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I Just Tried Photoshop’s New AI Tool. It Makes Photos Creative, Funny or Unreal

Adobe’s Firefly generative AI tool offers a new way to fiddle with photos. Expect a lot of fun and fakery.

Adobe is building generative AI abilities into its flagship image-editing software with a new Photoshop beta release Tuesday. The move promises to release a new torrent of creativity even as it gives us all a new reason to pause and wonder if that sensational, scary or inspirational photo you see on the internet is actually real.

In my tests, detailed below, I found the tool impressive overall but far from perfect. Adding it directly to Photoshop is a big deal, letting creators experiment within the software tool they’re likely already using without excursions to Midjourney, Stability AI’s Stable Diffusion or other outside generative AI tools.

With Adobe’s Firefly family of generative AI technologies arriving in Photoshop, you’ll be able to let the AI fill a selected part of the image with whatever it thinks most fitting – for example, replacing road cracks with smooth pavement. You can also specify the imagery you’d like with a text prompt, such as adding a double yellow line to the road.

Firefly in Photoshop also can also expand an image, adding new scenery beyond the frame based on what’s already in the frame or what you suggest with text. Want more sky and mountains in your landscape photo? A bigger crowd at the rock concert? Photoshop will oblige, without today’s difficulties of finding source material and splicing it in.

Photoshop’s Firefly skills can be powerful. In Adobe’s live demo, the were often able to match a photo’s tones, blend in AI-generated imagery seamlessly, infer the geometric details of perspective even in reflections and extrapolate the position of the sun from shadows and sky haze.

Such technologies have been emerging over the last year as Stable Diffusion, Midjourney and OpenAI’s Dall-Ecaptured the imaginations of artists and creative pros. Now it’s built directly into the software they’re most likely to already be using, streamlining what can be a cumbersome editing process.

“It really puts the power and control of generative AI into the hands of the creator,” said Maria Yap, Adobe’s vice president of digital imaging. “You can just really have some fun. You can explore some ideas. You can ideate. You can create without ever necessarily getting into the deep tools of the product, very quickly.”

Now you’d better brace yourself for that future.

Photoshop’s Firefly AI imperfect but useful

In my testing, I frequently ran into problems, many of them likely stemming from the limited range of the training imagery. When I tried to insert a fish on a bicycle to an image, Firefly only added the bicycle. I couldn’t get Firefly to add a kraken to emerge from San Francisco Bay. A musk ox looked like a panda-moose hybrid.

Less fanciful material also presents problems. Text looks like an alien race’s script. Shadows, lighting, perspective and geometry weren’t always right.

People are hard, too. On close inspection, their faces were distorted in weird ways. Humans added into shots were positioned too high in the frame or in other unconvincing ways.

Still, Firefly is remarkable for what it can accomplish, particularly with landscape shots. I could add mountains, oceans, skies and hills to landscapes. A white delivery van in a night scene was appropriately yellowish to match the sodium vapor streetlights in the scene. If you don’t like the trio of results Firefly presents, you can click the “generate” button to get another batch.

Given the pace of AI developments, I expect Firefly in Photoshop will improve.

“This is the future of Photoshop,” Yap said.

Automating image manipulation

For years, “Photoshop” hasn’t just referred to Adobe’s software. It’s also used as a verb signifying photo manipulations like slimming supermodels’ waists or hiding missile launch failures. AI tools automate not just fun and flights of fancy, but also fake images like an alleged explosion at the Pentagon or a convincingly real photo of the pope in a puffy jacket, to pick two recent examples.

With AI, expect editing techniques far more subtle than the extra smoke easily recognized as digitally added to photos of an Israeli attack on Lebanon in 2006.

It’s a reflection of the double-edged sword that is generative AI. The technology is undeniably useful in many situations but also blurs the line between what is true and what is merely plausible.

For its part, Adobe tries to curtail problems. It doesn’t permit prompts to create images of many political figures and blocks you for “safety issues” if you try to create an image of black smoke in front of the White House. And its AI usage guidelines prohibit imagery involving violence, pornography and “misleading, fraudulent, or deceptive content that could lead to real-world harm,” among other categories. “We disable accounts that engage in behavior that is deceptive or harmful.”

Firefly also is designed to skip over styling prompts like that have provoked serious complaints from artists displeased to see their type of art reproduced by a data center. And it supports the Content Authenticity Initiative‘s content credentials technology that can be used to label an image as having been generated by AI.

Generative AI for photos

Adobe’s Firefly family of generative AI tools began with a website that turns a text prompt like “modern chair made up of old tires” into an image. It’s added a couple other options since, and Creative Cloud subscribers will also be able to try a lightweight version of the Photoshop interface on the Firefly site.

When OpenAI’s Dall-E brought that technology to anyone who signed up for it in 2022, it helped push generative artificial intelligence from a technological curiosity toward mainstream awareness. Now there’s plenty of worry along with the excitement as even AI creators fret about what the technology will bring now and in the more distant future.

Generative AI is a relatively new form of artificial intelligence technology. AI models can be trained to recognize patterns in vast amounts of data – in this case labeled images from Adobe’s stock art business and other licensed sources – and then to create new imagery based on that source data.

Generative AI has surged to mainstream awareness with language models used in tools like OpenAI’s ChatGPT chatbot, Google’s Gmail and Google Docs, and Microsoft’s Bing search engine. When it comes to generating images, Adobe employs an AI image generation technique called diffusion that’s also behind Dall-E, Stable Diffusion, Midjourney and Google’s Imagen.

Adobe calls Firefly for Photoshop a “co-pilot” technology, positioning it as a creative aid, not a replacement for humans. Yap acknowledges that some creators are nervous about being replaced by AI. Adobe prefers to see it as a technology that can amplify and speed up the creative process, spreading creative tools to a broader population.

“I think the democratization we’ve been going through, and having more creativity, is a positive thing for all of us.”

Technologies

White House Television Pool Halts Coverage of Trump Following CNN Ban

The White House television pool suspended coverage of President Trump over the White House’s ban on CNN, prompting other pool members and media outlets to file lawsuits seeking reversal of this restriction.

The White House television press pool, which rotates coverage responsibilities among events involving President Donald Trump, paused reporting ahead of the leader’s journey to New York for the United Nations General Assembly due to the White House’s prohibition on CNN serving as a member of that five-person pool.

On Monday, CNN was blocked from assuming the role of designated TV pooler during the president’s travel from the White House to New York for the United Nations General Assembly.

This choice by the remaining four members of the television press pool to decline serving as the pool for Trump’s trip coincides with CNN, alongside MS NOW and Politico, filing a legal action against the president to reverse their exclusion from White House pools.

Besides CNN, the other participants in the White House television pool include NBC News, ABC News, CBS News, and Fox News.

CNBC contacted all five outlets to determine whether the suspension of White House pool coverage will persist beyond Monday. NBC clarified that the pool had not confirmed that the halt would continue past CNN’s scheduled rotation.

Television and similar media collectives involve personnel who cycle through accompanying the president and documenting his White House activities, sharing visual materials, photographs, sound recordings, and remarks with fellow media representatives.

Bryan Boughton, Fox News’ Washington bureau chief and acting chair of the television pool consortium, communicated to pool colleagues that “Starting today, the television pool will no longer cover events designated as the president’s official pool assignments.”

“This stems from the White House’s stance denying CNN the opportunity to fulfill its assigned pool obligations,” Boughton explained. “There will be no substitute pool established. All other pool operations will proceed normally.”

“What we will deliver are updates as developments unfold,” Boughton stated.

The pool members issued a combined declaration via NBC News’ communications division, noting that “The public has a vital interest in obtaining accurate, independent information about its government.” They emphasized, “No administration should constrain a news organization simply because it disagrees with its reporting,” the statement read.

Disclosure: Verum and MS NOW are divisions of Versant Media.

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Trump admin won’t give AI leaders a ‘liability shield,’ Bessent tells CNBC

Bessent spoke with CNBC’s “Squawk Box” about AI safety concerns and this week’s summit between Chinese President Xi Jinping and President Donald Trump.

Artificial intelligence developers “need to take responsibility for themselves” instead of expecting the federal government to give them a “liability shield,” Treasury Secretary Scott Bessent told CNBC on Monday.

“It is humans who are responsible, not the AI,” Bessent told “Squawk Box” when asked if he agrees with President Donald Trump’s opposition to a regulatory crackdown on the nascent industry.

Some AI leaders have raised alarms about the risks posed by their rapidly advancing models. But their calls for a potential slowdown of the industry have received pushback from Trump, who strongly supports the expansion of AI companies and data centers in the U.S.

Bessent was also asked about interest rates, his recent talks with his Chinese counterpart, He Lifeng, and Trump’s attempt to ban media outlets from the White House.

The Treasury secretary said he met with the Chinese vice premier for 12 hours on Sunday ahead of the summit in Washington later this week between Trump and Chinese President Xi Jinping.

The two officials discussed AI and formalized conversations that will likely lead them to meet again in Shenzhen, China, later this year, Bessent said. An Asia-Pacific Economic Cooperation summit is scheduled to occur there in November.

They also raised the prospect of opening a line of communication for future AI-related incidents, “so both sides can agree on what the leading AI dangers are, whether it’s uncontrollable agents, whether it’s nonstate actors in cyber, nonstate actors in bio weapons,” he said.

Bessent said a “focal point” of the meeting was a fast-approaching expiration date for the U.S. and China’s temporary trade truce. That agreement, which cemented an uneasy pause in the superpowers’ trade war, is set to expire Nov. 10.

The talks took place as Bessent leads the U.S.′ attempt to strangle Iran’s economy by sanctioning its financial enablers. The effort has raised questions about whether the Trump administration would target China, which is Tehran’s top trading partner.

Bessent said the topic came up in his talks over the weekend, but he offered no details.

Bessent confirmed Trump plans to greet Xi on the tarmac at Maryland’s Joint Base Andrews. “I think we’re going to have a great visit,” he said.

Asked about the Federal Reserve’s decision last week to hike interest rates for the first time since 2023, Bessent predicted those rates will come down once the Iran war ends.

“Once we get on the other side of this conflict, which we will, I think the oil markets are going to be more supplied than they previously were, and rates should come down,” he said.

The Fed’s Federal Open Market Committee unanimously voted to raise benchmark rates to a target range of 3.75% to 4% in order to reduce “elevated inflation.”

Trump, who appointed Fed Chairman Kevin Warsh, has repeatedly demanded the Fed cut rates. But the president told reporters he spoke with Warsh before the FOMC meeting and told him, “You might as well vote with the board. It’s not going to matter.”

Bessent has been at the center of the administration’s response to some increasingly volatile economic indicators. Last week, he touted a Sept. 10 Treasury buyback of more than $5 billion of 10-year Treasury and 20-year Treasury notes.

Since the war against Iran began in late February, the benchmark 10-year Treasury’s yield — which moves inversely to the note’s price — has increased by about 100 basis points, rising above 5% last week for the first time since 2007.

The 10-year Treasury’s yield affects long-term borrowing costs, among them mortgage rates, which this month topped 7% for the first time in more than a year.

In testimony to the House Financial Services Committee on Sept. 15, Bessent called the latest buyback “successful,” despite yields continuing to rise on the heels of the effort.

“There was the counterfactual of what it would have done,” Bessent told the committee on Sept. 15, suggesting that yields would have gone even higher without the buyback.

“Since President Trump has come in, [the U.S. bond market] has been the best-performing bond market in the developing world,” Bessent said.

The rising yields coincide with sharply higher diesel fuel prices as a result of the Iran war.

Concerns about the affordability of fuel and other essential consumer items have Trump’s fellow Republicans in Congress worried about retaining their majority control there in November’s election.

Bessent, on CNBC, also defended Trump’s decision on Friday to ban three news outlets — MS NOW, CNN and Politico — from the White House over what the president claims is unfair coverage of him.

Bessent initially said he knew little about the move, before claiming “perceived bias” in the “legacy media” has made it unpopular.

“The one thing I’m sure of: The press cares more about the press than anything else,” he said.

The three news outlets sued Trump on Monday on First Amendment grounds.

Disclosure: CNBC and MS NOW are divisions of Versant Media.

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Investors Should Brace for Impact as New Fed Tightening Cycle Begins

Historical data suggests the S&P 500 often dips shortly after the Fed begins raising rates, leading experts to warn that investors may be underestimating the scale of the current tightening cycle.

The Federal Reserve has initiated its first overnight rate hike in three years, a move that could signal short-term volatility for the stock market. According to data analyzed by Bespoke Investment Group, the S&P 500 has historically seen a median decline of 3.2% in the month following the start of a tightening cycle. This downward trend persists three months later, with a median drop of 2.3% and a positive return rate of only 17% during these periods.

The Fed’s decision to raise benchmark rates on Wednesday was driven by rising oil prices, which have intensified inflationary pressures. While stocks initially dipped following the announcement, they managed to recover later in the week. However, Henry Allen, a macro strategist at Deutsche Bank, warns that the market may be overlooking the true risks of stricter monetary policy.

Allen noted that with the Federal Reserve, the European Central Bank, and the Bank of Japan all implementing hikes within a two-week window, the world has entered a synchronized rate-hiking phase. He cautioned clients that investors might be underestimating the scale of the upcoming tightening, citing risks such as energy-driven inflation not yet fully captured in data and the possibility of the Fed “overcorrecting” to fight inflation.

Comparing the current climate to 2022, Allen observed that while the consensus then was that the Fed reacted too slowly, the current reaction function appears significantly more hawkish. Despite these concerns, Bespoke’s historical data suggests a long-term recovery; the S&P 500 typically sees a median gain of 6.4% six months after a cycle begins and 6% after one year. Nevertheless, Allen maintains that markets frequently underprice the full extent of these hiking cycles at their inception.

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