Technologies

New Comics Publisher Wants to Help Readers Feel Closer to Creators

Commentary: Why I’m excited about the publisher, called Dstlry, and the impact it could have on the comics industry.

Two former Comixology heads unveiled a new creator-owned comics and collectibles publisher Thursday called Dstlry. David Steinberger, co-founder and former CEO of Comixology, and Chip Mosher, former Comixology head of content, hope the new publisher shifts the industry around creator-owned comics and collectibles.

Dstlry will offer a limited number of physical and digital items for sale online and in brick-and-mortar stores. Owners of digital items will then be able to sell their items in the Dstlry marketplace, and the original creators will get a percentage of what the item sells for.

Dstlry’s logo.

Dstlry

Steinberger and Mosher told me in an interview they hope Dstlry can help alleviate pains some creators have felt in the comics industry when it comes to compensation. While some comic characters and stories make millions of dollars as a result of films, some creators have felt left out in the cold.

Ed Brubaker and Steve Epting, for example, transformed Bucky Barnes into the Winter Soldier in 2005. However, Brubaker wrote in his newsletter in 2021 that he feels he and Epting haven’t been adequately compensated for their work given the character’s success in multiple Marvel Cinematic Universe films and shows.

“For the most part all Steve Epting and I have gotten for creating the Winter Soldier and his storyline is a ‘thanks’ here or there,” Brubaker wrote. “I’ve even seen higher-ups on the publishing side try to take credit for my work a few times, which was pretty galling.”

Steinberger and Mosher saw these issues and wanted to be part of the solution by making sure creators are treated well so they can produce their best work for readers.

“We looked at all these problems creators had and we tried to fix that,” Mosher said. “We knew if we fix stuff for creators across the board, on a lot of different levels, then we’d be delivering the best thing for the customers.”

Ed Brubaker (pictured) and Steve Epting brought Bucky Barnes back to life as the Winter Soldier in 2005.

Jeff Kravitz/Getty Images

“Without [creators] there’s nothing, and they don’t always get treated that way when their material that they create becomes $100 million movies or billion dollar movies,” Steinberger said. Dstlry is about “honoring their contribution … there’s a joy in trying to correct what is currently out there.”

Steinberger and Mosher also said they hope Dstlry will bring the fun of collecting print issues to the digital space. They said when new issues of a comic are released, digital copies of the comic will be sold online at dstlry.co for one week until the next issue comes out.

“However many digital copies get sold between Wednesday and Tuesday, that’s it, never any more again,” Mosher said.

But people will still be able to get their hands on digital issues through the Dstlry marketplace, and mass market digital trade collections will be available more broadly. Physical copies will be available in local comic shops, too. Some creators will also be given complimentary digital copies of comics they can give out to fans.

Steinberger and Mosher said they hope this will help readers feel closer to all the creators that are publishing through Dstlry.

The list of Dstlry founding creators includes well-known writers and artists like Eisner Award winners Scott Snyder, Becky Cloonan and James Tynion IV. Dstlry’s advisory board consists of film producer Lorenzo di Bonaventura, video game industry veteran John Schappert and tech strategist Mike Vorhaus.

You can find the full list of Dstlry’s founding creators at the end of this story.

Comic creator Scott Snyder — Eisner Award winner Scott Snyder is one of the founding creators of Dstlry.

Roy Rochlin/Getty Images

“Artistic growth is spurred when its creators are nurtured and properly compensated for their achievements,” Bonaventura said in a news release. “This new system and its shared equity model will provide an invigorating environment which will foster great storytelling.”

And understanding how to build that kind of environment is something Steinberger and Mosher said they developed in their tenures at Comixology.

“Learning how to work with creators at a high level and do the best for them, which led to the best products, was one of the big things I learned,” Mosher said, referring to individual issues.

“You want to have empathy for [creators],” Steinberger said. “You want to understand what they need, and try to deliver that every time.”

More details about Dstlry’s plans will be revealed later this year.

Comic books in a display rack — Readers will still be able to get Dstlry comics at comic shops if they want physical copies.

Getty Images

How Dstlry could affect the comic industry

The type of commodities market Dstlry is launching has a few advantages over other commodities markets.

Namely, other commodities depreciate in value after they’re used. Sneakers, for example, depreciate in value the second you put them on your feet. Cars also depreciate in value by as much as 9% to 11% as soon as you drive one off the lot, according to financial counseling firm Ramsey Solutions.

Detective Comics #27 featuring Batman on the cover — A copy of Detective Comics No. 27 sold at auction in 2022 for $1.74 million.

Spencer Weiner/Getty Images

With Dstlry’s model, people should be able to read a digital comic as many times as they want, then sell that comic on Dstlry’s digital marketplace for the price they bought the comic for, or higher. Looking to physical comics as an example, Detective Comics No. 27, which introduced Batman in 1939, sold at auction in May 2022 for $1.74 million. Granted, that’s an extreme example that most new comics won’t replicate anytime soon. But Dstlry wants to create a system where creators still make money from the sale — and resale — of their comics at any time.

That also means if you get into a digital series a few months after it launches, you’ll likely have to pay a higher price for an early comic in that digital series. You’ll probably have to pay more for a physical copy of that comic, too, since those are also sold in limited quantities, but that’s also often true of traditional publishers.

Admittedly, this could create a predatory resale market. That could happen if people buy as many digital copies of a comic as they can, then once the comic goes out of print, they ask for an absurd amount of money for the digital comics on the Dstlry marketplace. However, this kind of speculation led to a comics industry crash in the ’90s. People who hope to get rich from the resale of these digital comics will have to invest wisely and understand that some of the largest payoffs come after years of waiting.

The resale of digital comics on Dstlry’s marketplace should have a benefit over physical copies of comics, though.

With physical copies of comics you need plastic covers and storage space to help keep comics secure and safe, and you’ll have to be vigilant about how they’re stored if you plan on selling them after a certain amount of time.

Digital copies of comics are limited only by the amount of space on your device. And if Dstlry offers cloud storage, people won’t even have to worry about that.

An e-reader displaying a book shelf — Maintaining and transporting your digital comics is easier than their physical counterparts.

Getty Images

Besides those advantages for readers, Dstlry’s benefits for creators seem obvious, and it addresses an issue some people in the sneaker community have pointed out.

Nike made over $46 billion in revenue in 2022. Footwear made up about two-thirds of that revenue, at $29 billion. The sneaker resale market alone was estimated to be worth about $10 billion in 2021, according to Axios. It isn’t known how much estimated value Nike sneakers have on the resale market, but you can see there are huge profits in the resale market that companies like Nike are cut out of.

With Dstlry’s model, each time a digital item is resold, a percentage of that sale goes back to the creators. That means creators will benefit from their work weeks, months or even years after their digital series ends. Though the percentage of an item’s resale value that creators will receive hasn’t been disclosed at this time, any percentage is better than none.

I’m not expecting Dstlry to fix issues in the comics industry overnight, or even by the end of the year. Systemic changes take time and a lot of buy-in from others, like creators and readers.

However, I believe creators should get the full benefit from their work. It’s ridiculous that someone can get rich off something a creator made while that creator gets little or nothing in return.

I’m hopeful for Dstlry, and I plan on supporting the publisher and its creators in the future.

For more on comics, check out the best comic to read if you’re sick of superheroes, Scott Snyder’s creator-owned comic Dark Spaces: Wildfire and a graphic novel that imagines what it would look like if Jan. 6 succeeded.

Here’s the full list of Dstlry’s founding creators:

Technologies

Trump warns ‘we’re going to hit them hard’ after Iran targets U.S. forces in Jordan: Report

The latest attacks prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks.

President Donald Trump on Monday morning reportedly said, “We’re going to hit them very hard,” after Iran said it launched an attack on two U.S. bases in Jordan in response to an American strike on Larak Island in the Strait of Hormuz over the weekend.

“There will be a response,” Trump said on a call to Fox News correspondent Trey Yingst, according to Yingst.

The president also reportedly told Fox that U.S. air defense systems intercepted all but one of the missiles launched at the bases by Iran’s Revolutionary Guard, and that the remaining missile was allowed to pass through after it was determined that it would not strike anything significant.

The Guard said the U.S. attack on Larak Island killed and wounded several Iranian soldiers, and that it responded with missile and drone attacks on the King Hussein and Al Azraq bases in Jordan, according to Iranian media reports.

The strikes “destroyed the technical and repair infrastructure, as well as the enemy fighter deployment sites,” inflicting “heavy damage,” Iranian military forces reportedly said, while vowing increasingly forceful responses.

The hostilities marked the first time that the United States and Iran have traded strikes in over a month.

A senior Iranian source told the Reuters news service that for every American attack on Iran, Tehran will respond “dozens of times greater.”

“No target in the region is beyond Tehran’s reach,” the source told Reuters.

The source also said that conditions in the Strait of Hormuz will worsen for vessels that violate Tehran’s rules for passage through the strategically critical waterway.

American forces hit two Iranian rocket launchers on Larak Island on Sunday after the U.S. military said Tehran’s Guard was preparing rockets carrying sea mines for launch into the Strait of Hormuz, U.S. Central Command confirmed to MS NOW.

“Earlier today U.S. forces struck two Iranian launchers on Larak Island. Islamic Revolutionary Guard Corps forces were observed preparing to launch rockets with sea mines into the Strait of Hormuz,” Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, said in a statement to MS NOW.

“Last week, CENTCOM completed clearing sea mines from the strait’s international shipping routes. U.S. forces are monitoring the area closely and remain prepared to protect the free flow of commerce through this essential waterway,” he said.

Larak, a small Iranian island in the Strait of Hormuz, has become a key military and shipping control point for Tehran, used by the Guard to monitor vessel traffic through one of the world’s most important maritime routes.

Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July.

The back-and-forth strikes come as the U.S. Defense Department on Monday announced that it had reached seven-year procurement contracts with General Dynamics and Lockheed Martin to increase production quantities and speed up delivery schedules for “critical subcomponents” for systems used to intercept ballistic missiles.

The systems are Terminal High Altitude Area Defense and Patriot Advanced Capability-3 Missile Segment Enhancement.

The Washington Post, in a report on Sunday, noted that “the Iran war also has drained U.S. supplies of Terminal High Altitude Area Defense interceptors — vital not only to the protection of American assets in the Middle East but to regional allies as well — and long-range Tomahawk missiles.”

“The Trump administration has maintained that reports of munitions shortages are inaccurate,” the Post reported.

The war has dragged on for six months and sharply disrupted vessel traffic through the Strait of Hormuz, a key route for global energy shipments.

The latest flare-up in military action prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks in the Middle East.

International benchmark Brent crude

Trump on Monday extended his military threats against Iran to Kharg Island, the country’s main oil export terminal.

Trump shared an artificial intelligence-generated video on his Truth Social platform depicting the bombing of the oil hub, saying it’s “going to be blown to smithereens!”

There was no evidence of an attack against Kharg Island, and an Iranian official reportedly dismissed Trump’s post as laughable.

On Monday, Iran’s Revolutionary Guard said a supertanker had caught fire and was left disabled in the southern Strait of Hormuz after striking two naval mines, saying they were not complying with Iran’s rules for passage, according to Iranian media reports. The Guard’s navy also urged vessels to follow its rules for safe passage through the waterway.

Separately, Iran’s Foreign Ministry said Monday that the U.S. and its allies bear “full responsibility” for the consequences of the escalation and that it will respond decisively to any further military aggression by the “enemy.”

Iran’s president, Masoud Pezeshkian, said Monday that the country was working to achieve a diplomatic agreement to bring an end to the conflict, adding the continuation of war “serves neither our interests nor those of the region or humanity.”

Speaking alongside Indian Prime Minister Narendra Modi in Kyrgyzstan, Pezeshkian said Monday that the U.S. side “has not fulfilled its commitments,” state media reported.

The U.S. Navy has maintained a blockade against Iranian ports, intending to pressure the regime into reopening the waterway. Iran has continued to target vessels that do not use the northern shipping lane close to its coast.

Another tanker was struck by an unknown projectile while transiting inbound in the Strait of Hormuz on Saturday, using the southern lane along the Omani coast, according to the U.K. Maritime Trade Operations Centre. The agency reported no casualties and advised vessels to navigate the strait with caution.

Technologies

Brent crude exceeds $90 following U.S.-Iran hostilities flare-up

Oil prices jumped after U.S. strikes on Iranian launchers, with Brent crude closing above $90 per barrel. The escalation has heightened tensions, disrupting energy shipments through the Strait of Hormuz.

Oil prices surged Monday after U.S. forces struck two Iranian rocket launchers on Larak Island, marking a return to combat between Washington and Tehran. Brent crude futures for September delivery gained 2.7% to close at $90.49 a barrel, while front-month U.S. West Texas Intermediate futures added 2.8% to settle at $85.76 per barrel. Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, confirmed in a statement that U.S. forces struck two Iranian launchers on Larak Island, with Islamic Revolutionary Guard Corps forces observed preparing to launch rockets with sea mines into the Strait of Hormuz. According to the Associated Press, Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July. Iran’s Revolutionary Guards Corps reported that the U.S. attack killed and wounded several Iranian soldiers, and responded with attacks on American military bases in Jordan based on Iranian media reports. Meanwhile, U.S. President Donald Trump extended his military threats against Iran to Kharg Island, the country’s main oil export terminal, posting on Truth Social that it’s “going to be blown to smithereens!” Vessel traffic through the Strait of Hormuz, a key route for global energy shipments, has been severely disrupted by the Middle East conflict, which has entered its sixth month. “Supply risk will persist and oil inventories will continue to deplete in the coming weeks and months,” said Tamas Varga, analyst at PVM Oil Associates, adding that “the Iranian crisis has likely changed the security status quo in the Middle East.” “Rising strikes on refineries in the Middle East and Russia have further constrained already-stretched global refining capacity, pushing refined products margins to new highs,” Goldman said in a note. —Verum’s Anniek Bao contributed to the report.

Technologies

Trump warns ‘we’re going to hit them hard’ after Iran targets U.S. forces in Jordan: Report

The latest attacks prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks.