Technologies

Google’s AI Search Could Mean Radical Changes for Your Internet Experience

At Google I/O, the company unveiled an experimental version of Search that integrates AI-generated responses. Will it break the balance of the internet?

The future of Google Search is a big green box.

That’s exactly what Google showed off this month at Google I/O, the company’s yearly developer conference. The theme for 2023 was AI, a term mentioned more than 140 times during the two-hour keynote presentation. Google unveiled AI products that will actually be released to the public, an about-face for the apprehensive internet giant in response to growing competition.

Late last year, OpenAI launched ChatGPT to near-universal adulation. Suddenly, everybody had access to a generative AI engine that could seemingly answer any question with a novel response. It’s powered by a large language model, or LLM, that essentially lets it act as «autocomplete on steroids,» using massive amounts of text data to figure out what the next best word should be.

The power and ease of ChatGPT helped it become the fastest growing consumer web platform ever. It prompted Microsoft to up its investment into OpenAI and integrate ChatGPT’s tech directly into Bing search earlier this year, a move that helped the company see a 16% increase in traffic. The day before Microsoft unveiled Bing AI, Google announced its own generative AI engine, Bard, although it flubbed the launch and lost $100 billion in stock market value in the process. The stock has since rebounded to its highest level so far this year.

In many ways, Google I/O was a referendum on the company’s wonky entrance into consumer AI and a clear message to skeptics (and investors) that it’s willing to take radical steps to stay at the forefront of internet search, even if that means upending its core product. Google Search has long been the engine for how we all look for product information, find the latest news and otherwise interact with the internet, and for how many businesses make money.

The new Search Generative Experience, or SGE, is an experimental version of Search that deprioritizes the 10 blue links that have defined Google for the past quarter century. Instead, any query, regardless of how specific, gets answered in a mushrooming green box that expands as it fills the screen with a person’s answer.

«Now search does the heavy lifting for you,» said Cathy Edwards, vice president of engineering at Google, during I/O. She said that in the Search we know today, complex queries have to be broken down into smaller questions where you, the user, have to sift through the information yourself and formulate the answer in your head. SGE can do all of that automatically, even allowing you to ask follow-up questions.

Google Search Generative Experience is an experimental version of Search that integrates AI-generated results, similar to Bing and ChatGPT.

CNET

At the same time, it also means not having to visit multiple sites – clicks that webpages rely on, potentially upending the internet’s ad-driven business model.

Google is by far the largest player in online search, with 93% market share, according to Statcounter. Online search engines are also the greatest drivers of traffic for websites, with 68% of online experiences beginning at a search engine, according to a 2019 report by Brightedge Research. Google’s dominance in search at one point helped it see a valuation of $2 trillion.

With SGE, Google is potentially thrusting internet users and businesses into a new future, one that’ll require a rethinking of how quality information can continue to percolate while also incentivizing people into creating valuable content to feed its AI machine.

Because sign-ups just started for SGE, there isn’t any data yet to share regarding user experience. Microsoft, however, has been gathering feedback for Bing AI over the last three months and could provide a lens on how consumers may react with AI-driven Google searches.

«Feedback on the answers generated by the new Bing has been mostly positive, with 71% of those in preview giving the AI-powered answers a thumbs-up, said a Microsoft spokesperson. «We’re seeing a healthy engagement on the chat feature, with multiple questions asked during a session to discover new information.»

It’s unclear how AI-generated news stories will filter into Google’s or Bing’s AI results. Already, publications, including CNET, are experimenting with AI written articles. Unfortunately, AI itself isn’t always accurate and can have «hallucinations,» where it confidently says something is correct when it isn’t.

If the hallucination problem is eventually solved, generative AI in search could be faster and ultimately better for consumers. But it’s still unknown as to how it could affect the digital publishing industry, especially if people forgo clicking links en masse.

«As we experiment with new LLM-powered capabilities in Search, we’ll continue to prioritize approaches that send valuable traffic to a wide range of creators and support a healthy, open web,» a Google spokesperson said. Though it’s true that Google does link to sources prominently in SGE, it’s uncertain if SGE will translate to increased or higher quality traffic for sites.

Microsoft didn’t answer any questions regarding traffic to sources when using AI search. Google said it doesn’t have plans to share about publisher compensation but would «continue to work with the broader ecosystem.»

«I think [generative AI] is going to bring down the amount of traffic going out because that’s the purpose of it,» said Monica Ho, chief marketing officer at SOCi, a digital marketing company. However, she posits that traffic coming in for sites might be higher quality, as people are looking for specific information versus bouncing between sites.

If Google becomes undependable for traffic, there might not be viable alternatives. Social media platforms such as Facebook have proved to be unreliable partners for publications, down-ranking news on a whim, according to Rasmus Kleis Nielsen, director of the Reuters Institute for the Study of Journalism and professor of political communication at the University of Oxford. He added that platforms like Instagram or TikTok «drive comparatively few referrals, and do not really feature links the way search does and social did.»

At the moment, search engines «crawl» websites daily to glean new information and index it into results. Websites allow engines to crawl for free because of the traffic conversion. But if AI-search leads to fewer clicks, the search economy may need an entirely new rethinking.

«I expect that original content will be placed behind paywalls and require LLM models to pay in order to read it.,» said Don White, CEO of Satisfi Labs, a conversational AI company. In a «Spotify-style compensation model,» White sees a future where sites are paid-per-view.

Ultimately, Google will likely need to find a way for revenue to reach creators and publications so that there’s still an incentive to create quality content.

«Quality data has to feed the engine, and Google’s not creating all of their own unique, authentic original content,» said Ho. «It has to come from creators. They know that they’re going to have to feed that engine somehow and make it worthwhile for content to keep coming.»

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.

Technologies

Today’s NYT Mini Crossword Answers for Wednesday, May 21

Here are the answers for The New York Times Mini Crossword for May 21.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Today’s NYT Mini Crossword is a bit of a tough one. 6-Across and 2-Down want you to come up with words that match up with another word that starts with the same two letters. 2-Down was easy, but 6-Across stumped me until my other answers filled it in. (Hint: It’s not green grass…) Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get at those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Either role played by Michael B. Jordan in 2025’s «Sinners»
Answer: TWIN

5A clue: «Wow, wow, wow!»
Answer: OHMY

6A clue: Gr-» word that follows «green»
Answer: GRAPE

7A clue: Bit of land in the ocean
Answer: ISLE

8A clue: Père ___, name for Santa Claus in France
Answer: NOEL

Mini down clues and answers

1D clue: Trunk of the body
Answer: TORSO

2D clue: «Wh-» word that follows «white»
Answer: WHALE

3D clue: Urge forward
Answer: IMPEL

4D clue: Bill ___ the Science Guy
Answer: NYE

6D clue: Alcohol paired with tonic
Answer: GIN

How to play more Mini Crosswords

The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.

Technologies

I Took Google’s New Try On Feature for a Spin — It Was Fascinating (and Hilarious)

Commentary: I used AI to see how different outfits would look on me, and the results were revealing.

Online shopping often feels like a shot in the dark. It’s hard to predict how an outfit a model is wearing will fit me. But at Google I/O on Tuesday, I demoed a new feature called Try On that uses AI to show you how a dress, shirt, skirt or pants will actually look on you. I was surprised, and also incredibly amused.

After posing for a quick photo, a Google employee showed me different clothing options in the Shopping tab. I settled on a cute long-sleeved denim jumpsuit, tapped it and uploaded my photo. After about 30 seconds, my real-life floral jumpsuit was replaced by the denim one. The generated image looked impressively real: the sleeves were perfectly tailored, the collar was popped and my pink headscarf (which I was wearing in real life and Gemini thankfully kept on) was neatly tucked in.

«It actually looks like I’m wearing it,» I said in amazement. «I’m quite impressed.» It even added a purse in my right hand, which was a funny touch.

Try On is powered by Google’s custom image generation model, which can demonstrate how materials drape, fold and stretch on different body types. It’s available now in Search Labs, which lets people try out Google Search features before they roll out to the masses.

After opting into the feature, you’ll see an icon that says «try it on» when browsing for clothes in Google. Upload a full-length photo of yourself (ideally with good lighting and fitted clothing), and watch in wonder as that dress or shirt miraculously appears on you. You can also save the generated image and share it with friends.

Of course, I had to have some fun with Try On. As someone who wears hijab, I only wear long sleeves and long pants when I’m out and about. So I decided to test the feature and see what it would do if I picked a pink sleeveless dress. The result was hilarious.

It did in fact expose my arms (or what it thinks they look like), and also added some random bracelets and a watch that I was definitely not wearing in real life. Thankfully, it kept my headscarf on (which perfectly matched the pink dress), but that only made for a more hilarious juxtaposition with my exposed AI skin. Well, at least it maintained the dress’s accuracy.

If you’re worried about privacy concerns, my colleague Katelyn Chedraoui reached out to Google to ask about Try On’s privacy policies. In response, a Google spokesperson said: «Your uploaded photo is never used beyond trying things on virtually, nor is your photo used for training purposes. It is not shared with other Google products, services or third parties, and you can delete or replace it at any time.»

So, if you’re keen to see how that outfit you would totally wear — or totally wouldn’t — looks on you, look no further than your phone; no fitting room required. Personally, I look forward to trying on more outfits, both appealing and ridiculous, just for the heck of it.

Technologies

McDonald’s Snack Wrap: Is the Viral Food Favorite Returning on July 14?

July 14 could be the release date for the much-longed-for chicken Snack Wraps, but Ronald and crew aren’t talking.

McDonald’s is riding a viral wave. The fast-food chain’s Minecraft Happy Meals and adult Minecraft Meals hit restaurants on April 1 and sold out quickly. Diners ordering a Happy Meal these days will find a Squishmallow theme meal instead. But there’s more viral buzz about another McDonald’s product online. People are eagerly awaiting the return of Snack Wraps, a chicken-tortilla entree that’s been missing from US locations of the Golden Arches since 2020.

Read more: Review: McDonald’s Minecraft Meals Feature The Hottest Nugget Sauce Ever

On April 15, McDonald’s tweeted «snack wraps 0x.14.2025,» hinting the wraps would return on the 14th of an upcoming month. This leaves fans having to check their McDonald’s mobile app or local restaurant menus on the 14th of every month, hoping the wraps will make an appearance. The wraps didn’t appear in restaurants on May 14, so now fans must check again in June, and again in July if the June date does not pan out.

At least one Reddit users seems to think the McDonald’s Snack Wraps could return on July 14. One user wrote, «It’s July, I work for McDonald’s,they revealed the date on the employee app.»

But another person posted, «It’s not July. I work at McDonald’s corporate and can confirm.»

Neither of those posts can be confirmed.

June 14 is a Saturday, while July 14 is a Monday. Some suggest that McDonald’s would be more likely to launch a new product on a Monday than on a weekend, so if that’s true, July 14 could be the day.

A representative for McDonald’s did not immediately respond to a request for comment.

snack wraps 0x.14.2025

— McDonald’s (@McDonalds) April 15, 2025

Snack Wrap fever

Snack Wraps first came out in 2006, and were meant to be a chicken item that would appeal to drive-thru customers. There are different versions, but the basic one includes white-meat chicken strips known as McCrispy Strips wrapped in a flour tortilla with cheese and lettuce with either ranch, honey mustard or salsa. McCrispy Strips are a reworked version of a chicken item formerly known as Chicken Selects.

Zach Ciampa, who regularly covers new food releases under the social-media handle Snach With Zach, said there’s been an intense fanbase out there for the wraps. «Regarding McDonald’s Snack Wrap, it’s by far the most requested item I’ve ever seen my audience ask or demand to come back,» he told CNET. «Not just the most requested in recent memory, but the most requested of all time. And that’s not limited to McDonald’s.» Ciampa said the only similar fast-food items that come close to the same level of interest are Dairy Queen’s S’mores Blizzard and Taco Bell’s Caramel Apple Empanada, both of which also made recent returns.

«I’ve been covering food releases for years, and in that time, I’ve seen countless comments to the tune of ‘We don’t want this. We want the Snack Wrap,’ and, ‘Can you tell us when the Snack Wrap is coming back?'» he said. «A couple years ago, the chances of its return were pretty bleak. However, things escalated pretty quickly in late 2023 when McDonald’s did indeed announce that the Snack Wrap would return in a new form. Since then, details have slowly but surely trickled out, and the hype has steadily grown.»

While Snack Wraps left McDonald’s locations in the US back in 2020, they remained available at Canadian and UK restaurants. The current online McDonald’s Canada menu includes several tortilla-wrapped items, including ones with crispy chicken, grilled chicken, buffalo chicken and chicken with a sweet chili sauce.