Technologies

The Pixel 7A Raises the Bar for the Pixel 8

Commentary: The Pixel 7A proves that Google needs to do more to separate its main Pixel phone from its more budget-friendly option.

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We didn’t hear about the Pixel 8 at Google’s I/O conference, but the company did launch the Pixel 7A — a more wallet-friendly alternative to the Pixel 7. It’s great news for Pixel fans, since the 7A offers many of the same benefits as the Pixel 7 — such as a great camera and the new Tensor G2 processor — for $100 less. But it also makes me wonder whether Google’s A-series phones are beginning to overshadow its flagship Pixels.

Now that Google has narrowed the gap between the Pixel 7 and 7A, it should think more carefully about its target audience for the Pixel 8. If the Pixel 7A is for those who want a basic Pixel experience without compromising on performance and camera quality, and the Pixel 7 Pro is for photography enthusiasts, then who’s the Pixel 7 for? That’s the question I’m hoping Google answers with the Pixel 8, along with some other routine improvements to software support and battery life.

Google typically releases new Pixel phones in the fall, so we’re expecting to learn more about the Pixel 8 in a few months.

The Pixel 8 needs to stand out from Google’s next A-series phone

With the Pixel 8, Google needs to do more to make its upcoming mainline Pixel phone stand out. The $499 Pixel 7A already has many of the features most people are looking for in a new phone, such as a great camera, smooth performance, easy-to-use software and decent battery life.

The main differences between the Pixel 7 and 7A come down to the former’s slightly more durable design, larger screen and battery share. That latter feature lets you charge compatible accessories by resting them on the back of the phone, essentially turning it into a wireless charger. The Pixel 7 also has a larger camera sensor that’s more light sensitive according to Google, but I didn’t notice much of an improvement when comparing photos from both phones.

The Pixel 7 and Pixel 7A feel like they’re targeting the same audience: Android fans who want a general-purpose phone with a great camera and a reasonably sized screen. The Pixel 7 Pro stands out for its larger screen, extra telephoto camera and macro photography. It also comes in a 512GB storage option, unlike the Pixel 7, and has a screen with a higher, 120Hz refresh rate for even smoother scrolling. Case in point: There are plenty of factors that distinguish the Pixel 7 Pro from the Pixel 7, but not as many that differentiate the Pixel 7 from the 7A.

Moving forward, there are a few changes Google could make to fix that. Perhaps it could slightly increase the Pixel 8’s display size to 6.4 inches instead of 6.3 inches. That would put more distance between the Pixel 8’s screen and a future Pixel 8A, assuming Google keeps the same 6.1-inch display size for upcoming A-series phones.

Google could also give the Pixel 8 a speed boost when it comes to charging, since the Pixel 7 and Pixel 7A offer similar charging speeds (up to 18W on the Pixel 7A versus up to 21W on the Pixel 7). Increasing the charging speed to create more of a gulf between the Pixel 8 and the Pixel 8A could make the case for buying the Pixel 8 a little stronger. Increasing the base storage of the Pixel 8 to 256GB, much like Samsung has done with the Galaxy S23 Plus, along with offering an additional 512GB storage option could further distinguish the Pixel 8 from a future Pixel 8A.

These changes combined with the existing differences between the Pixel 7 and 7A could certainly make the Pixel 8 feel like a compelling choice over upcoming budget Pixel phones. Of course, this is assuming Google maintains its current strategy of releasing new flagship and Pro phones in the fall and a cheaper A-series phone in the spring or summer time frame.

Extended Android version support

Software is a big part of what makes Pixel phones so appealing, from the call assist features in the phone app to Google’s clutter-free version of Android. The problem, however, is that Google generally offers Android version updates for only three years following a Pixel phone’s release.

Though it does provide security support and other updates beyond that point, Google lags behind Samsung and Apple when it comes to operating system version support. Samsung typically offers up to four generations of Android platform updates on new phones, while Apple’s most recent software is compatible with iPhones as old as the iPhone X and iPhone 8 generation, which launched in 2017.

If Google could match Samsung’s four years, or surpass five years, that would make the Pixel line even more competitive.

Longer battery life

Battery life can never feel long enough, which is why I’m hoping to see some improvements in the Pixel 8. The Pixel 7’s battery life was long enough to get through a full work day and then some in my experience. But I’d want to pack a charger if I expected a particularly long day.

The Pixel 7A also performed better than the Pixel 7 in CNET’s three-hour battery test, during which I streamed a YouTube video at full brightness and tracked the battery percentage at each hour. It would be great to see Google make some improvements in this regard on the Pixel 8.

Pixel 7A vs. Pixel 7 battery test

	Pixel 7A	Pixel 7
1 hour	96%	95%
2 hours	90%	88%
3 hours	85%	81%

We won’t know what to expect from the Pixel 8 until Google announces its new phones, which will likely happen in the fall. The camera has been a focal point for Google’s Pixel series, so I’m expecting to see some advancements in that area, along with a new version of the Tensor processor in the Pixel 8. If Google makes those changes while offering longer battery life, additional Android support and more exclusive features that differentiate the Pixel 8 from its A-series phones, Google’s next $600 phone could be a hit.

Technologies

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Technologies

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Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
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