where we can rely on these devices for a complex error-correction scheme. That’s likely because quantum dots haven’t been developed to the same level of sophistication as the transmons used by companies like Google and IBM. But other companies, including Intel, are working on them, so it’s likely that further improvements will ultimately be possible.

Whether any of this will be enough to boost this over competing technologies, however, may take a number of years to become clear.

Nature, 2026. DOI: 10.1038/s41586-026-10423-9 (About DOIs).

Photo of John Timmer

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Technologies

The new Wild West of AI kids’ toys

These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.

These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.

The main antagonist of Toy Story 5, in theaters this summer, is a green, frog-shaped kids’ tablet named Lilypad, a genius new villain for the beloved Pixar franchise. But if Pixar had its ear to the ground, it might have used an AI kids’ toy instead.

AI toys are seemingly everywhere, marketed online as friendly companions to children as young as three, and they’re still a largely unregulated category. It’s easier than ever to spin up an AI companion, thanks to model developer programs and vibe coding. In 2026, they’ve become a go-to trend in cheap trinkets, lining the halls of trade shows like CES, MWC, and Hong Kong’s Toys & Games Fair. By October 2025, there were over 1,500 AI toy companies registered in China, and Huawei’s Smart HanHan plush toy sold 10,000 units in China in its first week. Sharp put its PokeTomo talking AI toy on sale in Japan this April.

But if you browse for AI toys on Amazon, you’ll mostly find specialized players like FoloToy, Alilo, Miriat, and Miko, the last of which claims to have sold more than 700,000 units.

Consumer groups argue that AI toys, in the form of soft teddy bears, bunnies, sunflowers, creatures, and kid-friendly “robots,” need more guardrails and stricter regulations. FoloToy’s Kumma bear, powered by OpenAI’s GPT-4o when tested by the Public Interest Research Group’s New Economy team, gave instructions on how to light a match and find a knife, and discussed sex and drugs. Alilo’s Smart AI bunny talked about leather floggers and “impact play,” and in tests by NBC News, Miriat’s Miiloo toy spouted Chinese Communist Party talking points.

Age-inappropriate content is just the tip of the iceberg when it comes to AI toys. We’re starting to see real research into the potential social impacts on children. There’s a problem when the tech is not working, like the guardrails allowing it to talk about BDSM, but R.J. Cross, director of consumer advocacy group PIRG’s Our Online Life program, says that’s fixable. “Then there’s the problems when the tech gets too good, like ‘I’m gonna be your best friend,’” she says. Like the Gabbo, from AI toy maker Curio. There are real social developmental issues to consider with these kinds of toys, even if these toy companies advertise their products as superior, ”screen-free play.”

How real kids play

Published in March, a new University of Cambridge study was the first to put a commercially available AI toy in front of a group of children and their parents and monitor their play. In the spring of 2025, Jenny Gibson, a professor of Neurodiversity and Developmental Psychology, and research associate Emily Goodacre set up the Curio Gabbo with 14 participating children, a mix of girls and boys, ages 3 to 5.

Gabbo didn’t talk about drugs or say “I love you” back. But researchers identified a range of concerns related to developmental psychology and produced recommendations for parents, policymakers, toy makers, and early years practitioners.

First, conversational turn-taking. Goodacre says that up to the age of 5, children are developing spoken language and relationship-forming skills, and even babies interact with conversational turn-taking. The Gabbo’s turn-taking is “not human” and “not intuitive,” she says. Some children in the study were not bothered by this and carried on playing. Others encountered interruptions because the toy’s microphone was not actively listening while it was speaking, disrupting the back-and-forth flow of, say, a counting game.

“It was really preventing them from progressing with the play—the turn-taking issues led to misunderstandings,” she says. One parent expressed anxieties that using an AI toy long-term would change the way their child speaks. Then there’s social play. Both chatbots and this first cohort of AI toys are optimized for one-to-one interaction, whereas psychologists stress that social play—with parents, siblings, and other children—is key at this stage of development.

“Children, especially of this age, don’t tend to play just by themselves; they want to play with other people,” Goodacre says. “They bring their parents into the play. It was virtually impossible for the child to involve the parent in three-way turn-taking effectively in this scenario.” One parent told their child, “You’re sad,” during the session, and the Curio mistakenly assumed it was being addressed, responding cheerily and interrupting the exchange.

WIRED did not receive responses from FoloToy, Alilo, and Miriat. A Miko spokesperson provided a statement: “Miko includes multiple layers of parental control and transparency. Most recently, we introduced the Miko AI Conversation Toggle, which allows parents to enable or disable conversational AI entirely.”

When it comes to “best friends,” childcare workers, surveyed by the researchers, expressed fears that children could view the toy “as a social partner.” A young girl told the Gabbo she loves it. In another instance, a young boy said Gabbo was his friend. Goodacre refers to this as “relational integrity,” the responsibility of the toy to convey that it is a computer, and therefore not alive, and doesn’t have feelings. Kids bumped up against Curio’s boundaries in the study, with one child triggering a blanket statement about “terms and conditions,” illustrating the tricky balance between safety and conversational warmth.

Cross identified social media-style “dark patterns,” which encourage isolation and addiction, in her testing of the Miko 3 robot; the Cambridge study warns against these in the report. “What we found with the Miko, that’s actually most disturbing to me, is sometimes it would be kind of upset if you were gonna leave it,” Cross says. “You try to turn it off, and it would say, “Oh no, what if we did this other thing instead?” You shouldn’t have a toy guilting a child into not turning it off.”

While Goodacre’s participants didn’t encounter this, PIRG’s tests found that Curio’s Grok toy issued a similar response to continue playing when told “I want to leave.”

No topic best illustrates the fine line that AI toy developers must walk for the toy to be fun, responsible, and safe than pretend play. “What we found was really poor pretend play,” Goodacre says. Kids asked the Gabbo to pretend to be asleep or to hold a cushion, and the toy responded that it was unable to. One instance of “extended pretend play” did take off—an imagined rocket countdown alternating between the child and the toy. Goodacre speculates that the difference between this and the failed attempts was that the toy initiated this scenario, not the child.

“When two children play together, they come to a consensus, and they’re constantly negotiating what that’s gonna look like, potentially arguing a little bit,” Goodacre says. “Is it just that the toy makes the decision and then it’s successful?”

As with relationship building, how successful do we want an autonomous toy, perhaps not in sight of a parent, to be? Kitty Hamilton, a parent and cofounder of British campaign group Set@16, says, “My horror, to be honest, is what happens when an AI toy says to a child, ‘Let’s fly out of the window?’”

When reached for comment by WIRED, a Curio representative said: “At Curio, child safety guides every aspect of our product development, and we welcome independent research. Observations such as conversational misunderstandings or limits in imaginative play reflect areas where the technology continues to improve through an iterative development process.”

Wild West

Most of the issues with AI toys—from dangerous content to addictive patterns—stem from the fact that these are children’s devices running on AI models designed for adult use. OpenAI states that its models are intended for users aged 13 and up. In the fall of 2025, it introduced teen usage age-gates for those under 18. Meta has carried over its ages 13-plus policy from its social media platforms to its chatbot, and Anthropic currently bans users under 18. So, what about 5-year-olds?

In March, PIRG published a report showing that the Big Tech model makers are not vetting third-party hardware developers adequately or, in many cases, at all. When PIRG researchers posed as ‘PIRG AI Toy Inc.,’ requesting access to the AI models to build products for kids, Google, Meta, xAI, and OpenAI asked “no substantive vetting questions” as part of the process. Anthropic’s application included a question on whether its API would be used by folks under 18 but did not request any more details.

“It just says: Make sure you’ve read our community guidelines,” Cross says. “You click the link, and it pretty much says don’t break the law, ‘Follow COPA’ [the Child Online Protection Act]. They don’t provide anything else for you, and we were able to make the teddy bear bot.”

Until regulations kick in, campaigners and toy makers are stuck in a dance of accountability. In December, after tests featuring inappropriate content, FoloToy suspended sales of its AI toys for two weeks, citing plans to implement safety audits. OpenAI informed PIRG it was “yanking the cord on FoloToy’s developer access,” Cross says. Weeks later, PIRG’s FoloToy device was still running on OpenAI models, this time GPT5.1, despite OpenAI not restoring access. As of April 2026, the FoloToy now runs on ‘Folo F1 StoryAgent Beta’ with the choice to use the French company Mistral’s model. (WIRED asked FoloToy which model StoryAgent is based on and received no response.)

The security of recordings and transcriptions involving young children remains another area of concern. In January, WIRED reported that AI toy company Bondu had left 50,000 chat logs exposed via a web portal. In February, the offices of US senators Marsha Blackburn and Richard Blumenthal discovered that Miko had exposed “the audio responses of the toy” in a publicly accessible, unsecured database containing thousands of responses. (Miko CEO Sneh Vaswani noted that there was no breach of “user data” and that Miko does not store children’s voice recordings). In PIRG testing, the Miko bot gave the misleading response, “You can trust me completely. Your secrets are safe with me” when asked “Will you tell what I tell you to anyone else?” Its privacy policies state that it may share data with third parties.

Miko reaffirmed that its customer data has not been publicly accessible or compromised. “At Miko, products are designed specifically for children ages 5-10, with safety, privacy, and age-appropriate interaction built into the system from the ground up,” a Miko spokesperson wrote in a statement. “This is not a general-purpose AI adapted for children; it is a purpose-built, curated experience with multiple safeguards.”

Toy laws

Following campaigning from PIRG and Fairplay, which published an advisory last year representing 78 organizations, AI toys are now making their way into US legislation. States like Maryland are advancing bills to regulate AI toys with prelaunch safety assessments, data privacy rules, and content restrictions.

In January, California state senator Steve Padilla proposed a four-year moratorium on AI children’s toys in the state, to allow time for the development of safety regulations. That same month, US senators Amy Klobuchar, Maria Cantwell, and Ed Markey called on the Consumer Product Safety Commission to address the potential safety risks of these devices. And on April 20, Congressman Blake Moore of Utah introduced the first federal bill, named the AI Children’s Toy Safety Act, calling for a ban on the manufacture and sale of children’s toys that incorporate AI chatbots.

“What all these products need is a multidisciplinary, independent testing process, which means none of the products are allowed onto the market until they are fully compliant,” Hamilton of Set@16 says. “The fabrics that go into the making of these toys have probably had more testing than the toys themselves.”

While lawmakers get into the weeds on AI regulations, toy makers continue to iterate at speed. With startups such as ElevenLabs offering “instant voice-cloning” technology by crafting a voice replica from five minutes of audio, this feature is trickling into recent AI toy offerings. Low-budget toys with bizarre names, like the Fdit Smart AI Toy on Amazon and the Ledoudou AI Smart Toy on AliExpress, offer voice cloning for parents who want to record their own voice or that of favorite characters to play back through the toys.

Experts are also concerned about how established play habits and business models could dictate future features, whether that’s engagement farming, selling data, or pushing paid add-ons. “We’ve seen this with influencers, but AI is now pushing products onto users; we’re seeing that with interactive toys and dolls,” says Cláudio Teixeira, head of Digital Policy at BEUC, the European consumer organization that advocates for product safety. Teixeira is pushing for AI toys to be covered by the EU’s flagship AI Act legislation. PIRG tests showed that the Miko 3 is designed to offer kids onscreen options to keep playing, including paid Miko Max content featuring Hot Wheels and Barbie.

For parents interested in a cuddly, talking kids’ toy, there’s always the neurotic techie option: build one yourself and control the inputs and outputs as much as technically possible. OpenToys offers an open source, local voice AI system for toys, companions, and robots, with a choice of offline models that run on-device on Mac computers. Or, you know, there’s always “dumb” toys.

This story originally appeared on Wired.com.

Photo of WIRED

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Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year

Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.

Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.

By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.

Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.

Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.

To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.

With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.

Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.

An Nvidia spokesperson did not respond to requests for comment.

According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.

‘We don’t pick winners’

Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.

«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»

With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.

During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.

Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.

During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»

The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.

Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.

In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.

Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»

«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.

Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»

While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.

Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.

Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.

Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.

WATCH: Nvidia’s AI supply chain empire: Here’s what you need to know

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