Technologies

Google’s AI Search Could Mean Radical Changes for Your Internet Experience

At Google I/O, the company unveiled an experimental version of Search that integrates AI-generated responses. Will it break the balance of the internet?

The future of Google Search is a big green box.

That’s exactly what Google showed off this month at Google I/O, the company’s yearly developer conference. The theme for 2023 was AI, a term mentioned more than 140 times during the two-hour keynote presentation. Google unveiled AI products that will actually be released to the public, an about-face for the apprehensive internet giant in response to growing competition.

Late last year, OpenAI launched ChatGPT to near-universal adulation. Suddenly, everybody had access to a generative AI engine that could seemingly answer any question with a novel response. It’s powered by a large language model, or LLM, that essentially lets it act as «autocomplete on steroids,» using massive amounts of text data to figure out what the next best word should be.

The power and ease of ChatGPT helped it become the fastest growing consumer web platform ever. It prompted Microsoft to up its investment into OpenAI and integrate ChatGPT’s tech directly into Bing search earlier this year, a move that helped the company see a 16% increase in traffic. The day before Microsoft unveiled Bing AI, Google announced its own generative AI engine, Bard, although it flubbed the launch and lost $100 billion in stock market value in the process. The stock has since rebounded to its highest level so far this year.

In many ways, Google I/O was a referendum on the company’s wonky entrance into consumer AI and a clear message to skeptics (and investors) that it’s willing to take radical steps to stay at the forefront of internet search, even if that means upending its core product. Google Search has long been the engine for how we all look for product information, find the latest news and otherwise interact with the internet, and for how many businesses make money.

The new Search Generative Experience, or SGE, is an experimental version of Search that deprioritizes the 10 blue links that have defined Google for the past quarter century. Instead, any query, regardless of how specific, gets answered in a mushrooming green box that expands as it fills the screen with a person’s answer.

«Now search does the heavy lifting for you,» said Cathy Edwards, vice president of engineering at Google, during I/O. She said that in the Search we know today, complex queries have to be broken down into smaller questions where you, the user, have to sift through the information yourself and formulate the answer in your head. SGE can do all of that automatically, even allowing you to ask follow-up questions.

Google Search Generative Experience is an experimental version of Search that integrates AI-generated results, similar to Bing and ChatGPT.

CNET

At the same time, it also means not having to visit multiple sites – clicks that webpages rely on, potentially upending the internet’s ad-driven business model.

Google is by far the largest player in online search, with 93% market share, according to Statcounter. Online search engines are also the greatest drivers of traffic for websites, with 68% of online experiences beginning at a search engine, according to a 2019 report by Brightedge Research. Google’s dominance in search at one point helped it see a valuation of $2 trillion.

With SGE, Google is potentially thrusting internet users and businesses into a new future, one that’ll require a rethinking of how quality information can continue to percolate while also incentivizing people into creating valuable content to feed its AI machine.

Because sign-ups just started for SGE, there isn’t any data yet to share regarding user experience. Microsoft, however, has been gathering feedback for Bing AI over the last three months and could provide a lens on how consumers may react with AI-driven Google searches.

«Feedback on the answers generated by the new Bing has been mostly positive, with 71% of those in preview giving the AI-powered answers a thumbs-up, said a Microsoft spokesperson. «We’re seeing a healthy engagement on the chat feature, with multiple questions asked during a session to discover new information.»

It’s unclear how AI-generated news stories will filter into Google’s or Bing’s AI results. Already, publications, including CNET, are experimenting with AI written articles. Unfortunately, AI itself isn’t always accurate and can have «hallucinations,» where it confidently says something is correct when it isn’t.

If the hallucination problem is eventually solved, generative AI in search could be faster and ultimately better for consumers. But it’s still unknown as to how it could affect the digital publishing industry, especially if people forgo clicking links en masse.

«As we experiment with new LLM-powered capabilities in Search, we’ll continue to prioritize approaches that send valuable traffic to a wide range of creators and support a healthy, open web,» a Google spokesperson said. Though it’s true that Google does link to sources prominently in SGE, it’s uncertain if SGE will translate to increased or higher quality traffic for sites.

Microsoft didn’t answer any questions regarding traffic to sources when using AI search. Google said it doesn’t have plans to share about publisher compensation but would «continue to work with the broader ecosystem.»

«I think [generative AI] is going to bring down the amount of traffic going out because that’s the purpose of it,» said Monica Ho, chief marketing officer at SOCi, a digital marketing company. However, she posits that traffic coming in for sites might be higher quality, as people are looking for specific information versus bouncing between sites.

If Google becomes undependable for traffic, there might not be viable alternatives. Social media platforms such as Facebook have proved to be unreliable partners for publications, down-ranking news on a whim, according to Rasmus Kleis Nielsen, director of the Reuters Institute for the Study of Journalism and professor of political communication at the University of Oxford. He added that platforms like Instagram or TikTok «drive comparatively few referrals, and do not really feature links the way search does and social did.»

At the moment, search engines «crawl» websites daily to glean new information and index it into results. Websites allow engines to crawl for free because of the traffic conversion. But if AI-search leads to fewer clicks, the search economy may need an entirely new rethinking.

«I expect that original content will be placed behind paywalls and require LLM models to pay in order to read it.,» said Don White, CEO of Satisfi Labs, a conversational AI company. In a «Spotify-style compensation model,» White sees a future where sites are paid-per-view.

Ultimately, Google will likely need to find a way for revenue to reach creators and publications so that there’s still an incentive to create quality content.

«Quality data has to feed the engine, and Google’s not creating all of their own unique, authentic original content,» said Ho. «It has to come from creators. They know that they’re going to have to feed that engine somehow and make it worthwhile for content to keep coming.»

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.

Technologies

Did You Download the White House App? Here Are Its Hidden Security Risks

Cybersecurity researchers have serious concerns about how the app was built.

The White House mobile app has been available for both Android and iOS users for over a week now, and the Trump administration is proudly touting that the app has received 2 million downloads on the White House Instagram page. However, the app’s threats to your personal data, online security and privacy concerns make it something you should think twice about downloading.

The White House announcement says the app’s goal is to deliver «unparalleled access to the Trump administration.» However, there are many security concerns, including location tracking and sketchy features. The White House has not responded to a request for comment.

The big question is, should you download it? I don’t recommend it. Here’s why.

What’s in The White House App?

When I downloaded it soon after its release, the app opened with music and a brief collage video of President Donald Trump. It has pages on affordability, including the prices of things like eggs and milk (but not gas). There’s an overtime calculator. And there are links to articles from Trump’s favored news outlets, like Fox News and Newsmax, along with White House press releases.

The app also features livestreams and videos of press briefings, links to the White House’s social feeds and photos of the president.

Why I deleted The White House app so fast

Behind all those tabs are hair-raising privacy and security issues that have the internet and experts alarmed.

One X user, @Thereallo1026, decompiled the White House app and blogged about it, reporting that the Android app tracks your location as often as every 4.5 minutes and shares a lot of other information, like your notifications and perhaps even your phone number, with a third-party server.

Another red flag is that the code for YouTube embeds comes from a personal GitHub account. Thereallo said that if that GitHub account gets compromised, it can affect every user of the White House’s app.

Another cybersecurity researcher, Atomic Computer Services, posted similar concerns about the iOS app. The researchers found that the app reported to the App Store that it did not collect location data, when in fact it included the capability to do GPS tracking. It’s unclear whether that tracking actually happens, but the code is there, Atomic Computer said.

Other concerns identified by Atomic Computer included the removal of privacy consent banners from third-party content viewed in the app and minimal security protections. «We’ve audited apps for startups with three employees that had better security than this,» Atomic Computer wrote.

Pieter Arntz, a researcher at the cybersecurity software provider Malwarebytes, said in an email to CNET that the White House app relies heavily on third-party sources for things like notifications and widgets.

«In practical terms, that means external providers can influence what data is collected and when features like location‑based messaging are enabled, because much of that logic is configured on their servers rather than baked into the app code itself,» Arntz said. «For a high‑profile government app, the more these decisions sit with outside companies, the harder it is to guarantee strict data‑minimization and full transparency to users about how their information is handled.»

Government-sponsored apps to inform people are commonplace, but this one poses significant risks, experts said. A spokesperson for the Center for Democracy and Technology, which advocates for transparency and privacy in government technology, told CNET that «mobile apps can be a helpful tool for making government more accessible. But this administration has given people a lot of reasons to worry about their privacy, and this app only raises more questions about what the federal government is doing with our personal data.»

For me, this app is a hard pass. I deleted it 10 minutes after downloading it.

Technologies

Amazon Is Pulling Support for Kindles From 2012 or Earlier. What to Do Now

If there’s a book you’ve been waiting to read on your old Kindle device, make sure you download it before May 20.

That Kindle device you’ve been holding onto for 15 years now has an expiration date, as Amazon will end support for Kindle models from 2012 or earlier on May 20. An Australian Kindle user first reported the change before Amazon confirmed the news to PCMag and said it will soon email users in the US.

The books that you already downloaded on your Kindle device won’t disappear after next month, but you won’t be able to connect to the network to buy, borrow or download new ones.

If you still have a book that you want to finish reading on one of these devices, make sure that you don’t deregister the device or do a factory reset. In the email shared by an Australian user on Reddit, Amazon says if you deregister or reset the device, you won’t be able to re-register the device or use it at all afterward.

A representative for Amazon has not yet responded to a request to comment from CNET.

The company also included a promo code in the email for 20% off select new Kindle devices and an ebook credit that’s added to your account after you purchase a new device. However, there’s no word on whether this discount is limited to Australia or if a version will be offered to US users.

Switching devices

Kindle devices released in 2012 or earlier will lose the ability to download books after May 20. The devices that will be affected are:

Kindle 1st and 2nd Generation
Kindle DX and DX Graphite
Kindle Keyboard
Kindle 4
Kindle Touch
Kindle 5
Kindle Paperwhite 1st Generation

The first-generation model for Kindle was released in 2007, and e-readers have improved a bit in the time since. Amazon told Engadget that fewer than 3% of its users still use these old devices.

In the email to customers, the company said users will still be able to access their Kindle library and the Kindle store using the Android, iOS or desktop app. You can still read and download books by using the Kindle app on your phone or PC.

If this service loss feels like a good time to move on from the Kindle world, there are other e-reader options. Calibre is a free, open-source ebook manager that offers a range of features, like reading and organizing ebooks from multiple sources, as well as downloading news articles and websites.

If you’re looking for a newer Kindle model or a different reading tablet, check out the CNET list for this year’s best e-readers.

Technologies

Overwatch’s Next Hero Is Sierra, but Does That Mean the Rumors Were Wrong?

The new damage hero joins the roster next week, but lore and gameplay details are still under wraps.

After adding five new heroes in February, Overwatch just gave players another look at the new hero coming in season 2 next week. While we didn’t get gameplay details, the new hero trailer revealed that hero 51 is Sierra, and season 2 will be titled Summit.

The game dropped its first look at Sierra last week, and a few details in the new artwork seemed to be in line with expectations that she’s an ally of damage hero Ashe. Ashe’s Deadlock Gang is mentioned in the new trailer, although Sierra is working with Overwatch in trying to stop them. We don’t know yet whether Sierra has ties to other Overwatch heroes and factions.

Alec Dawson, Overwatch’s associate game director, said in February that the next hero would be another damage hero with a «really satisfying skill shot,» which we maybe glimpsed in the trailer when Sierra fires some kind of homing dart onto Emre after he steals something from Watchpoint: Grand Mesa. We also see her use a fully automatic rifle as well as tether to her drone for some aerial maneuvering, which could be hints at the rest of her kit.

While I do love a good skillshot, I also feel like the game has been struggling with damage hero releases over the past year — particularly heroes who have the ability to quickly eliminate someone out of nowhere. The newest damage heroes Anran and Emre didn’t have this problem, but the previous two, Freja and Vendetta, were consistently banned after release because of their quick time to kill, combined with their ability to consistently surprise enemies. I’m hoping Sierra’s skillshot is less bursty.

Even before the art was revealed last week, fans had started to speculate that Overwatch’s season 2 hero would be Frankie, a member of Ashe’s Deadlock Gang. She appeared in the Deadlock Rebels novel by Lyndsay Ely, which follows Ashe and the hero now known as Cassidy early in their outlaw careers. In the book, Frankie makes contact with the two characters by sending them a tiny fly-like drone — perhaps a smaller version of the drone in Sierra’s character art.

Respectfully… y’all aren’t ready for this one 😮‍💨🔥
Join us Apr 8 at 9am PT for the premiere of our latest Hero Trailer as we kick off the next chapter in the Reign of Talon 💪 pic.twitter.com/1Etxn68tax

— Overwatch (@PlayOverwatch) March 31, 2026

The trailer shows Sierra working to stop the Deadlock Gang (who are helping Emre and Freja steal weapons for Talon), but it’s unclear whether Sierra is another character entirely or whether she’s Frankie after taking a different path.

The game’s Reign of Talon season 1 is wrapping up in the next week. The current season kicked off the year-long storyline about Vendetta taking over Talon and also introduced five new heroes into the roster. Devs have promised another new hero each season during the storyline, and today’s hero trailer gives us a few more hints about Sierra.