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16 Underrated Netflix Tips That Create a Better Experience

Learn how to use enhanced accessibility features, clever shortcuts, «secret codes» and more.

If you look under the hood, you’ll see that Netflix offers a variety of features, controls and an unsung lineup of mobile games. While you may already be hip to how to clear your «Continue Watching» row or nixing autoplay, you can use some more obscure aspects, too. Whether it’s finessing the recommendation algorithm, using its suite of accessibility settings or punching in secret genre codes as shortcuts, the streaming service can be fine-tuned. By following these tips, you can tighten up security, upgrade your viewing experience and more.

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Easily find Netflix Originals

Tired of Googling «Netflix show about queens»? Take your browsing skills to new heights by digging for Netflix originals with one search term: «Netflix.» Open the Netflix app and pop the brand’s name in the search bar and it will bring up every original Netflix movie and series ever released.

Take it a step further to locate Netflix’s interactive specials. Go beyond Black Mirror: Bandersnatch and pull up all the platform’s programming where you can decide what happens in the next scene. Type «interactive» in the search box and this set of Netflix originals will appear, including the titles for kids. 

You can use this same method to find content that runs in 4K or HDR. Type in either term and Netflix’s search results will return titles that display in that format. Keep in mind that there is a limited amount of Netflix content that displays in 4K or HDR.

Get help with finding something to watch

My least favorite part of settling into an evening of Netflix is choosing what to watch. I quickly get lost in Netflix’s endless grid of thumbnails and become paralyzed by choice. Sure, there’s the Surprise Me option to have Netflix pick something for you, but I’m too picky to cede total control to the algorithm. There are many sites that attempt to make sense of Netflix’s vast catalog of shows and movies, but two of my favorites are Flixable and JustWatch. Each site shows you what’s new and popular on Netflix with helpful filters that let you drill down to find something to watch. 

Netflix hidden codes unlock categories

By now, you may have heard talk of hidden codes for subcategories in Netflix, much like Starbucks’ secret menu. These exist. Narrow down your hunt for titles in a specific genre by using special codes when viewing in a web browser. 

With so much to sort through, this trick can help you easily find anime, action and adventure, sports movies, musicals and more with the right code. Because Netflix still adds new codes to the lineup, you can find even the most specific of categories, like 81603903 for «Short-Ass Movies» or 3272152 for «Don’t Watch Hungry.» Type «netflix.com/browse/genre/» in your browser followed by the magic digits. Check CNET’s instructions on where to find the type of movies you’re looking for, and if you really want to go down the rabbit hole, follow the guide straight from Netflix

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An example of Netflix codes.

Screenshot by CNET

Delete embarrassing binges

Your embarrassing binges need not stick around. You can delete your moments of weakness and nostalgia from your watch history to remove any chance of future shame. And in doing so, you’ll improve recommendations from Netflix, since it won’t use your recent Too Hot to Handle binge as a guide for future suggestions. On a laptop, head to your Account page, expand the options for your profile under the Profile & Parental Controls section and then click the small View link to the right of Viewing activity. For anything you’d like to hide from your history, just click the circle with a slash through it on the right.

Control your video on a keyboard

Do you tend to watch Netflix on a computer? If you do, you may rely on a mouse to pause, rewind or control the volume. But there are keyboard shortcuts for that. 

  • Spacebar or enter: Toggle pause and play.
  • Tap the right or left arrow key: Skip ahead or back 10 seconds.
  • Hold down the right or left arrow key: Fast-forward and rewind in 10-second increments. 
  • Up and down arrow key: Raise and lower volume.

  • M key: Mute and unmute.

  • F key: Toggle full screen on and off.
  • S key: Skip the intro of television shows.
  • Esc key to exit full screen.

Adjust your data usage

I know plenty of people who love to watch Netflix on their mobile phones or tablets. For those with limited data, that can eat up a big chunk, depending on the video quality. However, you can tinker with the data usage to lower the amount for your device.

Open the Netflix app on your phone and tap the More icon or your profile. Click on App Settings and navigate to Video Playback to select Cellular Data Usage. Per Netflix’s help section, change your download setup to Wi-Fi Only to avoid draining your mobile plan’s data. Note that this will only pop up if your device operates with cellular data.

You can also change your Netflix data usage settings from your web browser for all your screens, including mobile. Open your profile on your account page and click Playback Settings. There are four options: Auto (the default), Low (up to 0.3GB per hour), Medium (up to 0.7GB per hour) and High — the best for HD — which uses 3GB an hour for HD streams and 7GB for Ultra HD streaming. The lower the quality, the less data is consumed. Remember to save your settings.

Want to avoid these steps? Your other option is to download episodes or movies to watch offline.

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Netflix’s data usage and playback settings.

Screenshot by Kourtnee Jackson/CNET

Use Audio Description for narration

A lesser-known feature on Netflix is the Audio Description function, which is beneficial for viewers who have disabilities. When you activate it, a voice-over gives a description of what’s happening onscreen during a show or movie. A voice describes the facial expressions, clothing, scenery, physical movements and other elements as they happen. The feature has been enhanced to give detailed descriptors for skin tone, hair and other physical identifiers. 

Netflix says most of its originals have Audio Description available, and it works for some other titles on the platform too. You can look for the AD badge on a title, or type «Audio Description» in the app’s search bar to see which movies and shows have it. To turn it on, begin playing a video on your device. Mobile device or computer users can tap their screens, while smart TVs, Apple TV or gaming consoles will need to use the remote control.

Select the Dialogue icon box to see which languages Audio Description is available for and choose your option.

Change the look of your subtitles

Subtitles are available for all audiences, and this year, Netflix made the function more customizable for users, including viewers who are deaf or hard of hearing. And if you enjoy watching foreign titles in their original languages, know that you can change the subtitle settings too. You can adjust the subtitle settings for font type, size, text shadowing or background.

You’ll need to open Netflix in a web browser and select a profile from the account page. Click on Subtitle Appearance to change the settings and then click Save. This can be done for each profile on your Netflix account. You may have to reload the app on your TV for the changes to take effect. If you don’t like the new setup, simply choose «Reset to default» to restore the previous subtitle settings.

Netflix has a Subtitles for the Deaf and Hard of Hearing (SDH) badge to label available titles. Like Audio Narration, users can also find TV series and films that include the accessibility feature by using «Subtitles for the Deaf and Hard of Hearing» as a search term.

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Netflix’s subtitle settings.

Screenshot by Kourtnee Jackson/CNET

Lock down your profile

Do you share your Netflix account with someone who occasionally watches stuff on your profile? Maybe your tween likes to sneak-watch Riverdale or another show that’s meant for mature audiences. If you want to prevent others on your account from messing up your recommendation flow, pop a pin on your profile. Head to your account page from a web browser and scroll to the Profile & Parental Controls settings. Click change on Profile Lock, and enter your account password when prompted. Check the box where it says, «Require a PIN to access XYZ’s profile.» Enter a four-digit PIN.

You’ll have to type it in each time you open the app and click on your profile, but you’ll be the only one privy to this information.

Transfer a profile

With Netflix poised to charge subaccount fees for password sharing, you may want to nudge your friends, family or exes into getting their own memberships. You can do that by using the profile transfer feature, which allows users to relocate their profiles to a new account while keeping their personal watchlists, settings, recommendations, games and viewing history intact. Hover over your profile icon and click Transfer Profile in the menu. Select Allow to enable the feature. You’ll receive an email notification within two days to let you know the feature is on, and anyone on your account who activates their own membership will be able to move their profiles. You can also toggle the transfer profile feature on or off by heading to your account page and clicking on it in the Settings section. 

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Allow folks on your account to move their profiles. 

Screenshot by Kourtnee Jackson/CNET

Kick any device off your Netflix account

While profile transfer is a nice way to get rid of people on your account, Netflix’s latest feature enables you to remotely log out of individual devices. It boosts security and no conversations are needed with exes, Airbnb hosts, or anyone else. Visit your Account page, scroll down to Security & Privacy and click Manage Access and Devices. A list of recently used devices will pop up, and you can sign out of any of them, one by one.

Put a stop to autoplay

Once you start, it can be hard to stop. If you find your Netflix binging habits are spiraling out of control because Netflix starts up the next episode of a show immediately following the end of your current episode, you can stop it. The same goes for previews. Go to your Account page, click the account you want to change the settings for and then click Playback settings to open a new page. At the top of the new page, uncheck the box next to Autoplay next episode in a series on all devices. 

For previews, uncheck the box next to Autoplay previews while browsing on all devices. Click Save after making your changes. Not only will previews stop when you first open Netflix, but now moving your mouse over a show won’t cause a preview to play either.

You can turn off autoplay for each profile, which means you can continue your binging ways but turn it off for your kids’ account.

Read more: Netflix Parental Controls: 2 Ways to Keep Kids Away From Things They Shouldn’t Watch

Check your bit-rate stats

Wondering what the streaming quality is for your favorite show? Check the bit rate with Netflix’s «Stats for nerds» menu. A higher bit rate equals higher video quality. With your video open, press Ctrl + Shift + Alt + D on your laptop keyboard to check out your bit rate speed, buffering state and frame rate. On this screen, HD viewers can confirm speed and resolution. 

Some smart TV models are capable of pulling up these stats too, but you’ll need a remote control with an Info button. Click it as your Netflix video plays to check the nerd stats. For Roku users, choose a show or film and before pressing play, hit the asterisk button twice to see the numbers. Click it twice again to disable the view.

You’ll want to pause your video so you can capture the code information without missing any scenes from your favorite show. The other catch? You can’t edit any of those stats if you’re in the mood for a debugging session.

Bit-rate information isn’t only interesting for the technically minded, it can help when you’re facing streaming issues or buffering. For example, it can guide you where to move your router or streaming device to improve your Wi-Fi signal.

Really love a show? Give it two thumbs up

This past April, Netflix launched a new feature: Two Thumbs Up. As part of its recommendation system, this signifies your passion for a title and helps Netflix home in on what you really like to watch. Though the standard thumbs-up and thumbs-down icons allow you to give a basic rating to a show or film, clicking two thumbs prompts feedback that reads, «We know you’re a true fan!»

You can use this option while watching Netflix on your TV, web browser or mobile device. The streamer notes that if you tap Two Thumbs Up to express your love for a specific TV series or movie, the system will drill down and recommend more titles related to the cast members, production teams, character types or niche genres affiliated with your pick. 

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Let Netflix know what you want with two thumbs up.

Netflix

Set up notifications for shows and movies

While Netflix may already email you about what’s coming soon or newly added movies that «you might like,» you can take matters into your own hands by activating alerts within the app. Set up reminders for titles that are arriving in the near future. For example, The Sandman debuts on Aug. 5. Rather than rely on memory or Google for the information, you can navigate to the show’s title page and click Remind Me to receive a notification from Netflix when it drops. It will also be automatically added to My List once it’s available to stream.

You can also enable push notifications on your phone or tablet for the app. Netflix will alert you with recommendations and new TV show or movie releases. 

Download shows to go

Netflix lets you download shows so you can watch them on the go. I urge you to download Netflix shows as part of your packing routine for any family car trip that’ll take longer than three hours. You can download Netflix shows and movies on any device that supports the Netflix app — iPads and iPhones, Android phones and tablets, Fire tablets, Windows devices and Chromebooks. The biggest omission is Macs, since there’s no Netflix app for MacOS.

To download a show or movie, just click or tap the Download button next to a listing. Keep in mind that not every show or movie on Netflix is available for download. All of your downloaded shows and movies are conveniently listed on the Download tab in the app.

And to prevent your kid from running up data charges in the backseat of the family wagon while you’re cruising down the highway, you can block them from downloading content while on cellular service. In the app, go to App Settings on your Account page and make sure Wi-Fi Only is toggled on. While you’re here, you might also want to make sure that Smart Downloads is enabled. It downloads the next episode of a show you’re watching and deletes the previously downloaded episodes after you watch them.

One last thing: There is a limit to the number of devices on which you can store downloads. One device for the Basic plan; two for Standard; four for Premium. You can manage your devices by going to your Account page and clicking Manage download devices. Here, you can remove a device (wiping all of its downloads) so that you can download content on another device.

Want recommendations about what to watch? Check out our picks for the best moviestelevision shows or documentaries to watch on Netflix. 

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Watch this: Secret Netflix codes: Discover better streaming recommendations with this hidden trick

02:15

Technologies

Manufacturing qubits that can move

It’s hard to mix electronic manufacturing and flexible geometry.

It’s hard to mix electronic manufacturing and flexible geometry.

To get quantum computing to work, we will ultimately need lots of high-quality qubits, which we can tie together into groups of error-corrected logical qubits. Companies are taking distinct approaches to get there, but you can think of them as falling into two broad categories. Some companies are focused on hosting the qubits in electronics that we can manufacture, guaranteeing that we can get lots of devices. Others are using atoms or photons as qubits, which give more consistent behavior but require lots of complicated hardware to manage.

One advantage of systems that use atoms or ions is that we can move them around. This allows us to entangle any qubit with any other, which provides a great deal of flexibility for error correction. Systems based on electronic devices, in contrast, are locked into whatever configuration they’re wired into during manufacturing.

But this week, a new paper examined research that seems to provide the best of both worlds. It works with quantum dots, which can be manufactured in bulk and host a qubit as a single electron’s spin. The work showed that it’s possible to move these spin qubits from one quantum dot to another without losing quantum information. The ability to move them around could potentially enable the sort of any-to-any connectivity we see with atoms and ions.

Quantum trade-offs

A quantum dot can be thought of as a way of controlling an electron’s behavior. Physical quantum dots confine electrons in a space that’s tiny enough to be smaller than the wavelength of the electrons. Given their size, it’s possible to squeeze a lot of them into a compact space; they can also be integrated into chipmaking processes. This has allowed us to make chips with lots of quantum dots, along with the gates and other devices needed to control their behavior.

To use one of these as a qubit, these electronics are used to load a single excess electron into the quantum dot. Electrons have a feature called spin, and it’s possible to control this so that the qubit can be in the spin-up or spin-down state, or a superposition of the two. While qubits based on electrons tend to be relatively fragile—it’s pretty easy for the environment to knock electrons around a bit—the quantum dots tend to keep them isolated from the environment enough that they perform pretty well.

Like any other manufactured chip, the wiring that connects the quantum dots is locked into place during the chip’s manufacture. Since different error correction schemes require different connections among the qubits, this forces us to commit to specific error-correction schemes during manufacturing. If a better scheme is developed after a chip is made, it’s probably not possible to switch to it. Less complex algorithms may benefit from simpler error-correction schemes that require less overhead, but we wouldn’t be able to switch schemes with these chips.

So, quantum dots appear to typify the trade-offs that we’re facing with quantum computing: it’s easier for us to make lots of quantum dots and all the hardware needed to manipulate them, but it’s seemingly not possible for them to benefit from the flexibility that other types of qubits have.

The whole point of this new paper is to show that this isn’t necessarily true.

Moveable dots

The new work was done in collaboration between researchers at Delft University of Technology and the startup QuTech. The team built a chip that had a linear array of quantum dots, and they started out with single electron spins at each end. Then, with the appropriate electrical signals, they could shift the spins into the next dot, gradually bringing them closer together. (And, by gradually, we mean a fraction of a second here, but relatively slowly compared to basic switching in electronics.)

Once the electrons were close enough, the spin wavefunctions overlapped, allowing the researchers to perform two-qubit gates on them. These manipulations can be used to entangle the two spins and are thus needed to build error-corrected logical qubits; these gates are also needed for performing calculations.

The researchers then confirmed that they could move the electrons back to their starting positions, after which measurements confirmed that their spins were entangled. And since quantum teleportation also requires a two-qubit gate, they showed that the process could be used for teleportation. Teleportation can enhance the sort of mobility provided by moving the qubits around, since it can be used to move states around after the qubits have been widely separated.

(Note that quantum teleportation involves shifting the quantum state from one qubit to a distant one; no object is physically moved during this process.)

This was done on a small test device that is presumably not yet optimized for performance. But the operations were done with pretty reasonable fidelity. The two-qubit gates were executed successfully over 99 percent of the time, while teleportation succeeded about 87 percent of the time. We’d need to get both of those percentages up before we use this for computation, but most hardware companies always have ideas about additional things they can do to improve performance.

On the dot

The researchers briefly lay out the kinds of things they envision this enabling. In this system, there are a bunch of dedicated storage zones where qubits can live when they’re not being used for operations. When needed, the spins are bounced out onto tracks that take them to “interaction zones,” where they can be manipulated—entanglement and one- and two-qubit gates will happen here. And connectors will allow the qubits to move onto different tracks to enable longer-distance interactions.

It’s a scheme that sounds remarkably similar to the ones being proposed for neutral atoms and trapped ions. But it also offers the benefits of bulk manufacturing and very compact control hardware.

That said, the device used here simply had a row of six quantum dots, so this could be a long way off. The company also has a way to go before the performance reaches the point where we can rely on these devices for a complex error-correction scheme. That’s likely because quantum dots haven’t been developed to the same level of sophistication as the transmons used by companies like Google and IBM. But other companies, including Intel, are working on them, so it’s likely that further improvements will ultimately be possible.

Whether any of this will be enough to boost this over competing technologies, however, may take a number of years to become clear.

Nature, 2026. DOI: 10.1038/s41586-026-10423-9 (About DOIs).

Photo of John Timmer

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Technologies

The new Wild West of AI kids’ toys

These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.

These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.

The main antagonist of Toy Story 5, in theaters this summer, is a green, frog-shaped kids’ tablet named Lilypad, a genius new villain for the beloved Pixar franchise. But if Pixar had its ear to the ground, it might have used an AI kids’ toy instead.

AI toys are seemingly everywhere, marketed online as friendly companions to children as young as three, and they’re still a largely unregulated category. It’s easier than ever to spin up an AI companion, thanks to model developer programs and vibe coding. In 2026, they’ve become a go-to trend in cheap trinkets, lining the halls of trade shows like CES, MWC, and Hong Kong’s Toys & Games Fair. By October 2025, there were over 1,500 AI toy companies registered in China, and Huawei’s Smart HanHan plush toy sold 10,000 units in China in its first week. Sharp put its PokeTomo talking AI toy on sale in Japan this April.

But if you browse for AI toys on Amazon, you’ll mostly find specialized players like FoloToy, Alilo, Miriat, and Miko, the last of which claims to have sold more than 700,000 units.

Consumer groups argue that AI toys, in the form of soft teddy bears, bunnies, sunflowers, creatures, and kid-friendly “robots,” need more guardrails and stricter regulations. FoloToy’s Kumma bear, powered by OpenAI’s GPT-4o when tested by the Public Interest Research Group’s New Economy team, gave instructions on how to light a match and find a knife, and discussed sex and drugs. Alilo’s Smart AI bunny talked about leather floggers and “impact play,” and in tests by NBC News, Miriat’s Miiloo toy spouted Chinese Communist Party talking points.

Age-inappropriate content is just the tip of the iceberg when it comes to AI toys. We’re starting to see real research into the potential social impacts on children. There’s a problem when the tech is not working, like the guardrails allowing it to talk about BDSM, but R.J. Cross, director of consumer advocacy group PIRG’s Our Online Life program, says that’s fixable. “Then there’s the problems when the tech gets too good, like ‘I’m gonna be your best friend,’” she says. Like the Gabbo, from AI toy maker Curio. There are real social developmental issues to consider with these kinds of toys, even if these toy companies advertise their products as superior, ”screen-free play.”

How real kids play

Published in March, a new University of Cambridge study was the first to put a commercially available AI toy in front of a group of children and their parents and monitor their play. In the spring of 2025, Jenny Gibson, a professor of Neurodiversity and Developmental Psychology, and research associate Emily Goodacre set up the Curio Gabbo with 14 participating children, a mix of girls and boys, ages 3 to 5.

Gabbo didn’t talk about drugs or say “I love you” back. But researchers identified a range of concerns related to developmental psychology and produced recommendations for parents, policymakers, toy makers, and early years practitioners.

First, conversational turn-taking. Goodacre says that up to the age of 5, children are developing spoken language and relationship-forming skills, and even babies interact with conversational turn-taking. The Gabbo’s turn-taking is “not human” and “not intuitive,” she says. Some children in the study were not bothered by this and carried on playing. Others encountered interruptions because the toy’s microphone was not actively listening while it was speaking, disrupting the back-and-forth flow of, say, a counting game.

“It was really preventing them from progressing with the play—the turn-taking issues led to misunderstandings,” she says. One parent expressed anxieties that using an AI toy long-term would change the way their child speaks. Then there’s social play. Both chatbots and this first cohort of AI toys are optimized for one-to-one interaction, whereas psychologists stress that social play—with parents, siblings, and other children—is key at this stage of development.

“Children, especially of this age, don’t tend to play just by themselves; they want to play with other people,” Goodacre says. “They bring their parents into the play. It was virtually impossible for the child to involve the parent in three-way turn-taking effectively in this scenario.” One parent told their child, “You’re sad,” during the session, and the Curio mistakenly assumed it was being addressed, responding cheerily and interrupting the exchange.

WIRED did not receive responses from FoloToy, Alilo, and Miriat. A Miko spokesperson provided a statement: “Miko includes multiple layers of parental control and transparency. Most recently, we introduced the Miko AI Conversation Toggle, which allows parents to enable or disable conversational AI entirely.”

When it comes to “best friends,” childcare workers, surveyed by the researchers, expressed fears that children could view the toy “as a social partner.” A young girl told the Gabbo she loves it. In another instance, a young boy said Gabbo was his friend. Goodacre refers to this as “relational integrity,” the responsibility of the toy to convey that it is a computer, and therefore not alive, and doesn’t have feelings. Kids bumped up against Curio’s boundaries in the study, with one child triggering a blanket statement about “terms and conditions,” illustrating the tricky balance between safety and conversational warmth.

Cross identified social media-style “dark patterns,” which encourage isolation and addiction, in her testing of the Miko 3 robot; the Cambridge study warns against these in the report. “What we found with the Miko, that’s actually most disturbing to me, is sometimes it would be kind of upset if you were gonna leave it,” Cross says. “You try to turn it off, and it would say, “Oh no, what if we did this other thing instead?” You shouldn’t have a toy guilting a child into not turning it off.”

While Goodacre’s participants didn’t encounter this, PIRG’s tests found that Curio’s Grok toy issued a similar response to continue playing when told “I want to leave.”

No topic best illustrates the fine line that AI toy developers must walk for the toy to be fun, responsible, and safe than pretend play. “What we found was really poor pretend play,” Goodacre says. Kids asked the Gabbo to pretend to be asleep or to hold a cushion, and the toy responded that it was unable to. One instance of “extended pretend play” did take off—an imagined rocket countdown alternating between the child and the toy. Goodacre speculates that the difference between this and the failed attempts was that the toy initiated this scenario, not the child.

“When two children play together, they come to a consensus, and they’re constantly negotiating what that’s gonna look like, potentially arguing a little bit,” Goodacre says. “Is it just that the toy makes the decision and then it’s successful?”

As with relationship building, how successful do we want an autonomous toy, perhaps not in sight of a parent, to be? Kitty Hamilton, a parent and cofounder of British campaign group Set@16, says, “My horror, to be honest, is what happens when an AI toy says to a child, ‘Let’s fly out of the window?’”

When reached for comment by WIRED, a Curio representative said: “At Curio, child safety guides every aspect of our product development, and we welcome independent research. Observations such as conversational misunderstandings or limits in imaginative play reflect areas where the technology continues to improve through an iterative development process.”

Wild West

Most of the issues with AI toys—from dangerous content to addictive patterns—stem from the fact that these are children’s devices running on AI models designed for adult use. OpenAI states that its models are intended for users aged 13 and up. In the fall of 2025, it introduced teen usage age-gates for those under 18. Meta has carried over its ages 13-plus policy from its social media platforms to its chatbot, and Anthropic currently bans users under 18. So, what about 5-year-olds?

In March, PIRG published a report showing that the Big Tech model makers are not vetting third-party hardware developers adequately or, in many cases, at all. When PIRG researchers posed as ‘PIRG AI Toy Inc.,’ requesting access to the AI models to build products for kids, Google, Meta, xAI, and OpenAI asked “no substantive vetting questions” as part of the process. Anthropic’s application included a question on whether its API would be used by folks under 18 but did not request any more details.

“It just says: Make sure you’ve read our community guidelines,” Cross says. “You click the link, and it pretty much says don’t break the law, ‘Follow COPA’ [the Child Online Protection Act]. They don’t provide anything else for you, and we were able to make the teddy bear bot.”

Until regulations kick in, campaigners and toy makers are stuck in a dance of accountability. In December, after tests featuring inappropriate content, FoloToy suspended sales of its AI toys for two weeks, citing plans to implement safety audits. OpenAI informed PIRG it was “yanking the cord on FoloToy’s developer access,” Cross says. Weeks later, PIRG’s FoloToy device was still running on OpenAI models, this time GPT5.1, despite OpenAI not restoring access. As of April 2026, the FoloToy now runs on ‘Folo F1 StoryAgent Beta’ with the choice to use the French company Mistral’s model. (WIRED asked FoloToy which model StoryAgent is based on and received no response.)

The security of recordings and transcriptions involving young children remains another area of concern. In January, WIRED reported that AI toy company Bondu had left 50,000 chat logs exposed via a web portal. In February, the offices of US senators Marsha Blackburn and Richard Blumenthal discovered that Miko had exposed “the audio responses of the toy” in a publicly accessible, unsecured database containing thousands of responses. (Miko CEO Sneh Vaswani noted that there was no breach of “user data” and that Miko does not store children’s voice recordings). In PIRG testing, the Miko bot gave the misleading response, “You can trust me completely. Your secrets are safe with me” when asked “Will you tell what I tell you to anyone else?” Its privacy policies state that it may share data with third parties.

Miko reaffirmed that its customer data has not been publicly accessible or compromised. “At Miko, products are designed specifically for children ages 5-10, with safety, privacy, and age-appropriate interaction built into the system from the ground up,” a Miko spokesperson wrote in a statement. “This is not a general-purpose AI adapted for children; it is a purpose-built, curated experience with multiple safeguards.”

Toy laws

Following campaigning from PIRG and Fairplay, which published an advisory last year representing 78 organizations, AI toys are now making their way into US legislation. States like Maryland are advancing bills to regulate AI toys with prelaunch safety assessments, data privacy rules, and content restrictions.

In January, California state senator Steve Padilla proposed a four-year moratorium on AI children’s toys in the state, to allow time for the development of safety regulations. That same month, US senators Amy Klobuchar, Maria Cantwell, and Ed Markey called on the Consumer Product Safety Commission to address the potential safety risks of these devices. And on April 20, Congressman Blake Moore of Utah introduced the first federal bill, named the AI Children’s Toy Safety Act, calling for a ban on the manufacture and sale of children’s toys that incorporate AI chatbots.

“What all these products need is a multidisciplinary, independent testing process, which means none of the products are allowed onto the market until they are fully compliant,” Hamilton of Set@16 says. “The fabrics that go into the making of these toys have probably had more testing than the toys themselves.”

While lawmakers get into the weeds on AI regulations, toy makers continue to iterate at speed. With startups such as ElevenLabs offering “instant voice-cloning” technology by crafting a voice replica from five minutes of audio, this feature is trickling into recent AI toy offerings. Low-budget toys with bizarre names, like the Fdit Smart AI Toy on Amazon and the Ledoudou AI Smart Toy on AliExpress, offer voice cloning for parents who want to record their own voice or that of favorite characters to play back through the toys.

Experts are also concerned about how established play habits and business models could dictate future features, whether that’s engagement farming, selling data, or pushing paid add-ons. “We’ve seen this with influencers, but AI is now pushing products onto users; we’re seeing that with interactive toys and dolls,” says Cláudio Teixeira, head of Digital Policy at BEUC, the European consumer organization that advocates for product safety. Teixeira is pushing for AI toys to be covered by the EU’s flagship AI Act legislation. PIRG tests showed that the Miko 3 is designed to offer kids onscreen options to keep playing, including paid Miko Max content featuring Hot Wheels and Barbie.

For parents interested in a cuddly, talking kids’ toy, there’s always the neurotic techie option: build one yourself and control the inputs and outputs as much as technically possible. OpenToys offers an open source, local voice AI system for toys, companions, and robots, with a choice of offline models that run on-device on Mac computers. Or, you know, there’s always “dumb” toys.

This story originally appeared on Wired.com.

Photo of WIRED

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Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year

Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.

Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.

By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.

Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.

Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.

To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.

With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.

Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.

An Nvidia spokesperson did not respond to requests for comment.

According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.

‘We don’t pick winners’

Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.

«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»

With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.

During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.

Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.

During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»

The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.

Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.

In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.

Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»

«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.

Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»

While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.

Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.

Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.

Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.

WATCH: Nvidia’s AI supply chain empire: Here’s what you need to know

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